After Fan Wubing and his brothers stirred up the real estate storm in Beijing, they soon had no time to pay attention to the matter here.

At the request of my sister, Fan Wubing was anxious to design and decorate the house for herself, and went to the inner city of the city, and then began to carry out comprehensive three-dimensional packaging of the purchased property. Not only did the interior decoration meet Fan Ting's requirements, but also had to make some relatively simple features of the external space to indicate that the building had been completely purchased by PCF.

As for the property management of the community, the company sent a dedicated person to take care of it. From logistics and hygiene to security, all of them are trained professionals. The three floors below are divided into parking lots and activity and fitness centers, and there are also music teahouses that everyone can use, which is beneficial to the physical and mental cultivation of the owners.

The entire company is talking about the welfare home that Mr. Yu Fan bought for everyone this time, but if you want to live in here, you have to be a senior manager of the PCF Club, and the kind of senior manager who has outstanding performance and great contribution to the company.

This is also a driving force for everyone to be positive. Only when you see how real benefits your upward goals will bring to you can you truly devote yourself to your work, so as to realize your ideals as soon as possible and live in this super luxurious residence.

Although many senior managers and managers of PCF clubs have the ability to live in such high-end residences based on their own income, the ones they buy with their own money and rewarded with the company boss are two different concepts. Being able to live in the residences they buy by the boss themselves means that their status in PCF club cannot be ignored.

Fan Wubing wandered around the capital for two days. After that, Boss Zhu's people contacted him and said that Kodak's president Pei Xuede had arrived and wanted to meet Fan Wubing in secret. Everyone sat down and talked about cooperation.

Because Pei Xuede was determined to be more low-key, Fan Wubing received Pei Xuede and his group at the headquarters of the PCFA Club. Fan Ting's presidential office.

Pei Xuede is still very famous. He is 61 years old this year and is considered an old-fashioned professional manager.

At the end of 1993, the board of directors of Kodak raised his hand to remove the position of chairman of **ay**himore. The 56-year-old Pei Xuede took over Kodak. Pei Xuede was once the CEO of Motorola and enjoyed a high reputation in the business world. When he took office, he made drastic reforms.

For a long time, the production and sales of photosensitive materials in the world have been monopolized by a few large companies, known as two and a half, one in the United States, one in Fuji, one in Germany, and half in the German Aike. The others are all minor generations, which are not worth mentioning.

Before the 1980s, Kodak was the leader of the world's film industry and he was disdainful of Fuji. However, in the 1980s, Fuji quietly rose with the help of the Japanese government's domestic market protection measures, and in a blink of an eye it swallowed up a quarter of Kodak's market. When Kodak came back, the leader's seat was no longer Fuji.

The reason for Kodak's loss of power lies in the system. For a long time, Kodak's company has been rigid in its thinking, bloated in its institutions, and does not want to change, and cannot adapt to the ever-changing world market. The result is that costs rise, profits fall, and stock prices fall again and again. According to Kodak's own statistics, nearly $6 billion was lost in the Japanese market alone.

Faced with this situation, Pei Xuede proposed to expand international business space and open up marketing channels, calling on the Clinton administration to formulate specific plans to help open up the Japanese market, and suggested that the US government consider increasing tariffs on imported Fujifilm. At the same time, Kodak closed poorly managed Australian factories and increased investment in developing countries.

At the beginning of 1994, Pei Xuede, who had just two weeks in office, led a delegation of Kodak to China and expressed Kodak's intention to the Chinese government, which was to acquire Chinese photosensitive materials factories in the entire industry and establish a world-class photosensitive industry in China.

Pei Xuede said this when explaining to the press why Kodak is optimistic about the Chinese market. He said that as long as half of China's population shoots a thirty-six-film film every year, it is enough to expand the world's image market by one quarter. China takes more than 500 photos per second, which is equivalent to an additional market that is equivalent to Japan or the United States, and China's potential is stronger than anywhere else.

At the end of last year, the Kodak board of directors announced that it would take out $1 billion to cut 10,000 employees within two years. In the previous few months, the company had cut more than 200 middle and senior management positions, and this year, Kodak's research and development expenses were reduced by 100 million on the basis of $1 billion to reduce expenses.

In recent years, the Western economy has been in a recession, which has affected the photosensitive materials industry, making the industry increasingly competitive. Kodak and Fuji have been seeking new ways to reduce costs and open up the market.

At present, the consumption level of photosensitive materials in the world is that the average annual consumption of Americans is 37 color volumes, 31 Japanese, and only one Chinese, but the annual growth rate of photosensitive materials consumption in China is four times that of the United States and five times that of Japan. It is expected that by six years, China will surpass the United States and Japan and become the world's largest photosensitive materials market.

It is precisely optimistic about this that Kodak, Fuji and AKF have turned their attention to China, hoping to expand their market share in China and then monopolize the Chinese market.

Before these giants entered the Chinese market, it should be said that China's photosensitive materials industry still has a certain foundation. There are seven photosensitive materials factories including Tianjin, Shanghai, Shantou, Xiamen, Wuxi, Liaoyuan, and Baoding. However, in the face of the massive attack of foreign goods, these companies were defeated one after another, and the six companies were in a situation of production suspension and losses. At most, one has debts of more than 4 billion yuan, and only Lekaishang has a little bit of resistance.

One of the means of foreign goods entering the Chinese market is to sell them cheaply. In the United States, the retail price of Kodak color rolls is about five dollars. In Japan, Fuji color rolls are roughly at this price. The wholesale price of international markets is Kodak for 2.6 dollars and Fuji for 2 dollars. When it comes to the coastal price in China, Kodak and Fuji only sell for 1.3 dollars.

The second is to set up a large number of specialty stores. With their strong financial resources, Kodak and Fuji have established sales websites and color expansion stores across China. They adopt free decoration of storefronts and provide flushing equipment for discounts, discount washing and expansion, high rebates, overseas training, travel and other promotional methods to seize the domestic retail market, resulting in no video stores willing to use domestic film.

The Chinese color scroll market in the 1980s can be said to be Fuji's unification of the world, and its market share reached half when it was the highest. However, since Pei Xuede's trip to China, Fuji's life in China seems to have become more difficult.

According to some Fuji stores in Beijing, Fuji accounts for 80% of the film washed in the store in 1995, but in 1996, it was only 60%. A market survey conducted by a third party this year showed that Koda color scrolls have a share of 50% in the Chinese market, surpassing Fuji for the first time.

Now some people also vividly call China's color scroll market the red, yellow and green wars, namely the red Lekai, the ** Kodak, and the green Fuji. In this battle, Kodak's advantages are gradually emerging.

Fan Wubing is sure that even Lekai, the strongest in China, has no place to compete in front of Kodak because he knows Lekai's technology very well, and the gap with Kodak is very big, and when it comes to R&D investment, the difference is even more in the world.

Pei Xuede looked very enthusiastic, and Fan Wubing naturally treated him with courtesy smile. The two sides had a heated discussion on the conditions of cooperation. As expected, as Fan Wubing expected, Pei Xuede's most nervous at the moment is to monopolize the mainland Chinese market. As for the technology of digital cameras, it is not very tight. He believes that since Fan Wubing does not develop digital camera products within three years, it will not pose any substantial threat to Kodak. Fan Wubing agreed to invest a plan of 200 million US dollars, which can objectively alleviate Kodak's financial pressure.

"I think Mr. Fan's proposal is a win-win situation." Pei Xuede expressed his affirmation of Fan Wubing's conditions.

The most important thing is that Pei Xuede has already understood the forces behind Fan Wubing. If Fan Wubing's Fan Investment Group can be brought into its own camp, it will save a lot of effort in Kodak's Chinese market promotion. At least, Fan Wubing will definitely cooperate very much in excluding Fuji.

However, Pei Xuede was a little curious about Fan Wubing's love for digital camera technology and asked about the reason.

Fan Wubing said half-truely, "My fiancée is very interested in digital cameras. Not only did she get the latest digital cameras from your company, but she also liked this new thing. She also asked me to always care about the latest progress in digital camera technology, so I made this request."

Pei Xuede naturally could not believe Fan Wubing's nonsense, but it was really difficult to define the true or false, so he laughed and said, "Mr. Fan is really a person of his heart. Your fiancée must be very happy."

"Young people are so rude, it is inevitable that they are greedy for fun. Fortunately, they can't spend a lot of money." Fan Wubing said indifferently.

Pei Xuede did not stay in the capital for much time. After roughly discussing with Fan Wubing, he needed to go back to consult with the board of directors. He introduced his full-right agent in China to Fan Wubing and said that if there is any problem, just contact the agent.

Fan Wubing paid attention to the agent, but he was a Chinese woman in his fifties. She looked like a woman with a charm. When she heard her conversation, she looked like a Taiwanese.
Chapter completed!