Fan Wubing was discussing issues with the senior executives of FN's company and guiding them in their work, but he didn't prevent him from receiving a call from his sister Fan Ting, saying that the house had been almost repaired, so he asked him to go over and take a look with him.
"This matter is more appropriate in the past. I will provide you with a reference opinion. After all, you want to live in the house yourself, as long as you can see it." Fan Wubing said.
"Han Chu is busy with the matter of upgrading antivirus software, and he has no particular concerns. It is better to think about it myself if I take him there." Fan Ting replied.
"Oh, that's it, that's OK, I'll drive over to pick you up after I'm done with it." Fan Wubing agreed.
Because I had already considered it clearly before, I wanted to build an online company to make money and give it to my brother as a gift, so the company is already working on building a large portal with a relatively complete scale, and related database testing has been done. Now, after Fan Wubing's on-demand broadcast, the senior executives suddenly felt a little enlightened.
Although everyone has had in-depth, extensive and fierce discussions on how to do domestic portal websites and what should be done as the basis for this issue, most people believe that to build portal websites now, we still follow Yahoo's search engine model, increase click-through rates, promote paid advertising, and then expand the market.
But the series of practices pointed out by Fan Wubing now made everyone's eyes lit up, and opened a new door for them, allowing them to see that the Internet profit model actually has such great potential to tap. It can be said that as long as the market is cultivated, there will be ways to make money everywhere!
"So, Mr. Fan, how can we increase the click rate and increase the website traffic?" Some people are more concerned about this matter, and want to know if Fan Wubing has any tips available.
"Click-through rate" Fan Wubing smiled, thinking to himself that there is nothing difficult about this thing.
In fact, in China, at the beginning, many companies had their own portal websites, but later on, they found that the input and output were not proportional, and the energy required to build a comprehensive portal website was really unbearable. If you simply hope to make money, it would be a long time to go. In addition, the collapse of the Internet economy bubble two thousand years later, the Internet economy encountered a severe cold winter, resulting in various websites not being able to obtain timely financing and large-scale deaths, and the portal websites were in a slump. Large portal websites such as NetEase, Sohu, and Sina also went through a lot of hardships to survive, abandoned the Yahoo model, combined with their own characteristics, developed different business directions, and entered the profit era.
In the early days, these websites spent a lot of money on advertising in order to increase click-through rates, or to increase their attention, and the money obtained from financing was used in this regard. Many websites raised more than millions or even tens of millions of dollars through various channels, and then used to promote the website's popularity. However, in the end, it was still Shalichengjin, which was not a hundred dollars.
Of course, most websites use nothing more than these methods, such as advertising through traditional media, large-scale outdoor advertising, advertising exchange with other websites, packaging for website promotion, and establishing good relationships with major search engine websites, providing your own URL links and advertisements in conspicuous locations.
For a long time, all websites distributed souvenirs to users for free to promote themselves. It seems that this is a good idea to let everyone remember themselves, but there is also one thing that is, the content of the website is not updated quickly, and it does not interact with users, or does not have the content that users care about, and it will not resonate with everyone in the end.
"The content of the website is still the king. As for the promotional aspects, you might as well use some small means to achieve your goal." Fan Wubing said to everyone, "For example, we can use the advantages of fn to distribute small things such as mouse pads to users. This does not cost much money, but also allows users to see our website as soon as they start. This memory is very profound. In terms of content, pay more attention to the economic situation at home and abroad, and play a role in entertainment in social life. The website should be classified in a targeted manner, and provide some online battle games to attract users and make them depend on it."
Given that the current network speed is still running at a low level, although DL and fiber access have appeared prematurely, it is also necessary to consider the huge pressure caused by the surge in users within a few years. Therefore, when the software and hardware levels are still relatively low, it is more important to screen small games suitable for the current network environment.
Fan Wubing remembers it very clearly. At that time, he played chess games and Landlords, watched them all, and Tetris and other mini games were addictive. This type of mini games does not require retaining too much personal user information, so it has a smaller impact on the server and can be made at the moment, so there is no problem with fighting.
Fan Wubing also considered one issue, which is that users can understand the website through award-winning online battles. If anyone will get rich on the Internet, then professional players will obviously get rich faster than websites. This point can be carefully considered and utilized.
While thinking about these situations, Fan Wubing talked about them to the senior management. Everyone felt that they had benefited a lot. It can be said that many ideas were taken out for reference by several major online portals today, and they could get rich returns. What they lacked is this aspect. Of course, they also lacked huge funds like Fan's Investment Group to support it.
The senior executives of FN are not idle. Fan Wubing gave them some videos and immediately came up with the following ideas. A senior executive who was engaged in technology even put forward his own opinions, "I think bundling individual users will be a good choice, and the price is relatively low."
"Oh? Let's talk about it." Fan Wubing was very interested and encouraged him to continue to explain his views.
"At present, our company, as an Internet access service provider that controls a large number of domestic user network channels, has inherent advantages in terms of traffic. We can use software technology to set the homepage of the user network as the homepage of the website we need to promote. In this way, the first website we see after the website is our website, which has a great influence." The technical senior executive said to everyone.
"It seems a bit of a violation of the law of fairness?" Some people came back from abroad and immediately contacted the antitrust when they heard this suggestion.
After all, Microsoft is being jointly sued by several major companies due to monopoly. It is said that it is very likely to be split into several parts. Under such circumstances, technology monopoly and resource monopoly seem a bit out of place, so everyone thinks that doing so may not be a good choice.
"Since we have this resource, of course we can use it. Otherwise, we spent so much money and invested so much energy in the first place, wasn't it just for rewards?" someone immediately retorted.
Fan Wubing was a little bit interested in this proposal. In fact, the solution proposed by this technical senior manager is to hijack the browser, which means that without the user's permission, modify the user's browser or other related settings to force the user to access specific websites.
Browser hijacking is a malicious program that tampers with the user's browser through browser plug-ins, B browser auxiliary objects, etc., causing the user's browser configuration to be abnormal and forced to be directed to commercial websites.
Users will be forcibly installed such plug-ins when browsing websites, and ordinary users cannot uninstall them at all. After being hijacked, users will be forcibly directed to their designated websites as long as the website is, seriously affecting normal website browsing.
For example, some bad sites will frequently pop up installation windows, forcing users to install a browser plug-in, or even do not seek user opinions at all, and use system vulnerabilities to force installation on the user's computer in the background. Some plug-ins also use virus software writing technology to avoid user uninstallation, which often causes browser errors, system abnormal restarts, etc.
Although this practice has been criticized later, the popularity of the Internet in China is still relatively low. It is harmless to do browser hijacking. At least after everyone gets used to being hijacked, they will not feel anything. Especially if this hijacking comes from an Internet access service provider, it will be nothing serious.
In fact, for browsers like Microsoft and Netscape, the default homepage also uses the same principle.
However, Fan Wubing also considered the rebound mentality of some users, so he thought about it and made suggestions, "The principle is that I agree to do this, but there are some skills to do it. Our promotion homepage should not appear on the user's computer screen for more than fifteen seconds, and then it will become an icon advertisement that can be moved in a corner of the screen, and it should have the function of clicking to open and clicking to close. As for the homepage set by the user, it will automatically appear after fifteen seconds."
After listening to Fan Wubing's words, everyone talked about it for a while and felt that this was a compromise method. It could not only achieve the purpose of publicity, but also not cause too much psychological rebound from users. It is worth a try.
Chapter completed!