Chapter 49: The Complete Guide to the Capital
If you can get the CCTV job and get the ride-hailing of the Spring Festival Gala, then if you get the People's Daily, you can get the ride-hailing of the Party newspaper. Unfortunately, the threshold for the Party newspaper is too high and it is really difficult to handle. Therefore, Fan Wubing turned his attention to the China Television News and Beijing Youth Daily, which have the same huge circulation.
"Advertise in the newspaper?" Director Zhang suddenly felt that Fan Wubing's idea was a bit interesting.
In fact, advertisements have been made in major newspapers since the end of 1979. At that time, it was published in the People's Daily, and it caused great controversy. Now the trend has gradually relaxed, and occasionally there are advertisements, but it has not yet reached the situation where the entire page will be advertisements in the future.
Fan Wubing thoughtfully said, it’s a pity that there is no Internet advertising platform yet. Otherwise, if you spend some money to make Baidu bidding rankings, everything will be solved! At present, it’s only possible to seize the position of print media and television media.
"Yes, it was initially decided to publish advertisements in China Television News and Beijing Youth Daily, so I came to you, Uncle Zhang, to find a way." Fan Wubing said.
"This is not a big problem." Director Zhang said after pondering for a while, "Now newspapers and magazines have also started to generate income. As long as there is no fraud in the content and no obvious quality problems in the product, they can be published. I can contact you. Perhaps for our sake, the advertising fee will not be too much for you."
When Fan Wubing heard what Director Zhang said, he realized that he did not understand what he meant correctly. He thought he was coming to him to ask for a relationship to reduce the advertising fee, so he quickly explained, "Uncle Zhang, this is the case! We plan to book the advertising business for the whole year and directly prepay the advertising fee!"
"Did you pay the full year's advertising directly?!" Director Zhang was shocked and then laughed, "It seems that I'm worried for you in vain! If you don't say it, I really can't see it. You are a local rich man now! This is better, I can contact you immediately. After all, they are now engaged in income generation and advertising business is not very good. I guess this matter will be done as soon as I say it."
As Director Zhang expected, he called the heads of the two newspapers and basically decided on the advertisement. As the two major newspapers with the largest number of subscriptions in the country, the one-year advertising prepayment of 120,000 yuan can be spent, and the advertisements of "Thunder" single-player can be arranged on the agenda.
"It's so cheap!" Fan Wubing sighed from the bottom of his heart after hearing Director Zhang contact the business.
"They will come later to discuss specific operational issues with you. The advertisement report should start after the Spring Festival." Director Zhang said to Fan's father and son, "I will leave the address you live in now to them, and wait until they come to the door."
Fan Heng thanked next to him, "I really trouble Director Zhang this time. We don't know many leaders in Beijing. If you didn't have your help, you would have been blind."
Director Zhang waved his hand and said, "No trouble, no trouble. If the family doesn't speak two families, we are not in-laws, haha!"
Fan Wubing was speechless. Looking at Director Zhang's evil and weird uncle, he was helpless. He really didn't know how terrifying his niece looked. He spared no effort to sell it to the outside world. It was really a misfortune for him to take this matter. Fortunately, the days are still long, and things will change.
"There is another thing that we want to contact CCTV, which is also about advertising." Fan Wubing said.
"We don't deal with them very much," Director Zhang said after pondering for a while, "But it's okay to contact me. You plan to advertise in them too? It seems that the products that can be advertised on CCTV now are all arranged by administrative means, and the review is very strict. Their advertising department is not as self-employed as newspaper advertisements."
Due to the tight time, Director Zhang didn't say much. He contacted a deputy director of CCTV, explained the problem here, and pointed out the actual situation of the plain factory. "This product is very good, filling a gap in China and selling well overseas. As our military-to-civilian project, I hope your station can consider supporting it. Of course, the advertising cost will not be a penny. If possible, they are willing to pay in advance!"
After hearing Director Zhang's words, the other party was indeed a little moved, so he said that he would ask the other party to go through the stage first, talk about the matter in detail, and then make a decision.
"It seems that there is no big problem. Things should be done sooner rather than later. You might as well go there now. We will come back for dinner after the finalization." Director Zhang put down the phone and smiled.
Fan Wubing and Fan Heng naturally hoped to resolve the matter sooner and were still waiting to go home for the New Year, so they bid farewell to Director Zhang, went out together, took a taxi and went straight to CCTV.
At this time, CCTV was a real public institution. In life, it was just a news broadcast, TV series, and Japanese advertisements. Its role was not very obvious, and its status in people's minds was not very high, far less awesome than it was later.
CCTV's advertising department has not been officially established yet, and it will not appear until 1987. Now the CCTV advertising department is responsible for CCTV advertising, which was established in 1978. There are not many people in total, namely two or three big cats.
"Are you Comrade Fan from Panshi City?" As soon as you arrived at the door, you saw a middle-aged man wearing glasses waiting there. When you saw Fan Heng and his son, your eyes lit up and immediately came up, speaking authentic Beijing dialect.
"We are from Panshi City, who are you?" Fan Heng asked step forward.
"Haha, I'm waiting for you. Come into the house and talk. It's cold in the weather." The man said with a smile, and then let the Fan family and his son in.
Chapter completed!