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Chapter 627 Venus Project

After Fan Wubing and Ye Jiarong and the others separated, they did not leave. Instead, they went to a small-scale symposium organized by Boss Zhu. There were some recent development issues that everyone needed to sit together to talk about.

Not many people participated in the discussion. In addition to a few economists who rely on their think tanks, there are also Boss Zhu and leaders of several ministries and commissions under the State Council, plus more than a dozen leaders in the domestic home appliance industry, which looks like a total of twenty or thirty people.

The topic that everyone is talking about is not only the trend and development trend of the domestic home appliance industry in recent years, but also the impact of the rising information industry on the national economy, especially the home appliance industry.

Li, the BDL Home Appliance Group Corporation, was also present. In this industry, their company is very large, so this home appliance industry summit is naturally inseparable from them.

As for Fan Wubing, as long as it is a summit held by Boss Zhu, if he can be found, he will naturally be unable to be absent.

Everyone is hotly discussing information home appliances, and Microsoft's Venus plan is being brewed.

The so-called information home appliances are a concept that was proposed in recent years. They are a home appliance product that is cheap, easy to operate, strong practical, and has the main capabilities.

Using computers, telecommunications and electronic technologies with traditional home appliances, including white household appliances refrigerators, washing machines, microwave ovens, etc., and black household appliances TVs, video recorders, audio, VD, DVDs, etc., is a new household appliance designed for digitalization and network technology to penetrate into home life more widely.

Information home appliances include set-top boxes, DVDs, super VDs, wireless data communication equipment, video game equipment, ebtv, internet phones, etc. All home appliances that can interact with information through network systems can be called information home appliances.

Li Dong of BDL Home Appliances Group Corporation is obviously very interested in this information appliance and has also put some effort into it. Therefore, when talking about this issue, he said excitedly, "At present, audio, video and communication equipment are the main components of information appliances. On the other hand, in the basis of current traditional home appliances, information technology is integrated into traditional home appliances, making it more powerful, simpler, more convenient and practical, and creating a higher quality living environment for family life. For example, analog TVs develop into digital TVs, and VD becomes DVDs, refrigerators, washing machines, microwave ovens, etc. will also become digital, networked, and intelligent information appliances."

Everyone nodded in agreement when they heard it, but some experts also suggested that from a broad sense of classification, information home appliances actually include network home appliances, but if defined in a narrow sense, information home appliances more refer to small household information equipment with embedded processors. Its basic feature is that it is connected to the Internet and has some specific capabilities, which can be a complete set of products or an auxiliary accessories, while network home appliances refer to a home appliance product with network operation capabilities. This kind of home appliance can be understood as an upgrade of our original ordinary home appliance products.

Li of BDL Home Appliances Group Corporation was aroused and said to everyone, "Although Microsoft's Venus plan has not seen the official content release, we can be sure that Microsoft is going to promote set-top box technology globally and enter the network TV industry, which is also our opportunity. Microsoft plans to purchase 10% of the shares of cable TV giant T for a billion dollars, and officially invest huge bets in the cable TV industry. The cable TV industry, which has been weak for two years, has surged by more than 20%. But for the cable TV industry, Microsoft brings not a good news, but a wake-up. Gates immediately launched a complete system, used set-top box on the server side to use e on the server side, and also wanted to share user subscription fees. In other words, what Microsoft wants to charge is not just a technical licensing fee, but all the fees related to set-top box. If we all follow him and let him succeed, we are all fools."

Another boss of a domestic home appliance giant also said, "The technology of set-top boxes is not very advanced. We have already suffered enough of setting standards for others, and then we follow the hardships. So now we can also create a set-top box standard by ourselves and develop related products in China, so that Microsoft can not make all the money."

There are many different opinions here, and Fan Wubing sat aside and said silently. He did not have much benefit in this industry, so he followed the principle of listening more and speaking less and not talking about it, and did not express his own opinions in a high-profile manner.

There are others who refuse to let him stay idle. After all, Fan's Investment Group is the largest cross-industry group company in China. No one will ignore Fan Wubing's existence, and it is impossible for him to just stay here to watch the fun. So a boss suggested, "Why doesn't Mr. Fan mention his opinions? We all hope that you can give me some advice."

Everyone then remembered that there was also the great god Fan Wubing, who was present, so they invited Fan Wubing to speak. Several economists also welcomed this because Fan Wubing was always able to make some deafening suggestions and pointed out the major problems here incisively.

Boss Zhu also said, "If you don't have any illness, don't always sit and eat. You can pack it back later!"

Fan Wubing was eating a piece of sponge cake. He almost choked when he heard this. He hurriedly drank two sips of water before getting it done. He smiled bitterly, "It's a cross-industry, and my opinion is not so accurate. It's better not to say it, so as not to mislead others."

"Let's talk." Boss Zhu expressed his opinion.

Seeing that he couldn't let it go, Fan Wubing thought about it and said, "Speaking of all, the technology of the Venus Plan is not advanced. The product under the planning is similar to EBTV, but it is not as good as EBTV, and the technical content is even worse, and it is not even a real set-top box. Because it does not use cable TV lines, it still relies on a telephone dial-up network. Secondly, using the resolution of the traditional TV 350 cable does not show ordinary web pages well. Therefore, in a sense, the Venus Plan is likely to be an underestimation of the intelligence of ordinary people in China."

Everyone was interested after hearing Fan Wubing's words. After hearing Fan Wubing's words, it was obvious that they were no longer responding to Microsoft's latest plan, but they looked down on this plan at all.

Fan Wubing then said, "Obviously, there is still a gap in the development of core technologies in China. But technology is in the hands of others, but the head is on its own shoulders. In the fully competitive IT industry, the scarce one is not technology, but the market. We should introduce technology, but the key is to introduce competitive technology! The highest level of market competition is to check and balance each other. Using other people's technology to develop industries and use other people's technology to check and balance other people's technology. This is the real reality of the domestic IT industry! When there are two or three competitive products, the market will be alive and the monopoly will die. Especially in the early stage of the market, two or three similar technologies can be introduced at the same time, which can achieve the effect of a slight effort. Microsoft's market value has reached 400 billion US dollars, and the total market value of our top ten domestic home appliance companies is probably not more than 10 billion US dollars? It is not even a quarter of Gates' personal wealth. In front of Microsoft, our domestic home appliance companies are like a small fish in front of great white sharks. So to deal with this strategy, check and balance are the best choice."

"So how to check and balance?" someone asked back. Although everyone knew that Fan Wubing was telling the truth, they didn't believe that he had any better way to solve the problem.

Fan Wubing immediately said, "It is also developing the operating system Ertv, and General Instruments has also begun to negotiate with Microsoft and NY at the same time. NY is preparing to form a basic network architecture, involving cable TV, TV broadcasting, satellite transmission, the Internet and DVD appliances. In fact, it doesn't matter who uses the operating system. They are just a component in the box, just to make it work. Services and content are the most important!"

The real value of set-top boxes is service. In foreign countries, set-top boxes are usually directly provided by service providers, namely cable TV companies. However, Microsoft only brought VD, home appliance manufacturers. What does the absence of service providers mean?

This means that Microsoft has other intentions for services. If Microsoft controls hardware and software, once the domestic information service industry is open, the entire set-top box service market will be Microsoft's pocket. Because many service content can be solidified in hardware, Microsoft's intervention will be effortless.

The oppressive survival of the domestic hardware and software industry is an established fact and cannot be improved in the short term. The newly sprouted service industry is the greatest hope for China's IT industry in the future. If this new position is lost early, the future of China's IT industry will be unimaginable.

A few years later, if the domestic set-top box market truly reaches a certain scale, Microsoft can send set-top boxes for free like a browser, and make money by service. At that time, all set-top boxes will become Trojan horses that Microsoft entered. This is exactly the wishful thinking that Microsoft suffered in the United States. At that time, all domestic equipment manufacturers will get nothing and become paving stones.

Fan Wubing finally said, "If anyone regards Microsoft as just a software company, then anyone is a fool. If anyone underestimates Microsoft's ambitions and wisdom, he will suffer the consequences. Therefore, if you blindly carry or follow the sedan chairs now, it is likely to cause dangers that you cannot even imagine, and even put shackles on the entire industry! Basically, I am simply opposed to the set-top box project, which is a project with no prospects!"
Chapter completed!
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