Chapter 68: The Counterattack of Japanese Manufacturers

Putting aside the complexity of the political level, the economic situation in 1983 was still relatively hot.

After nearly a year of monopoly on single-drillers and karaoke products, competitors finally emerged in China. In the Pearl River Delta, there are more than a dozen single-drillers manufacturers of all sizes and small, and large-scale single-drillers are also emerging under construction.

Plain Factory attaches great importance to this. Originally, he was eating alone, but now there are so many opponents suddenly, which means that life is unstable. Therefore, he is full of energy and seizes time to grab production. Sales staff are jumping around the country, not even letting go of every small corner, and orders are being drawn all over the world.

After the Pingyuan Factory made this move, coupled with the effect of TV advertising, and the advertising of two highly-covered print media, Beijing Youth Daily and China Television News, basically all the production tasks were captured until the second half of next year. After all, Pingyuan Factory has the signs of state-owned large factories there, and under the premise of caring about quality, no one is willing to deal with the complicated bed sheet factory.

Moreover, in order to consolidate market share, after consultation between the investors, it was unanimously decided to make certain concessions to the middlemen in the sales of single-player machines, and the terminal price adopted a national unified retail price tactic, which greatly avoided vicious competition among dealers in order to seize the market.

Small household appliances are low-cost, low-tech and low consumption industries. Many manufacturers with certain technical capabilities and production capabilities can quickly launch the project. For example, as long as you get orders for several key components, even a small bed board factory can be competent. However, when it comes to traditional issues such as quality and after-sales service, it is not something that ordinary small factories can meet.

In today's era, small appliances such as single-player machines costing more than 100 yuan are still a luxury for ordinary people. The old military-made fonts and complete sales and after-sales guarantees of the plain factory make everyone more willing to accept, although this thing is generally difficult to break within the three-year shelf life.

What really made the plain factory feel crisis is that Japanese manufacturers are also preparing to enter the single-discharge project.

Fan Wubing heard Lao Chen from CCTV's advertising department tell him that Japan's Aiwa company is in contact with senior management, hoping to enter the mainland market and sell their new single-player machine.

Aiwa Company, Fan Wubing is naturally more familiar with it.

This Walkman manufacturer, which has the Chinese name "Aihua", is a cheap electronics manufacturer controlled by Sony. It has made a sign that can easily confuse Chinese people from the beginning, and swept the small home appliance market in the mainland throughout the 1990s.

Fan Wubing also remembers it very clearly that when he was in college, the walkman bought by boys in the first-floor apartment building basically all aiwww.piaotian.comki sangyo co., ltd. It was renamed Aihua in October 1959. In February 1969, Sony bought 50.6% of its shares, thus becoming a subsidiary of Sony.

Throughout the 1990s, most Walkman enthusiasts or other Aihua fans had obvious achievements to all. A considerable number of products were comparable to Sony, and even hindered Sony's development in some aspects. In the late 1990s, whether due to Sony's interference or its own business decision-making mistakes, their performance was deteriorating and their products were not enterprising. Finally, in 2002, Sony officially regarded it as a wholly-owned subsidiary and became the spokesperson for Sony's cheap products.

But, they came too early, right?

Fan Wubing is very clear about the strength of Japanese manufacturers. They have both funds and skills, and may also be disguised as "holy" of foreign capital and be tilted by the government's policies. Their advantage is indeed a big deal. How long can they last for the advantageous industries they have built up under their storm?

After hearing the news, the leaders of the Plain Factory immediately held an emergency meeting to discuss the issue, but they did not come up with any good response plans for a while.

After Fan Heng returned home, he found Fan Wubing to continue discussing this issue.

"Is this news reliable?" Fan Wubing asked.

"That's right, the relevant people in the department are reported to be in contact with the senior management. It is said that Japan is already in contact with the senior management, and it seems that it is also intended to open this part of the market, and the restrictions on the small recording equipment have been lifted." Fan Heng nodded and affirmed.

"That's how it looks." Fan Wubing scratched his hair with some depression, thinking that he had only lived a few days of stable life, and it seemed that he could not calm down again.

Japanese electronic equipment will definitely rush in. Before that, in the late 1970s, their ordinary recorders had already occupied the domestic market. This time, the ban on small recording equipment would be lifted, so they would directly benefit. Various mature products would inevitably pour into the domestic market like a tide, impacting the domestic emerging single-player industry with severely insufficient production capacity.

"What should we do?" Fan Heng asked, looking at his frowning son.

Fan Heng had high hopes for Fan Wubing. Although Fan Heng had a lot of life experience, under the limitations of the general environment, he obviously could not make a correct judgment or easy grasp of the current situation. Every time he encountered a big event, he always made a decision for him. This time, naturally, was no exception.

"What should I do, just do it!" Fan Wubing sighed. From his father's expression, he understood that the leadership of the Plain Factory could not come up with any serious countermeasures, and he had to do it himself.

Fan Wubing thought for a while and said, "At present, the entry of Japanese manufacturers is inevitable. Naturally, the above will not shake the general policy of reform and opening up because of our small factory. The Japanese also came to China to invest, so how could the senior management refuse? In fact, the Japanese are far from the level of precision in electronic equipment. Introducing Japanese manufacturers is also to improve the domestic electronic technology level. Reform and development is to use our market and resources to exchange for funds and technology from developed countries, and there is no doubt about this."

"But the reality is that their arrival may be a heavy blow to domestic companies, or we will not see the domestic flag in some areas." Fan Heng said with some headaches.

"Haha, dad, your opinion is too pessimistic." Fan Wubing smiled and comforted, "Things have not reached this point. You have ignored the ability of us Chinese to resist oppression too much! Chinese people will only fully stimulate their intelligence when they are bullied! The entry of Japanese manufacturers may be more conducive to our reform of the company! It is important to know that without pressure, there is no motivation!"

"These are all empty words. What I want to ask is, what should I do now?" Fan Heng waved his hand.

"You can release this news first and see what everyone's reaction is." Fan Wubing suggested.

It is necessary to let the workers understand the situation, so Fan Heng discussed with the factory leaders and revealed the news that Japan's Aiwa company was about to enter the small-scale catalog and playback equipment market through private informal occasions.

After the employees of Pingyuan Factory learned the news, they were indeed talking about it, and pessimistically occupied the vast majority. No wonder, look at the home appliances that everyone uses, the TVs are from Panasonic, the refrigerators are from Toshiba, and what other things are Seiko Sony, which can Japanese brands dominate the world! In contrast, how many domestic ones can compete with each other?

What's more, the single-player machine produced by the Plain Factory is actually derived from the Sony Walkman!

But everyone was unwilling to give up! It took half a year to get better. Seeing that the whole country's market was almost occupied, a little Japanese suddenly came out to grab peaches. No one felt uncomfortable. I really couldn't figure out what the country was thinking?

Fan Heng was also very upset when he heard these pessimistic arguments every day, so he asked Fan Wubing for countermeasures.

"It's time for us to die and live. Now is the time for us to launch the full version of Walkman!" Fan Wubing said.

Since the Japanese are already trying the waters of mainland Walkman, they cannot limit themselves to the single-player project, but promote all-in-one recording and playback machines, which are more likely to attract young people's interest. After the upper level canceled the ban on small recording equipment, it was not only Japanese manufacturers that benefited, but Plain manufacturers also gained a large space for development.

The full version of "Full" is just right.

After Fan Heng returned to the factory, he informed the leadership of the current domestic and international situation and the emotions of workers at the moment, and then proposed to take the lead and take the lead in the production of recording and playback all-in-one machines, so as to launch his own recording and playback all-in-one machines nationwide while the Japanese officially announced their entry into the domestic small recording equipment market.

At the same time, we contacted CCTV and discussed the annual advertising quota and specific methods for next year, and urgently created related advertisements about recording and displaying integrated body.

In the factory, workers and their families were shown anti-Japanese videos for a week, such as "Tunnel Warfare", "Mine War", "Railway Guerrillas", "Five Heroes of Langya Mountain" and so on.
Chapter completed!