Chapter 81 Cooperation and Dispute
There are three signature representatives from Pingyuan Factory, including factory director Wang Fuming, deputy chief engineer Ma Qing, and Chen Xiaoming, the head of the Finance Department. They are considered to be several heavyweights of Pingyuan Factory. It seems that they want to thoroughly touch the path of CCTV this time, and they may have the intention of doing it alone in the future.
Although there is a National Patent Office and Fan Wubing has applied for related patents, the official Patent Law, which has been planning for various reasons, has not yet been issued. At this time, the protection of relevant patents is not in place, especially in terms of positioning, all patents should belong to the state and only certain rewards are given to individual inventors. In this way, all state-owned units have the right to enjoy the national patents.
But there is also one thing that, in fact, the issue of the ownership and rights of individual patents has basically been carried out in accordance with international standards, but formal laws and regulations have not yet been formed. It is only a matter of time before the introduction of this official version of the Patent Law.
Fan Wubing received rumors. The draft "Patent Law" has actually entered the stage of collecting palaces. As long as a group of people's congresses are ready to be officially put into operation, it will probably be held next year.
"The good days are coming soon." Fan Wubing glanced at the three major officials of the Plain Factory sitting face to face with Lao Chen, and felt a little mocking in his heart, "Don't look at you having a good time now, I'm waiting to get a list for you next year!"
Originally, Fan Wubing was unwilling to compete with the plain factory for these small profits, but the other party was really a little greedy and was unforgivable. He could not bear to go into Fan Wubing's private bag step by step? Even the clay man is three-thirds more rustic, let alone a person like Fan Wubing who is very arrogant?
Fan Wubing remembered the lines from a handsome old man in the movie, "What the father gave you is yours. What the father didn't give you, you can't ask for."
Haha, I am the copyright owner, the founder of the single-player machine is here to put it aside, do you really want to easily bypass me and openly take away the part of my interests from me? How can there be such a simple advantage in the world?
Although Old Chen is not disgusted with the behavior of Pingyuan Factory, he is not very fond of it. After all, he has always been talking to Fan’s father and son. The process is very simple and the cooperation is very pleasant. Now, people from Pingyuan Factory suddenly have three more signature representatives. Although they only participated, it made his work process much more complicated and took too much time.
It is undeniable that this advertising is a big business and is a great promotion for CCTV's domestic advertising business that has just started, but it cannot be ignored. Dealing with units like state-owned enterprises that have too many rules and regulations that are too strict and too deadly is more energy-consuming, time-consuming and mentally consuming.
Therefore, as for Lao Chen personally, he would rather deal with equity owners who are so easy and free as Fan Wubing, and the size of the business is the same thing, but it is true that they can do things happily! Otherwise, the tedious process that is dragged all day long will have exhausted everyone's energy.
"We still have opinions on the advertising plan." After reading the details of the advertising protocol, the Finance Section of Pingyuan Factory first expressed his disagreement. "Whether it was the old advertisement last year or the new plan this year, it was similar. It is undeniable that the creative ideas of the advertising are excellent and the effect is also gratifying. However, we also noticed that during the entire advertising process, the concept of trademark or brand was simply strengthened, and the lack of strong publicity for our Pingyuan Factory is what we are worried about and unacceptable."
Old Chen glanced at Chen Xiaoming, the chief of the Finance Section of Pingyuan Factory who was speaking first, and then looked at Wang Fuming, the director of Pingyuan Factory and Ma Qing, the deputy chief engineer, who was sitting next to him. Then he turned his eyes to Fan Heng, who had a little unnatural expression, and finally fell on Fan Wubing, who closed his eyes and rested without any concerns. He sighed in his heart. The interests are indeed the only way to drive everyone's intrigue!
However, according to the contract, he still has to make some clear statements.
"Yeah—" Old Chen rubbed the corners of his eyes, flipped it around with an advertising contract, and then replied slowly, "I understand the main meaning of what you said, it's just that I don't have enough publicity to the factory itself."
Chen Xiaoming nodded, saying that the truth is true, and he is waiting for Lao Chen's following.
"But you also need to know that the pressure on CCTV advertising is actually very high!" Old Chen raised his head, looked at the ceiling, and then began to fool him with sarcastic words. "Everyone can see that the effect of CCTV advertising is huge, but he didn't notice how much hard it takes to apply for an advertisement on CCTV. In order to pre-exist with a new advertisement, we need to try out the new product a few months in advance, or find a professional appraisal department for technical appraisal. If it is a relatively novel electronic product, this process is even more cumbersome and inevitable. Therefore, you can see that while you are counting money in our station, you don't know the hard work we have done before, which will lead to various confusions. This is also understandable."
"We are all serving the people, and the comrades of CCTV are also very hard! It is worth learning from the comrades in the local area--" Director Wang Fuming saw that Old Chen seemed to be slightly dissatisfied, so he smoothed out the situation.
"Long live understanding!" Old Chen nodded to Wang Fuming and responded, "The focus of advertising is not to promote specific manufacturers, but to focus on promoting a certain product, a very simple and clear specific product, so that you can be responsible to consumers and to the people! For example, your factory has a variety of products, and we choose one of them to do TV advertising, but you require the focus to promote manufacturers. In this way, the effect that should be strengthened is not strengthened, which is separated from the essence of advertising. What if your manufacturer has many products? What if your manufacturer keeps launching new products that we don't understand? What if the quality of the new products you produce is not satisfactory? What if these unsatisfactory new products have bad effects on the people? These are all very specific questions!"
He looked at the three senior executives of the Plain Factory who were speechless by themselves, and then looked at Fan Wubing, who was sitting next to him and smiling and nodding. Old Chen summarized, "There is another point, it is also very important. The equity held by your Plain Factory is not enough! Advertising expenses have always been paid by Hong Kong funds. People have not exaggerated themselves in the advertisement, so naturally they cannot let you break the rules of the game. If you really want to change all this, you must first become the major shareholders so that you can gain absolute control rights. Now, you only have the right to enjoy the equity distribution interests and the right to speak. Therefore, we cannot do the opinions of the manufacturers in the advertisement. We can only forgive you for this!"
After the three of them sat there and listened to Lao Chen's words, their hearts suddenly became cold.
When they first acquired the equity, they did not do very openly. At this time, they wanted to gain greater benefits in the advertisement, so they naturally felt even less at ease. After hearing what Old Chen said, they suddenly realized that it was not that they took the initiative, but that the partner did not use this thing to threaten them. After all, it seemed that they looked down on this little profit!
Chen Xiaoming looked at the factory director Wang Fuming with a helpless look on his face.
Wang Fuming finally said, "Forget it, since there are so many concerns in this matter, then we should not force others to make things difficult. Thank you Comrade Chen for this matter. On behalf of more than 6,000 employees of the Plain Factory, we would like to express our solemn thanks to you!"
"Everywhere, it's all for the people--" Old Chen smiled faintly.
In the end, the people from Pingyuan Factory were still unable to gain the advantage of CCTV advertising. Wang Fuming felt a little dirty, so he used the excuse to go to the department to report and took the two of them away first, leaving Fan Heng to do the finishing work here.
Fan Wubing watched the rehearsal of CCTV Spring Festival Gala again, sponsored 500,000 yuan in the name of Versace Clothing Co., Ltd., which he founded, and pointed out some of the problems and put forward rectification suggestions. The director followed suit and adopted them all.
In return, CCTV gave a simple interview with Versace Clothing Co., Ltd. at the party because they were also very interested in Fan Wubing sponsoring the Chinese delegation in the Olympics. After all, this is the first time that the Chinese sports delegation has gone to the United States to participate in a large-scale sports event, which has far-reaching impact and great significance.
In addition, Fan Wubing made some small requests. His request was to place some carefully designed high-end humidifiers between the guests' seats in CCTV's Spring Festival Gala studio.
"You kid is really getting into money. You can think of making full use of all the resources around you to create profits. I really don't know how your brain is constructed by you so small?" Old Chen also had a good understanding of Fan Wubing's background at this time. After hearing Fan Wubing's request, although he agreed, he was still quite moved.
"Haha, the ancients said that if you gather your armpits and make furs, no matter how small the mosquitoes are, they will still be meat." Fan Wubing said with a chuckling, "There is one of the fine traditions of our Chinese nation, we must be thrifty and thrifty!"
Chapter completed!