Chapter 92 Fan’s Marketing Strategy
After Fan Wubing received the first batch of 500 computers on the shore, many people immediately came to contact the business.
It is easy to make money by consuming computers. You should know that the production of this thing in the United States is also limited. In the summer, when Mr. Deng was inspecting a certain youth palace, he casually said that computers should be grabbed from children, and then there was a craze for learning to use computers, although there was no contact with such things in many places.
"What do you do with computers?" Fan Wubing is different from an ordinary agent. He just sells the computer and wants to interrogate every customer who comes to buy computers.
"When you sell computers, why do you care about so many things?" If you put it twenty years later, the answer to him would definitely be like this. However, it was more than twenty years ago. It was not easy to get a source of computers. Every agent who can get a large number of computer stocks is a powerful person with great hands and eyes.
Therefore, customers gave various reasons, such as buying it to decorate the storefront to deal with inspections, buying it to put it in the office to make its customers feel respectful, etc., and there are almost very few that can really play its role. Except for some universities and research institutes that can be used to literate students, they are simply a jewel of darkness.
"This won't work!" Fan Wubing said to his sister Fan Ting, "We have to guide users to cultivate the market, otherwise the popularity of personal computers will take a lot of time."
Since bringing Ni Guangnan over, Fan Wubing has the ability to match his personal computer with a convenient and easy-to-use Han card system. The problem of Chinese input was solved, and he immediately devoted his greatest energy to the market for cultivation.
"Do you need to be so troublesome? I think our business is good!" Fan Ting didn't think there was anything wrong with doing business like this. The day before yesterday, I ordered 500 computers with a big order from the Chinese Academy of Sciences. Although Fan Wubing's pricing was very generous, the total income was 700,000 to 800,000 yuan.
At this time, there were only 100 student workers in the PCF Club. The income from this large order was enough to pay their annual salary, not to mention that there were many other orders to do. Fan Ting's enthusiasm for buying computers was getting bigger and bigger at this time.
"The whole set of marketing strategies is still very necessary! Let me give you an example!" Fan Wubing walked around the house while preaching to his sister Fan Ting, "For example, we are going to do personal computer projects now, and we are in the dark, which is the early stage of entrepreneurship. As a result, we found that, oh, most people in China have never used this thing, which is called great market potential! But after careful investigation, there are quite a few companies doing this business, which is called fierce market competition. So, we have to find ways to make customers notice that we are different, which is the market positioning! We started to promote our products, which is called advertising strategy! But other companies were jealous and said that our products are of poor quality and high price, which is typical vicious competition! Then we complained to the industry and commerce, and dealt with him, and revoked his license, which is called market regulation!"
When Fan Ting heard Fan Wubing’s funny words, she immediately covered her mouth and laughed, asking, “Is there any more?”
At this time, several students in the store also came over. When Fan Wubing heard that Fan Wubing was vain here, Fan Wubing was proud of his words. He saw that there were two beauties, and they looked really good. Unfortunately, they were sister Fan Ting’s classmates, and the age difference was too big.
"Then we went out to the street and asked everyone, do you want to buy a computer?" Fan Wubing continued, "So they said they wanted to! This is the bubble economy! We then asked them, do you know our company? This is the advertisement! As a result, two beauties said that they had met me, this is the old customer! Why can't I remember them? So they asked them to contact information, which is called customer relationship management! Then I asked them if our computer is good? This is called spokesperson public relations! As a result, the beauties said that our computers are of good quality and cheap price, which is joint hype!"
"What?" The students next to him couldn't help asking after hearing what Fan Wubing said fresh and interesting.
"Then, of course, I have to ask them to help introduce a few new customers with shame! This is called relationship marketing!" Fan Wubing replied proudly, "Then you can't waste time talking to them. This is called opening up a new market! As a result, everyone came to me to discuss business, and other companies were anxious. This is market monopoly! Why is this happening? This is because nowadays, if you have milk, you are a mother, and your customer loyalty is low!"
Everyone burst into laughter. At this time, there were more people around Fan Wubing, with more than twenty student workers. Except for the few nearby customers, most of them came over to listen to the manager Fan Ting's younger brother fooling him here.
"Then you tell everyone, I have taken over your business! This means not leaving a living room for other companies, this is called division of influence!" Fan Wubing continued, "But when you look back, there is actually an Arab among the customers. We can't go to this place, so we have to emphasize again. We have received all Beijing customers! This is to divide the feasible sphere of influence! We emphasize to other customers again, don't follow me if you don't have money.
It is called market segmentation! As a result, a bad guy from a company next to him shouted, "Our company's computer is good!" This is called head-on competition! Then another company was shouting, "Are there any fellow Henan people?" This is called side competition! As a result, someone was anxious and called me to reduce the price by 30%! This is a price war! When the industry and commerce saw that the situation was wrong, they came to us and told us, "You have to leave some way out for others and don't destroy the good market!"
"The government has interfered, what should we do?" Some people were still very involved in listening.
"Open the business and sell it if you give it money! As long as it is not illegal, the government will have no choice but to deal with us. This is called psychological warfare!" Fan Wubing smiled, "As a result, everyone likes our products and wants to order them, which is called the seller's market! Unfortunately, our partner Americans are not actively supplying the goods, which is called limited market acceptance capabilities! So I said that we only talk about business with customers with good credit, which is called a high-quality strategy! As a result, a customer called and said he wanted to talk.
When I talked about it, this is called e-commerce! When I checked the call number of the other party, I found that it was from the Chinese Academy of Sciences. They have money and needs, which is called discovering the target user! So I said, I will talk to you specifically today, this is called big customer strategy! The other party has knowledge, so we have to talk to others about Gorky Push, Mao Dun and Lu Xun, etc., which is called cultural marketing! Then I told them that I have written lyrics and composed music and won awards, which is called advantage display!”
"Have your brother really written lyrics and composed music?" A beautiful woman asked Fan Ting in a low voice.
"Really! Do you know the song of childhood? It was written by him-" Fan Ting replied casually with relish.
"Wow—" Everyone who heard it opened their eyes widened, thinking that the boss's younger brother, the boss, was really amazing.
Literary youth are still very popular these days. If they are in another twenty years, they will become a vocabulary that harms people.
"As a result, I am a super beauty. I have seen more talented men and I am indifferent. So I said with emotion, "You give me a feeling of spring breeze. It feels very pleasant to talk about business with customers like you. This is customer care!" Fan Wubing said with a bitter face, "As a result, the little brat is speechless! This is the reverse reaction of the customer! I will continue to say that it is true, this is called ibm. Or if I don't believe it, I can give you my heart, this is called dell. Or if I don't believe it, who else can you believe? This is called Microsoft. I can even say that I will slowly make you believe it, this is called universal. If the other party can say it, this is called rational consumer. Or she said, then I will believe you for the time being, this is called phased results!"
After hearing this, a boy immediately whispered, "I feel that Mr. Fan's marketing strategy is a bit like picking up girls!"
The boys next to him immediately nodded and said yes. They had already felt this way, while the girls were glaring at the guy, their eyes were very sharp! They scared the guy so much that he immediately shrank his head back.
"We want to promote our products, which is called market cultivation. Let's tell customers what will happen if you buy our products, which is called reasonable induction." Fan Wubing continued, "The other party expressed interest and wanted to see how much money there is in the account. This is called entering the actual sales stage. Then I said, there will be rebates for ordering our products! This is called being proficient in consumer psychology! The other party replied that he could also take the orders from his brother unit to me, and this is to get a sales opportunity again! After signing the order, I said that if you introduced more than how many orders, you can send you to ten European countries for travel, which is to write a short check!"
"Haha, if they really do it, you will really send them to travel to ten European countries?" someone asked.
"Of course!" Fan Wubing nodded with certainty and replied, "This is a credit issue! I would like to remind everyone that we need to do moderate exaggeration when doing business, but we also need to be careful about the bottom line. As long as it is written on the contract, we must ensure that we have the ability to do it. Even if the conditions agreed verbally must be fulfilled seriously. After all, we must be a big and strong regular company, rather than a merchant and hawker who only sells it in one go!"
"Mr. Fan, where did you look at this theory?" someone asked.
Everyone was very curious. There were also people who studied economics among them, but many of the nouns mentioned by Fan Wubing just now were unprecedented. They really didn't know where Fan Wubing learned it.
Chapter completed!