.The disease-free rectification issues for beverage factories are considered more comprehensively.

When he was building factories in beverage factories one after another, he considered the issue of water quality. Some factories chose to build them in areas with good water quality, while others chose the same location as Coca-Cola to build the factory.

Although I saved it and stayed with Coca-Cola at that time, which meant that it was shorter and longer, now it seems that there are many benefits and the effect is quite good.

At least, for dealers, if they pick up goods from time to time, many dealers will also sell Coca-Cola and then add some beverages such as Jianlibao or ice black tea to match them. This is very convenient.

Especially for some dealers with a slightly weaker strength, it is not very realistic to purchase a single product of whole vehicles, so if you sell several products together, it is more acceptable.

Another advantage is that it has only been shown now, that is, when Fan Wubing obtained the recipe suspected to be Coca-Cola, the beverage prepared with local water resources should be very close to the original product in terms of taste. Even if there is a slight gap, it will be covered up by the feeling of carbon-beating.

But there is also a problem with this, that is, once the product is launched, how should the publicity work be carried out? You can't tell everyone directly that we got the Coca-Cola formula, right?

In fact, Fan Wubing himself is also very clear that the Chinese people’s ability to imitate a product is unparalleled, but it is more difficult to completely copy the successful experience of a successful century-old store.

What Coca-Cola has taught people over the past hundred years is not only the myth of secret recipes, successful brands, and huge profits, but more importantly, the many experiences that support its success. This part is the most difficult to imitate.

Fan Wubing has already gained a lot of experience in the beverage industry. Jianlibao's success has deeply experienced how easy it is to make money through water bills. Later, after entering the mineral water field, he felt that he was always a little sad deep down.

After all, in the field of mineral water production today, some manufacturers are promoting how good their water is. If you drink one bottle, you will be very energetic. If you drink two bottles, your face will not grow old. If you drink three bottles, you will not die even if you want to die.

Such publicity is obviously shameless, so a more conscientious manufacturer said that we do not produce water in ancient times, we are just natural porters, so we are more realistic and leave. Fan Wubing thinks it is still trustworthy.

For Coca-Cola, there are too many people who study their success methods and have summarized a lot of experiences, which are worth learning from.

For example, in the beverage industry, the cost of products is low, which is very important. The cost per bottle of Coca-Cola is extremely low, less than a cent. Moreover, Coca-Cola is not a capital-intensive product, and it is not difficult to produce, and it is not labor-intensive, although its production process is highly confidential.

Another important thing is that before the product reaches consumers, people engaged in circulation should make a lot of money first.

This principle is very simple. If the cost is low, you can increase the price significantly during retail. Coca-Cola has the characteristics of making a great success, so over the years, anyone who has dealt with Coca-Cola has become very wealthy, including bottle manufacturers, shareholders, wholesalers, and people who provide trucks, pallets and vending machines. This effect makes people very grateful to the company and are happy to contribute to the Coca-Cola cause.

The most important thing is to make everyone affordable. From the start of a business to the 1950s, each bottle of Coke was only five cents, and even today, it was not very expensive. Therefore, people in third world countries can afford it. Even in difficult times, Coca-Cola was still popular. During the Great Depression in the 1930s and the recent recession, Coca-Cola manufacturers were still rich.

As a beverage, the beverage that is widely consumed by the public must ensure that there are enough retail channels to make the product everywhere. To make the product reachable and everywhere, it must be available at any time in dance halls, shops, offices, trains and other places. Early Coke salesmen once said that people cannot avoid Coca-Cola.

The method of selling products must be very smart. This is very simple, but how, when and where to promote and promote products is the key to success or failure.

For example, in the early 20th century, Coca-Cola Company spent more than one million dollars to stimulate people's desires and make Coca-Cola the best product in the world advertising. They hired painters to promote its red-white product logo on white walls across the United States, covering an area of ​​more than 5 million square feet. Later, the company dispersed more than 100 million small gifts with the Coca-Cola logo, which made people see the Coca-Cola logo at any time on frequently used thermometers, calendars, event notebooks, notepads, baseball cards, Japanese fans and cartoons, etc., thus leaving a deep impression on people.

According to historical records at that time, a customer claimed that he often had nightmares and dreamed of a big white demon holding a stove and shouting Coca-Cola was chasing him. Even today, Coca-Cola Company spent every year on advertising to promote Coca-Cola in a global country, which is rare and large-scale, because they knew that they wanted to promote the image of the product rather than the product itself. A Coca-Cola advertiser once warned his employees with rich imagination and creativity that we sell something that does not exist at all, and that they only drink an image rather than the product.

At the beginning, Coca-Cola advertisements hyped up its drug effects, claiming that it can boost the mental worker's spirit, reduce headaches and pains for people who drink too much, and bring pleasure. But those who named and wrote beverages quickly realized that promoting Coca-Cola as a refreshing drug rather than a patented drug can attract more customers, and also avoid unnecessary legal disputes and troubles.

Of course, Fan Wubing thinks that the best thing about Coca-Cola is to make extensive use of the celebrity effect.

Coca-Cola hired celebrities to advertise at the beginning, but there are dangers to rely too much on the celebrity effect. On the one hand, audiences remember most of the stars rather than products. Coca-Cola has always maintained its true celebrity status in commercial advertising, while Pepsi has a headache for celebrities who ask for too much price, which also shows another danger of relying on celebrities.

In order to solve this problem, since the 1950s, Coca-Cola has created a way to make a general charm in each slogan with just a little modification or no modification. After drinking Coca-Cola, you will become more confident, happier, more popular, sexy and younger. In order to strengthen the publicity effect, Coca-Cola sponsors various sports competitions and concerts throughout the entire beacon.

The most important point is that beverages must attract young people. In fact, advertising in sports and concerts is mainly to attract young people. If you establish credibility among young people, you will gain a long-term consumer market. Moreover, when an act becomes a habit, or this beverage will accompany him throughout his life, there is no doubt that this is the case.

After Fan Wubing made great efforts to clean up the team of senior management of the beverage factory and ensure the purity of the team, one thing he had to do first is to inspect each beverage factory, promote and appoint a group of new people, and at the same time start producing his own Coke.

In the principle of using new people, Fan Wubing's requirement is to ensure that these people are young and strong talented talents promoted from the grassroots level, because he knows very well that only leaders who have experienced the hard work of workers on the grassroots assembly line can consider various practical difficulties more, rather than turning enterprises into sweatshops criticized by society like Foxconn.

At this point, Fan Wubing repeatedly told them that although pursuing profit maximization is the ultimate goal of the company, it cannot be at the cost of endlessly squeezing employees' blood and sweat. The companies of Fan's Investment Group are all large enterprises with advanced management experience and economic strength far away from their peers. If a similar situation occurs among such companies, it is very shameful.

This kind of rural and rural realm has indeed been implemented in the company. Therefore, the recruitment of employees of Fan Investment Group is the most relaxed. High-educated talents are willing to invest here, because working in a large responsible and righteous company is not only a beneficial supplement to their life experience, but also a good help for those who may leave this company in the future and seek jobs elsewhere.

At least when everyone heard that, oh, it was someone from Fan's Investment Group. As long as there was nothing big, these people were quite popular. Therefore, the entire Fan's Investment Group is more like a university, cultivating countless talents for the society.

Fan Wubing's attitude towards talent flow has always been relatively open-minded. In addition to senior executives and some important managers who need to sign long-term contracts, ordinary technicians and employees are basically free to come and go. Based on their performance in the company, the personnel department will also issue a certificate indicating that the employee's condition is good at the company. This certificate is often a powerful certificate for departing employees to seek other things.

People who have not obtained such certificates are generally embarrassed to tell others that they came from Fan's Investment Group. However, when Fan Wubing inspected the Lingxi branch, the company received a report saying that a black den that made counterfeit Jianlibao and iced black tea was found nearby. After Fan Wubing learned about this situation, he asked the local business leaders about the general handling method.

"This kind of thing is difficult to deal with. The industrial and commercial department cannot handle it themselves. It often requires the quality supervision department and the public security department to jointly enforce the law. As long as there is a loophole in any link in the middle, it will not be able to catch people. Therefore, we usually send people to collect evidence, inform the relevant departments, and wait for them to come to check it out. However, after they left, the other party will re-open it." The director of the Lingxi Branch explained to Fan Wubing helplessly. "Then let it go first, I will coordinate." Fan Wubing had a scheming in his heart.

It was Ming's opinion that he came here this time, so the provincial government also learned the news and was inviting him to attend a welcome luncheon. Taking this opportunity to talk about this issue, it can be regarded as using them once.

Sure enough, at the luncheon, Mang Wubing just asked this question, and immediately expressed his position, and immediately summoned the leaders of relevant departments, without saying anything, directly dispatched elite personnel to form a joint law enforcement team. Then, under the leadership of a leader of the Provincial Bureau of Industry and Commerce, he personally rushed to the counterfeiting den for investigation and punishment. Soon, the other side reported and the stolen people were caught.

Someone suggested, why not go over and take a look? This is also a major action by the provincial party committee and government to crack down on counterfeit and shoddy products. There is no reason not to report it directly. Everyone agreed. Anyway, they were full by themselves, so they went for a walk and digest it. So everyone took a bus to the location of the incident. So they arrived at a factory with their eyes hanging on it. It seemed that the scale was quite large.

After entering the gate, I saw recycled old drink bottles and canned bottles piled up in the yard. At first glance, it looked like I had entered a garbage dump. The law enforcement officers went straight to the rumbling workshop "several workers who were filling "beverages" into the bottles. When the law enforcement officers arrived, they fled in all directions.

At the scene, the so-called "workshop" was just a few small bungalows filled with water. Old drink bottles and yellow, green and red "drinks" water mixed with pigments were piled up everywhere on the ground. About tens of thousands of "drinks" bottles were placed on the operating table. The bottom of the bottle had been filled with a small part of the pigment. A water pipe as thick as a thumb was flowing with tap water. It was obvious that a worker was filling the bottle with "drinks" when the law enforcement officers found that they ran away without having time to turn off the faucet.

In a room next door, tens of thousands of bottles of "beverages" were piled in the corner of the wall, next to it was a trademarked machine and a large number of beverage packaging boxes with multiple famous trademarks, including Jianlibao and iced black tea.

In the warehouse behind, the packaging is intact, with bottles of various trademarks attached to them, and the canned "beverages" are neatly coded. To roughly estimate, the finished product looks like more than 5,000 boxes. Looking at such colorful "beverages", who can believe that it is made of tap water and pigments?
Chapter completed!