After getting the sample points that were asked by the insider of Fan's Investment Group over the past ten years, the senior executives of Cialle China were still a little disagreeable. Because from the perspective of color, the Coke of Fan's Investment Group is still somewhat different from Coca-Cola. The color should be lighter. If the two different colases are placed together, at least there can be obvious differences.

"This shouldn't have any impact on us, right?" An executive estimated optimistically

road.

In fact, consumers are more picky about the choice of Coke, especially those who are used to drinking Coca-Cola. Even if they go to drink Pepsi, they will feel a little unsatisfied, not to mention the Coke of Fan Investment Group, which looks a bit different, so everyone feels that there is no need to worry so much.

In this way, many people feel sorry for the 400,000 US dollars they just paid.

"It's a pity. I didn't have to make such a fuss. After all, although Fan's Investment Group is powerful, it has not yet entered the carbonated beverage industry. Its influence is limited. Although Jianlibao is good, it has gradually become out of date in recent years, and tea beverages are not in the same category as us." Someone said this, and the implication is that Fan's Investment Group cannot be a rival to Coca-Cola. The 400,000 US dollars in Gangwang was really a bit hasty.

"Well, can you rest assured to spend money? After all, Fan's reputation is there?" The general manager didn't say much, but unscrewed the lid of a bottle and drank two mouthfuls. His face, which had no expression, changed suddenly. He stood there stiffly, and he lost it.

It's right.

Seeing how ugly the general manager's face turned, everyone thought something was wrong. Could it be that there was something wrong with this drink?

"Boss, what's wrong?" Everyone asked hurriedly

The general manager came back to his senses for a long time. He said in a daze, "You all taste it, this time I'm afraid I'll meet a powerful opponent."

When everyone heard this, they rushed to taste it. After tasting it, the problem emerged. The Coke from Fan's Investment Group tasted better than Coca-Cola. More importantly, it was the same style and could easily be accepted by Coca-Cola consumers.

Everyone was stunned at this moment. After a long time, someone expressed doubts, "Can the other party add some new things to our Coke and deliberately fooled us?" "The general manager shook his head and said, "As Fan's Investment Group, there is no need to fake this matter. What's the point of cheating us? After all, whether it is true or false, it will be clear soon."

Although that's the case, he obviously paid more attention to this matter. On the one hand, he asked his subordinates to continue to follow the progress of the matter and obtain the latest information. On the other hand, he contacted the US headquarters and asked them to send personnel to investigate the matter so that after Fan's Investment Group officially launched Coke, the company could have a timely response.

"The only thing I can't figure out now is Fan's pricing strategy. This situation is still highly confidential until now, or Fan's Investment Group has not made a decision on this issue." The general manager felt that this was a big deal. If he didn't figure it out, he would not be able to make corresponding linkages, and he would easily fall into a passive situation.

"It's probably not more expensive than ours." The subordinate replied immediately.

They have the same understanding of this point. Fan's Investment Group has never been able to do a loss-making business. In addition, the cost of Coke is extremely low. If the other party opens a new product, then there is no doubt that the overall cost is controlled below 2 cents. It just depends on how big the other party's operating cost is?

However, Fan's Investment Group not only has a complete multi-year sales channel, but also has its own large logistics company. It is extremely convenient to ship freight. It is afraid that its operating cost is much smaller than that of Coca-Cola, and the selling price should be placed at a very low level.

"Anyway, we have encountered the biggest challenge in history this time." The general manager said with some emotion.

Since the founding of Coca-Cola, it has been more than a hundred years. Although it has been tested by some crises, it has finally survived one by one with its stable business strategies and successful marketing methods. The huge and mature enterprise management system formed now is unparalleled. However, they also know that if there are indeed opponents like Fan Wubing on this land of China, they will face great difficulties.

Although Coca-Cola claims to be worth 20 billion US dollars in trademarks, it is just a virtual value. No one is too stupid to spend 20 billion US dollars to buy a trademark. Even if it can be sold, Fan's investment group's annual profit is more than 20 billion US dollars in the Shield District, right?

Li Mei, the general manager of China, fed these problems back to the US headquarters, and soon made a stove. On the one hand, the samples they asked for were used for component analysis. On the other hand, he sent a senior vice president, Li Xuan, to the Chinese headquarters to respond quickly to the matter.

American companies also said that some things can achieve results through political channels, such as putting certain pressure on the Chinese government through the Ministry of Foreign Affairs, etc.

After receiving these instructions, most senior executives in China smiled bitterly, and the general manager said with some disdain. "These self-righteous guys really think that their weight is enough to affect China's political situation! A company that sells beverages is just about having something to do with politics. Wouldn't it be unhappy for me?"

A subordinate also expressed his opinion, "I bet it would be better if I don't take the diplomatic route. If I really put pressure on this aspect, I'm afraid it will directly make Fan Wubing angry. It is possible for Coca-Cola to lose the Chinese market at that time!"

"I hope they won't really do stupid things." The general manager murmured to himself. He is now in a mess.

Coca-Cola is in a mess, but Fan's senior executives have completed a series of preparations for the launch of new products. The perfect packaging design and advertising plan provided by Tong Xiaoyun's advertising design company has been recognized by Fan Wubing. Among them, people from Hong Kong, Taiwan and the mainland who are important influential, and who have always had patriotic performance have entered Fan's signing list, intending to sign contracts with 100 stars within three consecutive years and launch promotional activities for Fan's Cola.

"Our preliminary plan is to invest 300 million to specifically use this promotional task. Of course, this is the advertising investment this year." Fan Wubing was worried and knew that the peak sales season was coming soon, and the harvest this year will definitely be very good. In the case of playing the patriotism card, the launch of New Coke will also promote the hot sales of other beverage brands under the company. It should be more reasonable to invest 300 million to promote it.

"How much does a celebrity advertising cost target?" This question is also something that my subordinates are more concerned about.

"The selected one million are just one million. If you are willing to take advertisements, you will shoot them. If you are unwilling, we will not force them." Fan Wubing replied.

If it is an ordinary company, it must be more brainstorming about the advertising price issue. For example, it is said that it is divided into first-, second- and third-tier stars, and then a price list is given. According to the celebrity's popularity and influence, it is divided into different pricing strategies.

But Fan Wubing felt that his company had no need to do this. In fact, he had seen the list on the signing list. He thought that these people were worth spending so much money. He also believed that since he wanted to cooperate with Fan Investment Group, he had to have a clear understanding that no one was irreplaceable. No one was a Fan Investment Group that had to use. Even the most popular star at home and abroad, Fan Wubing was just ordinary in his eyes.

Unlike other companies, each star has the most commendable achievements on the promotional poster, and Fan Wubing also specifically emphasized that some successful young people in the entertainment industry should also join this event.

The reason why Fan Wubing did this is just to create a wave of publicity in the media circle, create some gimmicks, and create a new impression in the minds of young people, that is, no matter what industry you are in, as long as you work hard and succeed, you will get a day of rewards.

"In fact, many people who are not worth the price have also expressed different opinions.

Fan Wubing waved his hand and said, "This is the difference in cultural concepts. Unlike Western companies that use money to measure a person's value completely, we must have our own value standards. The person we identify is this price. As for whether it is worth it, it is our opinion and has nothing to do with other people."

"Boss, are you trying to promote your own value concept? Gao, it's really high!" Someone immediately thought of Fan Wubing's profound meaning and couldn't help but admire him.
Chapter completed!