.The Chinese people have a good face, which probably stems from the five thousand years of morality that has been passed down from the Dede Dynasty to the Kingdom of China. But then again, in the past century, this face has been almost gone, and it has been completely lost.

Because of this reason, the more sensitive they are to such things. If the country was still the prosperous era of the Han and Tang dynasties, the mentality of the fiefdoms would naturally be more peaceful. When they heard this, they were just a saying that Yelang was arrogant and could not have any excessive reactions.

But now, it is obvious that doing this kind of thing is very touching.

Based on the principle of pragmatism, many multinational companies are friendly and cautious in their attitude towards China, and the two sides can communicate with each other and understand each other. No matter which country, the purpose of the company is to actively explore the market and better promote products. For this reason, multinational companies generally have a deep understanding of the historical and cultural people's psychology of the country, grasp the cultural taboos and psychological taboos of the country, and do not touch these minefields. However, in this sensitive period, Coca-Cola's insulting China advertisements broke out, which is tantamount to pouring another bucket of oil on the fire of many Chinese people who oppose Coca-Cola's cultural invasion, which immediately caused a violent reaction.

Before Coca-Cola, there were many advertisements that insulted China, especially those in Japan.

There were two advertisements at that time, and the news was published in the Chinese magazine "Friends of the Automobile". One was a Japanese domineering car, two stone lions passed by. One stone lion raised his right claw and made a gust of kneeling salute, while the other stone lion was looking at the ear with fear and fear. The slogan was, domineering, you have to respect it."

The second is that Japan's Toyota Land Escape Ocean Vision Worker dragged a green domestic dog truck with a steel cable. The shooting address is in Kokoxili, and behind is our military vehicle.

The stone lion symbolizes China and looks like a lion who imitates the Lugou Bridgeman; the towed truck is a domestic Dongfeng car, and the green Dongfeng truck is very similar to domestic military vehicles.

What does Japanese Lu mean? They said this is a pure commodity advertisement and had no other intentions. Naturally, no one would believe this statement, and the blind man could see the meaning of it.

Needless to say, how big a company is Toyota. Even Shengshi Great Wall International Advertising Company, which was instructed to produce this advertisement, is a well-known collection company in the world. Will such a large investment and a small production and professional company not understand the implicit intention here?

At that time, some people from the country were angry and said that your advertisement contained sinister intentions and was to provoke and insult the Chinese nation.

The Japanese said, I didn't, I was saying that the car is of good quality. In fact, let alone Shengshi Great Wall International Advertising Company specializes in advertising, they are very clear about what they are doing. They are helping their country rebuild the Southeast Asian co-prosperity circle. It is increasing its reputation and credibility in Japan. It is not afraid of Chinese consumers, because they think that Chinese consumers are all humble cords. Even if I insult your ancestors, as long as my product quality is good and cost-effective, you still have to choose my brand. To put it nicely, you are tolerant, to put it bluntly, you are a cheap bone, you are a sacred ancestor. You understand I will do this, and if you don't understand I will do this.

The same is true for factual workers. The sales of Toyota cars were not affected. The Chinese lion saluted. Instead, the incident increased the popularity of the Toyota car brand, but its reputation was almost completely unscathed. However, the Chinese were laughed at by a fierce look.

The Japanese believe that even if their appearances go to the Yasukuni Shrine again, the Chinese will still buy their products, which is undoubtedly very sad.

Unfortunately, everyone is just talking about it. When it comes to buying a car, Japanese cars are still very popular.

Fan Wubing once had doubts about this phenomenon, but then he realized that the protests and insults China are basically young people. Although they are passionate, their purchasing power is limited. They are just shouting to boycott Japanese goods, but there are actually not many people who can afford a car. On the contrary, people with consumption ability are generally older, and basic workers have been smoothed out by reality. The topic of patriotism or not has nothing to do with themselves. Supporting a family is the most important thing.

But this time, Coca-Cola Company stepped on a landmine because the main group of consumer Cola was mainly young people, especially in this sensitive period, which caused a verbal war among Internet workers. The official website of Coca-Cola China Company collapsed instantly, and the bright red trademark was also changed to the shape of a pirate flag with black and white skeletons.

Regarding the accusations of the Chinese people, Coca-Cola Company emphasized that it wants to build an inclusive brand, which makes it unreasonable. Industry insiders said that inclusion means having an open mind that is open and open, which means giving full respect and understanding to dissidents. The inclusiveness of multinational companies is reflected in providing services to consumers in different cultural and religious historical contexts, and allowing them to feel recognition and respect while receiving services.

However, by slandering one nation to win the favor of others, it is obviously not considered a manifestation of tolerance, but a despicable villain's behavior.

Although a brand needs to be maintained, crises also need to be prevented. These clichés can be said to be the consensus of many multinational companies. During a period of stable upward trend, not many companies are willing to invest in human and financial resources in this regard. The basic work that can be invested is some companies that have been hit hard by crises in history.

In fact, with the development of society, the Chinese people's sense of subjectivity has increased. When multinational companies in China invest in China that are different from their headquarters' cultural concepts, values ​​and religious concepts, if they do not have local consciousness and overall awareness of the overall situation, they will have to bear corresponding risks.

This time, Coca-Cola was not so embarrassed because it was too arrogant before, and looked at the power of local enterprises. Later, it used the employment of gunmen to slander their opponents, which made everyone dislike and distrust them. At this time, coupled with the exposure of insulting advertisements, the public's opposition increased sharply, and even some middle-aged people expressed a considerable degree of dissatisfaction with it.

At least several major domestic beverage manufacturers took this opportunity to react and did not provide their own products to Coca-Cola dealers. In other words, those who sell Coca-Cola should not want to sell other products.

This trick was obviously very powerful, and it hit the opponent's key points with ruthlessness and accuracy. In a short while, Coca-Cola's sales dropped significantly, the factory's production was insufficient, and workers had nothing to do, which led to more social problems.

Advertisements insulting China are constantly appearing, but no matter what, the weakness of enterprises is ultimately controlled by consumers. China's population of more than one billion and such a large consumer group, who dares to underestimate it? Faced with multinational companies that cause trouble, many netizens suggest that they can fight a people's war and let the economy balance the economy.

As the Chinese people's political awareness and legal awareness become increasingly aware of the political awareness, the legitimate rights and interests of the country are no longer just a matter of consideration by elites and management departments, but also a matter of concern to the people. The formation of media exhibitions and public contexts have also given the people more channels to criticize and boycott. For multinational companies, from dozens of eye reviews in the past to more than one billion eye reviews, the taste may be even more difficult to absorb.

In a short period of time, workers protested in canning factories in various parts of Coca-Cola, and the company's management had no choice but to do this. After all, there was no market, how to produce! And they had no intention of compensating workers and paying wages free of charge, which caused a dispute. For a moment, they complained, and looked at the senior management of Coca-Cola. They hoped to cause uneasiness in the government through the workers' trouble, and then discussed with Fan Investment Group, and then contacted the two parties to sit down and talk about it, exposing the matter.

But they never expected that because of Fan Wubing, no one was willing to stand up and say this, so the situation was frozen for a while. The local government naturally could not cope with the workers' trouble, but they were worried that the workers would be able to blame themselves for their small matters, so they had to make efforts to comfort themselves, hoping that they would not cause any major trouble.

This way, the scattered froze. I knew that Coca-Cola could not hold on in the end, so I broke the matter through relationships. At this time, I was completely disgraced. I just hoped to end up with a more decent way, and at the same time I tried every means to obtain understanding with Fan Investment Group.

However, at this time, Fan's Coke was already very popular. As the quality worker steadily suppressed Coca-Cola, processed a steady stream of advertising and the approaching summer sales season, Fan's Coke's image has spread all over the country. Some Western and fast food chain stores have also begun to discuss cooperation with Fan's, hoping to fill the shortcomings of Coca-Cola and prevent their business from being affected as soon as possible.

In this battle, it can be said that Fan's Touti Group has achieved a complete victory. Unfortunately, it is just that it has not completely driven Coca-Cola out of the mainland Chinese market.

However, in order to give back the help of Fan Wubing in winter, Indonesia's Habibi has invited Fan Wubing to open a beverage factory in Indonesia and vigorously promote Fan's Coke. Habibi said that the Indonesian government is also willing to occupy a part of the equity in it to help Fan's Coke quickly promote him in Indonesia.

Zhi Wubing naturally welcomed this. In fact, he has now sold it in Southeast Asian countries and important EU countries such as France and Germany. Naturally, Fan Wubing also learned the previous Coca-Cola practices, and most of the production and filling were placed locally, while the production of mother liquor was strictly controlled in the mainland to prevent technology leakage.

What annoyed Coca-Cola Company the most was that after comparing the two types of cola, seniors in the international beverage industry agreed that the era of Coca-Cola has passed, and the emergence of Fan's Cola has opened a new chapter in the carbonated beverage industry.

At the beginning of May, the world was in a hot season. At this time, Fan Wubing unexpectedly received an invitation from Russia. The new Russian General of Russia defeated Putin and invited Fan Wubing to visit Russia. At the same time, Fan Coke was also welcomed to build a factory in Russia for sale.

On August 9 last year, Putin was appointed as one of the three alternate Russian Prime Ministers. After that, the government led by the previous Prime Minister collapsed, and the Russian General Overthrow Yeltsin appointed Putin as Prime Minister. Yeltsin also announced that he hoped Putin could inherit his legacy. Putin also announced that he accepted Yeltsin's appointment.

On August 16, Putin officially became prime minister. Since his four previous prime ministers were not in office for a long time, the public did not expect any of Putin, who was unknown at the time. Putin's main opponent Luzhkov and others had already started their campaigns at that time and were committed to cracking down on Putin and preventing him from becoming Yeltsin's heir.

However, Putin's insistence on the public image of law and order and his firm attitude towards the Chechen incident ultimately made him a very popular presidential candidate, and Putin was tough on the Chechen incident from beginning to end, which greatly enhanced his public image.

On the evening of December 31 of the same year, Yeltsin suddenly announced his resignation and Putin became acting president in accordance with the Russian Constitution. Because of this, the Russian presidential election, which was originally scheduled to be held in June this year, was ahead of March 26.

The early election made the opposition parties unable to fully prepare, and Putin's actual power also weakened the opposition parties. Therefore, in the subsequent election, Putin won and became president.

The relationship between Fan Wubing and Putin is still good, especially the financial support he has provided him with the ability to successfully win over relevant people in the general election. At this time, investment finally began to produce returns.

"When this good luck comes, no one can stop it!" Fan Wubing said to the senior officials with emotion after receiving Putin's invitation.

"Even the Russian president personally invited you. My subordinates admire you. It's like the endless rivers of Han River, and the flooding of the Yellow River is uncontrollable." Wu Chua said with some envy.

"Well, I know you like watching Zhou Xingxing's movies recently, but if you shoot, you must be able to reflect your identity and momentum. It seems a bit unprotective to be a parrot." Fan Wubing said with a smile to Xiao Ji of the Martial Arts Academy.

"Haha, I want a little style, but Chinese culture is too profound and can't be paid attention to!" Wu She Xiaoji said a little embarrassedly.

The Facts and Military Academy has been with Fan Wubing for so many years in China, and has been around Fan Wubing. It has been almost the same as the Chinese. In addition, his passionate pursuit of Chinese culture, his cultivation in this area is indeed not weak, but in some aspects, he still has not been able to grasp the essence.
Chapter completed!