...In fact, CCTV hopes to get the broadcast rights of the Russian Coorc, directly. Erxiaoman distributes part of the rights from Fan Wubing's hands.

CCTV has its own difficulties. Recently, the station has been adjusting columns, such as adding new columns, and using them to start entering mainstream columns such as Wang Xiaoya, Liu Yiwei and some other excellent hosts, which have also received strong responses in society.

However, there are also some very difficult troubles in CCTV. For example, due to some people, the braided show that has been popular for many years still appears very firmly on the TV screen, making people feel as if they were living in the Qing Dynasty.

Every day when you turn on the TV, you can see the princess and other princesses in front of it. Naturally, the most frequently used words are nothing more than the emperor, ancestors and slaves. Moreover, this title has begun to infect all costume dramas. Even in TV dramas with historical backgrounds in the Han and Tang Dynasties, everyone calls themselves slaves to the emperor.

Although the program has rich content, Fan Wubing felt that there are more and more mentally retarded programs, and fewer and fewer programs with connotation, especially in the two issues of the introduction of Korean dramas and the rampant historical dramas of the Qing Dynasty background. It is obvious that CCTV has no autonomy.

More power should be controlled by the above-level bureaucrats.

Many people on CCTV are also living in the cracks. Since they cannot let go of their hands and feet in film and television creation, they can only use their brains on news interview programs, or directly create some popular participation columns that can attract the public's attention, such as such columns to attract popularity.

Of course, practice has proved that such a column can still attract the attention of some Chinese people. For such a column, the investment in prizes for each period is only tens of thousands of yuan, and it doesn’t cost much in a year. However, the benefits of implantable advertising are today’s number, and the topics involved are even more diverse. Many of them are simply chosen by the audience in the question, and the director is worry-free. It’s just that it maintains an operating mechanism and is easy to do.

But there are still some people in Taiwan who are uneasy about the current situation. After all, it is embarrassing that a national media has no voice at all. At least it has to show some important influence internationally, right? He closed the door and called the boss. Although no one in China would laugh at him, when he walked internationally, he always felt that the dwarf was three points.

Therefore, Fan Wubing said that he had obtained the broadcast rights for the Kursk in Russia. The people on CCTV were immediately ready to move. The people below urged the director to take over this job. It was a rare opportunity!

The Master was quite confused. After all, he didn't know what Fan Wubing said, and the propaganda front and Fan Heng were on two lines. Although the cooperative relationship between CCTV and Fan can be traced back to more than ten years ago, now that Shiyi time has changed, Fan Wubing has grown into a behemoth in capital. His influence is unparalleled. Fan Wubing can take over the broadcast rights of the Kursk salvage, which means that he can play around in Russia, so how can he care about the opinions of a deputy ministerial unit of CCTV?

It is said that one of Fan Wubing's great fun is to fight against those deputy ministerial-level people who dare to be enemies with him. This director has heard of some, so he is not very at ease. He hopes to get all the broadcast rights and make this work a very influential event that shows his face in the international media. He is also worried that Fan Wubing will not cooperate and will make himself in a mess. In that case, it will be even more difficult to lead CCTV's grandchildren who are above the top.

It's right.

However, Fan Wubing stayed in Donghai Province and did not move, which made several CCTV directors and deputy directors feel helpless. In the end, they had to find an excuse to put this year's bidding auction in Donghai Province in advance. In addition to participating in this event, they would also meet Fan Wubing and talk about everyone's cooperation issues.

In fact, CCTV's ability to make money in recent years is still obvious to all, especially the annual golden advertising bidding event, which has attracted a lot of attention.

CCTV's golden-level advertising bidding, which started before the New Year, has always been the focus of enterprises' competition for strength. Strong companies are rushing to seize the golden period.

Therefore, advertising bidding during prime time is also known as the rain of the business community

Perhaps because of the new millennium, everyone wants to have a new atmosphere. Therefore, unlike the previous few sessions, this year's bidding procedures have been completely publicized, and the bidding unit time has been further refined, the quarter has been changed to two months, and the bidding position and the section designated positive position of the first three-billion-five-second bidding version of the News Broadcast has been added. The bidding position for the first three-billion-five-second bidding is also cancelled, and the regulations that only watch companies are allowed to participate at the 19 o'clock time are allowed to bid directly at the golden rank.

It can be seen that these new policies have further expanded the opportunities for enterprises to participate in bidding and reduced the risks of corporate advertising. Of course, it is also a countermeasure taken by CCTV to the increasingly fierce competition. CCTV's directors repeatedly emphasized before the meeting that companies should remain calm and rational, so the entire bidding this year will not be so hot. No matter how the auctioneer incites, some bidding companies seem to have discussed in advance and join forces to advance and retreat.

By the end of the bidding meeting, the actual amount of bidding was more than 1.9 billion, much less than last year's 2.7 billion yuan. However, the bidding for the first three-billion-five-second edition of CCTV's newly launched News Broadcast was very few companies that responded. There were several units that had two free time.

Although bidding companies are generally quite rational, some companies have made big moves and become the new focus of attention this year. Among them, Bubugao Electric has always been an old customer in the prime time, and this time it invested a total of 300 million yuan. There are also Harbin Pharmaceutical Factory Six. According to rough statistics, the total bid amount of the factory is nearly 90 million.

These numbers were calculated by reporters later, and the company itself was not willing to be too high-profile. A company's head told reporters that he was afraid that the media would count them and that he was afraid that the reputation of the king would be the king. Obviously, the shadow of the king's failure still exists.

Since Fan Wubing has not competed for the bidding king and Shen Ying withdrew from the liquor industry, CCTV's bidding king effect has been much worse. This also shows that if the product itself is not good, even if it becomes the bidding king, it will be useless. After all, consumers are becoming more and more smart now, and it is impossible to just follow advertisements, which also shows a problem that CCTV's credibility has been questioned.

From the perspective of the winning industry, in addition to traditional home appliances, food, medicines, and cosmetics, this year, light imitation products, banks, 4, and communication products appeared. In the past, the golden ranks concentrated in 39 items. The era of advertising has ended, which reflects the development status of various domestic industries to a certain extent.

The watch industry companies did not participate when the 19 o'clock time, and this standard version was obtained by Harbin Pharmaceutical Factory No. 6, which also shows the recession of the entire watch industry.

The highlight of this time is that the mayor of Kunming City personally led the team and wanted to appear in the city to participate in the bidding, but due to the fierce competition, it was not successful, but this can be regarded as a new atmosphere for this bidding meeting.

In addition, some foreign brands have successively raised their signs to participate in bidding, which is another new arrival in this bidding meeting.

In addition to Colgate and Procter & Gamble personally participated in the bidding, there were also Coca-Cola, Xi'an Janssen and others who came to see the bidding foreign companies. Judging from the actual bidding situation, multinational companies are indeed quite strong in terms of strength. Some companies believe that the competitiveness of Chinese companies is far lower than their estimates.

At a small press conference before the meeting, the director of CCTV's advertising department said that if any foreign advertising company takes out 200 million yuan, they will be invincible in the domestic advertising market.

In short, the competition for the kings in the past few years has been calm and there are no major ups and downs. This fully reflects that domestic companies have become increasingly mature in the baptism of the market, and their advertising behaviors have become more and more rational, which has also fulfilled the slogan proposed by CCTV this year, and its strength creates value.

Fan Wubing wore a pair of big sunglasses and a baseball cap on his head. He sat in the middle of the guest seat to attend the bidding meeting. However, when the meeting ended, he was surrounded by a large group of reporters, who asked questions to Fan Wubing one after another.

Finally, the security guards and bodyguards pulled the reporters away and asked Fan Wubing to leave the scene. Fan Wubing said to the CCTV director who was following him in surprise, "I go out so low-key, can they all show up?"

The master shrugged and said, "Baseball cap and sunglasses are basically essential equipment for celebrities today. The reporters have long been enlightened. If you dress like this, they will take a look at each other more, let alone Mr. Fan, you are such a famous big man? If you don't know Vice Premier Fan now, there are reporters who don't know Mr. Fan, but it's unlikely that you don't know Mr. Fan, you are a person who doesn't know you.

"That's right, for most people, everyone's pursuit of money is far higher than their attention to the officialdom." Fan Wubing nodded and agreed with Master's statement.

The two of them found a relatively good teahouse, brought a few followers, and then sat down to drink tea while studying the cooperation issues this time.

In fact, Fan Wubing was a little hesitant about the operation of the broadcasting rights, but he didn't want to lose money in front of CCTV. So he just sat on a fishing boat and waited here. Anyway, it was still early, so he was not in a hurry. Jiang Taigong was fishing, so he would like to take the bait.

Judging from the current situation, CCTV is more enthusiastic. Fan Wubing thinks that if his family doesn’t succeed, he can consider cooperation with CCTV.

It’s not impossible to eat solo, but it depends on your strength in this industry

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Chapter completed!