Chapter 1049 The Frontier of the Times of Digital Products
.It seems that it is not too much for Erguo to call this year the digital year. Many digital stones, Eryun people quickly entered the ranks of fashion, and these digital products have also truly digitalized people's lives.
A detailed look at the novel and strange digital products that have been launched in recent years will make people feel infinite emotion. They have many beautiful memories of the past. Perhaps one of them brings people a shock that they have never been before, and it also makes people have more expectations for future digital products and digital life.
It is estimated that the company produces very strong players, which can play minis with a diameter of millimeters and a capacity of megabytes, which is equivalent to three and a half hours of songs. This boron uses two-digit battery and can play for seven hours in a row. It also has anti-collision and bass compensation functions, with an LCD display equalizer and a very famous software for Hobby. The price is 133 US dollars, which is about 1,000 yuan.
The player has a very delicate and compact palm size, and its appearance is very attractive. However, in terms of function, it is stronger than the product. In addition to being able to play minis, it also has a replay function. In fact, it is the only player on the market with this function. It can handle Microsoft's window media files and can burn up to six hours of sound quality songs on a small mini disc.
Of course, the price is also slightly higher, about RMB 3,200.
As for the Kodak, which Fan Wubing has been paying great attention to and has a relatively in-depth cooperation, it has developed a new digital phase that integrates camera, camera playback and other functions.
This one is designed with a very unique appearance, and compared to most digital cameras on the market, it seems to look more like a toy than a tool.
Unlike the horizontal design used by ordinary cameras, the vertical body adopts a straight-body model design. The entire body shape is smooth and round, and the curves are very simple and soft. If you look carefully, you will see that there is almost no pure straight line around it. In fact, the main decorative effect of the body is several wavy structural curves.
If the lighting conditions are good, the picture quality of the pictures taken by the machine should be good. If the lighting is poor, the pictures taken may be a bit darker because the machine itself does not have a flash function. In addition, the shooting resolution of Peng is indeed too low, but if the pictures taken are only used to make web pages or electronic albums, it is enough.
In addition to shooting traditional still images, users can also edit and edit them by themselves.
Of course, it also has the Can playback function, and you can download music by yourself.
Fan Wubing’s first feeling after getting this sample machine was that this thing was not like a professional product, but a toy that Kodak randomly integrated, just to adapt to ordinary people who are very curious about digital products but are not commonly used, but hope to spend very little money to play all kinds of functions.
As a toy that integrates camera and camera playback functions, it is qualified, but if you carefully examine the functions it has, you will feel useless.
After all, with low prices, rough integrated technology, and no flash, this product can only be a toy-level digital tool and has no practical value.
However, Fan Wubing is also able to understand Kodak's good intentions. At this time, he is facing the retreat of the Internet of Things craze. Any product related to these things must face market testing. Before there is a clear market reaction, everyone can only grab the beard and eyebrows, and slowly adjust their industrial strategies through market reactions. Therefore, it is not surprising that such digital products as toy-level by Fan Wubing have emerged.
There are also some fun things. For example, Yamaha digital singing piano. In theory, pianos with music playback function are no longer novel products. Computer-controlled digital pianos were released fifteen years ago and have recording and playback functions.
However, recently, Yamaha has added a variety of electronic synthesis functions to this product, making it more functional. The latest model of digital piano can sing like a human, and Yama and other technicians pre-stored some clips of singing by famous singers. While playing, they can also enjoy the concert played in the piano room. Of course, this thing is expensive, and costs between 30,000 and 100,000 US dollars.
What Fan Wubing is most concerned about is Kodak's free digital camera technology. Through three years of technical tracking, the technical department of Fan's Investment Group has fully mastered the digital camera technology far higher than the trend and can apply it to various digital devices.
The most important thing is to upgrade the products of Fan's mobile phone production department, so that mobile phones that previously had only call and text messages had added camera functions.
To solve this problem, the biggest obstacle is not the digital camera technology itself, but the selection of lenses, the capacity of the memory card and the reasonable layout of the entire machine.
As a systool, the mobile phone with digital camera function is mainly aimed at high-end users, so the price is quite high, but the performance is also very excellent.
When Shen Ying brought her female assistant to Fan Wubing's office, she saw a new model that Fan Wubing was holding in her hand and carefully studying.
This is a dual-band mobile phone that Fan's Investment Group has not yet released. The design concept of this phone is quite unique. It adopts a rotary-cap body structure design similar to a flip but not a flip.
Under normal conditions, this phone gives people the impression that it is particularly small and exquisite. The pocket-sized body is like a key ring hanging decoration. The round display screen and the metal ring decoration on the outer ring significantly occupy half of the front of the body. The outer shell of the phone body also presents a smooth and cool metal effect. The lower half of the upper cover is slightly spherical, which looks quite unique.
When the user talks, it will appear. The way the upper cover is opened is like a folding knife, which is rotating parallel to the outer ring of its circular display screen from the side. At this moment, the spherical protrusion on the cover is exactly the position of the earpiece, and in fact it has a handset hole left there." The eyes of the female assistant beside Shen Ying immediately lit up, 2 "
As a senior white-collar worker who follows Shen Ying, her income is quite high, and her annual salary is about one million, so she can consume this novel digital product, especially this small and slim mobile phone that is more suitable for women.
"New product?" Shen Ying was also interested.
Fan Wubing handed the prototype in his hand to Shen Ying and asked them to try it out. At the same time, he explained, "It has not been launched yet. This is the prototype. In the end, it will be reviewed by us. See what design elements need to be added or what modifications should be made. You are here. Let's take the initiative together."
Shen Ying took it and looked at it. She thought the shape was very good and the feeling was good when holding it in her hand, but she always felt that there was still some flaw. The female assistant asked quickly, "Mr. Fan, why is there no shiny gem mirror on the surface?"
"If you add that thing, it will affect the weight of the whole machine. As a lady, you should always emphasize that it is as thin and short as possible, so this time the machine does not add gem elements." Fan Wubing replied.
"What you are talking about is the general situation. In fact, women still have to put the appearance in place when using the machine. Adding some gem decoration will make the sales better. Some girls like that kind of gem decoration. At worst, you can make two different versions." Shen Ying suggested.
After hearing this, Fan Wubing felt that some reason was that it was as if among the ladies who had money to consume this kind of product, there were two types. One was that they did not need to consider the source of income. They generally liked shiny gem decorations, and the other was the typical professional female senior white-collar workers. A large number of such people prefer simple styles and looked more bourgeois, so it is necessary to treat them differently.
"Then, let's do two versions." Fan Wubing nodded.
"By the way, Mr. Fan, it's best to issue a gem quality appraisal for the inlaid gems. If there is such a thing, the sales will be better. After all, everyone always shows off when they take this kind of mobile phone. No one wants the inlaid gems on their phones, right?" The female assistant reminded Fan Wubing.
Fan Wubing nodded and smiled. "Good suggestions, I'll give you one when the new product comes out."
"Thank you, Mr. Fan." The female assistant smiled immediately.
This new mobile phone is definitely expensive and will not be cheaper. It is probably more than 10,000 yuan. If you get such a benefit in vain, the female assistant will definitely be happy and happy.
In addition to the phone itself, this time Fan's new phone also includes a relatively novel Bluetooth headset.
This Bluetooth headset is actually composed of two parts, namely a Bluetooth module device and a pair of separate headsets. The connection cable between the two is not very long. The Bluetooth module device itself is very small. If the headset is equipped with headsets, the weight is 26 grams, and the headset is only 18 grams, which is quite light and unique.
Users can hang the Bluetooth module device of the machine on their neck like a necklace as needed, or wear it in front of the collar of the shirt and top, which is very convenient to carry.
In addition, the Bluetooth module of the sub-handpiece is also very exquisite, with a delicate texture, and a little sand-coated effect. Users can also choose to replace its case by themselves. Whether silver-white or blue-black, it looks quite simple and elegant.
With this device, users can access or call out calls without touching their phones. It also supports voice-controlled dialing, and its rejection key can also prevent users from answering all calls they don't want to answer.
Overall, the phone has four hours of call time and sixty hours of standby time, which is quite good.
"The most important thing is in terms of function." Fan Wubing took the prototype and quickly turned the body away, then shook at Shen Ying and the female assistant. After a click, a white light scared the two of them.
"The shooting function is quite good." Fan Wubing smiled, then pulled out the photos he had just taken from his phone and let Shen Ying and her female assistant see them.
"The effect is very good!" Shen Ying said in surprise after seeing it.
In fact, Shen Ying had also made several professional-grade digital cameras to play with, but from the perspective of the delicateness of the imaging and the authenticity of the color, the shooting effect of this phone is not bad at all, and it is even more than that. This really surprised Shen Ying.
"The lens of Carl Zeiss, coupled with the chip technology developed by our Fan, has combined it into the current mobile phone. From the current perspective, it should be a leading technology in the industry at least." Fan Wubing is obviously a bit complacent about this new product.
This is not only what makes Fan Wubing happy, because with the practical experience of mature digital product integration technology, Fan's Investment Group will be able to be at ease in the future in the future in the integration of related equipment.
Especially as time goes by, when mobile phones with integrated photo-taking functions become mainstream, Fan's independent research technology will provide a very strong guarantee for the product's market advantage.
"In fact, Fan has integrated boron energy into the mobile phone module now, but considering the demand in the disputed market, it will be launched later. After all, good things must be launched step by step. Judging from the survival period of mobile phones, the replacement period of high-end mobile phones is generally about half a year, and some high-end consumers will change their mobile phones every month. We only need to ensure that we can keep up with the consumption needs of the largest number of high-end consumers." Fan Wubing explained to Shen Ying.
When it comes to boron energy modules, it also involves a problem of selecting memory card methods. Due to the inconsistent memory card format problem, Fan Wubing is more cautious in this issue. On the one hand, he opens Fan's own product research capabilities on memory cards in various formats, and on the other hand, he is also watching the news in the international market to see which format can gain the upper hand.
Chapter completed!