The first thousand and ninety-four chapters of the high-end mobile phone market
Yandan is dealing with this matter at this time. Since Fan's Investment Group has been involved in the Zanzhou Donglu field, it has been making a big deal in technology. It is worth mentioning that due to the progress made in scientific research, they have applied exclusive patented packaging technology to memory card products, and can stack two flash memory chips in a memory card to form dual-channel data transmission, which is better in terms of transmission.
This technological progress is of great significance. At present, in terms of memory card standards, the competition among major sects is more intense, such as "Chuan Ru, "Bi,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Among the major mobile storage products this year, Guanka, Bika and others are all leading the market share. Their market share is in an absolute leading position. However, among them, high patent fees will be the biggest obstacle to the growth of the wrinkle card market, but it is still the mainstream application of digital cameras, and its maximum capacity has also increased to the old. Memory sticks, sink cards, etc. are not easy to obtain authorization, resulting in excessive selling prices, which are more than twice the price of other products, and the exhibition has also been hindered.
Another thing has changed, that is, although digital cameras are still the main application of mobile storage, the emergence of photography-capable mobile phones, especially the emergence of megapixel photography-capable mobile phones designed by Fan's Investment Group, has become a key application of mobile storage this year... The exhibition of micro memory cards such as 100 million has been rapidly growing. However, its mainstream products are still tight capacity. The gradual growth of flash memory density and the gradual maturity of packaging technology have made the capacity of this type of flash memory card expected to catch up with the capacity of memory sticks.
It can be predicted that the largest area for the future growth of memory cards is the phone that can be photographed, with a growth rate far higher than that of digital cameras. It will become a killer application carrier for memory cards. More than 90% of the phone that can be photographed will be equipped with micro memory cards, such as "Borne," and "Stations, etc.
Of course, as time goes by, everyone is also optimistic that future mobile phones will include elements such as photography, video and music functions, so the demand for large-capacity memory cards will continue to grow.
Memory cards are not only shorter and thinner, but also put higher requirements on their capacity and readability. Among many manufacturers, the most eye-catching are some old memory manufacturers. They rely on good relationships with flash memory suppliers and familiar with the business model of the storage market. Some manufacturers also have unique and leading packaging technology and low elastic manufacturing costs, and have gradually become important suppliers in the global memory card market.
Although Fan's Investment Group is considered to be a new memory leader, it has grown very quickly and its progress in some high-end fields is even more surprising. However, the dispute over memory cards among old brands will intensify for a period of time.
As memory cards have higher and higher requirements for manufacturers' technology, many manufacturers who do not have core technologies will withdraw from this stage, but no matter who will be the final winner, a sharp drop in the price of memory card chips is an inevitable result. What is ultimately the most affordable is definitely consumption.
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The decision Fan Wubing has to make in the near future is which direction the company's investment in memory cards should be inclined. This is difficult for others to decide. In fact, most memory card manufacturers are still focusing on digital cameras. For Fan's Investment Group, which is already ahead, they are already ahead.
Through its own mobile phone opening platform, the large number of mobile phone chipsets launched by Fan have integrated photo-capable technology. Although it is only an entry-level technology, it has a huge impact on the market, especially the price of low-end products of photo-capable mobile phones to the first-tier 2,000 yuan, which makes it difficult for foreign competitors to find a price balance area, so as to enter the domestic market with the help of photo-capable technology.
After all, the mainstream technology abroad is still not able to support major players and manufacturers to enter low-end photography mobile phones into the mainland Chinese market.
As for high-end mobile phone technology, it is not a problem for Fan's Investment Group now. The so-called high-end technology is nothing more than adding some useless functions to fool people on the basis of communication functions, such as Bluetooth functions, wireless Internet access functions, infrared data exchange functions, etc. In fact, most people do not have any chance to use these functions.
What can reflect the identity of the mobile phone user is actually not these high-tech elements, but some luxurious designs in appearance, such as the metal brushing process on the shell, gem inlay process, polymer battery efficiency enhancement process, etc., and some of them are purely reflecting personal preferences. For example, making the mobile phone turn into a bottle opener, it actually has no effect.
Relatively speaking, the so-called high-end mobile phones have no technical content, they are nothing more than some personalized processes.
Of course, although Fan Wubing disdained this, he did not give up on this market. After all, it is a stupid behavior for rich people to make money. Take Fan's Investment Group as an example and hired many crafts masters to customize some mobile phones, and specially customized mobile phones for some rich people. The cost is high, and usually speaks for millions.
In order to further expand its market share, brands have expanded their product lines one after another. Not only mobile phone brands, but also other brands. In addition to launching Xiangmi's automotive products, Porsche and Ferrali have also launched a series of electronic products, clothing and other peripheral products. Porsche just launched its latest mobile phone product earlier.
As the world's top fashion brand, it has a considerable influence in the fashion industry. Many celebrities and nobles are fascinated by it. Recently, they are also considering cooperating with Korean mobile phone manufacturers to launch their mobile phone products. This news naturally attracted high attention from everyone.
Against the backdrop of frequent unfavorable news such as losses and layoffs, Motorola still needs to maintain its strength in the Chinese market. Recently, Motorola has launched four luxury mobile phones in China targeting more than 10,000 yuan in markets. The president of Motorola China Electronics Co., Ltd., which has just taken over the mobile phone business, also clarified the rumors that Chinese companies are laying off researchers on a large scale, saying that it is just a adjustment in the direction of work, and Motorola will still accumulate
According to Motorola, there are currently few mobile phones sold at a price of more than 10,000 yuan on the market, while Nokia's high-end brand covers a market of 40,000 to 100,000 yuan, and there is still a lot of market space. For this reason, Motorola's new high-end mobile phone has added unique luxury design elements such as sapphire mirrors, watch-style round LCD screens, and hopes to open up this market.
At the same time, they also said that Motorola's sales channels will also be innovative, and they will cooperate with China Mobile to sell in advance to customize diamond cards and gold cards members of the Global Communications Old Club. After a period of time, they will open retail in more than 500 selected specialty stores in Motorola.
After Motorola launched a luxury mobile phone of 10,000 yuan in Beijing, another mobile phone giant Nokia also participated in the battle. They announced the launch of the luxury mobile phone Supreme Classic series, including the diamond version "Gold Edition and Carbon Fiber Edition". What is noticeable is that this is the first time that Nokia's luxury mobile phone has entered a mainland mobile phone store, and the most expensive diamond version of the mobile phone will be sold for more than 60,000 yuan in the market.
In this regard, Koreans are not to be outdone. Their designers have a concept phone designed for Samsung phones. The appearance is simple, asymmetrical styling, and two tones of lilac and pure white, making the phone full of dreamy realistic design. From the appearance, this phone looks like a perfume fried, but in fact it does have the function of carrying perfume. The soft lines are not tight, which symbolizes the beauty and elegance of women, and holding it in your hands is also a comfortable enjoyment. It is really a very considerate design for fashionable women.
For the mobile phone market with unlimited prospects, it is not only traditional mobile phone manufacturers and international famous brands that covet, but even Swiss people are tempted. Recently, Swiss luxury mobile phone manufacturers have launched a sky-high price mobile phone in London, England. It is reported that the mobile phone is made of at least 150 grams of brown gold, with Weselton diamonds on the surface, and the price is as high as one million euros. The mobile phone has been listed in the Guinness World Record as the most expensive mobile phone.
A business partner in Europe bought a mobile phone like this and gave it to Fan Wubing, who was playing with it in his hands at this time.
This phone is made of more than 100 carats of color and graded diamonds, and can be carved according to customer needs. In order to meet customers' tastes, the mobile phone series launched this time also offers three colors: gold, platinum and rose gold for customers to choose from.
However, this phone that is so expensive that it is only three of them are available worldwide.
However, it is amazing that despite such an incredible sky-high price, this gold and diamond phone that is only limited to three globally was sold smoothly. And like most luxury phone buyers in the past, the rich people who are willing to pay one million euros to buy this limited edition platinum and diamond phone are from Hong Kong in Asia and Russia, which is rich in big deals. Among them, Hong Kong rich people are engaged in four industries, while the other is a bigwig from Russia, a real estate tycoon.
As for the third one, it was bought by Fan Wubing's European partners and given to Fan Wubing as a gift.
Of course, if you only buy three, it would be a bit too waste of the designer's idea.
So although you can't buy a limited edition, if you want to be more low-key, then the Swiss will still considerately prepare regular diamond phones for mid-range rich people.
The main difference is that the amount of diamonds is reduced. The shell uses gold and leather. In addition to freely selecting the color of the leather, the ordinary version also has some mobile phone functions in a decent way. For example, it has a fraud screen, supports Bluetooth transmission and network, has a camera and supports digital zoom. It even has good entertainment functions, playback and radio functions, and can also use a memory card to expand the mobile phone's memory space.
As for the prices of these ordinary versions, they range from 20,000 euros to 200,000 euros depending on the number of diamonds.
Of course, such mobile phones are definitely something that ordinary people cannot afford. As a mobile phone that costs 10,000 yuan, there is still a relatively market in China. Although ordinary high-end mobile phones cost 10,000 yuan, only a small number of people can accept it, but the number of these people is also a very large group in China.
However, there are also some problems. Logically speaking, when these lucky people pay high fees, the mobile phone services they receive should be significantly stronger than ordinary users. However, with the emergence of the crisis in supplying certain models of accessories, these high-end mobile phone users have failed to enjoy the ideal high-quality service.
For most users who have the conditions to enjoy high-end mobile phones, most of them are engaged in gold collar work. The special work nature makes most of them answer calls very frequently, so they put forward very high requirements for the battery life of the mobile phone.
Since many high-end mobile phones nowadays only have one battery, users can only carry a desktop charger with them. They immediately plug the phone into the charger after receiving the phone, which is very inconvenient. In order to ensure the battery life, many people have to ask someone to find a relationship and buy original batteries with a price of more than 1,000 yuan to solve the urgent problem.
Due to the special circumstances of high-end mobile phones, similar high-end mobile phone accessories can basically be launched three months after the mobile phone is launched, which is a very embarrassing thing.
In fact, some wealthy people buy mobile phones not only for functions, but also for psychological and taste. This is the same as the current strong demand for luxury goods.
At a price of 10,000 yuan, high-end mobile phones are not only expensive in materials, but also in terms of application functions, but also in terms of application functions. Compared with ordinary mobile phones, high-end mobile phones do have some advantages in Internet and other functions.
Fan Wubing analyzed the current high-end questions very carefully and finally came to a conclusion. If you want to make more profits, relying solely on commercial operations is not enough. Some special elements must be added, such as brand effect.
In other words, you have to play with the top brands in the international luxury market and form a group to fool people.
Chapter completed!