Chapter 155 Star-making Movement
After another week of staying in Panshi, Fan Wubing received a call from Shanghai. The New Silk Road Entertainment Company was almost ready and was about to start filming the new film "Myth", so he planned to ask Fan Wubing to go over and guide him.
Thinking that it was already the end of July and I had one month left to have fun, Fan Wubing decided to go to Shanghai to have a look, and arrange the work issues of Chen Jingchu and Fengping, and then consider the integration issues of companies in various places.
Now Fan Wubing basically does his own thing in all domestic companies and does not have a complete set of rules. This is certainly because Fan Wubing has always been very casual in doing things, and it is also a manifestation of his caution. After all, a huge private enterprise has attracted a lot of attention. If there are all bosses behind so many companies, many people will feel uneasy or rejected. After all, they are still in a period of social transformation, and people are unstable and prone to causing trouble.
However, a messy situation is ultimately not conducive to daily management. Fan Wubing has no shortage of management talents. He is considering establishing a holding group company and taking on specific guidance to each subsidiary, so that he can save himself from running around alone.
Of course, among the enterprises built by Fan Wubing in China, the one with the strongest development momentum is still the Jianlibao Factory, which was built in the early stage. Jianlibao Factory, which started with domestic canned sports drinks, has developed into the largest canned beverage manufacturer in China. It has now built branches in more than a dozen cities and cities, occupying half of domestic beverages, and the profits generated are also very huge.
Fan Wubing knew very well that the reason why Jianlibao was able to gain a high position in the domestic beverage industry was that it had good opportunities to enter the market, the second was the contribution of the concept of sports drinks, and the third was that it first introduced the concept of domestic production of canned beverages, which improved the product level.
However, over the years, everyone has no new feeling. If you want to continue to maintain your dominant position, you have to do a good job in the brand operation and constantly innovate. He has planned to launch a beverage with the concept of herbal tea in a timely manner, and increase the proportion of plastic bottled beverages while continuing to maintain the dominant position of canned beverages.
Although plastic bottled beverages may not be better than canned beverages in terms of quality, they have one outstanding advantage, which is that they can be seen and what is inside is clear at a glance. These red, red, green and green colors are very tempting for many people, especially teenagers.
When it comes to herbal tea, we can't help but think of a company called Xurisheng. The company relied on the concept of ice tea that it created on its own, but it has been very popular for seven or eight years. Although it failed tragically in the end by a group of companies competing to imitate, it has also greatly guided the trend of domestic beverage consumption.
However, the company has not been officially established yet, and it is only a state-owned unit in Hebei, Jizhou Supply and Marketing Cooperative. If history has not been changed, they will change their name to Xurisheng Group next year and launch Xurisheng Ice Tea the year afterwards. It has been popular for more than six years since then.
It was very difficult to start the market in the early stage, especially for a new company. Fan Wubing now enjoys the advantage of entering the beverage market in advance. Relying on the sales market that Jianlibao has opened in various places over the years and the fixed distributor network it has cultivated, it is very easy to launch a new product.
However, considering the factors of market diversification, Fan Wubing did not want the new herbal tea products to be named Jianlibao trademark. Instead, he wanted to use commissioned production to create some new trademarks to operate these new products. As the saying goes, a single company is not spring. A huge company occupies a huge domestic market and will sooner or later be jointly sued by his peers for monopoly. Although there is no concept in China now, it does not mean that there will be no future.
When your company is sued like Microsoft and faces the risk of being split at any time, you will be passive if you take action.
With a full mind of thought, Fan Wubing, Feng Ping and Chen Jingchu, walked and stopped along the way, and finally arrived in Shanghai before the end of July, and was welcomed into the company building by Xia Donghai and others.
Although Fan Wubing was a little looking forward to experiencing the feeling of flying together in the hotel on the way, the two girls became reserved for some reason, which made Fan Wubing very depressed.
"It's always difficult for women to understand." Fan Wubing couldn't help but shake his head.
After seeing Fan Wubing, Xia Donghai was very happy. During this period, he was so busy that his butt was smoking because of the preparations for the filming of a new film. Finally, someone who could make the decision came, and at least he could solve many problems.
"Ah-Chen Jingchu--" Xia Donghai noticed Chen Jingchu who was following Fan Wubing at a glance, and couldn't help but shout out.
Employees on the entire first floor of the company heard Xia Donghai’s voice, and suddenly surrounded him, squeezing the corridor and thrust into the corridor.
It’s really that Chen Jingchu has become so popular recently. Several CCTV channels and provincial and municipal local stations will broadcast her MVs if you have any problems. It’s so impressive. In addition, Chen Jingchu is a naturally beautiful person, with both good image and temperament, so her influence is naturally very huge.
"This is the celebrity effect?!" Feng Ping stood outside and said, "I'm not helping to share the same envy as Fan Wubing.
"Wrong, this is the CCTV effect! If it were to broadcast your mv on CCTV a hundred or eighty times, you could have such a sensational scene." Fan Wubing revealed the mystery in it in one sentence.
CCTV is really a very wonderful thing. Although people scold CCTV every day, saying that CCTV is arbitrary and fooling the public without being enterprising is a roadblock to social progress, if you mention asking you to be on CCTV programs, or broadcast your TV series or performing songs, you probably are very active and will never dislike CCTV’s old-fashioned or lack of ratings.
Therefore, these opposition voices can also be regarded as a view of CCTV's sour grape psychology.
Fan Wubing is very clear that in the next few years, it is the golden period of CCTV's development. Not only has many popular new columns been opened, but the advertising quota will also be upgraded from 100 million yuan to 100 million yuan. Under this rapid expansion situation, it is very necessary to strengthen in-depth cooperation with CCTV.
What is particularly difficult for Fan Wubing to give up is that CCTV's big stage is the best place to create stars. Every year, as long as you go to the Spring Festival Gala or some large-scale performances, your popularity will soar like a rocket.
Chen Jingchu's reputation was naturally popular because of the main theme songs plagiarized by Fan Wubing, but it cannot deny the important role that CCTV plays in it. In short, in the entertainment market that is basically monopolized in China, CCTV is the only one, most of the time.
Fan Wubing pulled Xia Donghai and asked, "I asked you to find some professional agents in Hong Kong. Do you have any clues?"
"I got to know two experienced agents, and I also found some graduates from related majors and gradually trained them. After all, this thing is not easy to find, especially the large-scale demand is even more difficult to meet." Xia Donghai replied.
"What is the purpose of asking for an agent?" At this time, the mainland had not heard much about the profession of an agent, so Feng Ping asked in confusion.
Fan Wubing explained, "In fact, it is the professional assistant of celebrities. After being familiar with the work flow and work rules of the entertainment and sports industry, some assistants can develop into agents of these people, provided that they must have a good cooperative relationship with these entertainers. There are also some agents in the industry who are responsible for the family or friends of entertainers and athletes."
"What exactly do they do?" Feng Ping asked.
"This is more complicated-" Fan Wubing said after thinking about it, "Actually, the job of an agent is similar to a nanny. Working in this industry is more important than education. Generally speaking, you should have a deeper understanding of law, business, accounting, and psychology, and interpersonal communication skills are also very important. For example, you should arrange activity plans and performance plans for celebrities, such as what kind of clothes should be suitable for her, when should she participate in charity activities, when should she participate in commercial performances, how to deal with customers, help them save or spend money, including whether they should talk to boyfriends and girlfriends, in this case, they are all jobs under the agent."
"It sounds complicated." Feng Ping said with a little striking.
"A very important task for an agent is to maintain the positive image of celebrities, or create some irrelevant scandals in a timely manner to maintain the appearance rate of celebrities and media attention rate. Because celebrities become famous and make money, can agents make money?" Fan Wubing then explained to Feng Ping.
Xia Donghai interrupted, "For example, now, the agents we recruit, one of their very important tasks is to study how to complete the star-making work, fully discover the potential of some not-known artists dug up by the company, and then push them to the market, making them popular!"
Chapter completed!