Chapter 209: Opening up a new audio-visual front
Starry Sky Shopping won the first battle. It was not only Mr. Hou, Fan Wubing and others who were happy. Old Chen from CCTV also called and highly praised the column for Fan Wubing's trial operation.
"But Mr. Fan-" Old Chen still kindly reminded him, "Isn't your young host in charge of the shopping column a bit too exaggerated? When I saw him appearing on the screen, I couldn't help but laugh! And the product you chose, well, how to say, it feels a bit weird-"
Fan Wubing sighed, "Then what can you want me? I can't lose money and make a name for myself, right? Breast enhancement products are the most popular in TV shopping, and our Fengyun Pill is indeed effective. If you don't believe it, you can try it yourself."
"I'm using that thing for me?!" Old Chen smiled and cursed, and then said, "You can't always sell this breast enhancement product, right? If you only sell this in this column, the pressure we face in the station will be great, and you have to understand us. After all, we are in the mainland, not in Hong Kong and Taiwan, and everyone's ideas have not been so open."
"no, no, no!" Fan Wubing shook his head repeatedly, "Your idea is wrong! What is the most important thing in reform and opening up? It is to liberate the mind! How to liberation method? It is to turn it around from the inherent old concepts! My column is to smash the rules and regulations of your CCTV and bring you fresh air in!"
"False truth, fallacy!" Old Chen was speechlessly refuted by Fan Wubing.
"But to be honest with me, how about the ratings of this column?" Fan Wubing immediately asked him this very sensitive question.
"The ratings are so careless-" Old Chen refused to reveal more about the content.
In fact, since the debut of "Starry Shopping" hosted by Mr. Hou, it has triggered a ratings frenzy. Everyone is very interested in this passionate young man who speaks Taiwanese Mandarin. Whether to buy things is second. Watch Mr. Hou's sales performance every day can release the fatigue and negative emotions brought by working all day.
Compared with CCTV's unchanging rural themes, as boring as historical dramas or soap bubbles, the emergence of "Starry Shopping" has indeed given everyone an alternative choice. In terms of the current main products, it is indeed more suitable for women in the East. Therefore, TV shopping will be so popular when it is launched, which can be said to be a gain of fame and fortune.
"You are so boring. You are playing with me." Fan Wubing shook his head, a little dissatisfied.
"This is discipline." Old Chen emphasized his party spirit principle, and then couldn't help but say, "The ratings are quite good, just keep it well! If you do well, I have a bright face. After all, you are the customer that Old Chen has pulled me over!"
"How much does the ratings of "Weather Forecast"?" Fan Wubing thought that the data would be more down-to-earth, so he asked.
Old Chen choked and replied after a long time, "That one is incomparable! Why don't you compare the ratings with the Spring Festival Gala?!"
The Spring Festival Gala is naturally the most rated program in the Chinese world, but unfortunately it only happens once a year. Because of its high practicality, its ratings are higher than that of "News Broadcast". Many people, including Fan Wubing, do things in "News Broadcast" or change channels directly. They waited until the Weather Forecast began and came back to take a closer look. This has become a habit.
Fan Wubing didn't mention "News Broadcast" and only mentioned "Weather Forecast", so he naturally had some ideas. However, this made Lao Chen, who had been working in People's TV for a lifetime, feel a little uncomfortable when he heard this.
"Oh, I understand!" Fan Wubing nodded and said, "Then I will promote it like this. The ratings of "Starry Shopping" are slightly lower than those of "Spring Festival Gala" and slightly higher than those of "Weather Forecast". The specific numbers will not be announced in order to take care of your face!"
"Oh, where are you—" Old Chen was not only impressed by Fan Wubing, but also had a headache.
However, the success of "Starry Shopping" is undeniable. In fact, it is easy to understand. A group of underwear models with good figures walked around the TV camera, and were in full emotion to introduce to you the usage and effects of breast enhancement products. Then, let’s compare the effects before and after using them. Seeing the beauties magically become bigger, I guess many girls who are worried about this will be moved, and this thing is not very expensive.
"Is your product effective? Don't let consumers complain." Old Chen was a little worried about this issue.
Fan Wubing immediately promised, "Don't worry! The original price of invalid is refunded, and we also pay the postage fee. We will never let consumers spend money in vain!"
"The effect is really so good?" Old Chen was still a little suspicious.
Fan Wubing sighed, "After all, it's just a massage cream! It's just a medicine to stimulate acupoints! In fact, even if a girl's breasts don't use this product, she often finds a boyfriend to touch, suck, and suck, and it will become bigger! But some people are embarrassed, even if our product helps them exercise more!"
Old Chen was stunned for a moment and said, "You are so young that you have a lot of evil ways. Forget it, if you don't talk about this, it will become a midnight whisper!"
Old Chen also has another purpose in looking for Fan Wubing, which is to hope that he will hold an entertainment program. Currently, CCTV's variety show is a variety show grand view, and the content is a bit monotonous. Fan Wubing has the power to edit and broadcast programs for several periods. The leaders in the station are worried that he will turn this into a TV shopping, and the impact is not good, so he asked Old Chen to talk to him, hoping that he can do this work.
Fan Wubing actually considered this, because he has an entertainment company, so it is more convenient to connect artist resources. For mainland and overseas celebrities, CCTV stage is still very attractive to them, so there is no need to worry about not being able to find someone to participate in this column.
What Fan Wubing lacks most now is still the variety show planner. If it doesn’t work, he can only poach the corners of TV stations in various places or borrow some people from CCTV. His own talents have to be slowly cultivated in practice.
After thinking about this, the most convenient column that is now ripe for operation is to create "Same Song".
For a long time, "The Same Song" was a column with high ratings and was very popular with everyone. The concept of Chinese singing Chinese songs is very advanced. Mainland, Hong Kong and Taiwan, and even some overseas Chinese singers can appear on stage and show their singing voices, especially some classic old songs, which are even more popular.
Using the strategy of introducing new things, matching new and old singers, and a healthy and upward theme, it is difficult to not be popular in this column. What is particularly commendable is that apart from determining the songs and singers, there are actually not many things to do. No matter where you go to half the program, the layout requirements of the on-site are basically the same. At most, some decorations with local colors and local styles are arranged according to local customs and characteristics, or when choosing singers, taking into account local requirements, these are very simple.
The columns that are once a week will not be in a hurry. The combination of charity programs and paid programs can also improve the column's reputation index and make everyone feel refreshed.
When Fan Wubing thought of this, he promised Lao Chen, "October 1st or earlier, we will launch a new audio-visual column."
"Then you have to let us review it in advance! Such a big thing - but, is it too late in just a month?" Old Chen was immediately excited when he heard that Fan Wubing had a slept with a sabbatical. Of course, he was also worried that Fan Wubing would do anything, so he made the request from Taiwan.
If the new column can be completed before October 1st, it will be considered a gift from Taiwan to welcome the National Day. This matter is not careless, so Old Chen tried to trick Fan Wubing into giving him a plan as soon as possible so that he could take it to the leader to seek credit.
"Oh, you have defeated me." Fan Wubing had to agree to Lao Chen's request. If he had not passed the review of CCTV and the superior authorities, he really wanted to delay this matter until the end. After all, if it was revealed earlier, there would be no refreshing mystery.
Fan Wubing turned his head and saw that it was already past one o'clock in the morning. He quickly talked to Old Chen for a few words and hung up the phone, thinking that this day was really fulfilling, and that this was the prime minister-level figure.
However, the profit model of "The Same Song" still needs to be further improved and refined to find sponsors? There are very few sponsors with strength now, and being bound by a fixed sponsor is actually a very disadvantageous situation, and it is better to be cheaper than to be able to make your own company.
However, in this way, the disguise of charity colors is easily revealed, which is not in line with Fan Wubing's grand plan. Therefore, he considered trying to hold charity activities and concerts in the early stage, even if he paid some money and then sold dog meat under the guise of sheep, the problem would not be very big.
For example, if a place wants to invite a program team to their place to hold a program, it will cost money. If the company wants to hold a celebration, the cost will be very high. Moreover, we can choose not to go to a company that doesn’t like. If you have money, you won’t be able to spend it, and you will be anxious to death.
While thinking about it, Fan Wubing was writing on his notebook, and he fell asleep unknowingly. Early the next morning, he was woken up by the phone ringtone again.
Chapter completed!