Chapter 113: Injury to the point
The disease comes like a mountain falling, and the disease goes like a thread being drawn.
The incident in Chundu is as cold as three feet a day. It is a bit sad to see that the first meat brand in the country, which ended in such a blink of an eye.
The reason is also complex and diverse. First, the aging of its own production line and a single product variety, so there is a smaller space for market choice. Secondly, the rise of Panshi Meat Processing Factory and the competition among meat brands in various places have compressed the market space of Chundu. Third, the management chaos, and the leadership can no longer control the situation. The golden sign that was erected when starting a business took advantage of the unique opportunity, but now it is a bit unsupported.
When spring was rising, the most powerful move was to invest a lot of advertisements in CCTV. This effect was just like Fan Wubing’s Walkman advertisements on CCTV back then, with significant results, making him a well-known brand among the people of the country.
There is a saying among Chinese people, that is, preconceived, and the success of spring is here. The quality and quality that the founder insisted on at the beginning is also a key that cannot be ignored. On the contrary, not only has the quality declined, but also the advertisements on CCTV have also been removed, which naturally greatly affected his reputation.
Advertising is a double-edged sword for companies, with both positive and negative sides.
In the early stages of the market, advertising is undoubtedly very important, and everyone can see this. Therefore, the rewards obtained by spending money on CCTV's advertisers were extremely huge. However, in the later stage, after the market had occupied it, many companies were reluctant to spend this money in vain.
Just like spring, since I am already famous and have the highest market share in the country, and consumers have recognized my products, why do I still spend so much money on advertising every year? There is no need?!
In fact, this is a big misunderstanding. The advertising effect is time-limited. No matter how intensive the advertising investment is, the time it can be maintained is limited. Once the advertisement stops, some people will inevitably think about it. Hey, why can’t Chundu’s advertisements be seen on the TV screen? Is there something wrong with the factory?
In this way, the problem arises.
When there is nothing wrong, this is no problem, but once something happens to the company, just like the human sausage storm that has happened in Chundu, the long-term reputation system established by the company will fall apart in an instant. This is certainly because the rumor-monger is too vicious, and it is also because the company's own advertising strategy has a problem.
If Chundu still insists on advertising on CCTV, even once every two days, he will not be so passive now. At least everyone will not believe it at the beginning of hearing the rumors. He also hopes that companies can have a positive reaction, such as regularly appearing on CCTV's advertising screens, which will undoubtedly hit those rumor-mongers hard.
Since CCTV is broadcasting Chundu advertisements, there is definitely no problem with this product, and most people will think so.
However, in order to save expenses, Chundu’s advertising on CCTV has been stopped for a long time!
Fan Wubing took advantage of the past two days to carefully look at the current business situation of Chundu. He shook his head and didn't agree. He really didn't know how they became famous in one fell swoop. Maybe it was just taking up the time. It was really his rise and his demise.
Now how to deal with the Chundu factory problem and recover the losses is a later story. The most important thing now is to calm down the unfavorable remarks first, so as not to cause trouble to the head office because of the current situation.
Fan Wubing also had a headache. After all, because the fire does exist, this fact cannot be erased and can only be weakened at most. However, how to weaken this impact is really not easy.
But before Fan Wubing came up with a countermeasure, the media in Luoyang City gave him a blow.
I don’t know who leaked the news. Anyway, the boss who acquired Chundu Factory had already arrived in Luoyang was spread. Perhaps because he did not receive the red envelope, the local media in Luoyang seemed to point the finger at Panshi Meat Processing Factory and Fan Investment Group, which was hidden behind Panshi Meat Processing Factory.
Many media even vaguely charged Chundu with the crime of the accident this time to Fan's Investment Group, meaning that if it were not for capital intervention, this would not have happened with the famous brand system formed by Chundu for many years. This is all caused by capital intervention!
"Keep all these things for me and send them lawyer letters one by one." Fan Wubing looked through the various newspapers sent by his subordinates expressionlessly, and ordered Boss Wang.
This time I left in a hurry, and Fan Wubing didn't have so many lawyers with him, so it was a bargain. Otherwise, they would have closed the door now.
"Don't be busy with the lawsuit. How should we deal with the situation in front of us?" Boss Wang asked with a frown.
If he hadn't acquired Chundu, there wouldn't be any big trouble now, so Boss Wang was very nervous. He was originally considering taking the losses himself, but now it seems that it is no longer a matter of spending money to solve the problem. The reputation of Fan's Investment Group is probably affected.
"I think the municipal government should be dealt with first, and the rumors must be stopped." Wang Laoer has received many people from various bureaus these days. He felt that if the municipal government did not deal with the municipal government, the normal work would not be possible. Once the municipal government was willing to take part of the responsibility, the situation would be much calmer, and he also had the energy to turn around and deal with the rumor-mongers.
"We found that this time the incident was driven by competitors. From local meat brands to the rising stars of ham sausage far away in Hebei and Shandong, they were all consciously promoting the fire. Should we come to the door and warn them?" Wang Laosan has not been idle these days. He has been paying attention to who is dancing the most happily in this matter, so they must be the primary goal they have to deal with.
"What's the use of that?" Fan Wubing shook his head and said, "The best way is to defeat the soldiers without fighting, rather than to fight and shout at the door. Now we are only going to be laughed at. The only way out is to think of a way to defeat the soldiers without fighting."
If the opponent is a company, it will be effective to accuse the other party of making trouble. But now Chundu is facing competitors across the country who have been jealous for many years. How could they miss such a good opportunity for backlash? Not to mention the suppression method on them, the more pressure the greater the resistance.
However, Fan Wubing felt that it was necessary to contact the municipal government, and at least he should let them restrain his subordinates and not come over to cause trouble if he had nothing to do, otherwise, it would be like a stinky fly, which was annoying.
As a result, before Fan Wubing came to the door, the municipal government came to find him first.
The visitor was a deputy mayor of the municipal government and brought many people, saying that he was going to inspect the human sausage incident in Chundu Factory.
Fan Wubing was very annoyed when he heard this. He didn't know anything, but he actually said such a disgusting topic of human sausage. This tendency itself was problematic! He was speechless for such a local leader, so Fan Wubing ordered the factory to be closed, and except for the visitors he agreed to, everything else was rejected.
"Boss, if you do this, you will escalate the conflict." A subordinate of Fan Wubing reminded, "As far as we know, the deputy mayor came here this time mainly because the leader of their Quality Supervision Bureau was yelled as a fool by you last time. The excuse of human flesh sausage is mainly to disgust you and see your patience. If you force yourself to fight, they will probably have a reason to mobilize the police force to resolve the situation soon. Think about it, Yu Zuomin from Daeguzhuang, isn't he also fighting?"
Yu Zuomin from Daegu Village was also the number one figure at the time. He was known as an awesome figure who didn't even come to visit him. Later, because he gathered a crowd to confront the judicial officer and sheltered the murderer, he was sentenced to more than ten years in prison. He is still in prison and is still eating steamed buns and eating pickles and drinking!
Fan Wubing said very angrily, "Rundu is already surnamed Fan! Whether it is good or bad, it is not their turn to come and point fingers. He really treats himself as a dish?"
So the factory gate was closed, and after the deputy mayor and his group came over, they were unable to enter. Finally, they returned home in shame. This matter immediately spread in the city, making the city government feel dirt-faced and very shameless.
But in this way, the contradictions will indeed intensify.
Early the next morning, the police dispatched more than 20 police cars and hundreds of police officers blocked the gate of Chundu Factory.
"Hey, it's lively now." Wang Laoer said.
However, the people from the municipal government did not dare to move around for the time being, and just surrounded him first. After all, there is no evidence that Chundu Factory has committed anything. The so-called human sausage problem cannot be put on the table. To make this gesture, I want Fan Wubing to surrender first, and then things will be easier.
After all, there are more than 4,000 employees in Chundu Factory. If something goes wrong, it will be difficult for the city to end.
Who knew that Fan Wubing had never been enlightened to surrender.
"Make a fuss, make a fuss, I see how you end up in the end?" Fan Wubing looked at the police officers blocking the gate below through the floor-to-ceiling windows above the factory building, and said with a cold snorting.
The power of Chundu Factory is too complicated. Fan Wubing came here this time and solved the crisis. Another most important thing is to completely reshuffle it.
Chapter completed!