Chapter 115: 100 million US dollars check
"Focus Interview" is a TV news commentary column based on in-depth reporting by CCTV News Review Department in 1994. The entire column adopts a structure combination of studio hosting and on-site interviews, so that the reports have a basis, and the statements and comments support each other and complement each other.
Although "Focus Interview" is still in the preparation period, Fan Wubing and even its influence are so great that it can be said that the dead are alive and the living are dead. It will soon become a well-known TV program for Chinese audiences and one of the most rated columns on CCTV.
The public opinion supervision program of "Focus Interview" selects the government's attention, the masses care about it, and the common topic selection, and adheres to the principle of speaking with facts, reflects and promotes the solution of a large number of problems in social progress and development. Many reports of "Focus Interview" have become the basis and reference for the work of relevant parties.
In the early days, the most common method used by the "Focus Interview" column team was to covert visits, rolling a mini camera with a small leather bag to do secret photos, and this trick was often effective, and few people who were secretly interviewed were fooled.
In China, there is a lot of controversy in the act of secret photography. People may always feel that evidence obtained through secret and shameless methods is difficult to gain legally. The current domestic laws do not support the act of secret photography, and the evidence obtained is generally not adopted.
But in fact, in terms of public security, procuratorial and judicial affairs, it is very common to secretly shoot.
Fan Wubing remembers that in his previous life, the director secretly photographed the deputy director in the police station in Panshi, which caused an uproar in China.
At that time, the police chief of Panshi claimed that black and white were both common, but there was a deputy director named Chen who couldn't stand his domineering style and had always had a lot of opinions. Moreover, the deputy director was engaged in discipline inspection work, so the two of them must not be able to pee in a pot.
Therefore, the director wanted to give Deputy Director Chen a little more color, seize his handle, and let him be more honest.
As a result, Deputy Director Chen went out to work in business. When he was staying in a hotel, a local acquaintance came to see him and called him a lady. In fact, the police officers were not opposed to the lady. According to the news, Deputy Director Chen was also quite casual, so he should have accepted it with a smile.
But the problem lies with that acquaintance. Perhaps he was a little enthusiastic. Deputy Director Chen became suspicious. He was a detective and the tricks in it were clear. Therefore, after thinking about it carefully, I thought that this person knew me, but he was more familiar with his director. Isn’t it reasonable to be so enthusiastic?
As the saying goes, there must be conspiracy when something goes wrong, and there must be ghosts here. So he glanced casually and found that there was a camera for secret photography in the room. Thinking of his recent conflicts with the director, the other party privately claimed that he wanted to do something about him, and I am afraid that this job will come today.
So he took advantage of the force and showed integrity in the hotel. He scolded the lady in person, and then reported the matter to his superiors secretly.
Then, Deputy Director Chen released the news and said that the director was secretly messing with him. Someone immediately turned around and reminded him to pay attention. So Deputy Director Chen reacted this matter to his superiors with great grievance. He didn't know what was going on, and the secretly filming was also exposed.
Before the superior department could find out, the media applauded Deputy Director Chen and exposed the matter.
Suddenly, all the media were talking about this strange story. The director made the deputy director's trap and framed it with a lady, which made the police department even worse. It was very annoyed. However, the public opinion thing has always been manipulated. Since it has become like this, it can only be dealt with as individual bad sheep, and it must not be considered as a dog biting a dog within the team, otherwise it will make the entire police department even more embarrassed.
Therefore, the final result was that the director was temporarily dismissed and later was sent to a county director. Deputy Director Chen did not get any benefits and quickly withdrew.
In this matter, neither of them gained any benefits. It can be said that they killed one thousand enemies and suffered 800 losses. Deputy Director Chen planned to use his strength to fight. Who knew that he still didn't see the general trend clearly, so he ended up in a sad way.
Fan Wubing took a look at the bag and turned his eyes away. He looked at the reporter in front of him. They were two men and women. They were not old. Maybe they just started secretly filming. The man was a little better and seemed calm. The woman looked a little absent-minded and glanced at the disguised machine from time to time.
"Okay, this is also an opportunity. I can probably use this column to reverse the unfavorable environment facing Chundu Factory since the outbreak of the human sausage incident and achieve the goal of counterattack." Fan Wubing's thoughts turned around like lightning and immediately clarified his goal.
In fact, Fan Wubing also understands that such materials from open or secret shots need to be edited and selected in the end before they can be photographed. The total length of the column "Focus Interview" is only thirteen minutes, and it emphasizes bringing the most shocking materials to everyone. Therefore, the materials selected from secret shots often account for the main part.
It is very important to explain the matter clearly, the responsibilities are clarified, the rumors are clarified, and then express the company's helplessness towards these irresponsible slander in just a few minutes.
Fan Wubing is able to do this kind of thing himself, and it would be impossible to replace any of the three Wang brothers.
"These two are CCTV reporters Mr. Wang Bin and Miss Kang Li. This is Mr. Fan Wubing, chairman of our headquarters Fan Investment Group." Wang Laoer first introduced the two parties, and then Fan Wubing invited everyone to sit down.
In this day and age, the word Miss Miss has not been abused, so it is in accordance with the norm for the title of Miss Kang Li. If it is a few years later, the word will become a different word. If a young girl is called Miss, she will definitely be out of control.
The two reporters have collected a lot of materials before, mainly some public opinion behaviors in society. Most of their views on the human sausage incident in Chundu Factory were followed by people and did not know what to say. The various versions were also very inconsistent and could not draw an accurate conclusion. Therefore, their biggest expectation now is to find some clues through undercover investigations of the factory.
However, the producer of the column disagrees with this. His opinion is that if we talk about the facts, we don’t need to draw conclusions. Whether there is a conclusion in the ham sausage should be allowed to judge for themselves. Such a vague concept is better for the program.
"Hello, Mr. Fan, we haven't heard that Chundu has been acquired before. I think this is also a big news, right? Can you explain it to us?" As soon as the female reporter heard that there was an inside story to understand, she immediately calmed down and focused on the interview.
Seeing that the old man opposite me is always such a young man, everyone is very interested, and the inside story here is not much inferior to human sausage.
Fan Wubing briefly introduced the matter of Panshi Meat Factory's acquisition of Chundu, the relationship between Panshi Meat Factory and his Fan Investment Group, as well as the various companies under Fan Investment Group, and then said, "As a responsible large international investment group, we have large investment projects all over the world. At the same time, as a Chinese, I am more concerned about the reform of the motherland. Therefore, when I heard that Chundu Factory was facing a crisis, the first thing I thought of was that we cannot let such a once-glorious brand collapse, we cannot let these more than 4,000 employees and their families lose their support for their lives, and we cannot let such irresponsible rumors destroy an excellent company!"
"But you can't deny that this kind of rumor has had a huge impact on Chunto's survival?" The female reporter asked the question very sharply.
The two finally got to the point and mentioned the human sausage issue that both sides were very sensitive.
"Please pay attention to your rhetoric. This is a tragic result caused by the disorderly competition model in China. This is not a rumor, but a slander!" Fan Wubing accused passionately.
"Why do you say that? You know, there are various versions of rumor in Luoyang now, and it is difficult for us to win the trust of the company's self-defense, unless you can have more sufficient evidence to explain it. Is this a slander?" Another male reporter finally found the opportunity to speak.
Fan Wubing immediately retorted, "The cause of the incident is very clear. There was fraud in the original leadership of Chundu Factory, and the illegal use of raw materials affected by the fire caused abnormal taste of the ham sausage. This result directly caused slander from competitors, and all kinds of irresponsible statements were introduced. We can notice that the earliest territorial area where these rumors appeared was not Luoyang, but in Shandong and Hebei. This is a phenomenon worthy of attention."
"Even if that's the case, is it the first thing that happened to Chundu Factory?" The female reporter chased her.
Fan Wubing nodded and replied, "We acquired Chundu at the end of last year. Due to time constraints, there was no change in the entire management, so such a thing happened, which had a significant negative impact on Chundu's overall reputation. I was deeply saddened by this, and I also fully realized that Chundu's original management was already rotten, so the first thing I need to do now is to make overall structural adjustments to Chundu to stimulate its vitality."
"After saying so much, is there any human flesh in Chundu's ham sausage?" the female reporter asked in the end.
Fan Wubing looked at her, then took out a check from her pocket, wrote a string of numbers on it, signed the name, and showed it to her, "This is a 100 million US dollars cash check I personally wrote, which can be withdrawn from any branch of the Swiss Bank."
Everyone looked at Fan Wubing, but didn't know what his intention was.
"If anyone can prove that Chundu has added human flesh to the ham sausage and has been recognized by the police, then he is the owner of this check!" Fan Wubing waved the check in his hand and said to everyone.
Chapter 116: You must know how to take advantage of the situation
"Okay, Mr. Fan." The female reporter suddenly burst out with professional passion at this time, looking at Fan Wubing and asked, "If, I mean, if someone really did this and got this check, how should you deal with it?"
This sentence is naturally to ask, once the human sausage incident is true, what kind of responsibilities should Fan Wubing bear as the head of the head office? Or if you hold a US passport, it is difficult for Chinese law to govern it, but no matter who committed the matter, as the head office, you cannot get out easily, right?
Fan Wubing looked at her and said this was forcing the palace! So Fan Wubing said a very interesting thing solemnly, "If that's the case, find the owner of the flesh, find his coffin, he comes out, I'll go in!"
After hearing this, the two reporters felt embarrassed and thought to themselves that Mr. Fan is not only young, but also has strong language arts. When he came out and I entered, this argument is enough to express Fan Wubing's own strong self-confidence.
Looking at the 100 million US dollars check in Fan Wubing's hand and the big talk he just made, both reporters felt that this trip was not in vain. It seems that if the opening program of "Focus Interview" can do this topic, it will ensure that the column will be popular and get high ratings.
"Can we check the validity of the check?" the female reporter asked the last question.
Fan Wubing nodded and agreed, and said that he could ask the relevant departments to notarize to show that he did not speak casually. This was true and valid. In this way, as the two reporters thought, they immediately contacted the relevant units. Not only did they confirm the validity of the check, but also recorded Fan Wubing's words as the highlight, and prepared to announce this shocking reward through the CCTV column.
The two of them are full of energy now. Thinking about this year's news interview program, they will definitely win the grand prize.
The reporters then visited the factory, learned about the situation at that time through the employees, made some records, and then said goodbye and left. Because Fan Wubing believed that it had something to do with his competitors, they still needed to go to Hebei and Shandong for a secret visit.
After the reporters left, Fan Wubing immediately contacted CCTV's old Chen and found out that the two reporters were the main reporters of the new column "Focus Interview", which was about to be opened. Now he felt more at ease. At least in such a big event, they dare not edit randomly, and their performances should not be disappointed.
Three days later, when Fan Wubing gradually calmed down the morale of the army in Chundu and returned to normal, CCTV's "Focus Interview" finally started airing early.
According to the original plan, this column will be broadcast on April 1, but the Chundu human sausage incident has spread throughout China. How could they miss such a major event? So after fully understanding what happened, after CCTV leaders urgently negotiated for a night, the column started broadcasting in advance.
Before the broadcast started, CCTV leaders also learned that Chundu is now a subsidiary of Fan Wubing. Based on the principle of focusing on issues and letting facts speak, they carefully reviewed the program. They felt that it would not have any negative impact on Chundu, and could calm people's hearts and explain the reasons for the problem. Then the draft was finalized.
So on the evening of March 8, after the news broadcast, weather forecast and advertisements were inserted, and a new column, "Focus Interview", was officially launched. At that time, everyone was not familiar with the newly launched column and was not clear why CCTV created an interview column in this prime time.
"Isn't this a waste of time? I'm still waiting to watch the TV series later." Many people have this idea.
However, when the host spoke out today's topic straight to the point, all the people watching TV were in high spirits.
"Speak with facts, focus interviews. Audiences, what you are seeing now is a new news interview program. The main topic of our episode is the Chundu human sausage incident that is now circulating." The host is a senior CCTV program host, sitting next to the big screen with a serious expression, and cooperating with the actual scene of Chundu Factory, showing everyone the results of CCTV reporters' recent open and secret investigations.
"I'm talking about human ham sausage!" Now everyone greeted their relatives and friends to read this latest column together. You should know this topic, but the most popular event now.
Since this rumor appeared, many people have no longer dared to eat ham sausages or related carnivorous products.
"After this kind of rumor, people's hearts were volatile in society. Foods that were usually loved by the family were no longer cared about-" the host asked after a long sentence, "As an excellent corporate brand, it almost went to a dead end overnight. Could it be that Chundu really happened? Our reporters conducted open and secret investigations on this matter-"
Then there was a CCTV reporter's visit and secret shots of this incident. After thirteen minutes, there was no clear answer to the matter, but it did not end with a report from the host. We will continue to follow and report on the matter in depth at the same time tomorrow.
Many people asked each other depressedly, “Is there any human flesh?”
The next day, if you continue this column, you will follow more people.
If the first day was mainly aimed at collecting rumors, then the next day was on-site investigation and recorded the on-site inspection of the reporters in Chundu Factory using secret patrol methods. However, at this time, no conclusion was drawn.
People are already a little anxious about this matter, but the host still said, please continue to pay attention to the latest reports on this matter at the same time tomorrow.
At the same time on the third day, basically all the people who were fine were gathered in front of the TV. I wanted to see if there was a clear statement about this matter. The people did not dare to eat ham sausages. This was also a significant impact on the national economy and people's livelihood. Everyone felt very fucked!
As the boss of the news media, CCTV always has to say something clear, right?
"Dear viewers, let's continue the topic two days ago." The female host said, "Our reporter conducted an undercover interview with Mr. Fan Wubing, the new boss of Chundu Factory and the chairman of Fan Investment Group. The following are his original words."
So billions of viewers saw Mr. Fan Wubing, a young world-class rich man sitting upright behind the boss's desk, passionately holding a check to give a reward. In the close-up shot of the reporters' subsequent replenishment, the huge amount of 100 million US dollars shocked everyone!
Especially Fan Wubing's words, "If that's the case, find the owner of the meat, find his coffin, he comes out, I'll go in!" It left a deep impression on the audience.
At the end, the host finally said a fair word, "Through our reporters' undercover investigations over the past few days, we found a question worth pondering. The initial place where the rumors occurred was not Luoyang itself, but the location of some competitors of Chundu Factory. Until now, there is no evidence that Chundu Factory does have the above problems. Our column will continue to pay close attention to this matter and speak for the interests of the general public with a responsible attitude."
After watching three episodes of the show, Fan Wubing finally breathed a sigh of relief, especially the last sentence the host said, which was even more meaningful finishing touch. For this sentence, most of the blame was removed from him.
After the show was broadcast, Old Chen immediately called Fan Wubing, "Did you see the show?"
"I just finished reading it. Thank you for saying a fair word. I am really grateful for this." Fan Wubing replied.
"The main reason is that you have a clear attitude and are willing to be responsible. If you change to another company, you may not have that great courage. If you say something like this, you will give so much money as a reward." Old Chen smiled, "However, this is also the result of collective consultation between our leaders in Taiwan. At the critical moment, our position still needs to be corrected, and we cannot just fight for ratings to create ambiguous gimmicks."
"Thank you very much, really." Fan Wubing thanked very sincerely.
Everyone can hear the meaning of what CCTV said at the end of the show. It is nothing more than vicious competition among peers and using the other party's weaknesses to add fuel to the fire and demonize it, but it just didn't catch a definite handle.
Basically, the negative impact of human sausage has been almost eliminated.
However, if CCTV does this, it will undoubtedly offend many ham sausage manufacturers. Although it does not name it, there are only a few companies that can compete with Chundu, and these companies are all CCTV advertisers. If Lao Chen blocked the program team from adding these few words because of the advertising fees, the effect would be completely different.
Fan Wubing knew that in history, when the Chundu incident was made by CCTV, there were three consecutive episodes, but at the end of the program, he did not clearly tell what was going on. Whether there was human flesh in it, there was no tendency to say even the important reason why peers were fighting.
I'm afraid that Old Chen will be more troublesome because of this. If those companies threaten him with advertising fees, it will always make him feel more troubled.
Thinking of this, Fan Wubing said to Lao Chen, "This time, I will make up for your losses! I decided to return to Chundu's advertisements and be in the prime time!"
Chapter completed!