Chapter 197 Disharmonious Notes
Since the popularity of Kongfujia wine sales, the domestic liquor industry has changed a lot, and the polarization of the wine degree is obvious. On the one hand, some regions including the Northeast, the West, some areas of the Central Plains and liquor enthusiasts have begun to pursue high-alcohol wines that are mainly 52 degrees. On the other hand, the eastern coastal areas and areas that are more affected by European lifestyle have begun to pursue low-alcohol wines. In some places, mainstream liquors of 32 degrees or even 28 degrees have appeared, and the taste has also begun to tend to be soft, soft, clean and mellow.
However, at this stage, there are very few manufacturers that can refine the wine products of their own factories and launch them at the same time. Everyone is basically a stubborn person and has not learned to be both sides. Therefore, in terms of product management strategies, it is often a brand and a wine, and a degree of success in the world.
Of course, this strategy has advantages, that is, the consumer group of products is more loyal. Those who are used to drinking high-alcohol will naturally not be able to drink soft low-alcohol, and those who are used to drinking low-alcohol cannot drink high-alcohol. As long as you are used to a brand of wine, if the quality of the wine itself does not have a problem, consumers will not easily change their tastes.
However, the disadvantages are naturally very obvious, that is, the product types of enterprises are too single, which is not conducive to the formation of strong competition across the country, but they have to worry about the market erosion of competitors in the same industry, especially the malicious competition of some counterfeiters.
"So, I suggest you develop at least two types of alcohol products, high-alcohol and low-alcohol wine." Fan Wubing said to Shen Ying.
"This is very simple. In fact, white wine is now operated by blending techniques. There is no difference between high-alcohol and low-alcohol wine in essence. The difference is only the amount of added ingredients." Shen Ying obviously worked on this project for a while. After listening to Fan Wubing's suggestions, he immediately said that this could be done.
In fact, in order to operate this liquor acquisition case, Shen Ying specifically investigated the domestic liquor industry and found that expectations in the next few years were good, so he acquired Kongfu Banquet.
After talking to Shen Ying for a while, Fan Wubing suddenly remembered a question. Shen Ying bought the Kongfu Banquet with her as soon as she took action. This was a bit strange. Although he advanced the CCTV bidding King event a year ago, his fiancée suddenly bought the Kongfu Banquet with her that had not yet made a fortune, and also won the bidding King. It was really incredible.
"How come you remember to buy Kongfu Banquet? It is said that as we know, in Shandong alone, there are several companies with better situations than it. Why did you choose it alone?" Fan Wubing finally couldn't help but feel curious and asked with Shen Ying's hand.
If Shen Ying hadn't had any abnormalities in her usual behavior, Fan Wubing would have suspected that her fiancée was also reborn or traveling through time.
Shen Ying looked very natural, "This is easy to understand! The sales of Kongfu family wines were so popular last year, and the momentum this year is still very popular. Of course, I have to think about this aspect. Why do I say that the names of the two factories are so similar? Is there an advantage in promoting it?"
Fan Wubing touched his chin and said with some depression, "That's such a simple truth!"
This principle is a little simpler, but unfortunately Fan Wubing is always too complicated to treat problems.
"Okay, let's go and visit the watch shop. I need a watch to remind myself that I will be more diligent next year." Shen Ying asked the driver to stop the car, then waved his arm and said to Fan Wubing.
Fan Wubing held Shen Ying's hand, looked at the pink lotus-like arms, and couldn't help but say, "What are you wearing? That thing can easily cause skin allergies. Don't make things uncomfortable if you have such good skin."
Shen Ying immediately complained, "How can you be allergic? Today's international famous watches are designed with anti-allergic designs, and the situation you said will not happen. Are you unwilling to spend money, right?"
"That's not. I just don't want foreigners to make my money." Fan Wubing said with some depression.
When talking about watches, Fan Wubing inevitably thought of Switzerland, and then thought of his huge deposits in Swiss banks and the large amount of money that banks earn from them every year. Naturally, he would not feel very comfortable.
However, Shen Ying had to buy a watch, and said she would buy a piece for Fan Wubing to make a pair.
The concept of couple watches has been popular for a long time now, but top couple watches with exquisite workmanship and exquisite materials are not very common in China. If you really need it, Fan Wubing would rather buy two when going abroad. If you buy them in China, the price will be more than twice as high.
Shen Ying was in a good mood today and received a 100 million yuan check funded by Fan Wubing. She was considering playing in the liquor industry for three years, and then depending on the situation, she decided to continue holding it or selling it in a package and settle it. In short, she would definitely not be able to pay it off this time.
"By the way, why did you suddenly go back to China to make liquor? Don't you still stay in Germany for a while?" Fan Wubing and Shen Ying walked hand in hand in hand in the mall, which attracted many people's attention. After all, this pair stood together, they could be called a golden boy and a jade girl.
Therefore, when the two of them stood in front of the watch counter, the shopping guide immediately came forward.
"Sir and Miss are you going to choose a couple watch, right?" The girl in the shopping guide looked in her early twenties, but her vision was very vicious, and she encouraged the two of them to buy it as soon as they came up.
Shen Ying held Fan Wubing's arm, but her eyes were wandering around the counter, and she had no intention of answering. In addition to being in front of Fan Wubing, she could also keep a low profile and her own nature. In front of other people, geniuses naturally had the dignity of geniuses.
Fan Wubing looked at the things in the counter and said casually, "We need a better watch, just forget it if it's too ordinary."
The shopping guide knew there was a way out when he heard it. This time it seemed that he had a big customer. However, she still had to ask, "Sir, we are a member unit of the International Watch Association. Naturally, there are top watches made by top international watchmakers, but the price is much higher, and the sales volume in mainland China is quite small. Basically, a watch only has a dozen pairs. Of course, the price is also quite high."
Fan Wubing smiled and immediately thought of a common phrase from nouveau riche, "As long as you have value for money, the price is not a problem!"
When the shopping guide heard this, he felt relieved and invited the two of them, "The best watches are all inside the internal counter, please come in and choose them?"
Fan Wubing nodded, held hands with Shen Ying, and led by the shopping guide to a room behind, then walked through a corridor full of watches and came to an exhibition hall with more than 200 square meters.
There are about a dozen waiters here, all of whom are young and beautiful girls, and their qualities are no less than those of the flight attendants.
"There are so many beauties here. Are you looking at the eyes?" Shen Ying smiled and asked Fan Wubing.
Fan Wubing shrugged and replied, "Wife is by my side, where can I have time to see others?"
"What do you mean is that if your wife is not around, you can look at the beauty everywhere?" Shen Ying asked with a snorkeling.
Fan Wubing immediately stated, "I have never said this before. It's because your understanding is biased."
The two of them were talking and laughing, and led by the shopping guide to the front of a counter.
"What brand is this? Why have I never heard of it?" Fan Wubing looked at the watch. There was neither a trademark nor a distinct mark. It looked like a copycat watch, and he couldn't help but ask with some doubt.
Shen Ying didn't know much about this, so both of them had the same expression of suspicion.
At this time, the shopping guide invited an older watchmaker to explain to the two of them the origin and structure of this couple's watch.
The watchmaker carefully held up a watch with white gloves and introduced to the two people, "In the history of watchmaking technology for four hundred years, watchmaking masters have created six classic masterpieces, and their production requires excellent knowledge, exquisite technology, and very high complexity and difficulty. Other brands have made one or two of these six classic masterpieces, but in 1988, Blancpain decided to pass all the tests of watchmaking art and launched six classic masterpieces at the same time. These two couple watches were the masterpieces of the masters at that time."
"What six classics?" Shen Ying asked curiously.
"The first is ultra-thin, the second is ultra-thin plus month, date, week and moon phase profit and loss display, the third is perpetual calendar, the fourth is the double-second needle chassis timer, the fifth is to eliminate gravitational error, and the sixth is the third question to report the time." When the watchmaker talked about this, his face was full of high-rise expressions, which was obviously very respectful to the watchmakers at that time. "The top mechanical watches are all small-scale production. For sitting alone on the bench, he bent down to create one.
For watchmakers, he faced a sense of professional responsibility and passion for imagination. For several months, to create a famous watch, watchmakers who must lock dozens of screws in sequence must have enough force when applying force, but not too hard. Whenever the screw is locked, they must also be bet on the whole heart. Watches made with such a heart can naturally be squeezed into the same art as paintings and carvings."
After hearing what the master said, the two people felt that the two watches were a lot more colored. The handmade watches were indeed made by watchmakers. The price was naturally reasonable. This is incomparable to those Japanese electronic watches.
"Well, how much does it cost? I want this watch." Fan Wubing looked at the two watches carefully and thought it was very good, so he started asking for the price.
But then a discordant note came, and a stiff voice came from behind them and said, "The noble couple watch is only suitable for matching lovers. You are not worthy of wearing this watch!"
Chapter completed!