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Chapter 271 Fan Wu's auto industry

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The relationship between Japan has always been very complicated, and the right in the Japanese government finally affected the operation of the entire government. Therefore, the relationship between the two countries is sometimes good and sometimes bad. There is not only the honeymoon period when Deng Gong visited Japan in the early 1980s, but also the hostile period when Japan later blocked China with Western forces. Love/book/author
In general, in the early days of reform and opening up, there were many Japanese companies investing in mainland China and many projects invested in. However, as the international community began to pay attention to the mainland Chinese market again, the proportion of Japanese investment in mainland China has become much smaller, and ** sentiment and anti-Japanese sentiment are also born.
As Japan's right-wing forces are rising again, anti-Japanese sentiment in China is also extremely high, especially the ownership of some islands and reefs such as the Diaoyu Islands has caused constant saliva. The Japanese side is unhappy about the thief of islands and reefs such as the Diaoyu Islands, which has made the domestic senior management very annoyed.
This time, Boss Zhu visited Japan with a large business delegation. On the one hand, he wanted to strengthen economic cooperation, and on the other hand, he wanted to suppress the arrogance of the right-wing forces in Japan, so as to prevent them from always distorting and attacking China. From these two aspects, this trip was quite successful. Japanese media still had a high evaluation of Boss Zhu's trip and had a great impact on the business community. Some large companies are also considering re-investing more technology and development funds to the mainland market.
Boss Zhu couldn't stay here for too long, so he returned to China two days later. Some of the members of the business inspection team followed Boss Zhu back to China, and the other part stayed in Tokyo for in-depth investigations.
Fan Wubing stayed because he wanted to discuss with Wu Zhi Xiaoji about relocating the Automobile Research Institute back to China. Many members of the business delegation who stayed in Japan naturally had a long acceptance of Fan Wubing, who had long been revered. Therefore, in the past few days, many celebrities have come to visit him and invite him to dinner.
Fan Wubing refused all these dinner parties, and strengthening contact with domestic business figures is also a relatively important thing. Moreover, he also consciously introduced Wuzhi small machine to everyone, which is also so that his car can have more business partners after entering the domestic market in the future.
Regarding the positioning issue of the automobile industry after returning to China, Fan Wubing once seriously considered it, thinking that high prices and low prices should be carried out at the same time, to meet the needs of the rich class with current consumption capacity, to create some luxury high-end cars, and at the same time produce some cars that can make middle-income people affordable. In this way, a comprehensive market strategy can be established.
Considering the domestic consumption concept, Fan Wubing feels that at present, it is still necessary to produce high-end cars in the current stage. Although the sales volume may not necessarily be large, the profit is very high, and a successful brand can be created.
As long as the company becomes famous, it will launch a low-end sedan series and adopt a low-price strategy, the resistance encountered when entering the market will be very, very small.
At the beginning of the opening of the domestic automobile industry, the government also worked hard to exchange the market for technology, so that the Chinese automobile industry could grow up quickly. But ten years have passed, and people have painfully discovered that the market has been almost divided, but the technology has not been exchanged back. The growth rate of the Chinese sedan market is very high. However, this year, more than 90% of the sedan market share belongs to joint ventures to produce foreign brands, and less than 10% of the Chinese domestic independent brands.
In response to this issue, some people have also said that we have entered a vicious cycle of "introduction and then backward" and many foreign auto tycoons bluntly said that the local Chinese partners in joint ventures have almost zero contributions to actual operation and management. In other words, the Chinese are just acting as coolies and salesmen in the automobile industry.
Foreigners can be regarded as a kind of honest saying. The words are rough and not rough. They provide products and specialized technology. We provide low-cost labor and sales channels. This is the fact.
In joint ventures, both Chinese and foreign countries have 50% equity. However, the foreign party has the right to speak and control in many aspects, from products, technology, management to sales network, after-sales service, etc. China does not. Why is this happening? It is because Chinese people cannot master core technology. There is no core technology in the family car market.
Multinational companies such as General Motors and Ford have a annual R&D expense of billions of dollars. However, most automobile companies in China have less than two percent of their sales.
In response to this situation, the debate about joint ventures has been continuing. The advocated that joint ventures say that joint ventures will not exist for a long time. This is just a transitional arrangement. If we endure the loneliness for twenty years, we will learn what we should learn. With production capacity, we will naturally have our own brand. However, many car companies have admitted that in the past, they were almost blank in the research and development of independent products of sedans.
Fan Wubing is worried about this. Since he has not learned anything in the past ten years, who can guarantee that he will learn something in the next ten years? Foreigners obviously have the ability to be proud of their own
It is impossible to give it to the Chinese in vain.
At present, the price problem is still the main stepping stone for the Chinese automobile market. This is the first problem that car companies need to solve. It is no exaggeration to say that as long as the domestic price monopoly can be broken, the domestic low-end car market will have a blowout. However, due to the many variables in this, it cannot be completely solved by an ordinary company, especially those without independent intellectual property rights.
The country has also supported the automobile industry relatively strongly. By mastering and applying the most advanced scientific and technological achievements and increasing its share of special markets, this is an important way to solve the current problems.
During his earlier conversation with Wu Zhi Xiaoji, Fan Wubing had already formulated a key research direction for them, with the goal of solving domestic taxi cars.
As we all know, in China, the harshness of taxi usage conditions is the world's most. Generally, private cars are about 20,000 kilometers a year, which is only equivalent to a taxi mileage of one or two months. In addition, the congestion of urban traffic roads in China, the road quality is poor, potholes and dirt roads are everywhere, and taxi steering switches, brakes, and whistles are frequently used. These are unimaginable in the origin of many foreign cars.
Therefore, the first problem that many foreign car companies must solve after entering the Chinese market is to carry out a series of transformations of their cars. Not only should they study new universal joints and longer-lived transmission shafts, but they should also make the wheel positioning more accurately to ensure that the car has better grip.
Wu Zhi Xiaoji is confident about this because he has been in China for a long time and is more flexible in his mind. He knows what kind of cars he needs in the Chinese market. Therefore, the series of decisions he has made in Japan's production base are all aimed at this aspect.
Fan Wubing led more than 20 friends he met in the business inspection team. Accompanied by Wuzhi Xiaoji, he inspected his car factory and laboratory. When they walked into the company's engine laboratory together, they saw several laboratory rooms lined up. The engines were roaring in the laboratory, and microcomputer equipment was connected to the laboratory, automatically recording every change in the experiment.
The director of the laboratory told Fan Wubing and others that a test of simulated taxi low-speed, light-load and continuous high-speed work conditions are being conducted here.
Fan Wubing nodded, expressed his cordial condolences to the researchers, and signaled that Wuzhi Xiaoji should give them some appropriate rewards to inspire everyone's motivation.
Walking to a staff member wearing protective clothing, Fan Wubing stopped and wanted to chat with him to show the harmonious relationship between the boss and the employee.
Who knew that when Fan Wubing patted the employee on the back and called him up, he found that the person was actually Chinese and smiled at him.
"Mr. Fan, I saw you on TV and kept following Boss Zhu." The employee said with a smile.
Fan Wubing asked unexpectedly, "Did you come to Japan last year?"
"In October last year, I was sent by the headquarters and now I am following the technicians to overcome difficulties in automatic transmissions." The employee said to Fan Wubing. "In this laboratory, there are six of our Chinese technicians, all of whom have played a relatively important role. The new automatic transmission has already taken shape. It will take some time to test and finalize it. I believe that I will be able to achieve my wish soon."
Fan Wubing was very happy to hear this. After all, he was able to achieve some achievements in technology. Among them, the employees of his country played a very important role. In fact, what the Chinese lack was only some underlying technology. As for improving technology, he is obviously very good at it.
The employees took a sample of the automatic transmission to show Fan Wubing to let him understand how this thing works. Fan Wubing listened to them explaining and demoing there with relish, and found it quite interesting. Although he couldn't understand the professional terms and didn't know how this thing works, just listening to it was also a pleasure. After all, this is a new technology developed by his own company and will be used in his own cars in the future.
The entrepreneurs who visited around were very envious of this and said that Mr. Fan’s strength was too strong. The automobile industry is an important industry that concerns the overall economic situation of the country. Unexpectedly, Mr. Fan took the lead again this time.
When everyone returned to the hotel near the embassy, ​​they were still talking about what they saw and heard just now, all of which looked very happy.
"Mr. Fan, someone is blocking you outside." Fan Wubing, who had just returned to the hotel, was stopped by an embassy staff in charge of safety and said to him with a strange look.
Uh? What's going on? Fan Wubing suddenly felt very curious.
Today's first update is here. I'm late to go home if I have something to do. I'm sorry for the update. To be continued,)
Chapter completed!
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