z
Five years later, it was still quite lively.
In addition to Fan Wubing and Jiang Lue, he solved the cult organizations in China that may cause great hidden dangers in a few years, and the business circle is even more lively.
On April 15, a veteran named Qiao Ying opened a red sorghum fast food restaurant with an area of ​​less than 100 square meters in Erqi Square, the most prosperous Erqi Square in Zhengzhou, Henan Province, claiming that it would fully challenge the global fast food overlord McDonald's. The day he chose was the founding day of McDonald's forty years ago.
Qiao Ying used the challenge of McDonald's burgers to challenge McDonald's burger to be the traditional famous mutton noodles in Henan. His advertising slogan was that wherever McDonald's there were red sorghum, and he boasted that Haikou would open 20,000 chain stores around the world, 70% were in China and 30% were abroad.
This very high-profile action suddenly caused heated reports from hundreds of media at home and abroad, and all three major cable TV networks in the United States conducted interviews.
Similar to Qiao Ying’s challenge to McDonald’s, in the south, Shanghai Xinya Group launched Ronghua Chicken to compete with KFC, and its slogan was that I would drive wherever KFC went.
In those years, in Shanghai and Beijing, there must be traces of Ronghua Chicken near the streets of KFC. Its business was once very prosperous. The Huangpu store in Shanghai was said to have a profit of 3 million yuan per year. Such competition did not end until two thousand years ago. The last branch of Ronghua Chicken in Andingmen, Beijing was closed, and KFC announced that it had 400 chain stores in China.
Of course, in Fan Wubing's view, this is just one high-profile business gimmick after another. Without the support of a strong capital chain, no strict and standardized management system, no humanized management method, no responsible attitude towards customers, whether it is mutton noodles or domestic fried chicken, it is impossible to surpass McDonald's or KFC bases, which have had many years of development experience.
McDonald's is a fast food restaurant that was launched by the McDonald's brothers in the United States in the 1950s. Its restaurants are spread in more than 100 countries on six continents around the world. It has become the most valuable brand in the global catering industry. In many countries, McDonald's represents an American-style lifestyle.
The core products of McDonald's and KFC are nothing more than hamburgers, cola and fries. Customers' preference for it gradually decreases with age. Many business travelers, fashionists, friends gatherings, etc. go to McDonald's not because they like the food here, but because they feel hygienic and convenient.
Hygiene and convenience make many temporary customers rush. McDonald's actually not buying products, but selling environment and experience. From the most tempting marketing for children's birthdays to today, no fast food company in China can match McDonald's.
In the United States, fried chicken, cola, and fries are all garbage products and have no sense of value. However, when they entered China, the Chinese people blindly worshipped foreign companies and products, and the prices of large cakes and fried dough sticks were far higher. In the minds of the people, they established a high-end place image.
In many works in the early 1990s, many white-collar workers at that time were proud of going to McDonald's party. Although this was simply a joke to Fan Wubing. But in the era of no Internet interaction, consumption was basically affected by advertising and the environment. McDonald's fashion and hygiene were generally recognized by society.
This situation continued until two thousand years later. Until after the Olympics, there were still many small cities in China who were proud of opening McDonald's and KFCs. Customers also enjoyed it.
The reason for this phenomenon is no longer a pure commodity or service.
After Fan Wubing returned to Beijing to hand over to Boss Zhu, he received a notice from his sister Fan Ting of PCFans. There were some troublesome affairs in the company that he needed to solve them together.
After Fan Wubing returned to the company, he asked about the reasons and found out that the management team within the company now has a great disagreement.
Since PCfans began to produce independent brand computers, various foreign brands that were originally represented have begun to look for new agents to explore the Chinese market.
At that time, almost all the computer companies in Zhongguancun had given up the most difficult independent brand management and took this opportunity to become multinational brand agents. For example, Great Wall Company was doing ibm, Founder was doing decc, and Sitong was doing Compaq, while Shi Yuzhu, who was originally very popular in the industry, had announced that he had switched to health products, which had a lot of impact on the decisions of the senior executives of the PCCfans Club.
Ni Guangnan is the inventor of the computer Han Card that PCfans originally sold. He has always been regarded as a technical symbol of the company. In addition to giving him sufficient scientific research funds and loose policies, Fan Wubing also gave him a high salary. However, around last year, due to the upgrade of software systems, the sales of Han Card products in the market were already declining, and its contribution to the company was insignificant.
Under this circumstance, Ni Guangnan is determined to create new things for the company
The commanding heights he chose was chip-level development technology.
At that time, chip technology was changing with each passing day, and Intel and other companies controlled the technology direction. However, if the company could make a breakthrough in this field, it would establish its position in the global computer industry in one fell swoop. In recent years, Ni Guangnan traveled to Shanghai, Hong Kong and other places, recruited talents, and established the company's microelectronics design center.
His idea is called China Core Engineering, and it has received enthusiastic support from the Chinese Academy of Sciences and the Ministry of Electronic Industry because of its infinite imagination space. The Chinese Academy of Sciences and the Ministry of Electronic Industry even promised to organize powerful computer companies to participate and formulate a national investment plan.
However, his plan was opposed by most senior executives within the company.
In the view of senior executives of the company who have a very good understanding of international chip giants, chip projects are extremely risky, and the company cannot change the pattern of the world's computer industry in terms of technical background, industrial foundation, capital strength and management capabilities. It is correct for Ni Guangnan to develop technology, but he does not know what the entire market is going on.
Therefore, at every senior work meeting within the company, it became a quarrel between two factions, and both parties were very confident in their own judgment and could not convince each other at all.
For a long time, China's computer and home appliance industries have been swaying in the priorities of the development of manufacturing and technology. Like all companies in Zhongguancun, the pcfans club started with trade, gradually formed industrial manufacturing capabilities, and then sought technological progress. Haier, Changhong and Kelon of the home appliance industry all started with the introduction of production lines and then achieved success in marketing.
Therefore, "trade, industry and technology" and "industry, trade and technology" have become the two major growth models of domestic enterprises. Without exception, technology is the weakest and lagging link of core capabilities. When these enterprises gradually grow and compete head-on with multinational companies in the Chinese market, the current situation of technology backwardness is clearly revealed.
At this moment, where to go, it is sensitive and extremely critical. In Fan Wubing's opinion, this quarrel at the PCFans Club has a strong meaning. It shows what kind of thinking and choices Chinese entrepreneurs have made when facing international competition and technological development bottlenecks?
Where to go is certainly a big thing for me to make a decision, but it is also necessary for the company's senior management to understand and agree with his decision with conscientious conscience. Fan Wubing hesitated for a while.
Fan Ting convened all senior executives of the company and held the first working meeting this year at the headquarters where all senior executives attended.
When everyone came to the conference room, their eyes were lit. Fan Wubing, the boss who had not appeared in such a meeting for a long time, suddenly saw him coming. Everyone was shocked and couldn't help but exchange opinions in a low voice, all guessing that something might have happened in the company.
Then I saw Ni Guangnan, the company's chief engineer, also appeared, and the company's vice presidents appeared in the conference room one by one.
"It seems that something is going to happen-"
Many people in the company know that the current senior management is stalemate about whether the chip industry is going to be caused by the chip industry. Mr. Ni’s suggestion cannot be passed through the company’s senior management decision-making meeting. This time, the situation seems to be preparing to make a final decision on this issue.
A deputy general manager presided over the meeting. Sure enough, after the company's work summary for the most recent stage was completed, General Manager Ni put forward the agenda of strengthening chip research and development technology to build Chinese chips.
The company's senior management has long known the questions raised by Mr. Ni. At this time, we just need to see Fan Wubing's opinions and decisions on this. Therefore, everyone looks at this core figure of PCfans and Fan Wubing, the big boss of Fan's Investment Group.
Fan Wubing looked at everyone, scratched his head with some trouble, and then said, "Making chips is a big deal. In Shangyan Shang, although PCFanss has a profit of over 10 billion yuan per year, it still seems a bit difficult to invest in this bottomless pit."
Everyone nodded. In fact, the most critical thing is not just a matter of investment, but a large amount of money invested. It is very likely that what they got was not a successful result, which is what everyone is most worried about.
Rather than investing unlimited funds in an area where there is no hope for output, it is better to invest all these funds in industries that are easier to get returns. There are too many industries that can be developed in China now, and there is no need for PCFans clubs to bear such a heavy burden.
After all, the issue of nationalization of the chip industry cannot be borne by one company.
Chapter completed!