Chapter 348 Home appliance supermarket chain
z
Wubing agreed to have a lot of land under his command, and there are also two lands in the capital.
After implementing the purpose of the donated computers, Fan Wubing took people to see the two pieces of land in the capital.
It should be said that these cultists have invested more heavily in the capital. Although the locations of these two lands are different, they are both in densely populated areas, with convenient transportation and developed commerce. It is estimated that the price of their land acquisition was not low, but this time it was considered a waste of money Fan Wubing.
Although it is now free for three years, and then decide whether to continue to develop according to the situation, Fan Wubing has made up his mind that the land must be taken down, and even if the price is a little higher, it doesn’t matter. After all, the area of these two pieces of land can be about 8,000 square meters together, and there is a wall in the middle. Once it is opened and redeveloped, why can’t you make a fortune?
"This place is good, but the water is a little worse." Fan Wubing said a few casually in front of the government officials who accompanied him to visit the place.
Several local officials were a little uncomfortable, thinking that if this kind of place was not occupied by cult elements and was a little sensitive now, how could it be your turn to accept it? It's really a typical example of being cheap and having to behave well!
Fan Wubing could see their thoughts at a glance, so he said, "You don't have to believe it. If this is really a Feng Shui treasure land, it would not have defeated his master. Most people cannot understand the Feng Shui problem at all."
It was hard for everyone to argue with Fan Wubing on this issue, so they hummed and dealt with it.
"Mr. Fan, what are you planning to do with this piece of land?" someone asked.
Fan Wubing looked at the place, then scratched his head and said, "Let's talk about it, you can't just be idle anyway. First, clean up this place carefully and then decide what it is for."
He already has a basic view of this land, which is to build it into a large-scale home appliance supermarket.
Fan Wubing had had this idea before. When he saw this land, he completely made up his mind and decided to bring in large-scale home appliance chain supermarkets and give Beijingers a brand new experience.
Now Fan Wubing has the most advanced logistics team in China, the most advanced business management team, the most advanced software management system, and the unique global satellite communication system and resource satellite. It can fully establish a chain enterprise covering the whole country or even exceeding the domestic scope.
Now Fan Wubing has no longer paid much attention to re-resource development. He pays more attention to fully mobilizing various existing resources and giving full play to its role, bringing the company maximum profits and increasing the added value of profits.
The reason why Fan Wubing thought of building a home appliance supermarket was inspired by Suning’s development model. He believed that it was now a period of rapid development of the home appliance industry. He should decisively enter the market and get a share of the pie.
If you want to enter the home appliance retail industry, you must mention Suning Appliances.
This Suning Appliance Group, founded in 1990, was just a small shop on the street back then.
Zhang Jindong, the boss of Suning Appliance, originally had the same life trajectory as most people in that era. As soon as he graduated from university, he was assigned to work in a district-affiliated enterprise in Gulou District, Nanjing. Although his monthly salary was only more than 50 yuan, he finally had a job. However, he was obviously not satisfied with this kind of life of living by scattering. He began to undertake some air conditioning installation projects in his spare time, and saved 100,000 yuan in capital within a few years.
In 1990, he resigned from the surprise of everyone's eyes and went into business. He rented a two-story building with an area of 200 square meters in the downtown area of Nanjing at that time, and established a small company specializing in air conditioning wholesale Suning Home Appliances. Su is Jiangsu, Ning is the abbreviation of Nanjing.
At that time, air conditioners, which were considered luxury goods, were huge profits. Zhang Jindong seized this opportunity and made sales of 60 million yuan in the first year of his career. He was 28 years old that year. However, this young man who entered the air conditioning industry halfway became an alternative in the eyes of several major state-owned shopping malls in Nanjing at that time.
In 1993, eight major shopping malls in Nanjing jointly attacked Suning. If an air-conditioning factory supplies Suning, it would ban the brand completely. However, Suning Appliances was not defeated, not only was it not defeated, but its air-conditioning sales reached 300 million yuan that year. In 1994, it even achieved sales of 560 million yuan. It was from then on that time that Zhang Jindong led Suning to become the largest air-conditioning dealer in China with its affordable advantage, and this position was never given up again.
Fan Wubing admires Suning's model very much, but we should also see that Suning's model should be created by particularly special historical reasons. At that time, the domestic electrical appliance market was still dominated by state-owned shopping malls. However, as we all know, the burden on state-owned enterprises was very heavy. Although the home appliance retail industry was profitable at that time, the burden on state-owned enterprises was enough to dilute such huge profits, whether it was retired workers.
Unexpected expenses cannot be escaped.
As a private enterprise, Suning does not have these problems. Its development has been younger from the beginning. The boss is young, the employees are equally young, and the company is younger. It is very easy for an enterprise without burden to concentrate on its development and doing its business.
Therefore, in China back then, many enterprises were built by young people, and they had great development in just a few years, achieving batches of successful people. However, we must also see that the survival periods of these enterprises are very different. Some have persisted, and some have gradually been submerged in the dust of history and no longer heard the sound.
It is easy to start and grow a company, but it is very difficult to continue it and become a century-old restaurant that has lasted forever. It is like Quanjude can pass on it from generation to generation by making roast duck. Obviously, there are some special reasons for this.
And Suning’s slogan is our only product when serving.
It is very commendable to be able to accurately position yourself and to the extreme. Fan Wubing also hopes that his company can be made like this, at least it is very gratifying to make the home appliance chain supermarket that will be launched nationwide into such a company.
Suning Enterprise’s management philosophy is that systems focus on power and colleagues focus on relatives and friends.
If orders are not implemented, orders are not implemented, and employees lack execution ability is the most troublesome problem for many business owners and senior managers. China's official-oriented thinking for thousands of years, the cultural inertia of power over the law is everywhere.
The system makers openly despise the authority of the system, but no one dares to argue what price the violators should pay. With an unreasonable system, employees can only dare not speak out, and the rationality of the system has become the fatal weakness of the system. Employees who are subject to the system, based on an imbalanced mentality, have the rebellious mentality of the system and the lucky mentality of trying to evade punishment without hesitating to violate the system but trying to evade punishment, are the biggest problems in the internal system construction of the enterprise.
Although it is just a slogan to say that the system is more than power in the eyes of most people. However, in the practice of Suning Appliance's corporate culture, it is not what people take for granted.
The introduction of any internal system of Suning Appliances enterprise must be carried out after more than three bottom-up suggestions and repeated argumentation before finally forming the system text. Unlike the cycle and system change of internal system implementation by individuals only in writing, Suning Appliance's internal management system stipulates that the system itself has the necessity to change with the development and changes of the market and enterprises. In this case, the system over power will no longer be a slogan.
The same idea of managing all employees has been fully practiced in Suning Appliances.
For example, a cleaning lady in Suning Appliances building can stop a senior leader of Suning Appliances from spilling rice grains on the ground, and that senior person must apologize repeatedly, which fully reflects that the system emphasizes power in Suning Appliances' practice.
Another feature is that in Suning Appliances, they cannot hear the titles of brothers, masters, apprentices, and elder sisters. On the contrary, the phenomenon of name and position is the most common. However, it is precisely in the companies where brothers and brothers fly around, they see various nepotisms and fight against different groups in the company. In Suning Appliances, the communication starting with names or positions fully promotes the spirit of cooperation between people and others and respect each other. The psychological feelings brought by too much thinking behind the sweet title are completely different, and it also makes people see a kind of equality, collaboration and respect for colleagues in which the system emphasizes power and team-first team-first.
Fan Wubing has always attached great importance to corporate culture and the centripetal force of the company. The relationship between equal and efficient corporate employees should be a driving force for the rapid development of the company. Therefore, he pays great attention to learning experiences and summarizing lessons from some successful companies to avoid going astray and affecting the company's development.
The biggest problem of the entire Fan Investment Group is not elsewhere, but it is precisely Fan Wubing himself. His omniscient and omnipotent advantage is actually unfavorable to the overall development of the company. It is difficult for a company that has not experienced great storms or setbacks to grow into a company with cultural heritage and tenacious development capabilities.
However, while Fan Wubing was planning to ask someone to learn from Suning Appliances, he also felt that one thing was worthy of happiness. At this time, the domestic comprehensive home appliance chain supermarkets had not yet been formed, and most of them were single-variety home appliance retail companies.
Even Suning Appliances will only have a chain supermarket next year, which is a great opportunity for it.
After all, there is a saying that those who first enter Guanzhong are kings, and the preconceived influence occupies a very important position in the Chinese people's thoughts.
Chapter completed!