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In fact, if it weren't for the surge in sales of domestic vcdd DVD players, which gave foreign video player industry a bright future, they would still not have formed a unified standard in a short period of time.
From this point of view, the role played by Wanyan Company, a subsidiary of Fan Wubing, plays a crucial role in this.
Since DVD was first developed as an audio-visual product, the most common DVD in the DVD field is DVD. Looking back at the development process of DVD, you can find that the mpeg-2 used for DVD was definitely released at the same time as the mpeg-11 standard for VCD, and has been widely used in the broadcast field, but why is it much slower to enter the civil market than VCD?
Can't foreign giants see the huge benefits and bright prospects contained therein?
Of course, this is impossible. In fact, it is precisely because everyone has seen the huge benefits contained in it that the two major camps of the DVD standard have been formed. Everyone does not give in to each other and wants to dominate the DVDD technical standards.
There has been a saying in the international community that first-class enterprises set standards, second-class enterprises operate brands, third-class enterprises operate markets, and fourth-class enterprises manufacture products.
This sentence is very clear, that is, companies that have mastered the power to set industry standards are the real bosses in the industry.
The first generation of DVDD DVD players were launched in 1994, but the VCD and CD-ROM manufacturers that have occupied the market on a large scale have deliberately reduced the scale of DVD market launch for vested interests.
In addition to manufacturing technology and market factors, there is a big reason, that is, the development of software has been artificially restricted. Due to well-known reasons, music tapes, CDs and movie video tapes, ldd, vcd, which were the main consumer products of the audio and video market at that time:
On the one hand, there are huge profits that can be predicted, and on the other hand, there is a piracy that may make oneself futile. In this situation of ice and fire, everyone can be said to be undecided and can never make up their minds.
Just like hardware manufacturers like Fan Wubing, who specially cultivate and secretly support pirated DVD underground production lines to provide them with technical support, in order to promote the sales of their own vcd DVDs, in order to promote the sales of their own vcd DVDs, they specially cultivate and secretly support pirated DVDs, and provide them with technical support. Everyone is struggling for their own interests, regardless of others' lives and death.
When Fan Wubing came to Wanyan Company's guidance workplace, he talked about this issue with the company's senior manager Mr. Jiang and some technical personnel. Since he chose the R&D direction, everyone has been very interested in the formulation of DVD industry standards. He has also participated in the formulation of this industry standards through Philips' relationship. He has become the only manufacturer in China participating in the formulation of DVD standards.
When Mr. Jiang talked about the delay in launching the DVD industry standards, he mentioned the issue of piracy and hated the issue of piracy. This was probably because he did not apply for a patent for the production of vcd DVD player in time at that time, which caused Wanyan Company to lose power and almost went bankrupt. He became deeply alert to piracy.
"If the problem of piracy in DVD technology cannot be solved, major companies will definitely not launch corresponding film sources." Mr. Jiang said to Fan Wubing.
Fan Wubing nodded. He knew that Mr. Jiang’s judgment was reasonable.
In fact, it was not until the International DVD Standards Alliance adopted the opinions of the American Film Association and the Consumer Electronics Manufacturers Association, led by the eight major Hollywood companies. The regional code technology was adopted. The DVD software entered the stage of system development.
The so-called area code refers to adding a region code to a DVD-video disc and adding a region code identification system to a DVD player.
In this way, the disc can only play when the regional identification mechanism of the DVD machine is consistent with the regional code of the additional region in the DVD disc. The result of the partition is to divide the world into six regions, the United States, Canada, etc. into one region, Japan, Europe are the second region, China is Hong Kong, Taiwan, etc. into three regions, Central and South America is the fourth region, Africa is the fifth region, and mainland China is the six regions.
Theoretically, DVD discs released in the United States cannot be played on DVD machines sold in China. The purpose of this is to ensure that the producers and publishers of a video can obtain the greatest profit when the film is released and screened globally, and then the DVD software will enter the consumer market in an orderly manner.
"In fact, the main reason why the DVD technology has not been promoted for a long time," Fan Wubing said to everyone.
As the largest producer and consumer of film products, American film companies have always been skeptical about DVDs. On the one hand, they are unwilling to disrupt the pattern of videotape consumption in the United States at that time. On the other hand, they also consider the market risks of DVDs. Including film companies such as Global and Colombia, which are owned by home appliance giants, have not been released.
Movie DVDdd software.
Until the end of 1997, Warner Film Company broke the stagnant waters of the DVD market and released more than a dozen films such as "Batman and Robin". At the right time, Warner had declined significantly in movie box office revenue for two consecutive years. Therefore, they were eager to compensate for the secondary market of movie consumption and the distribution of video products. So they took the lead in burning the war to the DVD domain. Unexpectedly, this move received a warm response from the market. Some large companies in Silicon Valley and the largest CD manufacturers, such as Technicolorr, ee, etc., also joined the ranks of DVDD production. This move not only established Warner's leadership in this field, but also established a new growth point for the audio and video entertainment consumer market.
In less than half a year, all major American film companies also launched their own DVDs. At the same time, DVDs gradually squeezed ldd out of the mainstream market of movie discs with its excellent picture quality, sound effects and unique interactivity, and occupied half of the entire film video sales.
"Although we are not willing to admit it, American blockbusters are indeed far superior to domestic standards in creating sound quality and storyline atmosphere. Therefore, their participation is the driving force for the promotion of DVD technology. In addition to developing the MPeg-2 of DVD, our company must also actively follow the technical standards of mainstream international manufacturers and not work behind closed doors." Fan Wubing emphasized to everyone.
Mr. Jiang nodded and expressed his complete agreement with Fan Wubing's opinion, but added, "We need to put in more effort in technical protection."
Fan Wubing smiled and thought that Jiang was always bitten by a snake for ten years and was afraid of a rope. However, to promote DVD technology in China, the first problem to be solved is how to make breakthroughs in the disk area code technology so that Chinese consumers can view all DVD videos without obstacles, which is essentially clearing the obstacles for piracy.
It is also funny. The promotion of a new technology in China actually relies on pirated technology to promote it. It is indeed a bit embarrassing to say it out. However, Fan Wubing changed his mind and thought that in the personal computer market, pirated software is also a huge driving force for the development of the domestic computer industry.
There are only two reasons for this situation. One is that the domestic economic development level is low, and the other is that some foreign manufacturers are too greedy, and the Chinese people really cannot afford their exploitation.
Therefore, Fan Wubing can mention that once the DVD industry standard is launched and the disk area code technology is available, the first thing to do is to develop a DVD DVD player that can break through the lock code limit.
"In this case, it seems to involve infringement-" Mr. Jiang raised his own question hesitantly.
Fan Wubing shook his head and said, "That's why I didn't merge Tianli Company and Wanyan Company. The purpose is to separate the core decoding board technology of DVDD. At that time, we can cultivate many local small enterprises and assemble them on our behalf. As for what the hardware is inside, it has nothing to do with us. Anyway, we just need to ensure that the DVD player can work normally. As for how many types of discs it can read, it is not our problem."
Mr. Jiang did not expect that Fan Wubing's preparations were so far-reaching. After hearing his arrangements, he couldn't help but gasp. He thought that such a freak in China had caused many foreigners to have a headache.
Fan Wubing stopped at Wanyan Company for three days and was quite satisfied with the company's current work progress. However, he also raised a question: when the company's production line is not suitable for continued expansion, the production line and related technologies can be transferred through authorization to provide some small enterprises with financial guarantees.
"Why is this?" Mr. Jiang said in confusion. No one thinks that it is too troublesome to monopolize an industry, right?
"This is China's national condition. Anyway, with our current production capacity, it is impossible to monopolize the domestic market, because this market is too big. We have already discovered the first pot of gold, so we cannot expect to continue to maintain this monopoly, otherwise it will cause grudges from heaven and man.
"Fan Wubing said.
"But some big manufacturers can quickly form large-scale production with our technology," Mr. Jiang asked.
"Then let's talk about how to operate the cooperation method first. If it can be delayed for a year or two, our second-generation machine should be launched. Isn't it a good choice to transfer the technology of the first-generation machine before this?" Fan Wubing said with a smile.
After hearing this, Mr. Jiang and others couldn't help but talk, saying that Mr. Fan is so dark!
Chapter completed!