z
After receiving the report from his subordinates, Kun-hee immediately rushed to the Dapo Road Shopping Mall of Panshi Heavy Industry, a subsidiary of Fan Investment Group, which is being sold.
Here, a promotional event is being held to lay the groundwork for the sales of newly arrived four-door flip refrigerators.
Originally, Lee Kun-hee said that he asked Fan Wubing to help sell a refrigerator, which was not taken seriously, because he himself made home appliances and knew that the technical content was relatively high. He knew what ordinary refrigerators looked like. He also knew that Fan Wubing could launch a refrigerator that threatened his home appliance industry.
Therefore, when he ordered his subordinates, he helped Fan Wubing to promote the same treatment as his company's products. He asked that the company's employees must sell this refrigerator carefully. Even if there are some flaws, they should try to beautify it as much as possible, so that customers can't produce any quality of products from mainland China, so as not to be difficult to sell these refrigerators, which will lead to Fan Wubing's anger and refusal to cooperate with him again. In that case, the heavy rare earth resources needed in the future will be difficult to obtain.
But what surprised him was that not long after, his subordinates reported to him that the batch of refrigerators sent by Fan Wubing had been sold out.
"Oh? Will it be so fast?" Lee Kun-hee was immediately surprised. Although he didn't care much about this matter, he knew the number of refrigerators that Fan Wubing had transported there. There were 3,000 units in total. It was not too much or too little. As a brand with the initial trial effect, it was really rare to be able to sell it out in Dapu Road Shopping Mall within a week.
Although there may be some group orders here, and although the price of this refrigerator may be a little lower, this speed is really rare.
That's why Lee Kun-hee thought that he should see what the refrigerators sent by Fan Wubing looked like.
When his subordinates brought him the pictures and information, Lee Kun-hee was shocked because the design ideas of the refrigerator were really a bit surprised.
Whether in terms of design ideas and manufacturing processes, this refrigerator can be regarded as world-class.
It is hard to imagine that this is a refrigerator made from mainland China. Lee Kun-hee decided to go to the mall to take a look. The second batch of new refrigerators are being sold.
After he arrived at Dapu Road Shopping Mall, he found that there was a promotional event here. Customers who purchased new refrigerators could get a piece of Taishan stone that was picked from Taishan in China.
Because Koreans are actually in line with the Chinese culture, they also have a respect for Taishan. In addition, the new refrigerator is also very attractive to Koreans who like to live a large family life. Therefore, there are indeed many Koreans who come to buy it. There are already a long queue. The sales staff of the company are also outside to register them so that they can mention the spot stock on the spot.
As for customers who are unwilling to come here in person, some people in the company also accept their orders through the hotline and then deliver them to their doorstep within a week.
According to his subordinates, the sales volume of this refrigerator has exceeded 20,000 units. The sales volume is still booming. Koreans have a special liking for this new four-door flip-open refrigerator. I believe that once the market opens, there is no problem with the monthly sales volume exceeding 50,000 units.
Of course. Once the household ownership reaches a ceiling, it is impossible to continue to climb like this.
After seeing the abortion of people waiting in line to pull this new refrigerator home, Lee Kun-hee sighed, then entered the mall through a special passage, looked at the new refrigerator carefully, and then turned around without saying a word to return to the company headquarters.
This time, Lee Kun-hee didn't get angry, nor did she yell at the senior executives in the office. She just stayed quietly for the afternoon alone. In the evening, Lee Kun-hee walked out of the office, and her face turned much better at this time.
"I'll give you a notice, I'll invite everyone from the headquarters to have dinner." Lee Kun-hee said to his secretary.
After hearing Lee Kun-hee's words, the secretary was stunned for a moment and thought to himself that when is it now and we still have to have supper?
However, he didn't dare to question the boss's words. Whether it is within Samsung or in the entire South Korea, people respect the Lee Kun-hee family very much, so he ran out to call the specialists to notify them.
After half an hour, after more than a dozen specialists from the company headquarters arrived at the hotel where Lee Kun-hee was located, they found that the table had wine and food. Lee Kun-hee was sitting in the middle, obviously waiting for a long time.
However, everyone was a little surprised by Lee Kun-hee's sudden invitation to everyone to dinner. She didn't know what he meant, so when everyone sat down, it was a little unlucky.
Lee Kun-hee lowered her head and was thinking about something. When he raised his head, he found that all the specialists at the company headquarters had arrived. So he looked up and said, "Sorry, I was distracted just now."
“
—”Everyone didn’t know how to proceed, so they smiled.
Then Lee Kun-hee said, "What do you think about the refrigerator entrusted to us for sale this time by Fan's Investment Group?"
Someone immediately replied, "The design concept is very good, the quality is also good, and the price is not expensive, so our family also bought one."
Everyone immediately agreed, "Yes, yes, the president has a good view. I haven't seen Koreans value a refrigerator so much for a long time. For this new refrigerator, many people have eliminated their old goods in advance."
"So, do you think you have done less?" Lee Kun-hee's face looked a little unfair.
Everyone was immediately dumbfounded and thought that their company also produced refrigerators. Now they support Chinese refrigerators, it is indeed very problematic.
Seeing that everyone was a little timid, Lee Kun-hee couldn't help but sigh, "I said before that if you don't change your wife, everything will change. This sentence is still valid now."
After seeing Fan Wubing's new refrigerator with his own eyes, Lee Kun-hee suddenly realized that China's rise is already unstoppable. You can understand the general trend of the world from the details. An ordinary company of Fan Wubing can produce such an advanced refrigerator, which is enough to show that this huge country has entered a new era, just like the song they sang.
"I am not accusing everyone of being unpatriotic. If our products can only be supported by the word patriotism, can such products still be expected to be competitive?" Lee Kun-hee knew what everyone was thinking, so she said to herself, "The times are different now. As a small country with scarce resources, we have no other competitiveness except for constantly updating technology and producing better products. Therefore, you all need to work thousands of times to ensure that the company continues to move forward. Otherwise, in a few years, no matter how hard we are, there will be no market at home or abroad!"
Everyone nodded and said yes, thinking that since Lee Kun-hee was talking like this, she looked worried again. It seemed that the company was going to hold another large-scale event this time, but I just don’t know what the slogan was this time?
Sure enough, Lee Kun-hee immediately put forward the slogan for this event, "I suggest that we will not mention the slogan this time, but all senior executives must start learning Chinese. A year later, I will see that you can have face-to-face communication with the Chinese very smoothly."
"Ah?!" The people in the room were stunned.
It's no wonder that people who can be professional are basically senior executives with many years of experience in the company. They are not too young. The youngest one is 40 years old. If you want to learn Chinese at this time, it will be so difficult.
Besides, the company has to deal with so many daily affairs, so it is not allowed to have much time to study?
Seeing everyone in a dilemma, Lee Kun-hee said, "The Chinese market is becoming more and more important to our future development, so I will make this suggestion. Only by understanding our customers, their needs, and our competitors can we be invincible. Otherwise, Samsung and other things will end in our hands in the future."
A specialist said hesitantly, "But President, I am in my fifties--at this age, isn't it a bit inappropriate to learn Chinese now?"
Suddenly, several people nodded, thinking that they were not suitable for learning Chinese in this situation.
Lee Kun-hee looked at the person with a very sharp look, and then said, "I think it's not suitable for you at your age. You can go and retire."
The man's face suddenly became very embarrassed. Lee Kun-hee said such words in public, which made him really have no face. After all, he has worked for Samsung Group for more than 20 years and has not made any achievements. However, it is really unacceptable that he just sarcasticated himself in person.
However, Lee Kun-hee's decision is unquestionable. He had just taken over the Samsung Group and replaced the head of the intelligence center who had worked for more than 20 years and the deputy of his father Samsung entrepreneur, who had been working for the company, which was enough to show his strength.
It was too easy for Lee Kun-hee, who was in full swing at this time, to get a job done.
So, various large-scale headline news appeared in the Korean newspaper the next day. Chairman Lee Kun-hee of Samsung Group proposed within the company that everyone should start learning Chinese.
The entire Seoul was shocked. When everyone was going to be in the Sino-Sinicized, Lee Kun-hee suddenly made such a proposal, which was really confusing, and the extreme nationalists felt even more strongly dissatisfied.
Chapter completed!