"Teacher Higashino, congratulations."

Congratulations?

What are you congratulating?

Higashinoji was still drinking tea, but after hearing this, he stopped drinking tea. He took a look at the name of the person who called.

He suddenly realized.

"It's Shimosan, Happy New Year." Higashinoji replied with a smile: "Is there anything wrong?"

He actually asked knowingly.

After all, the person who called was Fukumo Kito Kumamoto, who had worked with him before. He would call him during this period of time for only one thing - Kumamoto.

But it's only January and the festival is over. The Kumamoto Kuma Prefecture Government is about to go to work? This is too diligent.

Fumi Kito also responded to Higashinoji: "Well, happy new year. Higashino. My call this time is mainly for Kumamoto's business."

"As a designer of Kumamoto, Higashinosan should also know that the main purpose of Kumamoto's design was to win over tourists who were about to open to traffic in the Shinkansen."

"I know this." Higashinoji nodded.

It is slightly different from the previous life. In this world, Japan will open the Shinkansen to Kagoshima Prefecture in early 2004. In other words, the Shinkansen will run through the entire Kyushu. With the development of transportation, the coming naturally brought a large number of tourists in Kansai, Kanto and other regions, which is undoubtedly an opportunity to make money.

As a region dominated by agricultural economy, Kumamoto Prefecture is far less well-known than several other surrounding prefectures. In order to win over tourists, Kumamoto Prefecture has adopted various publicity measures, and mascot design is one of them.

At the suggestion of Higashinoji, the genius designer, the Kumamoto Mascot Project was very successful last year. Through the propaganda of Osaka City, a craze in Osaka City was launched, which also made all Japanese citizens recognize the cute mascot of Kumamoto and the name of Kumamoto Prefecture.

But that's all that.

The following publicity was equivalent to stagnation. The old promotion team could not think of any interesting tricks. The most important thing was that the most important Shinkansen had not been opened to traffic yet, and tourists could not directly contact Kumamoto, which instead led to the rapid rise of Kumamoto, which seemed to have overdrawn its fame.

This made Kuma Kiri, who was responsible for the mascot image design part, quite uncomfortable. After all, Kumamoto's design caused such a big sensation, which is well known to everyone in the whole country. As soon as Higashinoji left, the back foot promotion team had a problem.

Instead of following Higashinoji's novel propaganda, they imitated the operation experience of mascots in the prefecture and district for fear of making mistakes.

The promotion efforts have not been expanded, which has led to the stagnation of Kumamoto's popularity.

Fortunately, although they did not over-promote it, they did not do anything randomly, which saved some of Kumamoto's reputation - at least in Kumamoto Prefecture, Kumamoto's popularity is still at its peak.

Higashinoji listened to the story of Fumiki Kito, and probably understood what Kumamoto was in now... He was also speechless, because this was not something worthy of congratulations?

What are you congratulating about? Congratulations on keeping some messes?

You should know that Kumamoto was a popular internet celebrity all over the world. Not only did he attend the Japanese Spring Festival Gala Red and White Song Festival, but Kumamoto also had his own exclusive train. Even the Emperor and the unlucky prime minister met this guy.

However, after thinking about it carefully, it found that the result seemed quite normal.

After all, it is only 2004 now, and Japanese government units still retain some serious and traditional Showa style, which means that the people working in it are somewhat conservative.

The reason why Kumamoto was so popular in his previous life was that in addition to his cute and cute attributes, he also had important marketing strategies.

To support the role of Kumamoto, it is definitely not like many people. The protagonist starts writing and then the popularity becomes more popular. Major media and even the world are famous - this is impossible.

Role is a very important point, and the operation behind it is also indispensable.

Thinking of this, Higashinoji couldn't help but ask: "It seems that the situation is a bit difficult, so why does Shen Musang congratulate me?"

"Because something good happened." Fumi Kito was a little embarrassed by Higashinoji's words, so he smiled and said everything: "The Shinkansen hopes to cooperate with our Kumamoto Bear."

oh?

As soon as he said this, Higashinoji immediately became energetic.

It is almost the time when the Shinkansen is opened, and there is also a very simple desire to cooperate with Kumamoto.

It seems that the publicity last year still played a role. The Shinkansen did not ignore the mascot Kumamoto, and wanted to pursue cooperation. The Shinkansen would bring huge passenger flow, so the name of Kumamoto should become popular again.

This is indeed a good thing, and no wonder Kito Shizuki called Higashinoji when the holiday ended.

"We hope that Mr. Higashino can redesign some patterns about Kumamoto Bear to use Shinkansen to promote this aspect... During the New Year Festival... it's really troublesome."

"If you want to talk about the New Year's Day... Isn't Shenmusang also the New Year's Day? Don't worry, leave it to me." Higashino nodded without hesitation.

Kumamoto Prefecture has a contractual relationship with him, and this is his job.

But Higashinoji clearly felt that Kanmu Kito was calling this phone for this purpose, so he asked him bluntly: "Kanmu Sang, do you need help with anything other than this?"

"It's true that there are some things that are difficult to talk about. I need the help of Teacher Higashino." Kuma Kito did not hide it, and then asked on the other side of the phone: "Please join our Kumamoto Bear marketing team temporarily! We are willing to serve as the team leader!"

Marketing group...?

Higashinoji didn't expect Kumamoto Prefecture to have such great courage.

The so-called marketing team is probably the team responsible for Kumamoto's publicity and marketing, and the team leader is probably the position with the greatest power.

Kumamoto Prefecture probably wants to make Kumamoto hotter again and warm up the cooperation with Shinkansen.

Indeed, if the two popularitys are added together, Kumamoto will only become more popular by then.

only--

"I am an amateur in marketing, Shimosan." Higashinoji smiled and wanted to decline.

He really doesn't understand marketing, so he can give suggestions and solutions at most, but he doesn't know anything about actual operation.

"It's OK! Teacher Higashino, you just need to make a plan as interesting as last year's Osaka City."

"But I don't know anything."

"No problem, someone in the group understands this." Shen Muqiren was enthusiastic and friendly.

“The budget may be slightly more…”

"No problem. As long as we can re-invigorate the image of Kumamoto, no matter how much the price, our county government will take it out."

This is an exaggerated sentence. Of course, it is impossible to take out a lot of money, but Shen Muqiren's words are firm and must have made up a lot of determination.

Higashinoji was stunned for a moment, and he never expected that the Kumamoto Prefecture Government would be so eager to seek talents.

Even money is not a problem, so what else is it?

"Teacher Higashino, you know, there are more than 30 mascots in various departments in Osaka and Fukuoka alone. If you want the mascot Kumamoto rises again, our Kumamoto Prefecture can only work hard and work harder. Teacher Higashino is just a temporary team leader. Our marketing team will follow you to learn marketing plans and will not take up how long you will take up Teacher Higashino."

The tone of Shinmu Kiren's sincere tone made Higashinoji speechless.

As the man from Shenmuqi said, there are many Japanese mascots, not only county government mascots, but also village mascots and town mascots, with more than one thousand.

They finally saw hope, so of course they had to hold on to death.

Therefore, this year, only Kumamoto-Bear, the county government department, worked overtime. Shenmuqiren was working hard. She relaxed for a day yesterday and continued working overtime when she came back, and felt that her hair was about to fall out.

It was already his greatest kindness to curse the bastards in the marketing team without yelling at it.

Originally, Kumamon's momentum was so strong, but why did it get over the enemy when it hits your hands?

Of course, he didn't need to scold him. Minister of Propaganda and Distribution Ken Tanaka had already scolded the marketing team's staff so much that he was bleeding.

But if you don’t solve the problem when encountering difficulties, it’s of course useless to curse people. You still have to think of a solution.

After thinking about this, the Kumamoto Prefecture Government thought of Higashinoji.

Yes, isn’t there a father of Kumamoto?!

He proposed the marketing plan last time, so it is absolutely right to find him this time!

Moreover, the treatment cannot be given too low to Higashinoji, so he has to raise the treatment! Please help me to think about how to promote Kumamoto's image.

That's why this phone call is here today.

"I understand." Higashinoji responded and asked him again: "When will I go there?"

"We are not in a hurry," Shenmu Qiren said with a smile: "If possible, how will you see tomorrow?"

Very no one is in a hurry.

"Then let's go tomorrow."

Higashinoji is a decisive person, and he is very particular about a quick battle.

Since you want to market, then move faster and don’t delay.

As for Kumamoto’s marketing plan... Higashinoji already has a rough idea.

As mentioned earlier, in his previous life, Higashinoji specially investigated many Japanese mascot design and marketing strategies because his tutor assigned homework, especially Kumamoto, the most successful example, and he put the most effort into it.

There is no problem with taking out one or two effective marketing methods and significant effects.

Higashinoji agreed to the other party, and then hung up the phone.

Looking at the situation at home, he breathed.

I originally thought I could relax for a day or two, but I didn’t expect that before I could relax, something happened here again.

After the phone call ended, Higashinoji told Kono'e Ryoka and Higashino Chihaki truthfully about the situation in Kumamoto Prefecture.

Chihae Higashino was lazy and obviously didn't want to follow Higashino to Kumamoto Prefecture.

Konoe Ryoka expressed loneliness that she wanted to send him away when she saw Higashinoji again, but she also earnestly promised to take good care of Higashino Chihaki during the period when Higashinoji was away.

In this way, the family affairs will be temporarily resolved.

Higashinoji took a bus to the airport early the next morning, and then flew from the airport to Kumamoto Prefecture.
To be continued...