What exactly does it take to make a mascot popular?

In the eyes of Japanese industry insiders in 2004, it was nothing more than a way to spend money to promote.

Taking the initiative to create hot spots for hot spot marketing is a very novel and bold idea.

Many members of the marketing team did not expect that they would have such a skill. Similarly, they were somewhat uneasy about the prospects of this bold marketing...

Although most of the last time in Osaka city marketing was positive in the eyes of citizens, in the eyes of some idle social critics, Kumamoto Prefecture's method is a rebellious method. Many people published articles to promote - Kumamoto's propaganda seriously disturbed the public and waste human resources. In a word in Japanese, it is "heterodor" (which means evil and crooked).

They originally thought that was already the limit, but they didn't expect that Higashinoji had come up with a bigger plan this time. Not only did they plan to directly connect with the police department...

I wonder if the social evaluation will be as stable as the last time in Osaka?

But no matter how much they think about it, Higashinoji naturally doesn't care about their ideas.

Shenmuqiren invited him over to mean that he hoped that he would rule by dictatorship, and everyone in the marketing team would follow him, and they wouldn't have to think about the rest.

In addition, Higashinoji is still very confident about Kumamoto's marketing. This is a marketing strategy used by Kumamoto in his previous life. In addition, Higashinoji has supplemented some details and added some New Year elements... For example, if you find the blush of Kumamoto hidden in various parts of the prefecture, you can go to Kumamoto's official website to exchange for the "New Year's Money" bonus - it will be distributed by Kumamoto himself.

In his previous life, Kumamoto Prefecture saved hundreds of millions of yen in publicity costs through this marketing method... and this is the promotion method of "tap water".

The so-called "tap water" is a product or movie. The topic is very interesting and interesting. People will spontaneously recommend it to friends without asking for rewards.

If this step is really achieved, the meaning of Kumamoto's blush will be well known to many Japanese islanders - Oh, it turns out that the color of Kumamoto's blush represents tomatoes, horse meat, and watermelon and other Kumamoto Prefecture specialties.

This will subtly deepen their impression of Kumamoto Prefecture, which is the most important part of Kumamoto's propaganda.

When this marketing is over, the Shinkansen will be opened to traffic later. Kumamoto and Shinkansen will be promoted in a coordinated manner. After Higashinoji's marketing methods deepened the image of Kumamoto Prefecture, Kumamoto Prefecture has Kumamoto Prefecture, which is equivalent to having a sign of attracting customers. And Kyushu itself has no prefectures and districts that are particularly famous to the outside world... This will inevitably bring many tourists to Kumamoto Prefecture.

It’s like everyone was a short man, but suddenly, a tall man appeared among the group of short man, and the contrast was very significant.

Two days later, the Kumamoto Prefecture Group finally prepared everything, and a huge publicity campaign that outsiders didn't know began...

......

Ryuji Akashi is a male author from Tokyo magazine "Trends of the Times".

"Trends of the Times" is a fashion magazine that specifically explains the current trends of Japanese girls. It includes makeup and beauty, popular colors, clothes design styles, and some cute or very popular small items, etc.

"There are no good materials for Kumamoto today."

Ryuji Akishi looked through the news about Kumamoto Prefecture and looked at the TV channel again, and sighed inexplicably.

There were news about Kumamoto Bear in the past few months, and at that time, there were countless media reports on Kumamoto Bear.

It should be said that I didn't seize the opportunity.

After the Kumamoto Prefecture marketing team arrived, there was no interesting marketing method like Osaka City. Kumamoto, which has returned to traditional publicity methods, has not further increased its popularity, and there has not even been any major moves in Kumamoto Prefecture recently.

This made Ryuji Akashi feel a little regretful.

If Kumamoto could continue to be popular, he wouldn't have to write other articles so hard - just take advantage of Kumamoto's popularity.

That's what he did before.

When Kumamoto was in hot topic, he wrote a lot of articles, while admiring Kumamoto's design concept, while praising this as the most popular mascot nowadays...

And now... I can only say that Kumamoto has finished marketing.

He sighed, just about to turn off the TV, and went back to the study to think about the manuscript.

But before he could do it, an urgent news suddenly popped up on the TV.

"The governor of Kumamoto Prefecture declared Kumamoto as Japan's first prefecture sales minister."

On the TV screen, Kumamoto was sitting in front of his desk in a costume, and a brand of the sales director stood up in front of him.

And according to a serious report by a reporter on TV, Kumamoto has completed all legal procedures, and he is legal and reasonable as the sales director.

This is a big deal. Anyway, Akishi Ryuki no one has heard of.

The only administrative position of the mascot in Japan is Kumamoto Prefecture.

Moreover, according to the TV report, the position of the business minister is second only to that of the governor and deputy governor of Kumamoto Prefecture.

what does that mean?

You should know that in Japan, the administrative level of the prefecture is equivalent to a province of the Celestial Empire, which means that Kumamoto's mascot is under the status of a high-ranking official and a high-ranking official!

This is definitely a high position and power!

The governor of Kumamoto Prefecture also announced the news with a serious look, and no one felt joking at all.

Ryuji Akashi's first reaction was that was the governor of Kumamoto Prefecture who was crazy and would do such a thing?

But as a magazine writer, he quickly realized that this was actually a false position. Although Kumamoto has a high position, it is a mascot and it is impossible for him to really exercise these powers.

In other words, Kumamoto Prefecture used a false position to trigger a news.

Is the gimmick of ‘Japan’s first sales minister’ enough? Is the gimmick of ‘power second only to the county governor and deputy governor’ enough?

Totally enough!

You should know that as an article writer who has a clear understanding of these things, Ryuji Akashi was confused when he heard this news. If those who were idle at home during the Chinese New Year heard this news...?

It was like throwing a big bomb into a dead water!

There will be trendy positive comments from the new generation of young people, but there will be also conservative negative comments from the older generation... But whether it is positive or negative comments, as long as it can cause a sensation, it is a good mascot business method!

Which genius marketing member came up with this method? This new and 'serious' promotional method has the flavor of publicity when he was in Osaka City before.

Who came up with this method?

Ryuji Akashi had a good sense of news topics. He immediately did not hesitate and looked at the bloated and naughty Kumamoto figure on TV and called his friend in Kumamoto Prefecture.

He must take advantage of this popularity! And he must take advantage of it!

And at the same time.

Nagasawa, a local high school student in Kumamoto Prefecture who is idle at home, is really excited to call the best friend on the other side of the phone: "Ring horse! Did you see it?! The black fat man has become the sales director of Kumamoto Bear! I heard that his status is second only to the prefecture governor!" (The black fat man is the favorite name of Kumamoto Bear fans for Kumamoto Bear)

County Governor! That's the largest administrative officer in a county! Is Kumamoto already so powerful?

As a senior fan of Kumamoto, Nagasawa Masaki's room is full of Kumamoto's surroundings, such as curtains, keychains, table mats, bed sheets... all of them are Kumamoto's cute and naughty appearance.

The recent downturn in Kumamoto's popularity has also made Nagasawa a little sad.

But this time the active measures taken by the Kumamoto Prefecture government made her feel full of confidence in Kumamoto.

On the other side, Nagasawa's father couldn't help but shake his head as he watched his daughter call his friends to announce the good news.

He doesn't understand the young man's style, but... a mascot wants to be an administrative official?

Isn't this nonsense?

The Kumamoto Prefecture Government has no Showa backbone at all!

No, no! You must find a few other old friends and complain.

Who are the county councillors now? All such things are allowed?

Similarly, a craze began to collide with new and old ideas.

Not only Kumamoto Prefecture, but other prefectures, Tokyo, Japan's economic heart, Osaka City last year-

There have been positive and negative comments around the topic of Kumamoto becoming the sales director.

As positive comments, most of them are young people. They like this novel and trendy news. There are also many Japanese young people who directly shouted the slogan "Showa men have been out of date, and now is the Heisei era". I hope Kumamoto Prefecture can bring them more surprises and they will fully support them.

As negative comments, most of the social critics and some middle-aged and elderly people with conservative thoughts, this group of people thinks that Kumamoto Prefecture is simply a mess! Mascots are ministers, which are unprecedented in ancient times! What do those little kids in Heisei know? We eat more salt than they eat! Japan wants to develop rapidly, we have to listen to us!

Fierce debate!

Pro-side and opposite sides!

The news became more and more popular. First of all, some social critics ended up. Many people sent letters to Kumamoto Prefecture. Later, even the Japanese cabinet was alarmed and called the Kumamoto government to ask about the specific situation.

After all, this is a matter of a county, and even they cannot easily ignore it.

Even Higashinoji did not expect that his propaganda was just a means of promotion, which actually caused such a reaction from society.

You should know that Kumamoto's propaganda method at that time also caused a national craze at most and did not alarm the cabinet.

But he just thought about it carefully and combined with the current social situation, he roughly understood the reason.

It is now 2004, and most Japanese prefecture governments still give people the impression of being serious and traditional during the Showa period.

At this time, a "serious and funny" Kumamoto Prefecture Government suddenly popped up, which gave people the feeling of "why are you different in Japan's style?"

This kind of impression is extremely contrasting, which makes many people unable to accept.

Just as the reason why "The Winner Is Justice" became popular

Although the plot of Higashinoji's "The Winner Is Justice" is wonderful, this is not the main reason for its controversy. The trendy ideas from 2013 in the work are the most important reason for the controversy.

"Teamno team leader, what should I do next?" A young man named Obata came up and asked.

This young man has a relatively clever personality, and Higashinoji directly ordered him to do many things.

But now...the pressure on their entire marketing team is really huge.

Although there are many people who support it, there are also many people who are staring at them 'fire'.

The eyes of all walks of life gathered together... This grand occasion really made many members feel their blood pressure soaring. Even Obata was scolded by his father and asked him what he was marketing.

"It's like this to promote it according to the original process." Higashinoji answered without thinking.

It has reached this point, so naturally there is no such thing as giving up.

"But..." Obata hesitated a little.

"Nothing is impossible." Higashinoji still looked calm: "This is exactly the situation we want. Both positive and negative comments exist. We must use this topic to make Kumamoto's next hotter."

Obata couldn't help but take a look at Higashinoji.

He felt that he was indeed misunderstood.

When Higashinoji first joined the marketing team as the team leader two days ago, he thought the other party was the kind of boss who was easy to talk to... But what he didn't expect was that although Higashinoji was easy to talk to, it was not the case that Higashinoji's plan was not touching Higashinoji's plan.

If you have a bad idea and want to move Higashinoji's established plan? Then he will be strong if he should be strong, and he will bend if he should bend, and he will never say a word.

More than one person has made suggestions to Higashinoji, hoping to change his methods to a more gentle and traditional publicity...but all of them are useless. Higashinoji will smile and block what you want to say with very polite words.

If you give your advice more ruthlessly, Higashinoji will remind you once without mercy. If you have three reminders, you will leave the marketing team directly.

It just makes people feel like they decide life and death in one sentence.

This is really too courageous.

Their job is simple, and the most difficult thing is that Higashinoji considers the marketing plan, so even if he kicks a few people, he will immediately transfer people from other departments.

As the team leader, Higashinoji was full of courage and a cold and tough attitude, which led to Obata clearly feeling that the entire marketing team was being led by Higashinoji.

Is this the so-called leader's momentum? It's really amazing.

But... it seems that my father needs to be perfunctory...

Obata touched his head and decided to follow Higashinoji.

Maybe Kumamoto's marketing will be successful in the end?

He thought so, returned to his desk and started working.

Let's go! For Japan's number one mascot!

With the marketing team working so hard, Kumamoto's solution to find blush is becoming more and more perfect. Many places are already ready, just waiting for the popularity to continue to ferment to a higher level...
Chapter completed!