"'The Great Flood' has become a dark horse at the box office, and the theme movie is making a comeback!" This is the headline of the "New Yanjing News".

"The box office of "The Great Flood" exceeded 30 million, and the social response was extremely enthusiastic." This is the headline of "Nandu".

After being aired on the news, the box office of "The Great Flood" experienced explosive growth. It increased rapidly from the previous 10 million. From the time I was in the New Year to the eighth day of the Lunar New Year after the Spring Festival, the box office directly increased to 3,700.

Ten thousand!

Group bookings that we thought would never happen before have begun to increase. Schools cannot organize students to watch, but enterprises and institutions can organize employees to watch. This is a benefit before the Chinese New Year.

There are pros and cons to this group booking. The good thing is that it sells more tickets. Needless to say, this ticket price is much lower. How much do group tickets cost at this time? Even the most expensive ones don’t.

Over five dollars!

But fortunately, small profits but quick turnover, at least the number of moviegoers is quite large, at least an increase of more than one million. In any case, the net increase is more than 25 million in more than two weeks. This result is in the Lunar New Year period

Among them, it can definitely be regarded as a super dark horse. The box office of 37 million is only less than the more than 40 million of "See You or Separate", ranking second. For a while, the name Wu Xiang was extremely exposed in the Chinese film and television industry.

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"There are no high-level protagonists, no high-level people shouting slogans, and no wise decisions and decisive commands. There are just heroes one by one, heroes who are close to us ordinary people, and their heroic deeds. This is "The Great Flood"

"The direct impression she gave me is also the most unique thing about her." This is what the famous film critic Jiang Xiaoyu said when he was on the movie channel program.

Reviews from film critics alone are not enough. Wu Xiang probably never imagined that "People's Daily" would even write an editorial.

"What kind of theme movie do the people really need?"

It is indeed a fire, a big fire!

It's just that Wu Xiang didn't pay attention to these things at this time. He is now back in the capital and runs to Han Sanping when he has nothing to do. What he wants to do is to study the current domestic film market.

At present, domestic filmmakers basically only know of a Lunar New Year slot. This is because Hong Kong movies made a lot of money in China before they realized that they should defend this battlefield. Back then, Big Brother Long's "Red Zone" was released during the Lunar New Year.

The movie earned 95 million at the box office, which left countless domestic filmmakers in awe. In fact, this really started from the end of 1997. In other words, it only took a year to really value this Lunar New Year movie.

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It is indeed a bit of an afterthought, and they have paid a lot of tuition, but domestic filmmakers have learned how commercial movies operate. The representative figures are Feng Xiaogang and his team, "Party A and Party B", "See You Again"

"The Movie" all achieved pretty good box office results, but not everyone did the same.

Let’s just talk about the third place in the Lunar New Year file this time, "Nothing Happens". This is Feng Gongzai’s amateur cross talk work, but it has a pretty good reputation and the response from people from all walks of life is quite good. However, this is not a commercially operated film.

, her publicity was not enough, so the final box office was only 9 million.

9 million is the third place, but "Nothing Happens" is still a lucky one, at least it also won more than 9 million at the box office, which made Feng Gong, who was originally a low-cost production, naturally happy, but there are

People are not so lucky, such as Mr. Zhao Bensan's "Men and Women Director" and Mr. Chen Peisi's "Two and a Half Men".

Judging from the reputation, the film "Men and Women Directors" is still quite good. How can the combination of Song Dandan and Uncle Zhao be any worse? In addition, there is Teacher Fan, and the jokes are one after another, but

It's a pity that the original investment of 4 million was not able to achieve this amount at the box office, let alone the money received.

Compared with "Men and Women", "Two and a Half Men" suffered even worse losses. This movie was originally scheduled to be released at the end of 1998, but because there were too many opponents at the time, it was changed in the schedule and moved to

It was released in early 1999, so it was a bit weaker in terms of public opinion. Because Chen Peisi was quite high-profile before, challenging both "See You or Separate" and "Men and Women Directors", but as soon as the schedule changed, people immediately felt that

He seemed to be afraid.

Sometimes people just fight for a breath, and the same goes for movies. This change of schedule directly leads to disadvantages in publicity. But the story is not over yet. The response to "Two and a Half Men" after it was released was pretty good, with more than 200,000 people watching it every day.

The box office performance was pretty good, but just a week later, the film could no longer be found in major cities. It was screened in some suburbs or rural areas.

Chen Peisi’s investment in this movie was not small. The cast included stars from both sides of the Taiwan Strait and three places. This was definitely a strong lineup in the late 1990s. But in the end, due to scheduling issues, the film only received

I made more than 1.7 million yuan at the box office and lost all my money.

Why is the schedule so unpopular with the bald sketch king? It’s simple, because Chen Peisi can’t stand certain practices in movie theaters!

The term "box office stealing" was often used in later generations to refer to a certain movie stealing the box office of a movie that was released at the same time, but at this time, this term refers to the theater's underreporting of its box office!

Will movie theaters hide their box office numbers? Steal from themselves? Are you kidding me?

No kidding, that’s what they did. Because in this era, supervision is still relatively lacking. Let alone the Internet, things like computers are still luxuries. Many theaters are not supervised at all, and many are even said to be state-owned.

But in fact, it is contracted by an individual. So, since the box office of a movie has to be distributed to others, theater companies and investors, then if I only report 50 yuan for the 100 yuan box office, then the remaining 50 yuan will soon be my own.

?

It's very simple, very easy. You can make money with almost no cost, and it's not illegal. Just a statistical error can explain everything. There are so many movie theaters across the country that you can't even catch them.

The reason why the schedule of "Two and a Half Men" is so bad is because Mr. Chen Peisi criticized the theater when he was interviewed in public. What he said was, "It was a full theater, but I quietly went to see it in person."

, but the movie theater insists that the occupancy rate is less than 50%, are you angry?'

Teacher Chen is a fast-talking man, but the direct result of this is that he will not give you face when it comes to scheduling, even in big cities, and will directly throw you into a corner of the urban-rural fringe.

After listening to these stories, Wu Xiang was filled with emotion. It seemed that he was really a lucky person. Han Sanping told him that the theaters were very practical about the movie "The Great Flood" because this movie is about

Many people really don't have the nerve to hide it or report it during flood relief. In fact, the theaters cannot be entirely blamed for this. Their business operations are not good either. Years of losses have forced them to resort to this trick.

However, as a reborn person, Wu Xiang immediately thought of many things, such as Xingye's "Westward Journey". Many people said that this movie became popular because of pirated VCDs and because college students liked to watch it. This movie became popular.

When it was released, the box office was extremely poor, with only 5 million nationwide. Many people cursed after watching it.

But Wu Xiang himself clearly remembers that he saw this film when it was released in Shencheng. Apart from other things, the show he saw was absolutely packed. Even the aisles of the theater were full of people, and no one scolded them.

, because they all had no time to laugh.

The market is such a market. Wu Xiang's "Great Flood" can achieve the current results. It seems to be smooth and smooth, but in fact it is walking on thin ice. The degree of thrills in it is so heartless that Wu Xiang has no idea.

, which is also really weird.
Chapter completed!