Chapter 638 Lie down to make money (2 in 1 5600 words) (repair)
The next evening.
Xujiahui, "Meiqing" Lin'an Wine Restaurant.
The greenery fills the eyes, and the fragrance of wine slowly comes.
The green leaves in the hanging basket, the picture of Riverside on the north wall, the wine jars and jars on the wooden shelves, and the waiters in Han costumes passing through, the decoration of this store gives people an artistic conception of dreaming back to Zhao Song Dynasty.
Lin Yue looked at the delicate glazed tableware on the dining table, the orange soup hitting the azure wall of the cup, and further ahead was an amber vase with a small fresh bouquet.
Although the elegance and sophistication are all over the place, it feels like a bit too much effort, but it can be seen that the owner is very attentive in running this store.
Lin Yue picked up the tea cup and took a sip: "After the rain, the sky is clear and the clouds are clear. The azure glaze that Ru Kiln is famous for is really something I will never tire of."
He looked calm and relaxed here, but Xu Huanshan across from him really showed no interest in agreeing.
"Don't you think I produce blue fireworks just to make money? The tea factory she took over from Mrs. Li is a bottomless pit that burns money. These days, the fireworks company's profits, excluding employee wages, taxes and other expenses, account for 70%
All of the above were invested in Xiangxi. She was lucky. After seeing the order for blue fireworks yesterday, she scolded her like an adult scolding a child. I thanked her and she knew to send the employees away in advance, otherwise the first thing she did when I went to the company today was
I submitted my resignation letter to Mr. Gu. If I had known this would happen, I shouldn't have opened a company in the first place. It would be great to work for others safely. Now, even my own hobbies have to be determined by her face."
"Sir, this is the dish you ordered." The waiter came from behind and put the dishes on the tray on the table: "Fresh fruit braised pork with southern milk, golden chicken, and a pot of warm osmanthus wine. Please use it slowly.
"
After naming the dishes, the waiter left, and Xu Huanshan continued to complain: "I said before that I would design a blue firework that would create an ocean in the sky as a gift to Gu Jia. She said yes, I'll wait for you.
Blue fireworks, but what now? The blue fireworks really became a firecracker in front of her, exploding as soon as they hit her. You know, she started playing cold violence with me yesterday, pretending not to hear her when I talked to her, and didn't even call her when she was on the phone.
Okay, sometimes I think about it and I’ve had enough.”
Lin Yue poured him a glass of wine and then poured himself another glass: "That's not what you said at the birthday party two months ago."
"..." Xu Huanshan was suffocated by these words.
Lin Yue smiled, raised his wine glass as a gesture, and poured a large sip into his mouth.
"To this day, do you still think that blue fireworks are a gift to Gu Jia?"
Xu Huanshan's hand holding the cup stopped in mid-air: "What do you mean by this?"
"It's not interesting, it's just... I think you two should think about what you want, and then find a balance between differences. Don't lie, lying becomes obscene."
He picked up a piece of braised pork and put it in his mouth.
"Well, it's really good. It captures the essence of Jiangsu and Zhejiang cuisine."
"Chen Xu, you are really capable now. If I had known this, I shouldn't have come to find you." Xu Huanshan drank the wine in the cup in one gulp: "Only the blue fireworks thing, I don't know how to do it."
Conceding."
He didn't eat the food, stood up and left.
Lin Yue knew that Xu Huanshan came to him to help him persuade Gu Jia not to be angry with him about the blue fireworks, but after many discussions, he got a suggestion of "seeking common ground while reserving differences".
What's the difference?
"Waiter, pack."
He didn't pay attention to Xu Huanshan's irritability. After eating a few bites of food and a glass of wine, he told the waiter to pack the food. He made a small detour on the way home and gave the food to the man who was selling scallion pancakes at the food stall that night.
, took the one-eyed cat smelling of oil smoke from the hands of a child.
…
A few days later.
Xu Huanshan was troubled by Lin Youyou during this period.
At the same time, there was a problem at the fireworks factory. There was not enough hard wrapping paper. Director Yan urged him several times but couldn't solve it. In desperation, he came directly to Shanghai.
No one in the company could find Xu Huanshan, so Gu Jia had no choice but to put down what she was doing and rush to the company to clean up the mess left by Mr. Xu.
After calling this person and that person, they finally managed to get three trucks of hard wrapping paper, which solved their urgent need. Director Yan was extremely happy. After that, the two of them met Xu Huanshan, who had arrived late.
And the secretary who was responsible for the docking work in the past.
Director Yan looked puzzled because the "Yoyou" Xu Huanshan brought to the factory last time was not the Yoyo in front of him.
The shrewd Gu Jia noticed that the atmosphere was a bit strange, and her distrust of Xu Huanshan increased.
After returning home and taking a shower, she was about to go to bed when her cell phone rang.
It's Xu Sheng calling.
As the financial director of the tea factory, there must be something urgent calling me so late, and it is most likely related to the operation of the tea factory.
The problem with the fireworks wrappers here has just been solved, and the real and fake Youyou incident has been revealed. Who would have thought that the tea factory over there is not going away. Fortunately, the house is leaking and it rains all night long. She really feels that it is difficult to survive.
, the state of mind under great pressure is about to collapse.
"Hey, Lao Xu, what's the matter with calling so late?"
"Gu Jia, have you advertised Kongshan Tea recently?"
"No, I invested 200,000 to 300,000 yuan in marketing on Weibo last time, but the effect was very poor. I haven't done it since then."
"So did you go online today?"
"I've been busy with fireworks wrapping paper today. Where can I find time to surf the Internet?"
"You'd better look online."
"What are you looking at?"
"Just watch programs on video websites, such as iQiyi, Tencent Video, Youku, Bilibili, etc."
"Lao Xu, I'm very tired today. I really don't have the time or energy..."
"Gu Jia, listen to me, I guarantee you will sleep well tonight after watching it."
After hanging up Xu Sheng's call, Gu Jia sat down on the sofa on the balcony, opened the iQiyi APP, and randomly clicked on a program that interested him.
When the new page expanded and the video window loaded with the opening scene, she froze after a few seconds.
Wang Yishi, a well-known real estate tycoon in the country, was sitting in a small building with a distant view of the mountains. When the camera zoomed in, he picked up the steaming purple clay pot on the wooden table and poured it into the white glazed cup next to him.
I poured a cup of tea into it, put it to my mouth, sniffed it with my eyes closed, and took a small sip naturally.
The picture changed, and what appeared in front of us was the pattern on the outer packaging box of empty camellia, with the three words "empty camellia" slowly appearing in the middle, and then the trademark.
"this……"
She looked back and forth several times to make sure she saw it correctly, it was an advertisement for Sorayama Tea.
You have to know where she has the money to place advertisements on video portals, and the person who endorses the advertisement... can anyone afford it? A real estate tycoon? This kind of person is not a star actor, and it is difficult to hire someone with money.
She changed a few more websites, including Tencent Video, Youku Video, and Bilibili, all of which had advertisements for Kongshan Tea. Many famous bloggers in the food circle on Weibo also recommended it to fans, and even wrote about Kongshan Tea.
Dedicated review article.
What's going on?
She suppressed her excitement and thought about the incident, remembering what Chen Xu had said a few days ago about whether to help her.
"No..."
Picking up the phone again and looking at the time number 23:15 in the middle of the screen, she hesitated whether to call and verify.
Xu Sheng said that she must have slept soundly after watching it, but the fact was that she couldn't sleep after watching it.
…
The next afternoon.
Peninsula Hotel.
A cup of Earl Gray tea and a few English muffins.
Gu Jia came over from behind, took off his windbreaker, folded it, and placed it on the chair next to him.
"Why do you want to meet here?"
Lin Yue said: "I was discussing business with someone upstairs just now. I heard that the afternoon tea here is good. The chef who makes the desserts is from England and the taste is very good."
Seeing Gu Jia sitting down, the waiter came over and asked what he wanted to drink.
She ordered a cup of Peninsula afternoon tea and couldn't wait to talk about the problem in her heart.
“What’s going on with advertising online?”
Lin Yue said: "Isn't it good?"
Gu Jia shook his head: "Very good, a tea dealer called this morning to inquire about cooperation. I mean, how come you made such a big news without saying anything?"
Lin Yue smiled: "Are you blaming me for not discussing it with you?"
"That's not true." Gu Jia pondered for a moment and said, "It's just that I feel caught off guard by the current situation."
Lin Yue knew what she was referring to--his sales ideas were very different from hers, which disrupted her positioning of Kongshan Tea.
"First of all, you have mistaken the audience for the product. Now the beverage market is booming. In the past few years, bottled beverages such as Coke, orange juice, and yogurt were deeply loved by young people. In recent years, Asui Big Cup Tea, Mixue Bingcheng
, COCO milk tea and other beverage stores have swept across the country, squeezing the bottled beverage market. These products are simple and easy to obtain, and they can meet the taste needs of young people. If you want to share a piece of cake on this plate, it is really difficult. "
"Secondly, you have not grasped the core selling point of Kongshan Tea - purely handmade, with limited output. In your opinion, this is a disadvantage. In my opinion, as long as it is used properly, it is entirely possible to turn the disadvantage into an advantage."
"Again, it is true that quality is the key, but quality is used to maintain long-term interests. Tea is not like Pinxixi's products. As long as the price is low enough, it can win the favor of sellers. For Kongshan
For a new and unknown product like tea, finding the right marketing direction is the key.”
Gu Jia was confused by what he said. After taking over the tea factory, she had been running around, paying fines to attract investment to find sales, without stopping to think about it. Now when she told him about it, she realized that she didn't really understand Kongshan Tea.
Lin Yue took a sip of tea and continued: "Have you ever thought about who are the people who have the time and leisure to sit down and drink tea now? In my opinion, 30 years old is a watershed, that is to say, when the time comes for a thermos cup
At this age, ordinary people will consider whether to make a cup of hot tea to drink, which is to relieve stress and maintain health. And with the development of the Western world
With the influx of coffee and tea, the traditional tea market is shrinking. On the other hand, after years of business development, brands such as Dayi and China Tea have basically monopolized the mid-to-low-end tea market. Small tea factories can only fight price wars or rely on relationships.
, or even cheat and survive in the cracks, so Mr. Xu is not wrong in saying that what you inherited is a bottomless pit of money."
"If you want to carve out a path in the sluggish tea market, there is only one way, and that is marketing. Considering the high quality and low output of Kongshan tea, it is better to go the high-end route. However, whether it is wine or tea, new products that want to go the high-end route
Ninety-nine-nine out of a hundred families can die, because it
They have no historical heritage, no guarantee of word-of-mouth, insufficient brand accumulation, and the capital behind them is impetuous and profit-seeking. Take Moutai and Wuliangye as examples. How many wine companies want to catch up with them, but what is the result? Has it been done in the past fifty years? Why? Except
In addition to quality, there is another important factor—reputation!”
"So, if we think there is a market for camellia, the top priority is to make the target group remember it, so finding a celebrity to endorse it is the fastest way. So who should we look for?"
Gu Jia already knows the answer. Real estate tycoon Wang Yishi - a successful entrepreneur, high-end person, business representative, who seeks fame rather than wealth... He has labels like this on his body.
If Kongshan Tea is associated with such people, it will naturally be branded as high-end, business, and high-quality, and become something that can highlight one's identity.
Gu Jia said: "I'm very curious about how you persuaded Wang Yishi, a man who seeks fame more than money, to endorse Kongshan Tea."
"Try it and see how it tastes?" Lin Yue pushed the plate of muffins in front of Gu Jia: "Who is a normal person who doesn't love money? It's just a matter of high or low degree."
She cut off a small piece and put it in her mouth, chewed it for a while, and nodded with satisfaction: "It looks like the most ordinary English muffin, but I didn't expect it tastes so good. When did you get used to the life of the upper class? I
Remember...you were not like this before."
You must know that there is a clear difference between the nouveau riche and the well-established family. People with poisonous eyes can tell the difference at a glance. Although she is not the kind of person mentioned above, she still has the basic ability to recognize people. Now Chen Xu is sitting
Drinking afternoon tea in the restaurant of the Peninsula Hotel... If I could describe this scene in one word, it would be "fit", as if he belonged here.
Lin Yue pointed to his head: "I'm enlightened."
This sounds like a joke, but Gu Jia can't laugh at all, because except when he is taunting others, he is like a young man, flamboyant, hot-blooded, and reckless. At other times, he behaves better than people of her age.
He is mature and thinks about problems more carefully and comprehensively, which makes people's impression of him feel indescribably torn apart.
"It must have cost a lot of money to hire Wang Yishi for advertising." Gu Jia said: "With my current financial situation, I will definitely not be able to pay you back. I will make up for it when the tea factory makes money."
"It's not necessary." Lin Yue met her puzzled look and said, "Because he was a guest guest, so we just had a meal here afterwards."
"Friendly guest appearance?"
"Don't think too much, it's definitely not me."
"Who is that?"
"..." Seeing her resolute attitude, Lin Yue smiled helplessly: "Well, advertising is the condition I gave to my friend Wang Yishi to become a shareholder."
Gu Jia didn't expect that the whole thing was more complicated than she imagined: "What are you doing again?"
"A few days ago, I negotiated a deal with the second shareholder of Huayuan Group."
"Or help him transfer assets outside?"
"This time it's more complicated." Lin Yue saw her very interested expression and explained in detail: "I registered a leather bag company abroad, and I want to make a deal with a domestic company controlled by Lu Jinwei. The agreement stipulates that if
If the payment cannot be made in full when due, the transaction will be voided and 60% of the liquidated damages will be charged. After the things were shipped from overseas to China, Lu Jinwei’s company
There may be problems with the company and it cannot pay the amount in full and on time. At this time, my company will initiate a lawsuit against Lu Jinwei's company, requiring the return of the goods and payment of liquidated damages, or the payment may be deferred for a period of time during court mediation, but
The option of liquidated damages must be given, which means that Lu Jinwei’s company needs to purchase goods at 160% of the original price.”
Gu Jia's eyes widened: "Transfer assets by losing a cross-border lawsuit? You... can really take advantage of the loopholes in the regulations."
She is really convinced, why do you think he has so many evil ideas?
Lin Yue shrugged and said nothing. Exploiting loopholes exists in all walks of life. As far as lawyers are concerned, picking out words and using legal gray areas are essential skills.
"How much is the 60% liquidated damages approximately?"
"Eight hundred million."
"So many?" Gu Jia was surprised: "Aren't you afraid that the foreign exchange management department will be alert and not exchange currency for you?"
"First, in terms of process, this is a normal business behavior, and the foreign exchange management department has little room to use conventional means to veto it; second, if a lawsuit is filed in a foreign judicial system, if the company here has money in its books but cannot pay compensation, it will
It will have a huge negative impact internationally and may trigger a domino effect; thirdly, if I were a leader, I would try my best to facilitate the deal even if I knew there was something fishy about it."
"Why?"
Obviously, the question here is about the third point mentioned by Lin Yue, why the supervisor tried his best to facilitate the transaction even though he knew there was something fishy.
Lin Yue said: "Because the products here are two 1980DI photolithography machines."
Gu Jia wanted to say bad words. She really wanted to say bad words, but as a cultural person, she couldn't say bad words, so she felt very uncomfortable and her face turned a little red.
Even though she rarely watches the news and is not very interested in international events, she knows from listening to the conversations of people around her that chip manufacturing has always been a weak point in the technology field, especially in such a sensitive period. People with foresight have already sent signals to the market.
Domestic companies are warned that if the situation escalates, there may be a chip shortage in the future.
At this juncture, Lu Jinwei's company purchased two 1980DI lithography machines from the Netherlands. Even if they are not the latest and most advanced, they will be a blessing for the domestic semiconductor industry.
Isn’t it just a matter of paying more foreign exchange? Yes.
What's more, logically speaking, the person who paid the money was Lu Jinwei, not the foreign exchange administration department.
"You can really do it by linking the promotion of the development of the domestic semiconductor industry with the transfer of assets abroad."
Lin Yue smiled noncommittally.
"But what does this have to do with Wang Yishi's friends?"
He didn't say that Wang Yishi's friend was Lu Jinwei, so it must be another person.
Lin Yue said: "Because Lu Jinwei can't hold on alone, two people are needed to play the double act on the financial issue."
Is it easy to find rich people who want to transfer assets abroad? Of course it is easy to find, but there is one thing she still doesn't understand.
"Then if you do this, you can transfer up to half of the total amount. The Dutch are not fools, and they will definitely not sell photolithography machines at low prices. Isn't the 50% asset transfer rate a bit low? Look at what you mean, that
Not only did the person not hesitate, but he was also very happy to accept the condition of letting Wang Yishi help with advertising. What is going on?"
Lin Yue glared at her: "I used to be a very smart woman, why have I become stupid now? Half of the money goes out, and the other half becomes a photolithography machine. This thing is a hen that can only lay golden eggs."
"Yes, you can sell it at a higher price when shipped back to China."
Of course she knows that things like high-end lithography machines cannot be bought with money.
"For sale? What do you think?"
"That……"
"If we enter the semiconductor industry based on equipment, once the trade situation continues to deteriorate, we can easily obtain state-owned capital injections, land approval, factory construction, loans, tax exemptions, and various forms of subsidies..."
Lin Yue did not continue.
Gu Jia's expression was almost petrified.
She thought that inviting Wang Yishi to help advertise Kongshan Tea was already a big deal, but compared to his strategic blueprint, it was only a small part of the picture.
She thinks that he can "fit" perfectly with the luxury hotel because of something invisible and intangible like temperament. In fact, it is not the case. He can "fit" perfectly with the luxury hotel because of his strength.
"How much money can you make from this operation?"
Lin Yue didn't hide it from her: "The transaction commission plus the second-hand dealer's profit is about 120 million. Oh, Lu Jinwei also promised to give me 10% of the equity of the semiconductor company afterwards."
"..."
"..."
"..."
Gu Jia didn't know what to say at all. This trick of a white wolf with empty gloves was just a slip. Let alone Xu Huanshan, Liang Zhengxian just carried his shoes. No wonder Yu Wenhua, Wang Xiangqun and others were in front of him.
He is quite polite in what he says and does.
She didn't know about the murders surrounding Li Yuanxin's family, and simply thought that he won the recognition of those people with his business acumen.
Think about yourself and him.
Chapter completed!