Secretary Karen was very hard to choose.

It is even more difficult for Norton Publishing to introduce it to you one by one.

Those who are qualified to evaluate unpublished books are all high-end professors. Some people are easier to talk to, just send a letter, but most people may not spend more than ten hours or even more time reading an unpublished book just because of a letter from a publishing house.

There must be acquaintances from Norton Press to introduce "Genomics" to them one by one.

Manager Daniel wanted twenty to thirty people to evaluate Yang Rui's "Genomics", so his secretary Karen had to select a list of one or two hundred people, while Norton's salesmen had to try them one by one.

Even so, they could hardly get the number of thirty people.

The professors are very busy and may not be willing to use them to study even if they have some free time.

The salesmen had to come to the door many times and tried every means to make the professors willing to read it.

This is not easy, but sales work is like this. Generally speaking, professors who read and give a good review of a book often open the pages of the book, even if it is more weak than competitors.

Those not the best textbooks are often sold in this way.

Even some textbooks are sold to a school in a year.

In the United States, textbooks with extremely high prices can be made as long as someone wants them. Textbooks of $20 or $30 are the basic price in the United States, and textbooks of $150 or even $200 are common. Of course, this is not only because the American textbooks are exquisitely printed, or the consumption level in the United States is as good as the American university. In an American university where a course usually requires two or three textbooks, the annual textbook expenditure of more than $1,000 is something that ordinary American students cannot afford.

The particularity of American educational publishing makes any publishing house need some way of survival.

Norton Press's way of survival is their lifelong employment system. Just like Japanese companies, Norton Press's employees are almost employed for life.

And his salesmen are also famous for being strong.

As a medium-sized publishing house, Norton's salesmen who are conservative and violate the way ordinary American companies operate almost ask all the major genetic biology experts in the industry.

The number of scholars that any research field can accommodate is limited, and how many scholars can be accommodated is actually determined by the popularity of the research field, not the importance of the field.

It is easy to understand that only popular research fields can support a large number of scholars, such as antibiotic research from the 1950s to 1960s. It can be called a world-wide war. As long as there are medical and biological research in every university in every country, there is no one who does not study antibiotics. At that time, this thing was regarded as the hope of curing diseases and the ultimate answer to solving human birth, old age, sickness and death. Globally, it is no problem to capture 10 million practitioners, 1 million researchers, and 1,000 well-known professors.

However, in the 1980s, the scale of antibiotic research was probably not even one-tenth of that in the 1950s. After entering the 21st century, antibiotic research has long been thrown behind scholars. Why do there be "super bacteria" exist? It is not only because of the abuse of antibiotics, but also because of the lack of manpower to study new antibiotics. With the ability of pharmaceutical companies in the 21st century, if super bacteria really spread, the development of new antibiotics will take only a few months, or at most two or three years.

In the 1980s, scholars who participated in the research of autoimmune diseases could be counted with one hand. For example, the authoritative scholars who studied AIDS, that is, Yang Rui, encountered in the United States, were not much more. But after entering the 21st century, how many researchers were playing with AIDS? 1 million people in universities, research institutions, biological companies and pharmaceutical companies around the world are small numbers.

As a major research direction, genetic biology has attracted more attention in the 1980s. Basically, every school with a biology department will do relevant research, but if we look at it according to the standards of Chinese provincial laboratories, even in the United States, many universities will not do relevant research.

There are naturally fewer big shots.

After the salesmen spent a week and asked questions, Karen had to report to his manager Daniel: "We probably can't get enough of Yang Rui's new book, "Genomics", the number of people you want."

"Not three?" Daniel was a little disappointed.

Karen shook his head slightly.

“Twenty?”

Karen shook his head again.

"Ten people? There are always ten people!"

"Twelve people are a little easier to sell than ordinary textbooks. After all, you have higher requirements." Karen has a somewhat comforting nature.

Daniel let out a sigh and frowned, "I thought everyone wanted to see the new book of Chinese prodigy."

"You ask to find famous professors from all major universities. They are probably too busy to pay attention to the prodigy..." Secretary Karen said helplessly.

"You mean, they've seen too many prodigy?"

"If it is a novel, everyone must be very concerned about the new work of prodigy, but the professors we are looking for may have different ideas?" Karen expressed his point of view in a tactful manner.

"What about their evaluation? How many professors gave the evaluation in the end?"

"No one has finished reading the book yet, so we haven't received any reviews."

"Let them urge them." Daniel was also helpless. Although he was one of Norton's many important managers, he often dealed with professors and knew that scholars who had become tenured professors or had firmly held teaching positions only regard publishing as a way to make money, but never do things according to the requirements of the publisher. Because the publisher cannot guarantee that his requirements must be in line with the market.

As for evaluating unpublished books, the publishing house even asked the professors to do it, and he couldn't use any strength.

"Which twelve people have received the book?" Daniel asked for the list and expanded it to read one by one.

"It's not bad, there are Stanford, Haval, Pennsylvania and Columbia, um... Ivy guys like Yang Rui very much?" Daniel felt a little satisfied.

The demonstration effect of famous schools is beyond words. If a textbook is used by Haval, it will be much easier to sell it to other schools. At least, the professor who is being sold will pick up this textbook that he has not read and look at it, and consider what highlights it has been attracted to by Haval?

If a textbook is used by famous universities such as Haval for a long time, then for publishers, what they see is the prototype of a cash cow.

"Still on, it's best to let me see the evaluation of "Genomics" in the past few days." Daniel waved his arm, as if he was encouraging the salesman who couldn't see him far away.

"Okay, I'll let them work harder." Karen had to call salesmen scattered all over the country as Daniel asked.

...

"Don't worry, how much more work!" The salesman who received the call was not happy. After Cobert, a good-tempered temper, hanged up the phone booth and kicked the phone booth hard.

"What are they urging this time?" Cobert's partner Colwin sat in the back of the car, holding a cigarette in his hand, letting it burn, and not smoking.

"Chinese books." Cobert sat on the cement pile opposite Kerrwin in a angrily and said, "How else do you want me to urge me? I looked for Lucas twice, and Jin Rui no longer wanted to listen to me. Professor Joseph was busy doing his own research and didn't want to see us at all. As he looked, he even gave him a book, he didn't have time to read it, right?"

“What about the company’s requirements?”

"Let's sell it again, read the book to each professor, and then compete for more than two more reviews."

"Just let two more professors read books, can only be professors on the list, or are we allowed to choose ourselves?"

"At least, tenured professors, what did you think of?" Cobert looked at his partner Colwin suspiciously.

Colwin smiled and said, "Maybe he is a tenured professor and has won several awards. He has always been willing to give an evaluation."

"That Greek? His evaluation has always been harsh. I guess he did it on purpose. I still remember his poisonous snake: I never thought that a book could be written like this, and after the editor's review, it was like a piece of cold shit was sent to the publishing house. The editors of the publishing house ate it, pulled it out, and gave it to me when it was still warm. I still wanted me to heat it up and give it to readers? Are you stupid to eat it?" Cobert stuck out his tongue while learning, a little disgusting.

Colwin was even more disgusted and said, "Anyway, they just want people to evaluate it, and they don't ask for any good reviews, right? Let's give Leo's evaluation to the company. Seeing Leo's evaluation, I think they won't urge this anymore."

"Send a message to the company?"

"It's almost the same. Maybe others will provide positive reviews. We provide another evaluation, which can make the overall evaluation true and have another evaluation. It doesn't matter, right? Daniel doesn't like it, so don't let it go."

"Look for Leo?"

"Yes, look for Leo. He might give a good review this time." Colwin laughed and said, "You have to look at it from a good perspective, Leo's evaluation is at least fair... Well, fairness is more harsh. No matter what, we have fulfilled the company's requirements. If they keep urging us next time, we will look for Leo again. Look, we can be like Leo, with clear ears."

"Daniel will be mad."

"So what, he wants to evaluate, he gets it, if he only wants good reviews, write one by himself."

"Okay, let's go find Leo, maybe he will write a review Daniel wants..." Cobert suddenly laughed.

Colwin laughed and slipped out of the back of the car. Obviously, they thought it was a good idea, just to think it was a late Halloween gift.

……
Chapter completed!