"$160 is too expensive, and few students can afford it." Yang Rui said unhappily: "Not to mention how much the cost of exquisite picture albums is, there is no need to price them above $100."

Linden quickly explained: "Your book is a big book. If you have a little more, it will be divided into two volumes... Moreover, the accompanying pictures are completed by a very famous artist. The copyright fee per page is as high as hundreds to two thousand dollars. If the price is too low, the publisher will lose money."

"Didn't you guarantee sales of more than 2,000 volumes? If you share it, you won't be able to recover the cost." Yang Rui said with a skeptical look: "Unless your promise cannot be fulfilled."

"Mr. Yang Rui, even if he sells 2,000 copies, Ma Yang is only 320,000 US dollars. The bookstore has to take a commission, the government has to collect taxes, and there is also the cost of publicity and sales. The printing cost has been very low. If the price is reduced, there will be no profit margin." Linden is very nervous about book pricing. This is an inherent field of the traditional publishing industry. Even if the author is famous, it is difficult to shake it.

In fact, if it weren't for Yang Rui's Chinese author, Linden wouldn't think he had to talk to him about this issue.

Yang Rui curled his lips and insisted: "If you lower the pricing, the bookstore's commission will be reduced, and the tax payment will be reduced. The cost of publicity and sales should be relatively flexible, and even the printing cost. I think we can find a way to lower it a little. If you don't need to print it like children's books, it doesn't matter if you have fewer boring pictures..."

"Mr. Yang Rui, this does not conform to our sales strategy. You may not be familiar with the national conditions of our United States. Books with fewer color pages, or textbooks with poorly printed materials are difficult to sell. Whether students or professors, they will save money because they save money because of their appearance.... At that time, let alone 2,000 books, maybe even 200 books will not be sold."

"The national conditions of the United States..." Yang Rui laughed and said, "Don't your sales strategy recycle profits through second-hand bookstores? The first print of the textbook, your original goal is not to make a profit."

"The profit of second-hand bookstores is from second-hand bookstores, and our publishing department also hopes to gain as much as possible..." Linden continued to argue.

President Liu found a short time and interrupted, "Yang Rui, the price is better for you, it will be good for you."

"How could it be?" Yang Rui shook his head: "The price is so high that students can't afford it."

"Americans are very rich. It's not good if you can get more royalties." Dean Liu thought to himself. This is not a little more. If Yang Rui gets the royalties of 300,000 yuan as Linden said before, he would have to get 45,000 US dollars.

With so much money, in the eyes of Chinese people today, almost all of them can support their elderly care. Scholars naturally need money and support their elderly care.

Yang Rui could only feel helpless: "Americans don't have enough money to easily buy $160 books."

The natural science monographs made by American publishers are indeed very exquisite. All-coated paper printing is not the same thing at all. There are many textbooks that can be opened to read, and each page can be posted on the wall as a poster.

But as Yang Rui said, $160 is really expensive, even if it is difficult for ordinary teachers to buy it. In 1984, the median per capita income in the United States was $10,417, and the average income was only $14,400. In other words, ordinary primary and secondary school teachers and children from blue-collar workers' families would have to spend one of the sixty of the year's income to buy a $160 book.

This means that if an ordinary American family has only one person working, if their income is only at the middle level in the United States, it will cost one fifth of their monthly income to buy a textbook called Genomics.

Think about what would happen if Chinese people had to spend one fifth of their income to buy a book.

At an American university that requires three books in one course, the $160 book obviously exceeds the standard.

Unless it is a work by a big bull or an important book that cannot be avoided in the field, students' willingness to buy will be extremely low.

Of course, this is the case in the American education publishing industry today. There are many students who can’t afford books.

However, publishers would rather earn money from students who can afford books. Poor students are basically abandoned, which is determined by the industry situation and cannot be changed by one or two people.

Cecil finally saw the opportunity, and said: "Mr. Yang Rui, the pricing mechanism of New York University Press is relatively flexible, maybe we can talk about it."

The publishers are basically conservatives. Cecil said that their pricing mechanism is flexible, but in fact, it is because there is no pricing yet, so we can naturally talk about it.

Linden scoffed at this and said, "The price of books by the University Press is notoriously high. We make a price of $160, and the New York University Press will make at least $200..."

"If we find a way to reduce the cost, we are sure to reduce the price a lot." Cecil didn't dare to speak loudly.

Linden smiled and said, "You can print it with toilet paper, and the price is also $30."

"It's good to be able to reduce the price to $30." Like other scholars who publish monographs, Yang Rui didn't have much interest in royalties, and the most important thing was to promote his own doctrine.

"I'm sure I'm sure to reduce the price to less than $100." Cecil didn't want his trip to China to return in vain, so he did his best to come up with good conditions. For now, he can only work hard on pricing.

Linden had no choice but to participate in it and barely competed: "I can talk to the country, and it can still be done by lowering the pricing a little."

"It's good to do it." Yang Rui smiled and patted Linden on the shoulder, saying, "It's not good to reduce it as much as possible and increase sales."

"It's also a strategy." Linden smiled bitterly and thought to himself: The US market is not so simple.

The two Americans talked for a while and went back to their own, leaving behind all the people from Peking University, like pantomime actors. Look at me with a strange expression, and look at you with a strange smile.

"Yang Rui, congratulations." Professor Cai came out of the crowd, holding Yang Rui's palm and shaking it.

Yang Rui said shyly: "It's not decided before signing the contract."

"How could this be not settled yet? This is settled." Professor Cai couldn't help but say, "You guy, you really showed your face in the academic world."

Professor Cai is so steady that he calls Yang Rui "this guy" because he is too excited.

Yang Rui smiled honestly and bowed to the teachers and classmates around him. He felt very happy. For scholars, the first book is almost equivalent to an artist's debut. In the future, he will do some lectures, at least there will be signatures.

"Yang Rui, what are your plans for the next job? What I mean is from now until graduation, and after graduation." Professor Cai pulled Yang Rui out of the cafeteria, and after a distance, he asked cautiously.

Yang Rui thought for a while and said, "To be honest, I'm not sure yet. However, I should continue to do research."

Professor Cai did not get the answer, so he could only say: "The Ion Channel Laboratory has achieved remarkable results, we all support you in continuing your research..."

He actually wanted to keep Yang Rui's sure, but this was not something he could decide alone, and he could not say so until there was a collective resolution.

"I will continue to follow the current research progress." Yang Rui also said very cautiously. At this point, the laboratory's research speed can no longer be accelerated. Even if Yang Rui recruits more scientific research Wangs, he can only connect larger scientific research groups in parallel, rather than promoting the current depth of the experiment or speeding up.

In the final analysis, current scientific research is still a very private behavior. The role of funds and research equipment is greater than that of people, and the marginal benefits of funds and research equipment will also decrease quickly. Finally, the development of a scientific research group often depends on the work of one or two people.

When Professor Cai heard the progress of the research, he naturally talked about research with Yang Rui, and most of the professors and students accompanied him were dispersed... Research that was not related to him usually sounded boring.

The next day, Cecil and Linden invited Yang Rui again to discuss new conditions respectively.

However, as Yang Rui knew, the pricing of books was a part that the publisher was unwilling to be involved in, and the American publisher's stubbornness was not something that a foreign scholar could break.

In the end, Yang Rui got a publication contract for Genomics, which was priced at $130. With a 15% royalty, he still felt quite promising.

The premise is that they can indeed sell a large number of them, just as Yang Rui knew in his previous life.
Chapter completed!