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Chapter seven hundred and fifty second vitality

Yang Rui was joking by Linden and said, "The situation in China is very different from that in India. The Indian model, at least so far, there is still a big gap between the rich and the poor. Children from poor families naturally cannot afford books, but children from rich families can afford them. China is different. There are too few families in China who can afford books of $130. More importantly, there are fewer students in China who can understand the original books. We teach English as a second foreign language, which is what happened in recent years."

Linden knows little about China, just like ordinary Chinese people know about Brazil.

But Linden still had fantasies and said, "Even if there are few students who can understand the original book, there are always many teachers. China has a large population, and the number of scholars doing biology research is enough to sell hundreds of books."

Linden smiled and said, "I am satisfied with hundreds of books. We just want to explore the Chinese market and are not ready to occupy the Chinese market."

Yang Rui shrugged and said, "Teachers can't afford a $130 book, and most of the schools won't buy it."

"Why? You are Chinese. Don't Chinese schools want to understand the work you do? A Chinese man's book ranks 22 in the Chicago Books and newspapers. What should this mean?" Linden used means something, and there was a bit of cheering up Yang Rui.

Yang Rui casually said: "Because it's expensive. Chinese schools and research institutions will definitely be interested, but I think they will see the information they want to see through other ways."

"For example?" Linden suddenly had a bad association.

Yang Rui smiled awkwardly, without explaining, and said, "Of course, if you are willing to promote my books to major universities in Beijing, I am still very grateful."

"Of course, we have to promote it. The book promotion meeting a few days ago was just for publicity." Linden said suspiciously: "I will pass on our latest achievements to major universities and research institutions in Beijing."

Yang Rui nodded slightly and thought, "Let's do this, I'll introduce you to a friend. You don't know much about China. If you have any needs, you can ask him for help."

"That's great." Linden was so satisfied with it.

The one Yang Rui introduced to Lin Deng was naturally Shi Gui’s book publishing company.

The book publishing company under Shi Gui is affiliated with China Silk Company and has named multiple names in one go. This is for the convenience of selling book numbers - selling book numbers is also the only way for many Chinese publishing houses to make money.

The largest Ruiwen Book Publishing Company under Shi Gui is a little more comfortable, especially the Ruixue Secret Books they sell, which brings most of the profits.

It was also through the good sales of Ruixue Secret Books that Shi Gui joined the reading and publishing circle in Beijing.

Compared with the academic circle, the publishing circle is naturally more complicated. However, even the most complex publishing circle is ultimately pursuing profit rather than literature. Therefore, compared with the hard-working publishing staff and middle-level cadres of the same age, Shi Gui, who is the boss, will join the circle much easier.

This relationship was also used when accompanying Linden to publishing houses, universities and research institutions.

In half a day, Shi Gui and Linden finished the Peking University and Tsinghua University, and confirmed that 8 copies of the original "Genomics" were added to the sales, which was quite good.

Linden looked a little excited and said, "Although we only sold eight books in half a day, we continued to work hard and finished Beijing! If we were to buy Beijing, we should be able to sell hundreds of books."

The sales of hundreds of books are actually meaningless to Linden. The American books are sold at a low price but expensive, and the publishing houses still make money because some of the few and expensive books will become cash cows, and hundreds of books are sold every year. If they accumulate in this way, although the sales volume in a year is small, the sales volume over ten or twenty years will make a publishing house very comfortable.

Linden can't say whether China can copy the situation in the United States, but from his perspective, opening the door to China is a very good result. The so-called pioneers' achievements do not have to be dazzling. The focus is on solving the difficulties in the initial stage.

Shi Gui didn't have the slightest Linden-like happiness, he just smiled gently and said to himself: Just like you like it.

He knew very well that Tsinghua University and Peking University had a close relationship with Yang Rui. Needless to say, the latter was Yang Rui's alma mater, and buying 5 more books at one go was nothing. Tsinghua also invited Yang Rui to take courses for a long time. It was natural to buy 3 more books without looking at monks and Buddha faces, and it was natural to buy 3 more books with the money of the country. In any case, they were all on the rankings of "Chicago Reading Newspaper".

This means spending foreign exchange, otherwise it would be okay to buy dozens of books at Tsinghua University and throw them into the library.

But when you go to other schools, you may not be so easy to sell. Yang Rui has neither connection nor incense in other schools. If he wants to say that, he has some reputation. If he uses it to buy Chinese versions of the biology department, someone will probably be interested, but there is no hope for the English version of the books.

The situation was indeed as Shi Gui expected.

Linden followed Shi Gui to four schools, frequently walked in with the faces of foreigners, and was once received by principal-level leaders. Everyone celebrated that Yang Rui's "Genomics" was on the ranking list of "Chicago Reading Newspaper", but when it comes to a $130 book, the hospitality is over.

When they arrived at Su Fan's alma mater, Beiyan Agricultural College, the two were even ridiculed by the office director inadvertently: "The book looks pretty good, but we still don't buy it. If you want to use it, we can ask the school-run factory to print a few. By the way, you should keep a sample book."

The translator said this to Linden. Linden looked at Shi Gui, who had been extremely shy, and asked: "Are he talking about pirated copies?"

This time, the translation was not translated directly, and he told Linden in English: "China currently has no concept of intellectual property rights. Due to the planned economy, it is allowed for schools to print textbooks themselves to a long time."

"Is it allowed now?" Linden asked.

"I don't know, but schools in remote areas will definitely do this. Otherwise, children will not be able to afford to study." The translator is also a young man who graduated from university and is very clear about the situation in the countryside. For Chinese people, $130 is an unimaginable sky-high price, but not everyone can easily take out even one cents and three cents. In the countryside, if a book can be mimeographed for five cents, most people will definitely choose mimeographed textbooks. Even if the quality is so bad that they have to grab it and get it black every time. The key is the knowledge on it, not paper.

In fact, there are still many Chinese students who can't afford to buy mimeographed textbooks of five cents, so they have to read a book or simply drop out of school, just like many Indian children. However, the translation is unwilling to say such information, especially for foreigners Linden.

"Let's try again." Linden refused to give up and said: "Universities are different. What universities need to do is first-class research. They don't understand the work of world-class people and how to do world-class research. They want to do world-class research, right?"

"Although I want to do first-class research, it is not certain whether I can do it. Nowadays, universities... haha." Like many university graduates, the translator scoffed at Chinese universities.

Linden smiled and said, "I have been to the capitals of many third world countries. Their universities have all kinds of imperfections, but their vitality has always been something I envy. The same is true for Chinese universities. It is not very perfect, but it is very energetic... You may not understand American universities. Nowadays, American universities have more alcoholic students than picking up girls, and more students picking up girls than students studying. Of course, they don't buy books..."

The last sentence is a little humor, which relieves the inexplicable emotions.

Shi Gui and the office director of Beiyan Agricultural College made a careful listening letter. Although neither of them understood English, they should at least maintain a certain respect for foreign friends.

After leaving the school, Shi Gui even asked: "Where will go next?"

His goal is to promote Yang Rui's books, but he doesn't really sell books, so he doesn't care how many books he can sell.

Linden was originally a little depressed, but seeing Shi Gui still looking energetic, he couldn't help but be encouraged: "Okay, then we will continue. According to the plan, the next one is the Institute of Biology, Chinese Academy of Sciences."

"Central Academy of Sciences, good!" Shi Gui was excited and considered with the thinking of ordinary people. If the Chinese Academy of Sciences advertised Yang Rui, the effect would be better than that in ordinary universities.

Linden looked at Shi Gui's expression, sighed, and said to the translator: "Look, this is what I meant by vitality. You Chinese will not be depressed by failure. Even though you know that failure can still maintain vigorous vitality and passion, which is beyond our Americans."

"What did he say?" asked the energetic Shi Gui.

The translator thought about it for a while and said, "Mr. Linden, you have deceived you."
Chapter completed!
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