Vicious competition is also called excessive competition. In foreign economic literature, it is also called "suicidal competition", "destructive competition" or "destructive competition". In Japan, it is called "excessive competition". In my country, it is called "excessive competition". It is called "vicious competition", which is manifested by frequent price wars, resource wars, advertising wars and other phenomena between enterprises. Most of the industries prone to vicious competition have low entry barriers, many production companies, low industry concentration and huge demand. industry.

Starting from the empirical research of the Harvard School's s-c-p model, Bain believes that excessive competition is a phenomenon unique to non-concentrated market structures. From a formal point of view, its main manifestations are: 1. The product price has been below the average cost for a long time, so the enterprise only gets far less than

Normal level of profits; 2. Factor returns have been below normal levels for a long time and are difficult to transfer; 3. Slow response to economic cycles.

In China, cutthroat competition not only refers to companies providing products and services at prices that are far lower than the industry average price or even lower than cost, but also includes using non-commercial unfair means to gain market share.

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Li Mo came here earlier, and Raj came back this time. Qingyi wanted to change our office to an office with a reception room and a front desk. Anyway, we made a lot of money last quarter. However, there is no reception room yet, so the two of them just

We were able to sit down at Starbucks and chat over a cup of coffee.

Raj has brown skin, short hair, thick lips, and a strong cologne smell all over his body (mixed with a hint of spicy curry aroma). He looks very much like one of Qingyi's Indian classmates at Harvard. Of course, he can see it in Qingyi

Indians all look alike. As soon as he sat down, he started to say: "Mr. Zhang, I heard that you graduated from Harvard Business School? You are a top student! No wonder the offensive of Little Bee Express is completely different.

It’s quite drastic. To be honest, I didn’t expect such a drastic reform in the catering express delivery industry, because our industry cannot compare with restaurants on the front line of food. McDonald’s and Pizza Hut have their own special promotion tactics, but those are useless.

To express delivery, so I still admire you very much, you have set the trend in our industry. Of course, there may be more powerful services across the United States, but in the entire state of Massachusetts, you are the king of food delivery!"

After so many words, Qingyi didn't say a word, which shows that Raj spoke very fast. So he had to smile and focus on the other person's lips, which naturally reminded him of Machine Gun Pea in "Plants vs. Zombies".

After finishing speaking in one breath, Raj picked up the coffee cup and took a sip proudly without fear of burning his mouth. When he put down the cup, his expression was slightly different: "Although I admire you, but you brought a

It's a mess. We won't imitate your promotional methods, but Sicilian Express is different. They don't mind imitating you because your service concept is more scientific and advanced. Like the Jews, their blood from Europe is no longer pure, and their body and mind are damaged.

Assimilated by the United States. They have no position and no bottom line. They are lunatics who take risks for the sake of capital."

All Qingyi could think about was "a big wave of zombies is coming". He simulated the game scene in his mind, quickly collected sunlight, and then filled the gaps in the front line in time, while paying attention to the cooling time of the plants.

Raj couldn't help but feel a little unhappy when he saw Qingyi wandering around, and said: "Mr. Zhang?"

"I'm sorry, can you say it again?" Qingyi came back to his senses innocently.

Raj's brows twitched and he said succinctly: "In a word, Sicily Express has started to play the low-price card. Now its express delivery fee is lower than our curry!"

Qingyi smiled and said in his heart, "It's true." He had long expected that Sicily Express would give up on itself and respond with price cuts, but he didn't expect that the other party would be so cruel. Not only was the freight rate lower than that of Little Bee Express, but it also required curry.

The curry comparison goes on! Qingyi knows how Curry operates. It integrates raising, processing, cooking, and takeout. The shipping fee is one yuan less than other express companies, and it is branded as low-priced.

"These days, our sales have dropped significantly by 15%. This is caused by the promotional war between your company and Sicilian Express!" Raj tried his best to lower his voice, but his anger could not be concealed.

"Maybe, what next?" Qingyi smiled even more, with a hint of frivolity: "Are you here to tell me to stop advertising immediately?"

Raj was stunned: "I don't mean that, it's just"

Qingyi turned away and looked at the road, seeming to mention casually: "Sicilian Express sent me threatening letters, and they also asked me to stop advertising, so I am targeting them now. Your company only lost 15% of your sales.

Sales, but our company has increased sales by more than 15%, which are all spit out by Sicily Express. Your company specializes in Indian-style fast food, sticks to its characteristics, and will never fall. But I hope your company will not be like Sicily Express.

My decision made an interference that is not permitted by law."

"We Indians are the most law-abiding." Raj immediately waved his hand and frowned: "I'm just worried that the Sicilian Express will trigger an endless cycle of vicious competition and drag the entire catering express industry into a quagmire."

Qingyi has now seen Curry Curry very accurately. Behind Curry Curry is a behemoth whose members are Indians. It is very similar to the Chinese group in Chinatown and has a strong national consciousness. Therefore, Curry Curry can unite the strength of all Indian restaurants.

Reduce shipping costs. With the support of so many manpower and material resources, Curry Curry has the strongest capital and should be the most calm among the four companies. They could have sat back and watched the tigers fight, but Raj found

Coming to the door shows that this man is a talented but inexperienced manager and a bit green.

"Calm down, sir. Vicious competition? No, I graduated from Harvard Business School. Please trust my judgment. The catering express delivery industry in Cambridge has a high degree of industrial concentration. Our CR4 (the top 4 companies in the market share

) is greater than 75%, which is an extremely high oligopoly. This situation is the most unfavorable to vicious competition. Why? Because we are an oligopoly, we are a monopoly, and we control the entry cost of this industry. Maybe I am exaggerating.

A little bit, but our power is not as weak as you think." Qingyi smiled and said: "Squeeze out a certain company, curry curry will occupy more markets, more supply of goods, and the turnover will rise immediately. It only takes one

Quarterly, we will be able to see the effect.”

The words were spoken so clearly that Raj could naturally tell which "one of the families being squeezed out" was. He picked up the coffee cup and sipped it carefully, as if the coffee was worth a thousand pounds of gold per ounce: "I want to be careful.

Think about it.”

"What are you worried about?" Qingyi grinned and said gently: "The Sicily Express is a cancer in Cambridge and should have been eliminated long ago. I wonder if you have ever heard of the famous Chinese book "The Romance of the Three Kingdoms"? The competition between the three parties, always

Isn’t it better than the four forces entangled together?”

"I still have to think about it carefully. I learned something from talking to you." Raj drank the coffee in one breath, stood up, and stretched out his hand again, with sincerity in his eyes: "Privately, I am willing to be friends with you.

.”

Qingyi also stood up, shook hands with him politely, then sat down and continued drinking coffee.

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In Big Bow, a seaport city, in one of the most luxurious hotels.

This hotel luxuriously uses a large amount of land for a garden, planting fruit trees and flowers, and using magic props to maintain a constant temperature in the garden, so that people can feel the breath of spring in winter. Of course, the cost of this hotel is not cheap.

Not including tips, the most ordinary room costs 150 gold coins per day.

"Today's arms transaction price is slightly lower than before. Adventurers want to participate in competitive competitions and have a large demand for magic equipment, so the price of finely crafted equipment has been affected. According to our analysis, except for some large trading houses that have reserves, there is only "Huaxia"

"The Demon-Sealing Master has made a profit. Today, all the hundred production opportunities of the Demon-Sealing Master have been auctioned again." The innkeeper said. He has a handsome appearance, but if he hadn't taken off his turban and exposed his pointed ears, no one would have thought of him.

He is an elf and a bloodthirsty elf.

The person he was reporting to was his absolute superior, Clavisor. Today at dusk, the empire's second batch of "broken silver" arrived at the port. Clavisor did not go to the dock in person, but sat here, trying his best to listen to those who spoke to him.

It's a boring term for a woman. The only thing she understands is that His Majesty lost money again. Oh no, what she also understands is that the magician has become a popular hot chick in the "gospel"

.

"Sure enough, whoever is valuable in this world can stay, even if it is a combat professional without any support from any force." The beautiful blood elf woman lying on the chaise lounge lazily picked up a crystal grape and put it into the room.

Among the red lips. "There must be many people who hope he dies~"

"Indeed, there were many, but they all failed. According to unreliable information," the hotel owner downplayed, not saying that this "unreliable information" cost a thousand gold coins: "Several gold medal assassins have failed, so much so that the Assassin's Guild refused to treat Lang Tao.

All tasks of sand.”

"You don't even dare to spy on information, and you give up so easily. This is not like the style of the Assassin's Guild. It seems that the magic sealer doesn't just know how to make money." Clavisor was slightly surprised.

"I will try my best to find out." The innkeeper lowered his head and said.

"It's not necessary. Let our necromantic intelligence experts do such dangerous things~" Clavisor smiled Qiao Qianxi: "They are the professionals. We just need to do our job well, for example."

The hotel owner understood and said with a smile: "There are three dances tonight, and you are required to attend them all."

The courtesan became energetic, jumped up like a cat, and left with her high heels, bringing with her a burst of fragrant wind.

------

(Extreme joy brings sorrow. Last night’s update was just two minutes off. I couldn’t attend full attendance in July, so three hundred yuan flew away. It’s obviously the last day. I’ve put in so much this month, but I fell short.)

(There are always many accidents in life, so the bald eagle will also be knocked down by a piece of funeral fungus. In comparison, my three hundred yuan is nothing. Always think that the victory is in hand? Always think that it is nine out of ten? Haha, I just smiled,

not talking)

(Of course, this is just a small thing in your and my life, just take it as a lesson)
Chapter completed!