383 Rating Battle
The outstanding performance of "Bloody Sword" made countless viewers' eyes shine, and praise is everywhere.
"It's worthy of being a TVB drama. It's really exquisitely produced and has a bit of a light and undercurrent."
"Although the same feeling is not as good as "The Sword Contest in Huashan", it is no worse than the The Legend of the Condor Heroes trilogy. Finally, there is another TV series that can be seen. It seems that this autumn will not be lonely..."
"No? Although this TV series on TVB is good, it's over if you can compare the The Legend of Condor Heroes trilogy. I have also watched the novel "Blue Blood Sword". Although it's good, if you compare the The Legend of Condor Heroes trilogy, it's not the same level. We can't compare it like this."
"That is to say, Mr. Guangdao... No, when did Mr. Zhou disappoint the audience? Let's take a look at it later. The designation of "The Great Hero Huo Yuanjia" is not wrong!"
Although the two dramas were released at the same time, Zhou Wenqiang still instructed the True Dragon TV to stagger the playback time of "The Great Hero Huo Yuanjia". The first episode was pre-dated to start playing at 19:45. This time just happened to be the first episode of "Blue Blood Sword" and entered ten minutes of advertising time.
Speaking of which, Shao Yifu should really thank Zhou Wenqiang. Zhenlong TV Station has been operating for ten years and has now cultivated a mature advertising market, allowing TVB to have many advertisements to be accepted as soon as it is opened. In addition to the betting agreement he issued, the advertising time between each episode actually reached ten minutes.
True Dragon TV did not play "The Great Hero Huo Yuanjia" in front of TVB, but deliberately delayed the episode for a full episode, which allowed many Hong Kong filmmakers to see the strong confidence of True Dragon TV. That's right, when did the Heart of Light and Darkness lose? True Dragon TV should have such confidence!
But it is precisely this reason that the curious audience immediately switched to "The Great Hero Huo Yuanjia" after the first episode of "The Legend of Blood" was broadcasted, and they were about to watch it for a few minutes before talking about it. If the quality is not as good as TVb's "The Legend of Blood", they will not eat it if they turn back.
Color TVs are not yet fully popular in Hong Kong. People with color TVs are often crowded with relatives and friends. Everyone is talking while watching the drama. The atmosphere is very warm. Some of the staunch supporters of True Dragon TV immediately asked to go to True Dragon TV after the first episode of "Blue Blood Sword".
The TV screen had just changed, and a high-pitched and passionate melody sounded in everyone's ears. Lei Luo, wearing a Republic of China uniform, looked serious on the TV screen and put on a beautiful pose. The Great Wall of the Yangtze River, the Yellow Mountains and the Yellow River. A group of Chinese warriors with strong faces were arranged in neat teams, practicing national skills, and were full of murderous aura.
The familiar song sounded, "I have been sleeping for a hundred years, and the Chinese people have gradually woken up..."
It turned out to be this song?
The audience remembered that when Zhou Wenqiang was in the smoke of gunpowder in the high seas that day, wasn’t it the song that played? Hearing the song “The Great Wall Never Falls” again, and seeing Chen Zhen kicking the brand that wrote “The Sick Man in East Asia” into pieces in the trailer, everyone felt that there was a sense of passion in their hearts.
As later film and television critics said, "The Great Hero Huo Yuanjia" broke the previous kung fu films and the martial arts drama has a low style. It is the first TV series that inspires the national spirit and has a subtle meaning.
In comparison, "Blue Blood Sword" is nothing more than a story of a loyal minister and a good son. As a result, after this loyal minister, Yuan Chengzhi protected the wrong person. Li Chuang, who killed people, made him feel disheartened and flew abroad, he was completely a failed protagonist.
Even if there is a genius director like Chu Yuan, the drama is full of suspense, with laughter and tears, and a tight rhythm, but in terms of mobilizing the audience's emotions, it is still more than one level worse than "The Great Hero Huo Yuanjia".
A passionate theme song made the audience unable to help but want to see the whole play, so they quickly fell into the conflicts and grudges between the Huo and Zhao families. The advantages of the Kung Fu drama of the Republic of China were completely revealed at this time. Compared with the costume drama, the fight between the fist and the flesh is obviously more down-to-earth. In addition, the martial arts design carefully conceived by Yu Jiaban and the fan family quickly grasped the audience's attention.
Isn’t Huo Yuanjia, who has been weak and sick since childhood, was not allowed to practice martial arts by his father, a typical protagonist of the “waste water”? But the beautiful Zhao Qiannan fell in love with him wholeheartedly...
The audience who have not been baptized by later online novels have been cited with curiosity, and the sense of immersion is here!
Ten minutes passed quickly, but 70% of the audience forgot to switch back to TVB. The episode was soon broadcast. It was clearly Zhou Wenqiang, who graduated from the out-of-context study class, cut this episode to the moment when the two old men Huo Zhao fought. As soon as the two masters met, the ending song started.
The audience immediately cursed.
‘I’m leaving, do you want to do this? I’m just going to be here?’
‘Yes, yes, the screenwriter and director are so overkill. It’s not a big deal.’
'It's really good to look good! I really want to know how Huo Yuanjia went on later. Can a weak and sick guy really become a hero? That's not that I can join me.'
‘Hey, don’t change the channel! Who knows how many minutes the advertisement will be broadcast? What if I miss the opening of the second episode? I’m about to start the game!’
Facts have proved that it is good to be out of context, and there can be advertisements. Countless viewers actually watched the advertisements of Zhenlong TV station obediently, gritting their teeth and insisting on not changing the channel!
One night slipped away quietly, "The Great Hero Huo Yuanjia" debuted for three episodes. When the ending song of the third episode was remembered, some viewers remembered the "Bloody Sword" opposite the stage, and quickly changed the stage, but saw a noisy snowflake...
Damn! It seems that "The Great Hero Huo Yuanjia" is more powerful, so I will watch this drama in the future. As for "Blue Blood Sword", TVB will be replayed sooner or later anyway.
There are many viewers holding this kind of idea.
......
Shao Yifu was not in a good mood. He has been like this for the past three days. His heart was filled with haze and it was difficult for the sun to penetrate.
As an old master in the film and television industry, he felt heavy in his heart after watching the first episode of "The Great Hero Huo Yuanjia". Chu Yuan is already very powerful. It is no exaggeration to say that he is a genius director. He is definitely not under the opposite Li Pingqian. But "The Great Hero Huo Yuanjia" is not a good idea, the rhythm of the drama, and the emotional guidance of the audience, it is obviously overwhelming the end of "The Legend of Huo Yuanjia". This is completely the skill of the script, Mr. Zhou...you are amazing!
If it weren't for the support of "Blue Blood Sword" and the support of the original party, and the adaptation of the script was absolutely loyal to the original, Shao Yifu almost had no hope.
Now I’m just waiting for the ratings to be released. What Shao Yifu is worried about is not the economic losses caused by the failure of the bet. It doesn’t matter if the broadcasting rights transfer fee and advertising fee are charged more or less. It’s just a matter of how much money it makes. He can’t afford to lose face. If Zhou Wenqiang pressed his head on the first day of the broadcast of "Blue Blood Sword", can TVB still raise his head in the future?
The assistant tiptoed to Fu Shao and saw that the boss was closing his eyes to rest, but he didn't dare to disturb him, so he stood quietly by the side and waited.
"The ratings have come out?"
Shao Yifu slowly opened his eyes: "How is the situation?"
The concept of ratings was first proposed by Zhenlong TV. In the era when Zhenlong TV was dominant, Zhou Wenqiang had already paid great attention to the statistics of ratings.
At the beginning, he continued to use the traditional "sampling method", which means selecting hundreds of people with phones from the tens of thousands of viewers who bought TVs, giving them certain benefits and counting their viewing status at different times. Before the establishment of TVB, Zhenlong TV had no competitors at all, and the data obtained was only used to screen the influence of internal programs and internal TV stars.
Three years ago, Zhenlong TV launched the "Diary Card Method", which means giving back small gifts and giving preferential treatment to purchase TVs, and established tens of thousands of diary card points in Hong Kong. Tens of thousands of families will record the daily viewing time and program columns of families like diaries at the request of Zhenlong TV.
This diary card method has gradually been promoted to some economic powers in Southeast Asia and has gradually become a standard practice for statistical viewership in the industry.
Before and after the establishment of tvb, Shao Yifu had already negotiated with Zhenlong TV. In order to achieve the healthy development of the TV industry, tvb will work with Zhenlong TV to improve the ratings statistics. Both parties will send supervisors and invest financial and manpower to this end, striving to ensure the purity of the ratings statistics work in a competitive state.
Although the two sides are in a competitive and hostile relationship, they have consistent opinions on ratings statistics, that is, to ensure that the ratings statistics are absolutely true and effective, because only by ensuring this can we gain the trust of investors and advertisers and thus ensure the sustainable development of various TV stations.
With the cooperation of Zhou Wenqiang and Shao Yifu, the time for calculating ratings has been greatly shortened. From about one week to about five days at the beginning, ratings can be released in three days now.
The assistant said: "Mr. Shao, the first episode of "Bloody Sword" has a very gratifying rating, reaching 55 points. Considering that the opening rate of Hong Kong Island in the evening is about 70%, this means that 80% of the viewers who turn on the TV during this period choose to watch our station."
"Oh, it's so high?"
Shao Yifu was a little excited: "What about the ratings of the next three episodes? When we played the first episode, the "Hero Huo Yuanjia" of Zhenlong Channel has not yet started. The real fight should start from the second episode when "Blue Blood Sword" is played?"
"Mr. Shao, the ratings of the second episode dropped slightly, down to 43 points..."
"What?"
Shao Yifu's face slowly turned, and a smile appeared on his lips: "Based on the 70% chance of starting, we still firmly held more than 60% of the boot-up audience? Hahaha, this is good news. As a TV series, "The Great Hero Huo Yuanjia" is also very exquisitely produced, and it seems that he still lost to us. Zhou Wenqiang, Zhou Wenqiang, you are talented, but so what? How can a TV series without the foundation of a popular novel compete for a work adapted from a popular martial arts novel?"
The worry that had been over three days was gone. Looking at the female assistant who was beautiful and had a high-level facial features, Shao Yifu became more and more pleasing to the eye. Her gentle eyes made the female assistant's face beat enthusiastically, but when she remembered the ratings of the third episode, the female assistant suddenly felt that her heart was beating faster.
"Mr. Shao, the ratings of "The Great Hero Huo Yuanjia" were 53 points in the same period, which was 20 points higher than us..."
Shao Yifu's face changed: "What's going on!"
The female assistant said hesitantly: "Because...because...because it is 8 o'clock in the prime time, the chance of starting is close to 90%, so..."
Sure enough, the prime time of 8 o'clock in the evening is the important moment when the bayonet is really popular. Shao Yifu took a deep breath to calm himself down: "How is the situation in the next two episodes? Let me explain it clearly this time and report it to me at the same time!"
"Until we finished broadcasting with Zhenlong TV, the probability of starting at 90%... The third episode of "Bloody Sword" was 33 points, the fourth episode... The fourth episode..."
"How much!"
Shao Yifu, who has always been calm and gentle and elegant, smashed the ashtray and turned pale.
It is just a trivial matter to make less money. TVB has concentrated all the elite soldiers and powerful generals. He has invested more than one million yuan in filming a big cast TV series, which was defeated in just one round, and he lost so badly, which is difficult for him to accept no matter what.
It was only the first day of broadcasting, and it was lost like this, which shows that "Blue Blood Sword" has no chance of turning around. But this is a "starting a drama". No matter how ratings are, he has to bite the bullet and continue to broadcast it. Every time he broadcasts, he will lose one more point in his face.
"Okay, you go down."
Shao Yifu barely calmed down and waved his hand to ask the female assistant to retreat, lit a cigar and became stunned.
Zhou Wenqiang, you are so cruel! A Kung Fu drama from the Republic of China also allows you to film national justice, family and country feelings, how can you play this?
You win this game, and I, Shao Yifu, are willing to accept the loss. I will find this face sooner or later.
When I was crushing the cigar hard on the table, Shaw Yifu picked up the phone and dialed out: "Mr. Li, Shaw Brothers Cinema must be established at a faster pace. In order to make Shaw Brothers Company and the Cinema sound a hit, I will invest in a super big production. The production cost will exceed "Huashan Sword Contest" and reach 2 million Hong Kong dollars. This matter must be supported by you."
"Lao Liu, has the ratings of "Bloody Sword" lost to Zhenlong TV?"
Li Zhiheng smiled on the phone: "Are you in a hurry to find face?"
Shao Yifu was silent for a while and said, "Mr. Li, Zhou Wenqiang is indeed powerful, but no matter how powerful he is, it is only reflected in his screenwriter's skills. He has a very great role in the field of TV dramas. But if it is a movie for more than an hour... Haha, his advantages will be infinitely weakened, and when it comes to making movies, he is just a newcomer in front of me."
"Although I have the idea of getting back to my face, the most important thing is to snipe Zhou Wenqiang's True Dragon Cinema. Mr. Li, you should know that Zhou Wenqiang has basically controlled the black and white roads of Hong Kong Island, which is simply a piece of hand. If he completely controls public opinion, we may have to let it slaughter."
Half a minute later, Li Zhiheng's voice rang again on the phone: "Lao Liu, are you sure to make a profit of two million investments? It is the "Huashan Sword Contest" that was popular all over Hong Kong. If it only counts as Hong Kong box office, it will not be able to recover the investment of one million. I am not worried about this little money, but what I am worried about is that if you lose money again if the box office is not good, you will really become a laughing stock in the Hong Kong film and television industry."
Chapter completed!