In fact, looking at Song Zhichao's marketing strategy of Vanke VCD this time, he followed the "hunger marketing" model in the "Xiaomi Marketing" in his previous life.

To be precise, taking advantage of Americans’ curiosity, vanity, and competing hearts have created the current VCD marketing myth, with the total sales of eight major cities in the United States reaching 360 million US dollars.

But for Song Zhichao, this is far from reaching his originally expected goal, the minimum goal - one billion.

If Sony had not been in the way before and had any price reduction promotions, Song Zhichao would not have done any "limited sales", so he had to suppress the number of sales, and could only provide a maximum sales limit of 30,000 units per big city.

This is a life-saving talisman;

It is also a curse that restricts sales.

Therefore, Song Zhichao must break it - and not reveal any traces.

...

One week after Vanke VCD went on sale-

Early in the morning, on the streets of Los Angeles, a white middle-class man bought a newspaper in front of a book stall, then reached his foot to the shoe shiner on the side of the road and asked the shoe shiner to wipe it.

The shoe shiner is an old black man. He took out his shoe polish and brush and ran the train to brag about how good he was to wipe his shoes, such as mayor, big stars Madonna, Willis Bruce, Will Smith, etc., and they all worked as customers for him and asked him to help with shining shoes.

"I said, man, don't you believe it? I have a reputation for gold. Yes, God, God gave me a pair of dexterity hands, just to let me shine shoes for noble people like you!" said the old black man with a smile.

Usually, as long as the old black man talks about this, those customers will be more happy and praise themselves for their vision. I am a noble person. Finally, when I leave, I will take out some more consumption as a reward.

But the white customer in front of him didn't hear the black man's words at all, just staring at the newspaper, as if he had seen something amazing.

The old black man was curious, holding his shoe brush, couldn't help but look at the newspaper with his head tilted, and asked, "Oh man, is there something terrifying again? A kidnapping case, a murder case, or a erotic emotional dispute?"

Old black men are very familiar with these thrilling news in Los Angeles. Often those media like to fabricate some erotic, exciting, and suspense stories that make readers unable to stop reading - don't forget that this is Los Angeles, and the one closest is Hollywood. What is Hollywood best at? It's the story! Wonderful stories!

The white customer suddenly said, "It's not that kind of thing, it's... an incredible thing!"

Then he kindly lit the newspaper at the old black man. When the old man looked, he saw the big title on the newspaper: This world is so crazy, mice are bridesmaids for cats!

Then the subtitle is, Selling Kidney and Buying Vanke - the true story of a VCD enthusiast!

Black old man: "…"

fairy tales?

Thriller story?

How can there be cats and mice, and you also need to sell kidneys or something?

A person's curiosity is simply poisonous, and whoever eats it will be poisoned.

The old black man is no exception.

He couldn't help but snatch the newspaper with his dirty hands to read it-the white customer frowned, but said nothing.

After reading the contents of the newspaper carefully, my God, I saw a fairy tale that first explained the unimaginable world, and then specifically said that there was a fashionable young man who was obsessed with VCDs in Los Angeles. In order to buy his beloved VCD worth $3,000, he queued up overnight to buy it. Unfortunately, his wallet was stolen while queuing.

What should I do?

Seeing that my beloved VCD was about to be obtained, everything has turned into a gray shadow.

what to do?

Is it crying loudly or howling in a low voice?

Who can blame the money for being stolen?

Finally, this VCD "fever fan" made an amazing decision - to sell kidneys on the spot. Whoever helps pay for the VCD will sell his very healthy kidney to the other party!

As soon as these words came out, everyone was stunned.

This world is so crazy, sell kidneys and buy Vanke?

What the hell is Vanke? It makes people so crazy, so fascinated, so selfless.

Vanke - It's popular!

Big fire! Burst!

Fire and Fire!!!

As you can imagine, this incident immediately spread and was "knowed" by Mr. Charlie, a well-known reporter from Sky TV in Los Angeles.

In line with the journalist's mission of "leading people to be kind", Mr. Charlie began to whip at this ignorant and stupid behavior of "selling kidneys and buying Vanke".

This article was written by Mr. Charlie for the magazine. He personally met with the young man who was aspiring to sell kidneys in order to buy VCDs. This ambition was beyond replenishment, and the two sides communicated very friendlyly.

After receiving the permission of the young man, Charlie helped him take photos and conducted a live interview with him.

In the interview, the young man selling kidneys focused on telling that he was an electronic product enthusiast, especially curious about the newly launched electronic products. Recently, he heard that Vanke VCD was grandly launched, and he was so itchy. After learning about the super performance and epoch-making significance of VCD, he finally made a decision and used the money he had saved for many years to go to the supermarket to buy it. Who would have thought... the story later was basically the same as the one published in the newspaper.

Finally, under Mr. Charlie's earnest teaching, the "aspiring young man" who almost sold his kidneys to buy Vanke VCD finally realized his mistake - he thought he was too impulsive at the time and almost caused a big mistake, and made a sincere confession in the report.

After reading this news story, the old black man couldn't help but say, "Oh shit- this is even more exciting than a Hollywood movie! That Vanke, I guess it's going to be popular now!"

The white customers were very dissatisfied, "You are so unsympathetic? You only see Vanke? What I see is that poor kidney-selling young man."

The old black man smiled, returned the newspaper to the other party, and said, "Maybe you are right, but how many people who have read this story will think of that young man? Many people will recognize Vanke!"

White customer: “…”

...

The next day, the Los Angeles newspaper gave a follow-up report—

After learning about "selling kidneys and buying Vanke", as the executive director and person in charge of Vanke, Song Zhichao immediately contacted the respected journalist Mr. Charlie, and then accompanied by Mr. Charlie and other journalists and media, he came to the young man's home together.

In front of the media, Song Zhichao personally handed a Vanke VCD worth US$3,000 with Mike Jackson's concert CD to the other party.

Major media outlets flashed their spotlights and took pictures of this scene.

Facing the camera, Song Zhichao shook hands with the young man, smiled at the camera together, and compared the "V"-shaped scissors hand.

Finally, Song Zhichao accepted an interview with reporter Mr. Charlie very friendly when time was tight.

In the interview, Song Zhichao said that he did not want such a thing to happen again. The United States is a free and democratic country. The people should live and work in peace and contentment and not hurt themselves and others for the sake of vanity.

For this reason, Song Zhichao pondered in front of the camera for a moment, gritted his teeth and stomped his feet, and said that he had made a difficult decision, that is, to abolish the limited sales of VCDs, to meet the needs of the American people, and to thank the American people for their kindness, each big city will add another 100,000 units!

Suddenly, the American people were thrilled. This is a good person!

Yes, he is a good person.

Look, for us and Americans, we have actually broken our own principles and increased sales. This is really a great businessman and a kind Chinese!
Chapter completed!