August 13, 1994.

"Wait for another three days, Nokia mobile phone promotions! Price reduction of 1,000 yuan at a time!"

"There are quality problems with Ericsson mobile phones. Never buy Ericsson when buying a mobile phone!"

"Ericsson's tax evasion is under investigation!"

News like this spread in the China Sea.

In a mobile phone store—

A beautiful girl is looking at her phone with her boyfriend.

In the end, the girl took a fancy to Ericsson's mobile phone and thought it was small and cute, and it suited her very well.

But her boyfriend stopped her and said that this kind of phone was not worthy of its name. He heard that there were quality problems, so he didn't believe it no matter how the clerk explained it.

The girl likes Ericsson very much, but she loves her boyfriend more, not to mention that she pays for her phone when buying a phone, so in the end, she chose Nokia.

...

In another mobile phone store—

A working-class company employee has been saving money for a long time and is preparing to buy his own mobile phone here. After all, many successful people and fashionable young people are proud to be able to afford mobile phones, and he also wants to buy a mobile phone to save face.

He is interested in Ericsson's mobile phones because he likes to listen to Andy Lau's songs and is a loyal fan of Andy Lau. Andy Lau helps Ericsson advertise and act as a spokesperson, so he loves Andy Lau, loves the house and Ukraine and Ericsson.

But when he saw a newspaper on the counter showing a prominent publication of the "Nokia and Motorola" brand mobile phone promotion, with the promotion intensity reaching 1,000 yuan, he was stunned.

One thousand yuan, my monthly salary is only 300 yuan, and I can only make so much money in three months. So why don’t you choose to wait for two days and buy a promotional machine?

For a time, his own interests defeated the admiration of Andy Lau - after all, working class like him, the most considerable thing is affordable.

...

In the mobile phone store—

A customer who looked like a businessman was choosing a mobile phone at the counter accompanied by a friend. He took a fancy to a new Ericsson business phone.

The clerk who bought the mobile phone enthusiastically introduced him, saying that this kind of mobile phone is so fashionable and has complete functions, and is a must-have mobile phone for all elites.

After hearing the introduction, the businessman took the initiative to ask the clerk to take out his cell phone and take a closer look. He thought it was really good.

But just when he decided to pay,

Next to him, his friend who followed him suddenly said something in his ear.

The merchant showed a hint of surprise on his face, then said sorry, left the counter, walked towards the Nokia and Motorola counters, and could not keep the Ericsson clerk behind him no matter how he called him.

For businessmen, paying taxes is the responsibility and obligation that enterprises and companies should fulfill. A company suspected of tax evasion has no future. Of course, they will not buy their mobile phones.

...

In this way, similar things happened in major mobile phone stores in China Overseas.

Due to the influence of Longshi mobile phone communication promotion advertisements and intentional rumor creation, Ericsson mobile phone sales have gone from a previous surge to a decline in just one week, and the decline has reached 30%.

Faced with such cruel sales performance, China Overseas Ericsson headquarters immediately held a major meeting.

The meeting was chaired by Bi Wenfeng, Nie Weidong as an assistant to assist, and Song Zhichao directly turned into an outsider and was responsible for listening.

According to Bi Wenfeng's analysis, Ericsson is currently under unprecedented threats. If you are not careful, your position in China Overseas will be in danger.

Nie Weidong believes that this is the opponent using oppressive skills to force them to surrender. There may be ruthless tricks in the future.

Bi Wenfeng expressed his agreement with Nie Weidong's view and told everyone that he had received reliable news that Longshi Enterprise is inviting Hong Kong Emperor superstar Chow Yun-fat to shoot their mobile phone commercials with high salaries, and filming them overseas.

Suddenly, the surroundings became quiet.

Chow Yun-fat?

That's a super big brand, one level higher than Andy Lau. If his commercials are broadcast, it will probably be empty. Nokia and Motorola will not be crazy at that time?

In this era, because there are not many media and no Internet, everyone's understanding of the star effect comes from TV advertising - of course, I also know how powerful Chow Yun-fat is, that is Brother Ma, that is Xu Wenqiang, that is... our all Chinese idol!

But at present, it seems that we must first clarify the two problems of tax evasion and quality problems in corporate tax evasion and mobile phones. This involves the company's image and is the top priority. Ask everyone what solutions are there.

The senior executives who participated in the conference gathered ideas and put forward opinions. Some said they would make a clear statement on the newspaper, and some said they would make explanations on TV, and some directly appealed and accused the source of the rumors. In short, the solutions were varied, but Bi Wenfeng felt unsatisfied.

As an assistant, Nie Weidong immediately expressed his objection, on the grounds that these suggestions were not to cure the root cause. Especially when the Ericsson brand was hit hard, if you do so rashly, it will only expand the situation and make those who did not know about it know about it, and then it will be exactly what the opponent wants.

Nie Weidong's words made everyone think deeply and think it makes sense. After all, the scope of rumors spread is still very limited. There is no need to spend money on their own to make things bigger, otherwise it will be less worth the money. But it seems a bit unreasonable to ignore them.

Song Zhichao watched coldly, watching everyone express their opinions, and also saw Bi Wenfeng's ability and calmness in doing things, as well as Nie Weidong's careful consideration when he promoted by Song Zhichao - this young master of the Nie family who had given up on his own seemed to have begun to show his talent in doing business.

At this time, Nie Weidong spoke again, saying that the quality of mobile phones in this era is not something that one person can decide, nor is it simply that slander the poor quality can achieve the goal - only professional ones are authoritative.

No one understands what this means.

Nie Weidong explained that it is very simple. Mobile phones are very complex high-tech products and cannot be judged by ordinary people. Since our opponents say that the quality of our mobile phones is problematic, why not find an authoritative organization and find those real experts to test it? As the saying goes, real gold is not afraid of fire, unless we have no confidence in our own products.

After pausing, he said, "The truth is revealed when the time comes, we don't need to speak, and someone will speak on our behalf - and the one who represents us is an authoritative person."

Nie Weidong's words stunned everyone. How to check? What the hell are there experts?

Seeing that everyone was looking at him, Nie Weidong said of course he wanted to find an expert in electronics, and he was the kind of authoritative and convincing one.

Everyone: "..."

Continue to be confused.

But at this time, I heard "slap" and someone clapped.
Chapter completed!