738 【Big Change】
August 25, 1994.
This era was the era of advertising explosion, and many business people knew how to use advertising to package themselves.
There are endless advertisements on TV and newspapers.
If you have to say that there is an advertisement that can achieve the ultimate carpet bombing, it is undoubtedly a "health care product" advertisement.
This kind of "health care product" that is made with amino acids is widely used to make various advertisements, including TV advertisements, newspaper advertisements, and cheap paper advertisements, which are distributed by some old women and have flown into thousands of households.
How high is this kind of carpet bombing? When you go to the distant northwest, where there is no one in the world, you will see a few children who are sheeping. When they shit, they no longer have to pick up dirt and rubbish, but you can pick up paper advertisements for those health care products at will.
Paper advertising has greatly lowered the level of this kind of advertisement, especially in a metropolis like Zhonghai where reform and opening up are relatively avant-garde and economically developed, paper advertising has been despised by many Zhonghai people who are knowledgeable, cultural and civilized - the sweeping aunties are also despised, and they are always unable to clean them up.
But this time, Ericsson's DM advertisements will break this "contempt" and create a miracle.
...
At six o'clock in the morning—
The most prosperous Yangtze River intersection in Zhonghai City.
Udon looked at the eighteen old ladies who were temporarily recruited in front of him with a burning look.
All eighteen old ladies stood straight with their chests raised, their chins raised, as proud as the Red Detachment of Women.
Udon held his hands behind his back and gave them a lecture, saying that this time, he only allowed to succeed, not fail! If he succeeded, each person's daily salary would double. If he failed, he would not want to get involved in the advertising market in China Overseas.
Udon had a solemn tone and a serious expression, like a general. When Udon saw these old ladies listening seriously, he felt relieved - it would be good to pay a high salary. Others gave him three dollars a day when they posted advertisements, but he gave him ten dollars. In this era, earning ten yuan a day is definitely a big deal, especially for these old ladies who have no skills, this is a rare "high salary".
Eighteen old ladies listened carefully and listened carefully, for fear that Udon would be unhappy and fired himself.
Udon was very pleased and finally said to this unique team: "Napoleon of France said that soldiers who do not want to be generals are not good soldiers. I hope you can return triumphantly and send out all these 100,000 leaflets! No one left!"
With a creaking sound, a van stopped, and a group of people rushed down from above, lifted the DM advertisement tied in the car and threw it in front of eighteen old ladies.
Colored single pages and heavy coated paper exudes a fresh ink atmosphere.
Eighteen old ladies became nervous. They didn’t expect that there would be so many, could they finish sending them in a day?
Udon didn't care about these things. Seeing that the DM advertisement had arrived, he immediately waved his hand and said, "Start the action!"
Stacks of heavy advertising lists were smashed into the arms of the old ladies. They held these extremely heavy leaflets like women who were pregnant for ten months. I don’t understand why they were different from the small paper advertisements in the past?
Those black and white paper advertisements are very thin and soft, and you don’t feel anything when you hold them in your hands. You can use them to wipe your butt occasionally when you go to the bathroom, which is not like these now - it’s too heavy.
The old ladies tried hard to stand up and look at their leader, Udon.
Udon was very satisfied with their hard-working attitude, so he began to distribute routes one by one, telling them that they would be distributed in groups of two people along the street, and there would be lunch boxes at noon, and the advertisement list at hand must be sent out in one day.
After hearing Udon say this, the old ladies didn't say anything, and they thought about it. At that time, they would find a way to put some of these damn leaflets into the trash cans, or stuff them into the pedestrians directly, and try their best to "send" them.
Udon is like a worm in their stomachs. Knowing their minds, he told them directly that he would send supervisors to stare at them. If anyone dares to waste a leaflet, not only will he deduct the day's salary, but he will also be charged for the printing of the advertisement.
Old ladies: “…”
When the team was dispersed, two old ladies in groups whispered to each other: "What are you following? How can we post? It would be strange if they can watch it! Yes, we are all old people, and we can finish it in so many days! There are policies and countermeasures from the top, but we are still the same! Hehe, that's it!"
Before the two of them finished biting their ears, Udon added another sentence behind them: "Oh yes, I forgot to tell you that you two must supervise each other - if you report that the other party has waste leaflets and do not distribute them properly, each person will be rewarded with 1,000 yuan!"
All the aunts: "…"
One thousand yuan?
What is this concept?
In this era, many people can earn half a year’s salary!
You can buy two bicycles!
You can buy five piglets!
You can buy two thousand kilograms of rice!
In an instant, the aunt who had just put together a bite of her ears looked at each other, as if she was enemies, full of vigilance.
...
Situations like this are happening in many places in the Central Sea.
Similar scenes can be seen in places such as Huanghe Road, Taishan Road, Jinling Road, and Jingcheng Road.
The team led by Zhou Guang, Ding Duobao, and Lu Jun. The aunts and DM team organized by them were heading towards their destination in a mighty manner.
He is proud and proud, just like a hero who crossed the Yalu River back then.
...
Zhonghai City, near the Bund—
As a famous tourist attraction in Zhonghai City, the Bund has always been a good place for local people to relax and entertain, and for outsiders to visit here.
At this moment, the originally hot sun in the sky was blocked by clouds, and cool breezes blew from time to time by the sea. It is rare to have such a refreshing weather in the hot summer, and more and more people are near the Bund.
Lao Zheng is an old resident of Zhonghai City. He works in a steel mill. Now that he has reformed and opened up and reorganized the factory, the benefits of his factory have gradually improved, and his salary has been paid in a timely manner.
But what made Lao Zheng happy most was that his son had a marriage meeting. The woman had a good family background, had a house and a job, and the most important thing was that she was beautiful and polite. Lao Zheng thought it was very good, and his son also felt very good, but... Alas, Lao Zheng sighed. The last time his son met with the woman, he was depressed. It turned out that the woman bought a new mobile phone for her daughter. Every time the girl called her, her son's BB phone ran out to find a public phone. She couldn't queue up several times, and almost delayed the date.
After several times, my son complained to Lao Zheng that who is still wearing a BB phone on his waist now? Young people have their mobile phones. They are so big that they are very proud of going out for social engagements.
What can Lao Zheng say? That mobile phone is not something that ordinary people can afford. One phone is 10,000 or 20,000 yuan per phone, and the most expensive one is 30,000 to 40,000 yuan. You can buy a house in the countryside.
Because of this, my son had a conflict with Lao Zheng. If his son said that if he didn't buy a mobile phone, he would not fall in love or get married. He would have to be a bachelor for the rest of his life.
Lao Zheng said whether you like to talk about whether you love to get married or not. I will raise you so much and I will not owe you anything.
My son was yelling at home, and his wife started arguing with Lao Zheng. So, Lao Zheng was so quarreled that he exploded with his head and went out to wander the Bund, without seeing him.
There are many small stalls and vendors on the Bund, including those who sell fruits, stamps, and small department stores. Occasionally, someone will hold Lao Zheng and ask sneakily: "Do you want a disc? Japanese life film!" The expression is mysterious and the tone is ambiguous.
Of course Lao Zheng knew what a "life film" is - not long ago, he met such a seller. The seller kept boasting about the goodness of this film. It was a story about seven tough guys fighting beauties. Lao Zheng couldn't stand the struggle, so he secretly bought one and took it home. Who knew that when he stuffed it into the VCD, he saw that the ghost's "life film" was the cartoon "Cauli Baby".
Unexpectedly, I met someone who sold CDs again this time. Lao Zheng looked at the other party carefully, but it was not the one who sold fakes. These people who sold fakes usually shot and changed places, which was even more monkey-like than the guerrillas.
Seeing that Lao Zheng ignored him and felt that there was no chance to sell the CD, he left. Lao Zheng was about to turn his head and continue walking when an old lady suddenly stopped him.
"Why, come again?" Lao Zheng was a little angry. These CD sellers were too shameless, but before he could get angry, an exquisite DM advertisement had already been stuffed in front of him-
"Please buy a mobile phone with a mortgage, please choose Ericsson!" the old lady said enthusiastically in Chinese dialect.
Lao Zheng held his hands behind his back: “…”
What the hell?
Buy a mobile phone with a mortgage?
Lao Zheng looked at the advertisement stuffed in front of him and couldn't help but take it.
The feeling is exquisite, thick, and the fragrance of ink is so fragrant - look at the advertising content again: Are you worried about not being able to buy a mobile phone? Are you losing face because you don’t have a mobile phone? Now all problems can be solved! Buy a mobile phone with a mortgage, Ericsson will help you!
Lao Zheng: "..."
Mutter again, hell!
Yes, it's really a hell - this ad color page that can be called a work of art clearly states that you can pay one or two hundred yuan by providing your identity certificate and salary flow, and take home the Ericsson mobile phone worth tens of thousands of yuan. Then there are specific repayment content and repayment period on it.
This is OK?
Old Zheng was stunned.
At this moment, there was a large group of people who were stunned like Lao Zheng. These people met the team of aunts who distributed DM advertisements while traveling on the Bund. After receiving the advertising color page, they were stunned by the content on it.
"No, you can buy a mobile phone for only one hundred yuan?" A young man couldn't help but exclaim.
"Oh my God, can you still do this? Can you buy a mobile phone like this?" A fashionable girl exclaimed, covering her mouth.
"Buy a mobile phone with a mortgage, so that everyone can buy a mobile phone?" A knowledgeable man thought, touching his chin.
"This mobile phone market is about to change!" a businessman sighed.
In the distance, the river is rolling.
Chapter completed!