The new Thunder suffered a sweep, the old-fashioned Spurs failed, and the Lakers, who are determined to win the championship, have now been eliminated. Now fans can only sigh that the Warriors are unstoppable this year.

The famous American basketball media "" gave this year's Warriors a high rating: "From now on, Mp is worthy of his name. He is really a talented young man. If you don't look at his appearance and his resume, you must not imagine that the guy who created these achievements is a second-grade guy who is only 2 years old. What was my 2-year-old when I was 2 years old? Oh, it seems that he was chasing the girl's butt to pretend to be deep, but he is already creating his dynasty."

Chamberlain entered the finals, and in some ways, it was actually unknown. The earth was like turning, the United States like Iraq, and the Chinese city manager was just as powerful. However, in more aspects, this was simply explosive news, especially in China, including the mainland and Taiwan. Countless fans were looking forward to the series between the Warriors and the Lakers, the Central Sports Channel live broadcast, and all sports events gave way to it, including the ongoing Sudman Cup, Swethlin Cup, PI Spanish Station, Toms Uber Cup, Diamond League, etc. As long as they conflict with the NHAR seven-game time, they will be directly dropped.

The Battle of the Warriors and the Spurs created a new peak in NHA ratings in China. During the game that day, a total of 150 million TVs and computers watched the game. The subsequent fifth and sixth battles between the Warriors and the Lakers also reached 120 million and 130 million.

It can be imagined that if the Warriors and the Lakers also fought the Battle of Tianwang Mountain, the ratings may exceed 200 million units. What is this?

Due to the time difference, the playoffs started after 9 a.m. The reason why the ratings of the seventh game between the Warriors and the Spurs were so high is that it happened to be the weekend. The final final battle between the Lakers and the Warriors did not encounter the weekend, and the ratings dropped. It was not that there were few people paying attention.

After all, if you have to go to work, many office workers cannot support the competition, and they are NHAR fans with students. College students are the most enjoyable team. All major universities have found that as long as there is a Warriors competition, the rate of skipping classes will definitely remain high. In the past two days, there is a widespread online story, which is about a university in Guangdong. As long as there is a Warriors competition, students don’t have to go to class.

This incident is full of justice online, and the bricks keep criticizing it, saying that the school is an irresponsible manifestation, and students go to school to learn knowledge. How can the school indulge students in this way? The school also responded, saying that college students are too lazy now and lack a sense of identity with the nation and the country. Watching the Warriors' games can first stimulate their enthusiasm for sports and strengthen their bodies, and second, it can enhance their patriotic enthusiasm. How many people are there because of Yao Ming watching NHAR now, and how many people are there because of Chamberlain paying attention to basketball?

Chamberlain has become a symbol. Many people don’t watch football, but they also know his existence. CCTV Social Channel often conducts interviews and research programs. In mid-May, it conducted a survey, asking passers-by on the streets to randomly ask passers-by if they know Chamberlain. As a result, the survey found that basically everyone knew Chamberlain’s existence. Although some people didn’t know that his team was called the Warriors, people knew that he was an athlete and played basketball.

Of course, it’s not because everyone has watched the NH 7th Tournament, but because brands such as Mengniu and Lenovo are constantly promoting Chamberlain. Almost all first-tier cities have Chamberlain’s billboards, and Chamberlain’s brands are bombarded at the prime time of major domestic satellite TV stations, among which the investment in champion brands is particularly large.

Vaccaro is definitely a business genius of a sports brand. There is no hope for fighting Adidas and Nike in this era. At most, at most, they will play a stage with Reebok and Jordans, but they are not worthy of being opponents. At most, they will steal a bowl of rice from others. There is a prerequisite for this, that is, they will start from the United States or Europe. In these places, Adidas and Nike have already made the market familiar.

However, Vaccaro changed his tactics. Since 2007, he has targeted the market strategy direction in the Asia-Pacific region led by China, especially the Chinese market. All Chamberlain's flagship brands will definitely be listed in China as soon as possible, and will be dumped into Europe and the United States in a few days.

This reverse marketing method has been a great success: Chinese fans lack respect, and most brands first publish popular versions in Europe and the United States, followed by Japan, South Korea and Taiwan, and finally it was the turn of mainland China. Moreover, these brands also pretended to say that the mainland could not reach the forefront of fashion and could not digest these products.

The champion is different. The champion simply treats China as his parents. All news starts from the mainland and then goes to Europe and the United States. European and American fans are used to the treatment of the prince. The champion does this and it makes the fans angry at the beginning, but Chamberlain is too fierce. His fierce and domineering style of the game is actually more popular in Europe and the United States, which advocates violent aesthetics.

Originally, European and American fans were disdainful of champion brands, but other sports brands could not pull the Chamberlain line. Fans were anxious now. They like Chamberlain's jerseys, Chamberlain's sneakers, and were crazy about everything about Chamberlain.

Vaccaro adopted a hunger marketing strategy for the European and American markets, which made European and American fans scream, which created an illusion that the champion brand is extremely popular in Europe and the United States, and all products are in short supply. In this way, a cycle is formed. When the champion put a product on the shelves in Europe and the United States, countless fans will come to buy it immediately. As a result, the number of products released was limited and the fans could not satisfy it. This way, it kept the expectation.

It was with this tactic that the champion successfully gained a foothold in Europe and the United States under the suppression and exclusion of giants such as Adidas and Nike. As for in China? That is not a matter of gaining a foothold. Since the Olympics, he has become China's number one sports brand.

The champion's rise in China has created the best business in the Republic

In mainland China and Taiwan, the champions play gimmicks of national brands. Because Chamberlain owns % of the shares (he transferred them to West and Winnie), the people's sense of identity is also very high. The champion brand is also expensive, but it is a little lower than Adidas and Nike, and they often hold activities - Chamberlain plays 6-010 to hold events; the Warriors enter the playoffs and hold events; Chamberlain Mp and hold events; Chamberlain leads the Warriors to the Western Conference Finals and also hold events...

Adidas and Nike are really a headache for the same champion as Mad Wolf, because Vaccaro is famous for playing cards without reason

The most troublesome thing is the real domestic brands, such as Li Ning, Hongxing Erke, etc. They originally divided the Chinese market, but now they can only make a living under the champion brand. These big guys are really angry, but the problem is that the champion is indeed an old brand, and they ruled the American sports world back then, and the Mengyi team uniforms are the champion brand. Now the tiger is dead, and the quality of the champion's products is not as good as Adidas and Nike, but more than enough for Li Ning and others.

In order to seize the market, Li Ning and others could only endorse NH players at a high price. Morrow followed Chamberlain to endorse Li Ning, with eight years of $50 million, which is the price of the NHA All-Star. The contract Kobe signed with Nike before was only $260,000 per year. Of course, this is related to why Kobe transferred from Adidas, otherwise the endorsement fee would be more. In addition, when James was still playing in high school, Nike signed him with a seven-year endorsement contract worth $360,000. Is Morrow's fame comparable to these two players? But there is no essential difference between his endorsement fee and them.

Morrow, Hill and others all benefited from Chamberlain and got the endorsement contract. Potential stocks like Curry and Ibaka were signed directly by Vaccaro.

Now, due to Chamberlain, the NHA has become the number one sport in China and has become a vague trend. It will be a matter of time before it becomes more popular than football in China.

These things are what Stern most hopes to see. The secretary will sort out the news about NHA that happened in China every day. In addition, he will also talk to Stu Jackson, vice president of operations, and Adam Xiao Hua, vice president of administration, to discuss these things.

The Warriors advanced to the finals, which triggered a new round of NH⊥ wave in China. Many fans flocked to the local square park to celebrate the incident. Looking at the news reports, Stern sighed with emotion: "In 198, Michael and the others had just arrived in the league for a few seasons. At that time, there were no more audiences in the league except in the United States. I went to China and found their TV leaders and told them that we had better game programs and stars who can guide children's values. We don't have money, so you can watch it at will. At that time, I waited for more than an hour to see their leader, and I was rejected for five times, but now it seems that it is worth it."

The first NHA program appeared on a Chinese TV show in 192, but it just passed away. I introduced that there was such a program in the United States. This was originally an indifferent thing. Who would care about such an introduction that might be shorter than an advertisement? But Stern, who was the president of the league, noticed the news soon after he learned about the situation of Chinese sports, and keenly realized that this was a broad and promising market.

Then in 198, Stern came to Beijing to ask for the leaders of CCTV. At that time, the NHA was not famous in China at all, and even professional players had never heard of this league.

Mr. Tyrant, who was struggling in the NHA and even the American sports world, encountered Waterloo in Beijing. He was stopped outside the door by CCTV's security guards because he had no entry and exit permit. However, when Stern left, this sounded incredible, but it was a fact. When he entered CCTV's building, he was waiting for him with embarrassment. Not to mention the director-level deputy director, no official at the director level was willing to meet him. Finally, a low-level official of English knew how to meet Stern. However, after seeing the information Stern brought specifically, he left a few words like we thought about it and left.

Stern was not retreated by this cold acceptance. He then visited CCTV five times in a row, and finally established the cooperation between NHE and CCTV in 1991. Of course, this cooperation was based on Stern's concessions.

When CCTV didn't understand what paid broadcasting is, Stern chose the free form to let NHAR Spoon official program go to the most influential TV station in China and continue to this day. CCTV broadcasts NHA events in 1994. According to the initial agreement with Stern, CCTV only needs to play ads with the film, and even get advertising share. To this day, the broadcasting fee for CCTV to pay NHAR Spoon is relatively low.

Up to now, there are more than 10 local TV stations signed with NHA Asia. They broadcast four NHA events every week. In big cities like Beijing and Shanghai, you can even see live events that exceed more than one game within a week. In terms of viewership, since Yao Ming entered the NHA, the audience of NHAR spoons began to surge. With Chamberlain's success in NHAR spoons, the NHA also achieved great success in China.

According to statistics from CCTV's production department, in the survey conducted by CCTV, the current sports channel's ratings rankings, as long as there are Yao Ming and Yi Jianlian's competitions, they will definitely be the first. Even if they are ordinary competitions, they can rank 6B. If it is Chamberlain's competition, then other competitions are not comparable at all, unless it is the World Cup final, but Chamberlain has not been held since entering the NHA World Cup.

Now, everything makes way for the Warriors game, which is the creed of CCTV Sports Channel, because if they don't broadcast, the Ep station will also broadcast, and the ratings will be earned by them. You should know that for TV stations, ratings are money

Of course, the high ratings bring a steady stream of revenue to the NHA. According to industry insiders, any company wants to show its products on CCTV's NHA program or become an NHAR partner. The minimum price before 207 was $300,000. Chamberlain's appearance suddenly increased this price to a terrifying $260,000, nearly seven times increase. No wonder CCTV treats him as a treasure.

A large amount of revenue has supported the rapid development of NHAR spoons and enhanced NHE Turne's status in the United States. Among the 100 most powerful figures in the professional sports industry selected by Ttua, Stern has ranked first. Previously, this position was basically the president of the most popular UL or MB league in the United States, and the CPO of major sports TV networks.
Chapter completed!