Lin Tingting smiled. She was already used to Wang Xudong's style, so she nodded: "Okay, I will further discuss the specific plan with you and then agree on it."
"Then there is one more thing. Mr. Wang, you asked me to investigate the situation in Luomei before. Now that there are some results, I think I should tell you." Lin Tingting said, her expression became serious again.
Wang Xudong's expression also became serious. He knew that Lin Tingting was like this. It was obvious that the situation in Luo Mei was not just unsatisfactory, not to mention that he had already known that Luo Mei was getting worse and worse.
"I have learned about some situations from my former colleagues, but there is no specific data to support it. Now because you asked me to investigate, so in addition to asking them, I also thought of other ways and went to some commercial investigators to get it.
some information."
"First of all, Lome has been sold. I told you this last time, Mr. Wang. Lome itself includes the company and two branches of the garment factory below, as well as more than 20 stores and
Counter, you have stayed in Lome and been responsible for many specific things, so you know them all."
"Lome was packaged and sold, including these stores and factories. In fact, Lome has always been a burden to the group headquarters. A long time ago, the group headquarters wanted to close Lome, or
It was converted into other industries. However, Mr. Su has been working hard to reform after taking over, so there has been a great improvement in operations. However, a fire later brought these efforts back to their original shape, but they did suffer heavy losses, so
The company’s operating conditions are not very good.”
"Moreover, the store has always been an image store, not a self-operated store, so in fact it is not valuable. The main value is the factory and equipment, and most importantly, especially the designs that Director Qin focused on when he was here.
Yes, there is also the fact that Lome came to this brand, but after Director Qin left, the design aspect has been the same, not to mention that each company has different ideas in this regard, so there is no way to evaluate it. "
"Then there is the brand aspect, and they don't want it. So in fact, Lomé no longer exists. All that remains are the company and factory buildings, which have also changed their names and replaced them with their own brands. So.
, in fact, they just want the company as a shell, and then use the factory buildings and equipment, so in the end..."
Lin Tingting said with a wry smile, "It's equivalent to the price of these factory buildings and equipment, and also includes depreciation and other expenses. In particular, there was a fire in Factory No. 1, so the final selling price was 60 million.
.”
When Wang Xudong heard this number, he frowned hard.
Sixty million, this number can only be said to be ridiculous. Although Wang Xudong looked like he was just messing around every day when he was in Luomei, he was also a vice president and helped contact Huahai for cooperation.
Including the later life, in order to restore production and recover losses as much as possible, he remembered very clearly that it required a total of 100 million. Then, although he used Zhang Haotian's back door, it was also because of the strength of Luome Company at the time.
, so he still borrowed this 100 million. At the same time, in order to alleviate the shortage of funds, he asked Guo Yu to borrow 50 million.
So much has been invested just to recover the damage caused by a fire. Needless to say, the repayment after each new season of clothing is more than 60 million, as well as daily investments in various aspects, various channels and dealers.
And other relationships, this is such a huge asset, not to mention the hard work that Su Wanqi, Qin Kexin, and Lin Tingting all of them have put in.
In the end, it was sold for a mere 60 million. The price of 60 million destroyed a developing company. If people like Su Wanqi, Qin Kexin, Lin Tingting and others were still here, even though Su Wanqi was very vocal about management concepts in Shanghai at that time,
Although she is immature, she is also improving it little by little. Wang Xudong believes that Luomei will slowly become 600 million and then more. As a result, it will stop at 60 million forever. This number is simply the pillar of shame for Luomei.
Wang Xudong could not imagine what Su Wanqi's reaction would be if she heard the news. Anyway, there was only anger in his heart.
Lin Tingting obviously sympathized with his feelings, so she said with a wry smile: "If you are buying factories and equipment, this price is not bad, but for Lome, which was actually developing at the time, this price is already
The real estate price has jumped. Anyway, after working hard for so long, Mr. Su has been doing his best to promote the brand. He has opened stores all over the country, and Director Qin’s design at that time has won international awards... all of this
, in front of capital, or in front of the Yang Group, it is worthless."
"They have no intention of running the clothing industry, especially Mr. Su's long-standing idea that Luomei should take the high-end route, and any well-known brand requires a long period of investment and accumulation, perhaps more than ten or decades. Of course, Dong
Qi is an exception. There will be no second Dong Qi in the entire industry. Obviously Yang Group is unwilling to bear such investment. They are more keen on industries and investments that can bring higher returns in the short term. Therefore, 60 million
There is nothing wrong with stripping off an asset that is equivalent to a useless asset and using the returned funds for other industrial layouts."
"It's just a pity that Lome was very promising to join the ranks of well-known brands, become a kind and golden sign in the industry, and become a unique trend in domestic clothing. As a result, it died in the hands of these people."
Lin Tingting said, still unable to hold back her indignation and regret, biting her lip, obviously very sad. This group of them had worked hard with Su Wanqi and experienced various crucial stages in Luomei. For Luomei, they all
It's a real feeling.
"Moreover, after this change of ownership, the new company is not that good. It still makes clothing, but in terms of design and brand image establishment, it is not as willing as Mr. Su before.
The company only pursues rapid recovery of costs to achieve profitability, so it does not pay attention to quality. There are often problems with the quality of clothes, and the workmanship is completely different from the previous Lome, and its reputation is very poor."
"What's even more egregious is that they often plagiarize other people's ideas in design, and were accused of infringement several times. Then the court awarded a large amount of compensation and enforced it. At the same time, they banned the sale of the infringing clothing products, so there was a large amount of goods.
There was a backlog, and the funds could not be withdrawn in time. Not only did it cause a lot of economic losses, but the most important thing was the damage to the brand image, which had a very bad impact on the customer base, so the products gradually became unsaleable and were forced to sell them later.
Chapter completed!