In the conference room, veteran employees including Zhang Yiming greeted Shi Nan warmly and called him Mr. Shi, but the financial director was somewhat embarrassed.

Zhang Yiming introduced the financial director to Shi Nan, named Guan Lingyan, a native of Yanjing, with eight years of work experience. His last job was at a well-known venture capital company. I don’t know how he was deceived by Ren Xiumin into Linggou.com.

In this small stall with dozens of people.

Guan Lingyan was very curious about Shi Nan, not only because it was the first time she met this boss who was under twenty years old, but also because she had seen Shi Nan on TV many times before and was amazed by the success of him and Linggou.com.

Unexpectedly, he was the boss of his own company. His ability to be able to create such a large-scale Internet project at such a young age is evident.

Shi Nan shook hands with Guan Lingyan and said hello. Guan Lingyan extended a hand generously: "Mr. Shi, I finally meet you."

Shinan smiled slightly and said, "Sister Ren may not have explained the details of Linggou.com very clearly. Don't be surprised."

Guan Lingyan nodded and said with a smile: "I'm not offended, and I want to thank you for giving me such a good opportunity."

Shi Nan smiled and said: "Thank you for your belief in Linggou.com and the other people in the team. It is definitely a fate that we can work together in a team from all over the world. I also hope that everyone can work together with the company and do well."

cherish."

The words "Quality and Cherish" made everyone present feel a warm feeling. Shinan immediately walked to the whiteboard and said, "Let's get to the point. I came here today mainly for three things. The first one is our shopping mall."

The next step of new product development for Linggou.com, the second step is the personnel and organizational structure adjustment of Linggou.com, and the third step is some plans for the B-round financing.”

As he spoke, Shi Nan wrote three brief outlines on the blackboard: "Product development, organizational structure, Series B financing." After finishing writing, he said to the six people present: "What we talked about in this conference room today

Everything is the secret of the next development of Linggou.com, everyone must remember not to leak any content of the meeting."

Shinan's expression was serious, and the six people present unconsciously straightened their backs as they listened. Their eyes were fixed on Shinan and the whiteboard behind him, waiting for him to get to the point.

Shi Nan said: "The future plan of Linggou.com is not just to operate an e-commerce website, but more importantly, to create its own ecology in the Internet field. Therefore, in the future, our technology development team will have a heavy responsibility. Linggou.com will play a leading role in the Internet."

Every step of expansion in the field is inseparable from your efforts."

With that said, Shinan added: "When I communicated with Mr. Zhang before, I told him my general plan, but I didn't go into details. Today, I will tell you the next product plan in detail here.

one time."

"The number of users of Linggou.com has reached one million, and the user activity is also very high. The fans of several of our star stores have reached hundreds of thousands. Many people say that we are now the largest in China.

e-commerce platform, this sentence sounds quite bluffing,

But if you think about it carefully, you will feel very embarrassed. As for why it is embarrassing, I think the problem may lie in the word community. Mr. Zhang and the other three technical leaders, you are all engaged in Internet technology and products.

Can you tell me why the community is embarrassed?"

Zhang Yiming did not speak, but looked at his three subordinates.

He once heard a side answer to this question from Shi Nan, but because Shi Nan only conveyed a vague concept to himself at that time, he did not communicate with his subordinates, so now he also wants to know, these three subordinates of his

How to treat this problem.

The three of them looked at each other in confusion. The community was the hottest thing right now, and they didn't know why the boss would say it was embarrassing.

Seeing the blank expressions of the three people, Shi Nan felt disappointed for a moment, but soon he was relieved. They were not reborn after all. After all, they had not seen the development of the Internet in the future. It was already very rare for them to follow the trend of the times.

To have them stay ahead of the times is obviously wishful thinking.

Guan Lingyan suddenly asked Shi Nan: "Mr. Shi, you mentioned the embarrassing issue in the community. I have an opinion, but it may not be very professional. Don't laugh at me when I say it..."

Shinan said: "It's okay, since we are discussing, we just want to speak freely."

Guan Lingyan nodded and said unconfidently: "I think the biggest embarrassment about the existence of communities is that they are too replaceable, because from my personal point of view, many online communities are similar, and they give me the same feeling.

It’s nothing more than the level of popularity and the difference in user experience.”

Heather's eyes lit up.

Guan Lingyan said that he was right.

"That's very well said! This is the correct answer." Shi Nan gave her praise very solemnly. Guan Lingyan, a young woman who had just transferred from SoftBank to an Internet company, could actually see through the essence of community problems. Perhaps it was due to her talent, or perhaps it was the clarity of bystanders.

.No matter which one, they all deserve Heather’s heartfelt praise.

Shi Nan said: "What is a community? In fact, the various communities on the Internet are similar to the various retail markets in our lives. Everyone is selling various things. The differences are mostly in focus, scale, and services.

Different from each other, some communities can be compared to markets specializing in fruits, vegetables, meat, eggs, and vegetables, some can also be compared to tobacco and alcohol stores, and others such as small supermarkets, food stores, and daily necessities stores, which can be said to be diverse.

Due to its wide variety, our Linggou.com can be classified as an online large-scale spiritual supermarket. However, what we provide is never strictly needed, because all the services we provide can easily be used by other platforms.

What the community replaces, this is what Lingyan said. The substitution is too strong."

Everyone suddenly realized.

Zhang Yiming opened his mouth and said to the three technical leaders around him: "The biggest problem in the community in the later stage is insufficient viscosity. This is also a point that Mr. Shi has always been worried about."

Shi Nan nodded and said: "In the Internet field, what can ultimately achieve long-term success must be strong demand. The strong demand we can see now is social interaction."

Several technical staff, including Zhang Yiming, became very alert when they heard about the social networking event, waiting for the next step with Heather.

Shi Nan gave you a detailed analysis of why social networking has become a strong demand, and the principle of user viscosity increasing exponentially after the continuous accumulation of online social connections. Online social networking, with the expansion of connections, will form a tie between connections for users.

The longer the network is maintained, the harder it is to move.

In the eyes of Shi Nan, Penguin really started to take off when QQ Game overtook Lianzhong Games. Penguin relied on the bonus of QQ Game to have more than 200 million registered users. This also opened the door for Penguin to continue to use other products and functions in the future.

The routine of bundling social networking is not available in Wechat

Before its birth, Penguin was like a launch vehicle. QQ was the core of this rocket, but the various products bundled in it were the boosters of this launch vehicle. If it weren't for this bundling that continuously increased user stickiness, Penguin would also

It is impossible to become the overlord of the domestic social networking industry.

At present, Penguin does not have any additional products except QQ. If it plans to ambush it at this time, there is still plenty of time.

Zhang Yiming, a group of technical geeks, are also looking forward to Shinan's strategic layout. Based on his past understanding of Shinan, when he proposes an idea, he must be confident and have already considered and implemented the idea.

Details, today he brought up the concept of social interaction, and he must have thought about every step in the future.

Shi Nan said: "Our Linggou.com now also has users, and the number of users is not much less than Penguin QQ, but the key to the problem is that our Linggou.com is just an e-commerce platform. If we want to socialize, we must develop our own social network.

software."

Zhang Yiming said: "Our current technical team already has the ability to develop applications, and we also use Penguin QQ and have studied it. It is not difficult. If we start development now, we will have a boss to do product planning."

As for the structure, we can complete it in a month or two at most."

Shi Nan smiled and said: "Since we want to socialize, developing social software is an indispensable part. But our most important issue now is not to develop social software, but to do everything possible to increase user stickiness on Linggou.com. And

Migrate users’ connections on Penguin QQ to Linggou.com.”

A technical person in charge of web development said: "Mr. Shi, you just said that it is difficult to realize the migration of QQ users' connections. We at Linggou.com want to do this. What should we do?"

Shi Nan said: "I say it is difficult to achieve because of the special nature of human connections. The network of human connections is always intertwined. If everyone on QQ has an average of 50 friends, the intertwined network will be extremely large. If

If a large number of users cannot migrate, it will be very difficult to attract users bit by bit."

Saying that, Shi Nan added: "However, our Linggou.com now has millions of registered users. If we can quickly increase the number of users on Linggou.com, we can find ways to attract Penguin QQ users to register on Linggou.com, and increase the number of users on Linggou.com.

With the viscosity of Linggou.com, we have the foundation to launch social software. Once we launch it, users can complete the migration of their connections at low or even zero cost."

Zhang Yiming's eyes lit up: "Boss, you asked me to recruit web front-end developers. Is that just for this?"

Shi Nan smiled lightly and nodded: "Having said so much, now it's time to tell you about the next stage of our product planning for Linggou.com."

After finishing speaking, Shi Nan turned around behind the product development on the whiteboard and drew two arrows. The first arrow corresponded to six words: "Linggou.com Personal Space", and the second arrow corresponded to six words: "Web Page

Social Games”.

Then, Shinan wrote four big characters on the back: Battle for the title!

Shi Nan smiled and said: "Winning the first prize! This is my next strategic plan for Linggou.com."

In the first step of the battle to win the title, Heather will first let Linggou.com users enjoy the QQ space in advance, and then launch a highly social mini-game in their personal space: Happy Farm.

The game attribute of Happy Farm is to steal food among friends. It is a powerful tool for the expansion of social contacts. The foreign positioning of this type of game is called: social game (social game). Once the user is addicted to this game, he will think

Try every means to increase your network of contacts. Not only will he copy his contacts on other platforms, but he will also actively expand new circles of contacts.

In my previous life, Kaixin.com became very popular with this small game. However, this type of game also has its drawbacks. On the one hand, it has a short life cycle. It gets hot too quickly and gets cold too fast. In a few months, this kind of game will become popular among countless people.

After falling to the point where no one cared about it, Kaixin.com was unable to continue to use other new products to maintain its users during the golden period of those few months, so it was inevitable that it would go from hot to cold in the end.

Heather will not make this mistake. He will attract as many Penguin users as possible to join Linggou.com during the peak months of the farm game, and transplant his connections to Linggou.com, and he will be able to

Launching your own social software is the second step in the battle to win the throne.

The current Penguin QQ has a single function, a mediocre interface, and no user experience. The social software he wants to develop will definitely be a level better than Penguin QQ in all aspects. Not only that, once he launches the social software, he will

Get it now with updated products

Social games, which are gradually losing popularity in this generation, have been able to bind users' usage habits. A set of combinations can complete the migration of users' connections and increase user stickiness, completely replacing Penguin QQ and taking away Penguin's foundation. This is the entire

The soul of "Battle for the Foundation".

Heather calculated on her fingers. If she wanted to replace Penguin and share the huge pie in the social field in the future, the best opportunity would be in 2002. Therefore, the battle to win the crown must start before the Lunar New Year and end before the next year.
Chapter completed!