Chapter 162: Work hard
The days of study are fulfilling. Zhao Hong plans to recharge herself every year. Although she has learned a lot of knowledge in the system, there are still some things that cannot be learned in the system.
Zhao Hong received very good treatment at the University of Hong Kong. DreamWorks and the University of Hong Kong have a deep cooperative relationship. For example, with the support of DreamWorks, the University of Hong Kong has opened several new departments, such as art, animation, costume design, etc.
Zhao Hong's charity foundation also donated a large amount of money to the University of Hong Kong to build the Red Building.
The school buildings that Zhao Hong plans to donate to build will all be named after the Red Building. This is what she learned from Shao Daheng. The school teaching buildings and libraries he donated to build are both named after the Shaw Building. Zhao Hong feels that this is very good.
Isn't a person's life just for fame and fortune? Donate without thinking of any return at least to leave yourself a good reputation.
Now the leaders of the University of Hong Kong respect Zhao Hong as an ancestor. They also wanted to set aside a separate room for Zhao Hong to read, but Zhao Hong refused. He still likes to compete with the university monks for the reading table.
Just like this kind of atmosphere.
This gave him a sense of familiarity that he had not seen for a long time. After all, he spent the most time in school in his two lives combined. Sometimes he felt like he was a student in his dreams.
Also, he misses the days when he read eagerly at Tsinghua University, where he also met some future tycoons!
College students are young and energetic. He enjoys this atmosphere very much. He occasionally brags with them and talks about how awesome he is. After a lot of nonsense, his mentality will be much calmer. As a director, he must be down-to-earth and not always
Come on, this is not good for your artistic creation.
Art comes from life.
Zhao Hong has read a lot of foreign classics during this period. Some of the books he had read before were just a review. Now he is reading the original works, that is, the original books are in English.
He felt that compared with the translated books he had read before, it had a more special taste in his heart, that original feeling, smooth and smooth! His heart was soaring!
During more than a month of studying, Zhao Hong was not just reading books. During this time, he was also preparing for his movie this year. The movie he planned to make was "Love Letter".
This movie is a Japanese movie. It is a very touching love movie. Zhao Hong told Yazhi before that this was a movie prepared for her. Zhao Hong thinks that she is very suitable to be the female pig trotter in this movie.
.
It only took Zhao Hong less than half a month to write the script and threw it directly to the editorial department for them to carefully polish. Zhao Hong also wrote the novel of the same name during this time, but it was not completed.
published.
The novel of the same name can only play its greatest role on the eve of the release of the movie. It has a great role in promoting the movie. The first novel will cover at least half of the movie promotion costs. Zhao Hong's movie can be a box office hit, which has a certain relationship with his novel. This is
It's equivalent to precise advertising, and it's the kind that can make a lot of money!
Zhao Hong is familiar with the novel "Love Letter". He wrote it without much effort. The structure is simple and the feelings are sincere. They need to be described in meaningful words. This is his specialty. He has written so many novels.
His ability in this area is the strongest, and his Japanese language is completely different now.
Zhao Hong started writing "The Lost Dream of the Covered Bridge" on May 1st, and he didn't finish it until July. During this time, he spent a lot of time with Huo Huo Yazhi, Qingxia and Guan Guan to find the feeling.
Looking for inspiration, he made many unreasonable demands, which allowed him to openly release his dark side, hahaha! What a nostalgic day!
Zhao Hong and the others left their brilliance in the car, on the beach, in the park, in the swimming pool and other places.
During the period from March to July, when Zhao Hong and I were writing novels at home, the development of DreamWorks was also advancing steadily. Now DreamWorks is building direct-operated stores. In addition to supporting theaters, these directly-operated stores
It has also expanded significantly elsewhere.
Through acquisitions or self-construction, the company has opened many direct-operated stores in Southeast Asia. Now it can be said that any relatively developed place has a DreamWorks store.
In Southeast Asia, it can be said that the channels have been fully opened. In the past, Southeast Asian companies had many agents, but now they have all been canceled or changed to other places. Even a small and poor African country now has distributors.
As the saying goes, channels are king, and channels plus good products are the magic weapon for business success that will never go out of style!
The benefits of the company's vertical direct operation were quickly reflected. Compared with the previous company's overall profit, the company's overall profit increased by ten percentage points. This is a profit calculated in hundreds of millions of units.
The reorganization of DreamWorks has also been successfully completed. Now DreamWorks is divided into several sub-groups. This is for more efficient management and to further subdivide the company's financial accounts.
Now each group's finances are separate. In the past, the company's finances were not precise enough, and the financial distinctions between each company were not very obvious.
In the past, it was to seize opportunities better and concentrate on doing big things. Now that the company is on the right track, it is time to standardize the company's rules and regulations. This is a sign of the company's maturity.
This is just like the establishment process of a dynasty in ancient times. In the process of conquering the country, some of them may have hundreds of thousands of soldiers under their command, and they may also supervise local government affairs. Their power is really boundless.
But after the new dynasty is stable, this kind of thing will no longer happen. Officials under their command will be entangled with each other, restrain each other, supervise each other, etc. Anyway, it is just formalization and professionalization.
In fact, the same is true for companies, but the direction of the trend is different.
During this time, DreamWorks Game Company launched a new game "Donkey Kong". This game was originally launched by Nintendo in 1983, but Zhao Hong released the "Transformers" comic in advance, so they did not develop the game.
This game was put on the agenda in September last year, and after more than half a year, it was finally developed under the leadership of Saburo Ibebe.
It was developed and tested for more than a month before it was released to the market. When this game first started, it was not well received, especially the sales in Japan were a mess. You must know that the sales volume of DreamWorks games in Japan was
This is the majority.
Even in other parts of Southeast Asia, the response was mediocre. At this time, many media began to badmouth it.
At this time, many newspapers became excited. In the past, the news about DreamWorks was almost always good news, and nothing bad happened. They often made routine reports, but now they have become a little tired of it.
The masses have become accustomed to it, and their enthusiasm for subscribing to newspapers has subsided. Now that there is bad news, this is great news for the newspaper company.
These days, it is not news that a dog bites a man. It is news that a man bites a dog. It is a hot spot. When there are hot spots, there will be sales. Only when there is sales, there will be performance. Only when there is performance, there will be bonuses.
Therefore, there are a lot of negative news, of course, most of them are random reports by tabloids. They are doing it for sales. I don’t even know the king. As long as the sales go up, it doesn’t matter even if I make up my wife’s romantic affairs. There is really no lower limit to my integrity.
, I responded to a sentence and felt as deep as the sea as soon as I entered the newspaper office. From then on, my integrity was a stranger.
The reports from major newspapers are relatively positive, and they do not make up nonsense. They describe the situation of this game realistically. After all, DreamWorks is a huge company, and it will not be offended if it can be avoided. Moreover, DreamWorks is being criticized by all major newspapers.
Advertising is a huge amount of revenue for newspapers, and DreamWorks is their financial backer.
Don’t think that because DreamWorks’ publicity is so strong, there is no need to advertise in other channels. This is a big mistake. DreamWorks’ products require very high exposure.
Our own company's publicity channels can only account for about 70%, and the remaining 30% must be handed over to other media.
Of course, there are exceptions, and that is "Sing Tao Daily". The chief editor of this newspaper and Zhao Hong have an unknown grudge, and that is the incident where Zhao Hong was rejected for his first submission.
He suffered a lot that time. His inaction was discovered by the boss. It was because of a scoundrel. He was severely punished by Hu Xian. If it weren't for him, his surname was Hu and he was Hu Xian's cousin.
If so, it's hard to say that he was kicked out of the newspaper office.
This was the case, and he was demoted directly to a small boss under the newspaper office, where he became a happy paparazzi.
Chapter completed!