Chen Lin and Liu Dehua flew to California the United States the next day after attending the launch ceremony of the "Thousand Hope Primary School Sunshine Project", and then went to Pixar to dubbing "Death" = animation and recording the theme song.

Pixar Animation is a company engaged in CG animation and film production. The company's signature is that it has long been able to shoot high-quality movies that can bring huge box office revenue. From the earliest launches of Toy Story to Finding Nemo, as well as Racing, Food Story and Toy Story 3, Pixar Animation has become a top CG animation studio in the industry and is one of the top CG animation studios in Hollywood.

The essence of Pixar's success is to "slow work produces meticulous work and keeps improving". The film industry must follow a certain distribution cycle. Pixar is unwilling to rush to release new films to follow the distribution cycle, but is willing to slowly work produces meticulous work and keeps improving. This is a huge challenge for Hollywood. The philosophy of most Hollywood film companies is: the film can be released if it is good enough.

This is how Hollywood comments on its “it’s quite difficult to adopt the Pixar model in a corporate environment because it’s artist-centered and controlled everything by artists.”

In the industry's view, the most important reason why Pixar is constantly creating good animations is that the company has two soul figures: George Lucas and Steve Jobs.

Who is Steve Jobs? His name always appears with Apple, mp3, mp4, iPad, and iPhone. In 1986, Jobs acquired Pixar Animation and is currently the boss of the company.

Who is George Lucas? He is the director of the Star Wars series, and he is the creator of Pixar animation now the company's CEO.

The arrival of Chen Lin and Liu Dehua was grandly welcomed by Pixar. The famous director and CEO Lucas led the artists of the company's "Death" animation production team to warmly welcome the company's gate.

"Jason (Chen Lin) and Andy (Andy) welcome the two."

"George, I'm so happy to see you. Tell me what releases "Star Wars Prequel i: The Ghost Threat"?"

"Haha, it will be released this year."

"Will you not miss the ticket?"

“no.”

"That's great, this is the happiest thing I've heard today. George. Don't talk about anything else, please sign me with this laser sword."

"It's OK to sign, but Jason, you have to sign me too. I like your "Death" very much, it's amazing."

Chen Lin, Liu Dehua and Lucas both had a good impression of their first meeting, and Chen Lin and Lucas also exchanged autographs with each other.

Lucas introduced several artists around him, and then accompanied them to visit the company's core department, CG Animation Production Department. During the visit, the staff and artists of Pixar Studio signed and took photos with the two.

After the visit, Lucas organized a basketball friendly match for the two, and prepared a simple welcome banquet at noon.

Pixar has given enough face to two Chinese guests.

If Lucas can be used to respect customers by giving face like this, then it would be unreasonable for the company's artists to ask for photos and autographs.

Are the two Chinese, Chen, Lin and Liu Dehua, so popular in the United States? Yes, that's so popular.

The main reason for the popularity of the two is the hot sales of the "Death" comic. As of February 13 today, the global sales of "Death" reached 60 million copies in three months.

Among them, the United States sold 10 million copies. China sold 25 million copies, and other countries sold 5 million copies.

The number of 60 million copies in three months is astonishing, and it is difficult for the author Chen Lin and Liu Dehua, the spokesperson of the protagonist of the comic, to become famous.

The two are famous and have another reason that is derived from comics - Angel Charity Foundation.

As soon as this foundation was established, it attracted the attention of American society. As the directors, Chen Lin and Liu Dehua naturally appeared in major mainstream media in the United States.

Secondly, Chen Lin's name appeared on the latest philanthropists in the United States. The sales of 60 million copies of "Death" have made the fund receive as much as 60 million US dollars.

The 60 million US dollars is also a dazzling number in the US imperial examination. Americans still admire the heroic philanthropists. In addition, Chen Lin and the author of the best-selling comics are the halo of the artist, it seems that his name is difficult not to be remembered by Americans.

Chen Lin now has a certain foundation in fame in the United States. This is also his confidence in developing his career in the United States. In addition to fame, there is also financial support. In addition to the $60 million donation received by the foundation, Chen Lin's Juntian Movie makes a profit of 60 million copies. The net profit per volume is US$1.7, and the total profit is US$12 million. The RMB is RMB 816 million.

This amount of hundreds of millions of dollars is the special fund for the development of the United States by Chen Lin. Nothing can be done without money. In particular, the magic of money in the United States, a free capitalist country, is particularly important.

With money and a certain foundation of fame, there is still a high probability of successful development in the United States.

In the afternoon, Chen Lin and Liu Dehua returned to the hotel, and Liu Dehua began to officially record the animation tomorrow. This recording may take a day to complete. Chen Lin first accompanied Brother Hua for a few days, and three days later went to Texas to visit Mr. Bush and the American branch. After Brother Hua finished the soundtrack, the two met before joining to attend Mike Jackson's concert.

On the evening of the hotel, Chen Lin finally told Brother Hua that he had previously revealed that he would hold a new variety show in the United States - "The Voice of America".

Yes, what Chen Lin wants to do in the United States is this popular variety show in his previous life. Why should he choose the Voice?

The copyright of the program "The Voice of China" in his previous life was originally a Dutch program "The Ice". The program premiered in the Netherlands in 10 years, which attracted 18% of the country's population to watch. By 2013, more than 45 countries have purchased the copyright of "The Ice" and copied its program model locally.

The Netherlands' "The ice" has been licensing copyright cooperation for just three or four years, with revenues of more than 3 billion euros.

You are not dazzled by 3 billion euros. Why is the profit so high? Is it just selling copyright? no.

In fact, the copyright introduction fee for "The Voice of China" is only 3.5 million. But the biggest benefit is that the program not only grants copyright but also participates in the revenue sharing of the industry chain.

Taking "The Voice of China" as an example, the thickest link in its industrial chain is advertising. At that time, the price of Zhejiang Satellite TV's 15-second advertisements rose from 136,000 yuan to 500,000 yuan, and the advertisements were sold for a sky-high price of 10.9 million yuan in 3 minutes. The naming fee for "The Voice of China" is between 80 million and 90 million yuan.

The second largest income is the economic benefits generated by contestants, such as concerts. In the past, the way to invite guests was simpler. The program team packaged, quoted, or calculated based on the number of sessions. The guests calculated a reward for each episode of the program. However, the Voice of Good is different. Several mentors have completely integrated into the industrial chain created by the Voice of Good is.

Good Voice takes all the contestants’ contracts and commercial performances and other projects after the signing, including the entire industrial chain including concert schools, concerts, musicals, offline performances, etc. Celebrity mentors will participate together, and celebrity mentors will undoubtedly use their resources to help build the entire industrial chain.

Secondly, we have to include the benefits of creating self-made dramas, TV shows, micro-films, etc. for students. How much value do you think these benefits will be generated?

Good Voice alone generates such huge profits in China. So how much is the income of more than 40 countries around the world? Is it impossible to calculate 3 billion euros like this?

Now there is a real example under Chen Lin's company. The first and second seasons of "Two Days and One Night" program have been implemented by the star host, column group, and tourism units, which have produced more than 200 million yuan in economic value.

The first season of the Korean version of "Two Days and One Night" will also be aired in March, and now his profits are favored by both China and South Korea.

There is a word behind the popularity of "The Voice of China", "Two Days and One Night", "I Am a Singer", and "The Got Talent" - the program mode that makes Chinese TV people talk about it with relish.

What is a program model? The simple understanding is that these programs are like blocks of building blocks, which can easily form patterns, form copyrights, and are easily copied to other countries. The concept of copyright in the Chinese program model before was extremely weak in the Chinese TV circle where copycats became popular at that time.

Why can’t “Happy Camp” and “Everyday Upward”, which are among the best in China, form a program model and sell copyright abroad?

This is because many good programs in China do not have the commercial value of model. "Happy Camp" and "Everyday Upward" cannot form a model. They are essentially talk shows. They rely on the host to support the entire program. The specific link is uncertain and cannot be copied.

It would be useless if there is no excellent host for Happy Camp to bring in, and it would not be successful.

In "The Voice", the shapes, angles, poster designs, promotional titles, gestures of the mentors holding microphones, red backgrounds on the scene, and even the overall packaging and visual elements of the chairs where the mentors are sitting must be the same as the original version.

When recording the first episode of the program, the director of the template provider even had to watch and guide the site and make suggestions on the lighting, layout, and audio. For students, the copyright holder required the five-point system, three-point sound and two-point story.

Having said so much, the good voice is actually the same as McDonald's. All McDonald's in the world are the same. This is a replicable concept and a concept of pattern. But Chinese restaurants cannot replicate it. The taste of the chef will not be delicious when he goes to this store.

After Chen Lin explained the creativity of "The Voice of America" ​​to Liu Dehua, the knowledgeable Liu Tianwang even slapped his thighs and praised the creativity of this show.

The biggest highlight of the Voice is the popularization and the four mentors.

The so-called popularization refers to the program that does not limit age. From learning to 80-year-old lady, you can participate as long as you think you sing well. This creativity alone is enough to make Liu Tianwang agree, because there is no program that takes the Pingming route that can enable ordinary people to realize their star dreams.

Secondly, there are four mentors in the program. Please note why they are called "mentors" instead of "judgments". Are the contestants in the program called "students" instead of "singers" or "singers"?

The relationship between the two can be seen from the literal form of "tutor" and "student". The tutor has the responsibility and obligation to use his or her own major to teach and cultivate students with his or her knowledge. Even if the tutor and the students grow together, the tutor can also learn from the students.

Chen Lin also told Liu Dehua that the four mentors’ rewards totaled US$40 million, and each mentor’s reward was 10 million US dollars. Hearing that each mentor’s rewards were 10 million US dollars, and even King Liu was stunned for 80 million RMB.

80 million yuan, this is really an amazing number.

Hehe~~ Chen Lin was scaring Brother Hua, and he quickly told the truth again. In fact, the director franchise fee for "The Voice of China" hyped to the outside world is 0.00 million, which is fake. In fact, the Voice of China mentor is not paid.

The tutor is not rewarded, and the tutor participates in the sharing of the product. For example, the students' concerts and other incomes will share the income, which can greatly mobilize the tutor's active surname. In addition to participating in the sharing of the program, this program has also greatly improved the reputation of the tutor himself. For example, Yang Sanshi Erlang has a great reputation because of his good voice and his performances, and he also sells well. It is really a fame and fortune.

Liu Dehua quickly figured out this point. He felt that it was right to not pay as a tutor, and the benefits obtained from sharing the share were higher and more interesting.

"Brother, I am now officially invited you to be the mentor of "The Voice of America". Do you think it's OK?" Chen Lin officially sent an invitation to Brother Hua.

"Of course, I have no reason to refuse such a good show. Besides, I am still your elder brother, I can't argue if I don't help you." Liu Dehua smiled slightly and agreed happily.

"Haha, it's great. If you have brother, please help me, I'm very confident now. Let's open a bottle of wine to celebrate." Chen Lin happily asked the hotel for a bottle of champagne and celebrated with Brother Hua.

"Linzi, Good Voice needs four mentors, are you selected by any other three?"

"I also thought of one, the other two candidates who are not good yet."

"Oh, I guess you kid is going to hire Mike Jackson as your mentor?"

"Haha, Brother Hua, who knows me, is also. It is crucial to initially open up the reputation of the four mentors in the United States. We must invite Mike, a great god, but Brother Hua, I am not sure that I can invite Mike. I want you, brother."

"Well~~This is something that depends on me. If it is "Two Days and One Night", don't expect to invite Mike. But Voice is a music program, a program that focuses on Voice. I believe Mike will be interested as a musician."

"That's good. Come, Brother Hua, let's have another drink. I wish us a happy cooperation and celebrate the start of our trip to the United States. Cheers"

"Okay, happy cooperation, cheers!"
Chapter completed!