The next morning, Chen Lin and his wife, Liu Dehua and Mike Jackson had breakfast in a Chinese restaurant. Buns, fried dough sticks, and tofu brains are common to Chinese people, so Mike was ate it with relish.

The four of them ate and chatted, and the topic talked about the new program "The Voice of America" ​​from last night's concert. Mike had long agreed to join the Voice of America. In addition to the sake of his friend Liu Dehua's face, the most important thing was that the interesting program creativity attracted him.

The four discussed the candidates for the remaining two mentors. Basically, the first four mentors of Good Voice are all three men and one woman. The following principles are followed when choosing mentors: a top-tier music star in the music industry that is highly recognized by the public, a representative figure of genre music. The songs are welcomed and well-known by grassroots audiences and are very popular with young people. On (Whitney Houston).

The 21-year-old boy Arthur is a popular American R&B pop singer. A few years later, Arthur was promoted to the R&B pop king. He is very well-known in China. He is also the man of Justin Bieber. In 2007, 13-year-old Justin Bieber uploaded a cover song on youtube and was admired and accepted as a disciple by Arthur.

Whitney Houston, Maria Carey, Jenny Jackson and Madonna are the four recognized queens in the world music industry. Although the new generation of singers continues to rise, the light of several queens has not been concealed at all. They are still evergreens in the music industry.

At this point, the four mentors of "The Voice of America" ​​have confirmed that they are Liu Dehua, Mike Jackson, Arthur Boy, and Whitney Houston.

After the mentor selection was confirmed, Chen Lin suggested that his company and four mentors jointly establish a media company, which is specially used to sign contracts, package and manage all the acting careers of the Voice students.

In terms of maximizing the interests, this company must be established. Otherwise, if the students who have worked so much to become artists under others, it would be a big deal. It would be easy to have a formal company. Students must sign the contract first. If you don’t sign the contract, you will not be able to participate in the show.

Liu Dehua and Mike both agreed to establish a company. After everyone reached an agreement, they had almost eaten breakfast. Before leaving the breakfast shop, everyone assigned tasks.

Mike was responsible for inviting the other two mentors. Brother Hua wanted to go back to Hong Kong to deal with some things, and then free up the schedule. Yu Yu and Brother Hua returned to China together. Her main task was to help her husband manage domestic companies, and at the same time, she also had to continuously allocate human and financial resources to support her husband.

Chen Lin has more work. First, prepare for the Voice program, second, set up a media company with the Voice supporting facilities, third, prepare for the Imperial Court American Branch, and fourth, Star TV has just acquired it. It is necessary to continue internal reforms, and he needs to care about the introduction of talents.

My wife felt sorry for him and knew that he was working hard alone in the United States. As soon as he returned to China, he immediately sent strong support. Yue Ya, general manager of the Sanyuhouhuangting Brokerage Company, led the team here in person.

This capable General Manager Yue suddenly felt relieved when Chen Lin came. He didn't hesitate to love Yu at all and threw half of the work on her.

Five days later, on March 10, 1999, the Royal Court American Brokerage Company rented an office, placed a few bottles of flowers at the door, and then the sign was established as soon as it was hung.

Ten days later, on March 15, four mentors of the Voice of China gathered on Star TV. On the same day, the Royal Court Agency and the four mentors jointly invested 1 million US dollars to establish Star Entertainment Media Co., Ltd. The company's main business is to focus on students of the Voice of China.

From that day on, the four mentors officially participated in the production of the Voice of China. The program reached the final preparation stage and another 10 days later, "The Voice of America" ​​was ready for everything.

As long as the east wind blows, the program can be broadcast. What is the east wind? The east wind is advertising. It is necessary to make the program popular and make aspiring young people in the United States actively participate.

In order to make the east wind blow violently, Chen Lin prepared ammunition of $0.00 million.

From March 26 to April 26, the Voice of America carried out a month-long advertising bombardment on mainstream news media such as CBS CBS, ABC ABC, New York Times, Washington Post, and Los Angeles Times.

In addition, slogans such as "Real Sound, Real Music" and "The Voice of America, Listen to Me" appear on billboards across the United States in conjunction with portraits of four mentors.

In addition to sending large-scale advertisements to traditional media, Good Voice has also put a large number of advertisements to emerging online media.

In 1999, the network level in the United States was equivalent to that in 2001 and 2002, so a group of influential emerging network media have been born in the United States. (American Online) have sent a large number of advertisements and opened up a special area for the Voice of China.

Of course, Chen Lin's two major platforms, QQ and Google Search, must cooperate fully. Google has designed the search engine keywords. The first search results for music-related words including songs, singers, concerts, etc. is the official address of "The Voice of America".

Pentium has a lot of support on the QQ platform. The QQ English version and the Voice of Good Voice are jointly bundled for marketing this time, and an upgraded version was specially launched - the 1999 Voice of Good Voice Special Edition. This version adds new functions such as QQ space and QQ groups.

This east wind blew very hard, and the huge amount of funds costing $1 million was immediately effective. I dare not say that 100% of people in the United States knew about it, but 90% certainly had it.

90% of the people in the United States, even some people in surrounding Mexico, Canada, Europe and other countries, know that there is a Star TV station in Texas, the United States. This TV station is so cool that it has invited mentors such as Mike Jackson to hold a music talent show variety show. This program is called the Voice of the United States. As long as you think you sing well, you can participate. There are no age restrictions, no nationality and race restrictions.
Chapter completed!