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Chapter 230 Running Star TV Station

What Chen Lin is most happy about is Yu Ma’s $200 million in cash, plus the funds paid by the three elder brothers are enough to complete a acquisition project that Royal Cinema had planned long ago - the acquisition of the theater chain of Jiahe Film Company.

In recent years, Jiahe Company has declined, and the former movie kingdom no longer exists. The only valuable things now are its film library and cinema chain.

If Royal Court can acquire Jiahe's theater chain, it can build a huge theater chain covering mainland China, Hong Kong, Macau, Taiwan, Southeast Asia, South Korea, Japan, Singapore, Malaysia, Thailand and other places in one fell swoop.

This network has 0 chain cinemas with annual box office of 100 million yuan, and will become the number one theater in Asia.

You may be curious why it is the number one in Asia in just one billion years? This is because the Asian financial crisis has caused a very sluggish film market. Take mainland China for example. In 1992, the total box office of mainland China was 3.2 billion, but it did fall to 1.4 billion in 1998. More than half a year has passed, but the box office is really only a pitiful 400 million. Industry insiders pessimistically estimate that the box office will fall below 1 billion throughout the year.

The real recovery of the Chinese film market began in 2001, and then it has grown significantly from 10% to 60% every year. The box office downturn in the past two years is not a good time to enter the movies, which is one of the reasons why Chen Lin did not make movies for the time being but chose the cinema.

If the film market was not sluggish, it wouldn't be Chen Lin's turn to acquire the theater chain in Jiahe. Many people would be competing for such resources a few years later.

It’s really fun to think about it. It’s good to have a rich mother. “Mom, to thank you for your support, I will pick up the freshest fish for you.” Chen Lin laughed and picked up a piece of fish for Yu’s mother.

Yu Ma smiled slightly and happily accepted the favor from her son-in-law. The reason why she supported her was because her daughter and son-in-law were her only offspring, and they inherited the entire property after retirement in the future, so she would support her no matter how much money she had.

After dinner, Chen Lin and Yu's mother said good night, and then went upstairs to the bedroom and talked to his wife on the phone. This was his homework that he had to do every day.

In the blink of an eye, another half month passed.

In the past half month, the crew of "Evil Force" held several actor interviews at the three major art academies in the United States and finally recruited all actors.

When selecting actors, the crew basically implemented the will of the boss Chen Lin. The main actors of the male and female are newcomers. The two male protagonists are a pair of cousins, both of whom are surnamed Jim, and they are called Dam and Xiaom. They are both handsome guys with deep eyes and delicate facial features. The most important thing is that both have a pair of toned muscles. This is completely in line with the male protagonist of American dramas in Chen Lin's mind.

Most of the male protagonists in American dramas are handsome guys with muscles, and they look cool. This is completely different from the male tricks in Korean idol dramas.

After the actors were selected, "Evil Force" started filming in a low-key manner, and Chen Lin asked to complete the first three episodes in early July. He wanted to broadcast this American drama on Star TV, and he wanted to first choose to ensure the premiere of his TV station.

Chen Lin is engaged in "The Voice of America" ​​and filming American dramas is all about operating a TV station. The purpose is to increase the ratings of the TV station and create some special columns.

Now Star TV is facing a very embarrassing situation. The Voice of America is in a prime time on Saturday. There are 30 million TV users in the United States watching it. However, after this period, Star TV's ratings are unbearable to watch it. There are only about 100 people in the United States watching it, and 90% of them are still Texas viewers. This is because the TV station's other periods broadcast programs from the five major public TV stations. It is really not competitive.

It is not a pleasant thing to watch the ratings like a roller coaster ride, and it is obvious that a variety show alone cannot support a TV station. Star TV's plan blueprint is broadcasting American dramas from Monday to Friday nights, and variety shows are on weekend nights, and during the day, it specializes in travel, food, sports, games and animation.

It is unrealistic to realize this blueprint in a short time. Chen Lin’s solution is to buy a program. For this reason, Chen Lin waved the US dollar in half a month to launch a series of procurement projects.

On June 10, 1999, Star Entertainment spent 00,000 US dollars to buy the broadcast rights of the most popular talk show in the United States, "Oprah Talk Show", to make up for the gap in Zhou Yue's variety show.

On June 12, 1999, Starry Sky Entertainment spent $8 million to purchase dozens of TV series from the United States, including "Friends", "Prison Storm", and "The Soprano" from major TV stations to supplement the gap in Starry Sky TV.

On the same day, he spent another $5 million to win the ace show of American sports events, "Lari King Live Show" and ", but a TV station cannot be without news programs, and CNN is the best choice for news programs. Phoenix TV's fame relies on its first and comprehensive coverage of September 11 in the Chinese-language press, and Al Jazeera's reputation is inseparable from a series of regional conflicts such as the "Desert Fox", the Afghan War, and the Iraq War. For CNN, it reported a lot of important news, but the Gulf War gave it a stage to win, and rented it at a high price of $15,000 per week.

Iraqi military equipment conducted war reports, and bought 6 satellite phones for $300,000, and obtained exclusive use rights to the satellite dedicated line. The main part of the Gulf War lasted for 1 month and 12 days. The reporter of CNN used exaggerated and humorous language to describe the scenes at that time and conducted a war report of 17 hours. The important surname of the report was fully reflected in the war, and it was a necessary channel for military and diplomatic decisions between belligerent countries. At that time, there was a comment saying: "The Gulf War had three participants - Bush, Sadham and Chen Lin, although he was not happy with it, he had to purchase programs from him.

Star TV spent $18 million to purchase programs within half a month, and it is worth it to continue to invest. Star TV's ratings efficiency has increased several times during the period, and the number of viewers has reached 5 million. Although the ratings are still low, Star TV has just been established not long ago, and it is good to have this result.

It's finally Monday, July 5th.
Chapter completed!
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