On December 10, 2000, the Beijing Olympic Billing Committee Press Conference announced the recruitment of the famous Hong Kong artist Chen Long as the image ambassador for the Olympic bid. Later, they signed an agreement with five outstanding female surnames Yu Yu, Gong Li, Yang Lan, Deng Yaping and Sang Lan. They worked together with Liu Xuan, Liu Dehua, Wang Zhizhi, who later joined the team and tried their best to promote the Beijing Olympic bid, and used their respective international relations to help Beijing win the competition for the 2008 Olympic Games.

Yu Yu was successfully elected as the Olympic Ambassador, and Chen Linke was proud.

He immediately notified the company of the good news and notified all relatives and friends. As a husband, he felt that he wanted to do something to support his wife. He decided to serve as his wife's life secretary 4 hours a day, taking care of her daily life properly so that she could not be stressed and devoted to the Olympic bid.

Chen Lin has a Siheyuan property in Beijing. He lived in order to entertain Grandpa Bush, but later he bought it. The couple moved their family into Siheyuan and prepared to live here for a while. His daily work first got up at 6 o'clock and ran with Yu Yu, preparing breakfast at 6:30, and at 7 o'clock, he drove her to work at the Olympic Bing Committee Office of the General Administration of Sports. At night, he picked her up home.

He carries several essential items: a kettle, tea bag, milk candy, vitamin tablets, and finally Yu Yu's makeup bag, mobile phone, and wallet. As an assistant, he must be on call and on standby 24 hours a day.

At 7:30 am that morning, Chen Lin accompanied Yu Yu into the Olympic Bill Committee conference room as an assistant. Yu Yu came early, but others came earlier than her.

Chen Lin scanned the conference room. Chen Long, Liu Dehua, and Yang Lan all arrived. He also saw a new face - the famous director Zhang Yimou.

"Mr. Yu, Mr. Chen, I'm waiting for you couples."

"I thought we came early, you came earlier than me."

Everyone greeted each other. Yu Yu and his couple just sat down with the Executive Chairman of the Olympic Billion Commission, Director Wang of the General Administration of Sports, introduced Zhang Yimou and several Australian consultants to the two.

"Director Zhang, I'll be lucky. If you, the big director, join us, our promotional video is half successful." Yu Yu stood up and shook hands with Zhang Yimou.

"Hello, Mr. Yu, hello." Zhang Yimou quickly stood up and smiled: "It should be said that only if the promotional videos of outstanding talents join the franchise will be outstanding."

Yu Yu smiled slightly and introduced her husband and assistant.

"Mr. Chen, I have long admired the name."

"Hehe, Director Zhang, I have been inexplicably celebrating you for a long time."

Zhang Yimou took the initiative to shake hands with Chen Lin. Although Chen Lin appeared in this occasion as Yu Yu's assistant, Lao Mouzi did not dare to neglect this assistant with a special identity. The same is true for others, and none of them regarded this assistant as air. Chen Lin has now become an extra-staff consultant.

"Okay, everyone is here, so let's hurry up and the meeting will start now." Director Wang smiled.

He began to preside over the meeting, and the theme of the meeting was to study the Olympic bid promotional video.

At the beginning of the meeting, Director Wang asked Yang Lan to talk about her experience of failing to bid for the last Olympic bid. In 1993, when my country applied for the 2000 Olympic Games, she fell behind Sydney by two votes. At that time, Yang Lan participated in that Olympic bid committee.

"In 1993, we were only two votes away. You may think we were lucky, but as a member of the Olympic Committee, we cannot blame all the problems on luck. If we fail, we will fail. Only by facing failure can we discover our own problems." Yang Lan said seriously, and her words were unanimously nodded and agreed.

"Now looking back, we did make a lot of mistakes at that time. Some of the mistakes were caused by insufficient objective conditions, but more of them were caused by deviations in our subjective consciousness. I have summarized some of the reasons for the last failure here, and some of them must have been unexpected after hearing it, and I didn't expect it at that time."

Yang Lan sighed and told the reason for her last Olympic defeat:

"First of all, our promotional videos are clichéd, and the elderly are repeatedly playing Tai Chi and children are holding flowers."

"World-class sports stars from all over the country have appeared in public places in Monte Carlo, signing their own signatures to cheer for their country's delegation. More than a dozen world champions we accompanied were on standby in the hotel we stayed at."

"When foreign newspapers criticized Beijing for using a large number of people-ridden tactics to fight for the Olympics and did not focus more on specific environmental improvements, the "feat" of 100,000 people on the Great Wall came from the country." At this point, Yang Lan smiled bitterly: "I still remember that when I designed this plan to "100,000 people on the Great Wall", I thought this idea was great and could fully demonstrate the desire and support of the Chinese people for the Olympics, but can you think it was counterproductive? Foreigners were very disgusted with this. The core of people's concerns are environmental issues, etiquette, hygiene, and service."

Yang Lan looked at everyone's thoughtful expressions, paused and continued to say: "The gifts sent by the Chinese delegation at that time also received feedback from a British photographer: 'Do you remember the backpack you gave me with the Beijing * Beijing and the Fifth Ring logos? I don't want to embarrass you, but the bag was opened in just two days.'"

"Secondly, our external communication and public relations skills were very limited. Many leaders attended press conferences to succeed by avoiding problems, rather than actively communicating with reporters. It seemed that they were always afraid that reporters would ask sensitive questions. That time, I also saw that Western media had prejudice against China. At that time, a reporter asked Zhang Jufa, deputy mayor of Beijing City, what would happen if Beijing was not successful if the bid was successful. I remember that Zhang Jufa was jokingly saying that there was a context, and he said that I would have no shame to go to Atlanta. The next day I read the title of the local newspaper, which said, "Chinese officials said that if Beijing cannot win this Olympic bid, Beijing will boycott the Olympics."

"In the past, China has done more movements, and there are some easy methods, such as mobilizing 100,000 people to the Great Wall, and the tactics of the sea of ​​people. Everything comes to the official. When I get overseas, I find that such folk exchanges are particularly important."

After half an hour, Yang Lan finally finished her explanation. The conference room was silent and everyone was pondering.

Chen Lin, who was so good at listening to what Yang Lan said, also gained a lot. He asked himself in his heart, would he make such a mistake of organizing "100,000 people going to the Great Wall" if he came to be responsible for planning the Olympic bid promotion.

The answer is yes. As a Chinese, it seems to have become a habit. Although he has more than 10 years of experience and has been in the United States for more than half a year, he still doesn't know much about Western thinking.

For example, in the conference, someone proposed that the concept of dragons highlighted in the promotional video. The Chinese are the descendants of dragons. This statement is normal, but it was rejected by several Australian consultants. Experts said that dragons do not necessarily have a very positive image in the West, and some ethnic groups have legends of evil dragons.

Chen Lin began to be cautious and warned himself not to think that if he had more knowledge, he could point fingers on such key events related to the country's image and national affairs. It would be better to be honest. In fact, this team was successful, so he didn't need any advice.

The meeting lasted for three days, and the copywriting of the promotional video was revised several times and finally the draft was preliminarily decided by raising hands.

...

On December 15, 2000, it was a sunny day, and the bright sun shining on the earth brought warmth to the cold Beijing City.

The Olympic Bing Committee propaganda film crew seized the rare good weather and arrived at the Forbidden City to shoot a set of Cuju shots.

Football originated in China and was originally called "Cuju". "Cuju" is the earliest football activity recorded in historical records. It originated in the Spring and Autumn Period more than 2,300 years ago. At that time, Qi State used this sport to train soldiers and investigate the physiques of soldiers, and later evolved into a sport that was favored by the nobles of the court.

The final editing of this Cuju scene can only retain a few seconds of clips. For these few seconds, the crew filmed for 3 hours from 7 a.m. to 10 a.m. The two Cuju teams in ancient costumes who participated in the performance were selected from professional football schools across the country.

There was also an interesting debate when selecting 24 Cuju athletes from both teams. The original document asked to select 24 young men who could play football, aged between 16 and 23 years old and above 1.7 meters tall. As a result, the people below selected all of them, 1.8 meters tall, and the fat and thin are the same. The 18-year-old sunny and handsome guys are all sunny and handsome.

As a result, although the picture taken was pleasing to the eye, it always felt wrong. Finally, I found that the problem was lacking in reality. Later, I made adjustments and the personnel should not be so unified, both tall, short, fat and thin.

Promotional sports are just regular and standardized, but standardization is counterproductive. For example, there is a set of shots in the promotional video that captures the urban life of the modern Beijing people. Foreign consultants point out that the streets do not have to be cleaned very cleanly, and do not have to artificially create an atmosphere. On the contrary, they will feel that the traces of the political and axe organization are too strong. For the so-called surface neatness, migrant workers must leave and beat dogs and cats. These things are done inappropriately in their eyes.

In fact, a society does not have to do anything to win the favor of others. Instead, this kind of real and diverse situation is quite good.

After filming the Cuju scene, the crew rushed to Badaling Great Wall to shoot the scene. This time the theme of filming is Chinese Kung Fu, and Chen Long played a set of kung Fu on the Great Wall.

Everyone didn't have time to eat at noon and was busy until three o'clock in the afternoon to finish the shooting smoothly. At this point, all the materials for the promotional video were filmed, and the rest of the work was editing.

"It's time to eat." Chen Lin saw that the crew filming was finally over, and quickly shouted. He had been with his wife for a week with the crew. This week he became the director of the extra-staff logistics team and was responsible for everyone's meals.

He rented a dining car and hired a chef from the Beijing Hotel to let the crew eat delicious food at any time. His behavior was unanimously praised by the crew, and everyone was very satisfied.

As soon as the meal started, everyone came over. Chen Lin took the meal thoughtfully to give it to his wife, which made Yang Lan and several other female surnames envious.

"Yu Yu, I really envy you for having such a good husband!"

"Yes, your husband is about hundreds of thousands of yuan a minute and is willing to be with you. It's so considerate."

"Yes, if my family has this half, no, one-third of them, I will be satisfied."

Yu Yu was very happy after hearing the envious words of several sisters. It was true that her husband's recent performance could be scored for full marks. Chen Lin did not listen to many women chatting. He was squatting with Chen Long and Liu Dehua, two elder brothers, squatting while eating.

They talked about the topic of film, and Chen Lin did not hide it from Chen Long and told him about the joint investment and establishment of a film company with Liu Dehua.

Chen Lin naturally wanted to sign Chen Long, and Liu Dehua was also helping the lobbyist. Chen Long first congratulated the two of them, and he did not refuse their invitation. The only obstacle was Mr. Zou of Jiahe.

Chen Long also knew that Jiahe said it was no longer possible. "The Mysterious City of Spy", which was originally going to start filming in October this year, has been delayed until now. In fact, Chen Lin is blamed for this. Because of his suggestion, Mr. Zou invested a large amount of money in Jiahe's construction of the film museum.

The total investment of the museum is 500 million yuan, Chen Lin donated 200 million yuan, and the remaining 300 million yuan has to be paid by Mr. Zou himself.

Although he knew that Jiahe was not good, Chen Long and Mr. Zou had a good relationship. Leaving again at this time would undoubtedly cause a fatal blow to Jiahe, which would make him embarrassed.

"Kobayashi, Andy Lau, I am very grateful for your kind appointment. I also work with Leyi and you two, but I cannot leave Jiahe's current situation for the time being. I promised Mr. Zou at least finish filming "The Mysterious City of Spy"."

"Brother, I understand your concerns." Chen Lin smiled slightly, leaned into his ear and lowered his voice, "If I buy Jiahe, how do you think of it?"

"Oh--" Chen Long immediately became excited when he heard that Chen Lin had plans to acquire Jiahe, but he was not surprised because Chen Lin had already acquired Jiahe's theater chain before, so it was not surprising that he acquired Jiahe again.

"Linzi, are you really planning to acquire Jiahe?" Liu Dehua spoke, and he realized Chen Lin's idea.

"Yeah." Chen Lin nodded and said, "Brother Hua, although Jiahe is no longer in style, and he has fewer and fewer films in recent years, he still has an experienced film team. We want to open a film company and we are definitely not good at just you and me. Everyone in our company is good at making TV series, and you also know that TV series and movies are not the same."

"What you said makes sense." Liu Dehua agreed: "The high-quality assets that Jiahe has left behind are experienced film talents in addition to his film library."

"Brother Hua, you also missed the most valuable thing in Jiahe."

"Yes, yes, Brother Chen Long is the most valuable one in Jiahe."

Chen Long couldn't help laughing as he watched the two of them sing and sing, "Don't joke about me, where is my value?"

"Hehe." Chen Lin suddenly smiled and said, "Brother, can you discuss it with you?"

"What are you discussing?" Chen Long said curiously when he saw Chen Lin's expression.

"Can you reduce your value by the time and let me spend less money?"

"You—I don't know what to say about you. You have tens of billions of cash on hand, so you are so rich that you can even make me pay attention. I hate stingy businessmen like you the most in my life. I decided to suggest that Mr. Zou raise the price a little and let you spend more money to anger you."

"Wow, brother, don't do this, just pretend I didn't say it."

"It's too late."

"Brother, I admit my mistake, don't do this. Brother Hua, please help me with your words."

"What did I say, it has nothing to do with me."

"I'm dizzy, you're also the boss, why doesn't it matter?"

"I think you are rich anyway, Brother Chen Long will be a drop in your pocket for you."

"Okay, you two big brothers bully me together. I'll stop doing it, I'll go to my wife to make peace with you."

Chen Lin was run together by two elder brothers, and got up in anger. He picked up the soup bowl and walked towards the dining cart. In fact, the soup was over, so he went to make some soup.
Chapter completed!