Chapter 165 Event warm-up

As the planner and leader of this e-commerce festival, Xu Cong naturally wants to find ways to make this e-commerce festival happen.

The success of this e-commerce festival is related to the future development of Jingtian E-commerce in the field of e-commerce.

Of course, as the founder and boss of the company, Xu Cong naturally needs to lead by example to promote the holding and development of this e-commerce festival.

For this reason, Hongjun Technology, a subsidiary of Xu Cong, took the lead in responding to the convening of this e-commerce festival.

The first is the price reduction activity of the third generation of Xingyao mobile phone, which was just released less than two months ago during the e-commerce festival.

As a newly released product, it is impossible for Xu Cong to directly write the price reduction on the face of the product.

If you directly choose to reduce prices during this period, it will inevitably cause dissatisfaction among users.

So Xu Cong finally thought of price reduction measures after careful consideration.

The first activity is the e-commerce festival coupon grabbing event.

In this event, Hongjun Technology will release special shopping coupons for Xingyao mobile phones, and the coupons released this time will be 300 off for purchases over 3,000, 400 off for purchases over 4,000, 500 off for purchases over 5,000, and 600 off for purchases over 6,000.

Sell ​​products at a 10% discount.

Of course, the number of shopping vouchers is very limited. Hongjun Technology cannot directly do charity. In terms of shopping vouchers, the most it can issue is a total of 3,000 shopping vouchers.

However, the third generation of Xingyao mobile phones will conduct purchase and gift activities during the e-commerce festival, and you will receive bracelets or headphones as a gift by purchasing the corresponding mobile phone.

In addition to grabbing shopping coupons, the prices of specific products are also reduced, such as the long-released Xingyao Phone 2 and Xingyao Tablet.

At present, the lowest price of Xingyao Phone 2 on the market at channel dealers has dropped to almost 3,200 yuan, while the price of Xingyao Phone on the official website is about 3,799 yuan.

Hongjun Technology plans to reduce the price of the corresponding products by RMB 400 during this e-commerce festival, so that the price of the Star Phone 2 will have a certain discount, and at the same time, the price of the highest configuration of the Star Phone will not exceed RMB 400.

This enables the dual use of shopping coupons and discounts.

In addition, the price of the tablet is also discounted by 500 yuan, so that more consumers can enjoy the discounts of this e-commerce festival.

Of course, this event will be announced one month in advance, thus giving consumers a little buffering time and allowing them to accumulate enthusiasm for purchasing.

During this period, Hongjun Technology will also fully stock the inventory. Through this e-commerce festival, the company's inventory will be completely sold out.

His own company participated in the event, and Xu Cong did not forget to visit Rebus who was preparing to release new products.

"Is this an e-commerce festival event? This is indeed a very interesting event!"

After hearing what Xu Cong said, Rebus also had a certain interest in the e-commerce festival.

However, the price of the rice company's products is not particularly high to be honest, and the profits it brings are not very high.

Take last year's first-generation rice phone, for example, the overall product sales exceeded 800,000 yuan, but the company still lost almost more than 3 million yuan.

After all, Rice Company's strategy is to lose corresponding profits in exchange for a larger market share, and this has also allowed Rice Company to gradually gain a place in the market within this year.

This year's rice company's development strategy is actually very simple. It is to take this opportunity to capture a certain amount of profits to ensure the company's stable development.

This year, the rice company is preparing to release a new product launch conference in early December, preparing to release two new products at once.

According to the product pricing, the profit margin of this new product is around 6%, which means that the hardware profit margin of selling a mobile phone is exactly around 100.

"We are temporarily unable to participate in this e-commerce festival. After all, the profit margin of the company's current products cannot support our participation in this event!"

At this time, although Rebus said that he was very much looking forward to the e-commerce festival and even started to feel a little ready to make a move, he directly rejected Xu Cong's suggestion considering the company's current development.

After all, according to what Xu Cong said, this time the rice company's new products will be reduced by 100 to 200 yuan in conjunction with the e-commerce festival. This directly puts all the profits on the e-commerce festival, and even the rice company has to

Additional subsidies for e-commerce festival.

As a businessman, Rebus still felt that this was inappropriate after careful consideration.

After all, the rice company lost too much in the past year, and we should start preparing to make profits for the company in the next period of time.

"If the rice company is willing to participate in the e-commerce festival this time, Sugon Semiconductor and Feiteng Microelectronics are also willing to provide some subsidies to the rice company!"

As the most representative Internet technology company among smartphones, Rice Company still has a huge influence on the Internet.

In order to pull the rice company into his own tank, Xu Cong could only use the upstream supply chain to exchange interests with the rice company.

Of course, by doing this, Xu Cong would almost lose the profits of his supply chain companies to subsidize the rice company to participate in this e-commerce festival.

As the most important component on a smartphone and accounting for the largest price and cost, the screens used in Rice Company’s products are from Feiteng Microelectronics, while the processor chips are from Sugon Semiconductor.

The current cost spent by Rice Company on purchasing Feiteng Microelectronics screens is about 500 yuan per piece.

As for the price of the Nebula 810 processor, it is about 600 yuan. Of course, the relationship between Rice Company and Sugon Semiconductor is very close, so the price is directly reduced to 560 yuan.

The Nebula 800 processor chip currently purchased by DaMi Company is priced at 360 yuan.

After discussions between both parties.

Xu Cong, on behalf of the supply chain companies, is willing to provide the rice company with 500,000 batches of special price screens, and the price is directly reduced to 450 yuan.

This chapter is not over yet, please click on the next page to continue reading!

The processor chip side is also willing to provide two chips with a batch price of 500,000 yuan each. The price of the Nebula 810 has been directly reduced to 510 yuan, and the price of the Nebula 800 has been reduced to 300 yuan.

After the exchange of interests, Rebus readily agreed to participate in this e-commerce festival.

At the same time, we will also use this e-commerce festival to officially promote the current influence of rice companies on Internet brands.

In the next half month, Xu Cong and the working team of Jingtian e-commerce platform spent a lot of time, energy and words, and finally convinced fifty-six brands to participate in this e-commerce event.

Among these fifty-six brands, there are clothing, clothing, beauty cosmetics, electronic products, and snack brands, and the discount this time is enough to make many netizens excited.

Of course, the preheating of the e-commerce festival started in mid-November, and merchants participating in this e-commerce festival brand are also taking turns to advertise on the homepage of the official website.

After all, these manufacturers are willing to give up some profits to participate in this e-commerce festival. As the organizer, the e-commerce platform naturally needs to provide sufficient traffic to promote these brands.

"Xingyao Mobile: Grab product coupons and enjoy discounts of up to 500 yuan!"

"Dog snacks: a delicious childhood classic, get 10 yuan off when you spend over 50, and get 25 off when you spend over 100!"

"Ouya Skin Care Products: The new skin care and moisturizing water is originally priced at 699 yuan, and the e-commerce festival special price is 529 yuan!"

"Natural home textiles: Brand new velvet three-piece set, enjoy up to 200 yuan discount!"

The overwhelming publicity has also made current netizens aware of the arrival of the E-commerce Festival. Looking at the official website's promotion of this event, netizens also had a look of surprise in their eyes.

After all, this promotion is so huge that it can even be said to be a bit incredible for many netizens.

You must know that the prices of products on e-commerce platforms are inherently cheaper than offline products, and now there are preferential subsidies for e-commerce festivals, which makes current netizens extremely excited.

For example, the offline price of a three-piece all-velvet home textile suit is basically more than 1,500 yuan, while the price on the e-commerce platform only costs 1,200 yuan.

And now that the e-commerce festival is coming, the price of the entire three-piece set can even be purchased for less than 1,000 yuan, which is really too favorable for some users who want to buy home products.

With the help of this publicity, the activities of the E-commerce Festival have gradually become known to the public, and even now netizens are beginning to get excited about the E-commerce Festival.

"In order to allow more consumers to enjoy the fun of consumption during this e-commerce festival, we must also provide subsidies to consumers when appropriate!"

"I plan to release 300 million yuan for subsidies this time! Let more consumers enjoy the fun of consumption!"

In order to make this e-commerce festival the best shopping festival in the minds of all netizens, Xu Cong also plans to spend 300 million to subsidize the e-commerce festival.

That's right, Xu Cong personally spent 300 million to subsidize it in the form of red envelopes to make more consumers accustomed to online consumption.

"Hundreds of millions of red envelopes are being grabbed non-stop. Starting from December, if you sign in to the official website of the e-commerce platform every day, you will receive a bonus red envelope for opening the red envelope, which can be used to offset the consumption on the Double Twelve E-commerce Festival!"

With the arrival of the second round of event promotion, the current netizens are going a little crazy. In the days when the economic environment is constantly declining, this shopping festival event makes them feel like they have been together for a long time.

Ganlin.

Even now Jingtian E-commerce has become the most watched company on the Internet.

Soon it was December, and many netizens began to sign in every day to grab red envelopes.

By signing in every day, netizens can grab red envelopes ranging from one yuan to ten yuan. Although it is only a few dollars, it is enough to make netizens happy. And by constantly opening red envelopes, they can add up to a lot, and finally get the lowest price.
Chapter completed!