Chapter 319 High Profit

The emergence of 4G mobile phones ushered in the climax of the entire smartphone industry.

Major manufacturers have also launched their own 4G mobile phones, but these 4G mobile phones are much more expensive than mobile phones in the 3G era.

After all, the number of components in 4G mobile phones has gradually increased, making the cost of mobile phones continuously increased. In order to be able to recover capital, they can only consider the price on the product.

At the same time, netizens also hope that the market can spend some more affordable products for consumers to choose.

"The current consumers feel that the prices of products that appear in the entire smartphone era are too expensive. Can we design more favorable 4G mobile phones under the premise of saving funds!"

And Rebus watched the feedback from netizens in his Weibo comment area. At this time, he quietly held a meeting of the product department.

The market for the thousand yuan entry machine is still very extensive. Rebus knows clearly that if you can seize this opportunity, it is a good thing for the company's development.

Although Mi Rice has made every time in recent years, she also tried her best to impact the high -end market, but the impact of the high -end market is not as easy as imagined.

On the contrary, the degree of recognition of the products of rice companies has not been supported by Volkswagen consumers. Instead, because of high prices, the sales of the product are not particularly optimistic.

In this incompatible situation, in order to ensure the cleanup of its own company's inventory, rice companies can only choose to sell prices in terms of product price.

This also makes the reputation of rice companies in the high -end flagship market is not as good as imagined because the price reduction makes most consumers, and there is not much idea for the high -end mobile phone of rice companies.

"If you want to manufacture the price, the difficulty in the entry machine that is more in line with the Chinese market is still very difficult. After all, the number of components inside the 4G mobile phone is much more than 3G mobile phones.

Under the value, we cannot make the product below 1,000 yuan! "

"At the same time, the company's development requires profits and funds. Now we must make some achievements in profit for the development of the product!"

At this time, the person in charge of the product research and development department has a helpless look on his face. After all, it is still very difficult to win the development of the entire product market.

Although the entry -level mobile phone market is a very large cake, it is much more difficult to win a difficulty in this big cake compared to the 3G era.

After all, it is now in the era of 4G mobile phones. At the beginning of the time, and the beginning time period, if you want to really reach the market need to design the product, it is still very difficult to produce products.

The product components will continue to change over time, and finally gradually decline in terms of the cost of the product.

The current 4G network era has just begun, and the price of the original fund is still high.

If you want to design and produce in the right cost, the difficulty is still very difficult to produce a more suitable price.

"I will personally talk to the heads of the supply chain, and strive to obtain more components at the lowest price, so as to reduce the cost of our production, thereby designing and producing the products that Volkswagen consumers need more!"

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At this time, Rebus looked at the person in charge of the product research and development department, and said with a firm tone. Obviously, in this case, Rebus still planned to negotiate with the supply chain in person.

Press the price of the component by personally negotiating, and get the configuration of the component you want in this way.

Time has gradually arrived in February of major manufacturers in February also released 4G mobile phones from their own manufacturers.

The products in the online market are almost the same, but the products in the offline market are diverse.

Most of the products in the offline market are still 3G mobile phones. Although the current communication era has entered the 4G network era, there are still many 3G mobile phone sales offline.

After all, many offline store dealers have a large number of 3G mobile phones. After the current 4G network era comes, offline store dealers need to consider selling these products as much as possible to prevent backlog inventory. <

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After many consumers do not understand the development of the market, they have also been used to buy 3G mobile phones that do not meet the times by flicker.

This situation is very common in the offline market, and many consumers do not know that they have been pitted after buying these products.

With the advent of the 4G smartphone era, the competition of domestic smartphones has gradually begun to enter the stage of deep water.

First of all, in the development of the offline market, many product brands can only choose to go home for bankruptcy because of the poor operation of offline channels.

After the development of so many brands, some brands rely on the cooperation method of operating cooperation with offline dealers, and finally stand firmly in the entire market, and eventually have their own place in the market. <

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The most potential development in the entire offline market is the two blue -green manufacturers. Relying on the relationship with offline dealers, the two brand manufacturers have opened a lot of offline stores in third- and fourth -tier cities.

As the so -called rural surrounding cities, these hot stores in third- and fourth -tier cities have gradually begun to develop towards second -tier cities. In the end, there are many offline stores of blue -green brands appearing nationwide.

At the same time, the two manufacturers of Blue and Green also started a lot of effort on the advertisement. Many celebrities endorsed their own products, and in the golden stage of TV variety shows to broadcast advertisements for their company products.

The competition in the offline market is less competitive in the online market. The competition in many offline markets mainly relies on publicity and marketing.

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With the formal driving the development of the online market, many mobile phone brands have gradually begun to see their eyes, slowly gathered in the online market.

Even many brands have launched many products specifically prepared for online users, and these products have been liked by many users.

Over time, rice companies, which have absolute advantages in the online market, have also lost their former advantages.

The settlement of more brands has made rice companies' original status in the market.

Among them, the independent glory of Ju factory is chasing rice companies in the market development of independent brands.

LeTV, Coolpad, Mei clan, fantasy and other brands have also made crazy attacks in the online market.

The crazy settlement of these brands allowed rice companies to develop in the market.

In the face of the current crazy market competition, the rice company also discussed the relevant meeting internally.

"Shooting offline stores This is a very necessary development. Without the development of offline stores, we will all be sleepy online markets!"

Soon Rebus has new opinions on the company's development.

Although the rice company relies on the online marketing method of the Internet and has a reputation throughout the global scope, Rebus feels that the company's development also needs to rely on the offline market support.

Under this multi -level consideration, Rebus also decided to gradually start considering the offline market in the next development.

Of course, the competition of major brands is so fierce, which does not have much impact on the current Xingyao mobile phone.

After all, from the design planning of the product to the product production planning, Xingyao has always been a route for high -end flagships.

Relying on the top black technology products to cooperate with the multi -level high -end positioning of the current products, so that Xingyao mobile phones can firmly occupy their own position in the smartphone market.

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At the same time, new mobile phones are also mobile phone brands with the highest overall product profit margins among many mobile phone brands.

Judging from the current statistics, the profit rate of the overall product of Xingyao mobile phone can reach more than 45%.

It is best to sell an ordinary mobile phone for Xingyao mobile phone to earn more than 2,000 yuan, and even sell a high -end flagship to earn more than 3,000.

Such a high profit margin can be said to be envious of peers.

Among them, the Blue and Green Factory of the offline market, although the overall product's profit margin is not bad, it is still much worse than the current Xingyao mobile phone.

Take the flagship mobile phone of the current Blue and Green Factory, the overall hardware of the overall hardware of the two flagship phones of the blue and green can reach more than 35%.

It's like a product of nearly 3,000 yuan, which can have more than 1,000 hardware profits.

However, in the process of product development, these brands and manufacturers need to use the support of the current dealers, which means that when the product is sold offline, half of the hardware profits will be divided into offline dealers.

As a mobile phone design manufacturer, there are only a few profits that can be obtained.

Not to mention those mobile phone brands on the main online.

The overall hardware profit of most online mobile phone brands is less than one hundred, and even many mobile phone brands survive in the mobile phone system in order to have enough profits, which can be described as a lot of advertisements.
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This advertisement plus the overall profit of the hardware makes the profit of the mobile phone less than two hundred.
Chapter completed!