Tuesday, June 27, 2023, cloudy, 26~37℃.

Yancheng, Building B of Huayun Center, Light and Shadow Media Headquarters.

There was a tense and depressing atmosphere in the office area.

The employees sat on their respective workstations with a serious look, revealing uneasiness and anxiety in their eyes.

In the WeChat group, chats kept flooding the screen.

The company has been developing for 15 years and is considered to be the leader in Yancheng's advertising agency sales industry.

However, the main customer groups are basically concentrated locally.

Although there are branches and agencies in several first-tier cities, even the largest Imperial Capital branch has only more than ten people and has not formed a scale at all.

For them, the biggest development goal now is to go out.

The emergence of Meigo Technology is undoubtedly a historic breakthrough.

A top domestic Internet company was actually taken down by them!

Not to mention sales of at least 50 million yuan per year.

Once this customer case is achieved, the reputation and credibility of Light and Shadow Media will be greatly improved.

It is a milestone in the company's development.

Now that cooperation has ended in vain, it has been a huge blow to the company's leadership and shareholders.

The employees also noticed a scent of a storm that was about to come and the wind filled the building.

"Tao tram—" A burst of rapid footsteps came from the office inside.

Immediately afterwards, sales manager Liang Xiaoli trotted towards the big conference room.

He was holding the phone in his hand, and the voice was anxious and panicked: "Mr. Wang, our two companies have been working together for 6 years and have always been smooth sailing. We have also witnessed the rise of Chengyuan Real Estate. Please be sure to give us another chance!"

"The rebate and quote we gave are definitely the conscientious price in the industry, and you should be clear about this."

"Wait! I'll let us Mr. Zhang talk to you in person!"

…

When many employees were shocked when they heard Manager Liang's conversation.

Chengyuan Real Estate is a leading real estate company in Yan Province. Its property is positioned as a mid-to-high-end and is committed to building a brand image. The annual advertising and operation consumption is more than 10 million yuan.

Stable, lasting, and quick payment.

It is one of the most important customers of Light and Shadow Media.

Such a big customer suddenly wants to terminate the cooperation with them, which can be said to be a huge impact.

Even the new media operation department and channel business department will lay off employees.

The timid discussion sounded in the office area.

"What's wrong with the company? I heard in the morning that three agency operating media have cancelled their cooperation with us."

"More than that, yesterday, three leading media companies sent a notice letter to our company to conduct performance appraisals."

"I saw the notification letter. If the advertising sales, customer expansion quantity, etc. cannot meet the agency conditions, the media will terminate the contract with us in accordance with the contract terms."

"Did Chengyuan Real Estate terminate the contract with us for this reason? In this case, will other major customers also do this?"

…

As an online advertising marketing and media agency, Light and Shadow Media’s core resource is “media”, that is, media.

For example, advertising resources for large companies such as Toutiao, Baidu, and Penguin.

They act as intermediaries to help companies place and operate advertisements on them.

If these businesses cancel their agency authorization, their customers will definitely not accept it.

For a moment, the entire light and shadow media was shrouded in a layer of haze.

…

In the large conference room.

The company's senior executives frowned and looked worried.

Chairman and CEO Zhang Shun leaned forward with expressionless face, supported her elbows on the table, and opened her slightly white mouth.

He said in a heavy tone: "Since the sudden termination of the contract between Meigou Technology yesterday, we have received notices from canceling cooperation from 4 major customers and 7 media outlets. Do you have any opinions?"

In an instant, noisy discussions sounded.

The contracts between these major customers and theirs are signed according to the execution period, basically once a month.

The contract only stipulates the operation mode, media and rebate ratio.

The specific cooperation model is account recharge and consumption.

In this way, if a media is not effective, you can switch the media immediately.

Correspondingly, the cost of canceling cooperation between the other party is also very low.

They had no countermeasures at all and were very passive.

On the contrary, the media is not in a hurry. After all, the agency contracts signed are based on years.

If they want to cancel the agency authority of Light and Shadow Media, they also need to come up with reasonable and legal excuses, otherwise they will have to pay compensation according to the contract.

"Dingling--" The rapid ringtone of the cell phone rang.

Seeing the caller's message, Zhang Shun subconsciously used force to pinch a piece of A4 paper into a ball.

Take a deep breath and answer the phone.

Zhang Shun smiled and said, "Hey, Mr. Xu, it's been a long time since I saw you. I'm just thinking about finding an opportunity to invite you to have tea."

Immediately afterwards, the smile on his face was frozen, and he said solemnly: "Jinxiu Trading is our most important partner of Light and Shadow Media. Please believe that we will definitely survive this crisis."

"Even if we don't have the media agency you need, we can operate it through other media companies. What you should know about my connections and reputation, the price will be consistent with the current price."

"Okay! I get it."

"Mr. Xu, our personal relationship has always been very good. I want to hear you tell the truth. Why did you cancel your cooperation with us?"

"Inconvenient? I understand, thank you."

After hanging up the phone, Zhang Shun had sweated a lot on her body.

The most terrifying thing is the unknown.

Until now, they have not heard any of the other party’s noise.

"Mr. Zhang, I think the rebellion of Meigo Technology yesterday must be the other party's method." Li Xuechao, director of the brand department, said: "The other party may know that Wen Ruan is no longer in the project team, but just uses her as an excuse."

After the incident of Meigou Technology yesterday, Liu Chuanzheng was in an extremely embarrassing and embarrassing situation.

All face lost in the company.

Not to mention being promoted to vice president, it is still a big deal to say whether you can continue to be the general manager of the branch.

Li Xuechao is responsible for the company's brand business and often goes on business trips to the imperial capital. He has a good personal relationship with Liu Chuanzheng.

That's why I took a mouthful at this time and helped me wash it white.

Zhang Shun knocked on the table, and his eyes changed.

Thinking about the arrangements for Liu Chuanzheng.

"Dongdongdongdong--" The conference room door was knocked.

The assistant to the president walked in quickly, "Mr. Zhang, Mr. Bai from Jingwu Capital has arrived! He has been arranged in the reception room!"

In an instant, the sound of the seat moving and the sound of getting up is endless.

Everyone stood up.

Immediately afterwards, five directors led by Zhang Shun walked quickly to the reception room.

"Mr. Bai! Good afternoon!" "Lawyer Zhao." "Manager Wang."

After some greetings, everyone sat down on the sofa.

Zhang Shun crossed his hands and said nervously: "Mr. Bai, your company must have known about the changes in our customers and media. Given that we are currently in the critical period of negotiation, can you ask Jingwu Capital to help us contact the media and reconcile it."

Jingwu Capital is very optimistic about Light and Shadow Media and has decided to invest in the company through two methods: equity acquisition and capital increase and share expansion.

The negotiations have entered a critical stage, and Zhang Shun can feel that Jingwu Capital is really sincere.

That's why I took this opportunity to come up with this idea.

With the other party's network and power, they can easily solve the troubles they encounter.

This is also the reason why he has remained calm to this day.

Hearing his words, Bai Sheng said calmly and seriously: "Mr. Zhang, we have two main things to come here this time. The first thing is that we decided to suspend the equity acquisition and investment in Light and Shadow Media."

"This!" Zhang Shun's face changed drastically, and his eyebrows were beating violently. "Mr. Bai, our company has been inaugurated for 15 years and has experienced many difficulties, but he has persisted without exception. The current problem is not big. Please give me a week to not let these things affect our cooperation."
To be continued...