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Chapter 26 The first marketing lesson

"Just now, our safety and explosion-proof lighter went offline!"

As soon as Zhang Jiaqiang's voice fell, everyone cheered.

After being idle for several days, these young men couldn't stand it any longer and wanted to sell all their lighters immediately to earn more money to support their families.

Seeing everyone's excitement, Zhang Jiaqiang was very pleased. He raised his hand and pressed it softly to calm everyone down.

"Going back to the topic just now, what is the core competitiveness of a product? In plain language, it is an advantage over others. It can also be said to be a selling point. So how can our lighters compete with the countless similar products on the market?

?”

Zhao Xiaoyong shouted loudly, "Explosion-proof, safe!"

Zhang Jiaqiang cast an encouraging look at him and continued.

"Xiaoyong is right. The biggest advantages of our lighters are safety and explosion-proof. If you want to sell a product well, the first thing you must understand is its advantages!"

"Xiao Nian, bring the things up!"

Zhang Jiaqiang waved, and Guo Xiaonian, who had been waiting for a long time, arrived with a tray of various disposable lighters.

These lighters have been exposed to the scorching sun for half a day, including explosion-proof lighters that have just come off the production line, and ordinary lighters purchased from the market.

Zhang Jiaqiang picked one up casually and said loudly, "I am no stranger to disposable lighters, but I bought this one from the market. It looks rough and has a loose structure!"

As he spoke, he let go slightly, and the lighter fell to the ground naturally with a muffled bang, and the parts on the lighter flew everywhere.

A stench of propane drifted away in the wind, causing people who were nearby to shrink their heads subconsciously.

"This kind of lighter is produced by a small workshop. Firstly, it has no trademark, secondly, it has no manufacturer, and thirdly, it has no quality assurance. It is just a product with no products. It can explode if it is dropped in cold weather or even if it is accidentally touched in the pocket.

It will explode at once, the accident rate is extremely high, it is simply a time bomb!"

Zhang Jiaqiang said, picking up an explosion-proof lighter that had just come off the production line, "This is produced by us. It has also been exposed to the sun for a long time. Is any of you interested in breaking it?"

It was Zhao Xiaoyong who ran up first, grinned and said, "Brother Qiang, let me try!"

This guy is so aggressive. Zhang Jiaqiang handed him the lighter and said, "Throw it hard!"

Zhao Xiaoyong was afraid of undermining everyone's confidence, so he raised the lighter high and threw it far away. It looked like he was strong, but in fact he didn't use much force.

After a few pops, the lighter bounced up again, and finally lay motionless on the ground.

"You haven't eaten. Whoever is stronger will come up with you!" Zhang Jiaqiang ordered a few more strong men and asked them to throw them hard.

"Whoever breaks it will be rewarded with a box, and he will be guaranteed not to have to buy a lighter for three to five years!"

Zhao Xiaoyong scratched his head in embarrassment and hid aside.

A few other young men, afraid of being laughed at again, threw the lighters in their hands to the ground with all their strength.

There was a sudden crackling sound, but all four lighters were intact.

Everyone at the scene suddenly exclaimed, this lighter is too strong!

Several people picked up the lighter from the ground and lit it easily without affecting its use.

At this time, a man who looked like half an iron tower stood out from the crowd and shouted angrily, "Let me try!"

Everyone shouted, "Okay, the iron pillar can definitely be broken, come on!"

Zhang Jiaqiang also knows this man. His surname is Tie and his nickname is Tie Zhu. He is the tallest and strongest in the whole factory. However, he is a bit stubborn and is always half a step behind others.

Tie Zhu picked up a lighter, swung his arms with all his strength, and threw it to the ground.

There was a muffled sound and the lighter exploded. Because of the loud noise, several people who were close to him ran away holding their heads.

Although the lighter exploded, it also proved in disguise that only a big man like Tiezhu could break it, and ordinary people had no way of handling this kind of lighter.

There was a burst of admiration from the crowd.

Zhang Jiaqiang patted Tie Zhu on the shoulder and said, "Good strength, I'll go to Master Wang later to get a box of lighters!"

Tie Zhu ran down with a smile on his face.

Zhang Jiaqiang touched two lighters and said, "Everyone has witnessed the explosion-proof experiment just now. Our lighters are obviously better than similar products. This is the first advantage!"

As he spoke, he raised the two lighters high, "I'll talk about the second advantage next!"

Before he finished speaking, he lit two lighters. The one produced by our factory lit up immediately, but the other one took several strokes to light up.

"In the past, lighters usually used rolling flints to make fire. Not only was it difficult to ignite, but the flints were lost too quickly. It often happened that the gas in the gas storage chamber was used up before the flints were used up. However, our lighters use ceramics.

Piezoelectric ignition has a long service life and can even inflate lighters..."

Zhang Jiaqiang talked eloquently, clearly explaining the advantages and disadvantages of several lighters, and then began to teach how to deal with end customers. He talked for more than two hours.

Everyone listened attentively, as if a new world had been opened.

After listening to this, everyone was full of confidence in the products produced by their factory and felt that this kind of lighters could easily be sold all over the country.

Zhang Jiaqiang asked everyone to register at Master Wang's place. Everyone received a few boxes of samples and business cards, and from now on they went around to terminal merchants.

He has divided the areas for everyone in advance to avoid collisions.

Watching the confident people leave, he knew in his heart that this was another battle of survival of the fittest. How many of these people would be qualified for sales work depends entirely on God's will and personal efforts!

The remaining ones will be arranged to do projects in the future and will take different paths from now on!

After everyone was gone, Zhang Jiaqiang called Guo Yonggang and asked him to load a few boxes into the car and follow him out.

Of course, Zhang Jiaqiang will not put all his eggs in one basket. End customers need to go, but the more important thing is the wholesaler.

At present, the distribution center for small commodities and fast-moving consumer goods in the entire Ludong Province is in Luonan.

If he can win over a few wholesalers, it won't take long for explosion-proof lighters to be sold throughout the province, and even to several neighboring provinces and cities.

This is the big head, the focus of making money, and the cornerstone of future development!

Guo Yonggang was very quick, installed the lighter, opened the car door and said, "Boss, where are we going?"

"New Market Wholesale Market!" Zhang Jiaqiang reported the place name and was about to get on the bus when he saw a group of people approaching from the factory.

Upon closer inspection, it turned out that most of them were members of the security department.

Zhang Jiaqiang secretly laughed in his heart, he really wanted to show off!

The first person to take the lead was Guo Jun, an old acquaintance. When he saw Zhang Jiaqiang from afar, he shouted excitedly, "Haha, Zhang Jiaqiang, how dare you come to the factory!"

Zhang Jiaqiang sneered, "Why can't I come to the workshop I contracted?"

Guo Jun walked closer, looked up and down with his eyes, and then laughed wildly, "Brothers, take him to the security department. I have to take care of this kid today!"
Chapter completed!
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