Chapter 110 Choose one of being scolded or being teased

This time when he returned to Xishi, Han Zhou was not alone.

But Han Zhou and Wang Xiya were traveling together.

The idol project of the new world has officially started.

The reason was that just after Han Zhou finished the banquet, Li Shanghong called.

At the reception, Li Shanghong was explaining the current trends in the entertainment industry and the concept of Internet entertainment to his immediate superior, the group's PM, which is also the product manager.

Lu Xiusheng, the chairman of the board of directors and president of Penguin, heard this.

Lu Xiusheng immediately left the others alone and listened to Li Shanghong's report alone.

Lu Xiusheng didn’t care about Internet entertainment at first.

To be precise, Lu Xiusheng was prepared from the beginning to develop Penguin into an investment company rather than an Internet technology company.

However, in recent years, games have become too profitable.

Lu Xiusheng also focused part of his attention on the group's internal projects, namely the Internet.

However, the business development on the group's internal Internet was not going smoothly.

The first is video software, which is currently competing for VIP members on a large scale, but we don’t know what the future prospects will be.

There is also the field of music software.

At present, Penguin has begun to purchase song copyrights on a large scale, and it does not purchase one copyright for each song, but all performance copyrights for each song by each singer, including original singer copyright, TV show copyright, and concert copyright.

, purchased all.

Purpose is a word that can only be heard here, not anywhere else.

In the field of short videos, Penguin is a step behind. Many short video apps currently on the market have become popular.

Among them, Penguin also wants to invest in one, but Yinlang won't invest, and Penguin doesn't like Bizhan now.

Penguins' top management has not yet resolved this issue.

Needless to say, the novel website, Longdian Chinese website, has been purchased by Penguin.

At this time, Li Shanghong proposed a new concept of mutual entertainment.

Penguin's concept of interactive entertainment was proposed as early as last year.

In fact, to put it bluntly, it is Internet entertainment, which expands game entertainment to the entire Internet field.

At this time, Li Shanghong proposed a concept to Lu Xiusheng.

Since games have expanded to the Internet, does this entertainment itself still represent game entertainment?

Should this entertainment mean big entertainment?

It should include games, literature, sports, film and television music.

To put it simply, in addition to Internet game entertainment, Internet literature entertainment, and Internet sports event entertainment, there should be another field, Internet film, television, music media entertainment.

Lu Xiusheng asked a question: "Aren't we doing it?"

Li Shanghong: "What we do is video software and music software. Mr. Lu, we are now buying the copyright of someone else, a song, a movie, a TV series. The price is high, and Mr. Lu should know it."

"The stars behind these works are where the value lies."

"A singer with a masterpiece or an actor with a masterpiece, who is more valuable than the movie or the song itself?"

Lu Xiusheng quickly understood what Li Shanghong meant: "So, what you mean is that we should set up our own entertainment company, or... merger and acquisition?"

Penguin is accustomed to seizing the most profitable links in any ecology.

Now Lu Xiusheng was also awakened.

An investment company is an investment, and an investor is also an investment.

Lu Xiusheng: "You mean that the entertainment industry is about to change and reshuffle?"

If the cards are not shuffled, the entertainment industry will be monolithic and no one will be able to get in.

Li Shanghong: "Idol."

"Mr. Lu, I have spent money to buy two trainees from Bangguo and are intensifying their training."

"This time I am also trying to see if I can succeed."

"But my authority..."

Lu Xiusheng: "What business and which companies are participating?"

Li Shanghong: "A company called New World is taking the lead, and other participants include Tianle, Mailang, and Global China."

Tianle, Mai Lang, and Universal China Lu Xiusheng are very familiar with each other. After all, they always buy their copyrights because they make money from Penguin.

"Tell me what you think."

Li Shanghong talked about how to use the platform foundation of Penguin Chat to promote idols.

This set of things is the same as the previous Penguin promotion game.

It's just that he became a promoter.

There is no need for Li Shanghong to explain the principles of this thing to Lu Xiusheng.

Li Shanghong simply summarized the situation in the new world.

After listening, Lu Xiusheng said: "In other words, many companies in the entertainment industry have keenly realized that a reshuffle is imminent, but many established and large companies have not yet realized this."

"And now, the person Tianle and Mai Lang have found who is best at doing this is Han Zhou in the new world."

"Together, these four companies have covered many fields in the entertainment industry, but they lack an Internet platform, and we are their chosen cooperation target."

"Now, not only do we want to cooperate, but you are also going to create an artist department within us, learn from their operations, and even take the initiative to experiment with more possibilities?"

Li Shanghong nodded: "Mr. Lu, that's probably it. I don't know the specific situation, not even Han Zhou, who is taking the lead, because no one has done this before."

"It's not just us, no one in the United States has done it. The Korean idol industry in Sakura Country is already very developed, but they haven't done anything like ours yet."

"If we only look at the expected value, our method of playing is more than a thousand times more profitable than Sakura Country's method of playing."

Thirty percent profit is enough to drive people crazy. If a stable industry increases its profit by a thousand times, it is already a gamble that allows for heavy bets.

Lu Xiusheng smiled: "To others, this is gambling, but to Penguin, it's just pressing a button."

"I'll do this for you."

"Don't set up an artist department yet. All artists will be named under the name of your working group, Penguin Video."

"First cooperate with New World and try to find ways to promote artists."

"Until this idol show you mentioned arrives, no matter the cost."

Originally, it was meant to promote Penguin Video. Now if this program itself has the ability to attract a large number of fans who are willing to spend money, then it will have achieved its goal perfectly.

And there are additional benefits in this matter, which is a super high-quality project.

Lu Xiusheng knew that if his Internet company wanted to enter the entertainment industry, it must have allies.

But Lu Xiusheng didn't think there was a need to form an alliance before things started.

If the first program is completed, it will not be too late to form an alliance.

When the time comes, we can reproduce this program endlessly and continuously launch programs, and we will soon be able to cultivate a large number of people.

But Lu Xiusheng still needs to think about what to do next.

Of course, the answer lies with Han Zhou, but Han Zhou will not tell what the next step will be before the next step is reached.

That's what happened, Li Shanghong got the authority.

After Li Shanghong got the authority, he did more than anyone else!

Li Shanghong is planning to hang a promotional banner for Xinyu Sanzi on the top of the space in the latest version of Penguin APP for a long time!

A fixed advertising page that ordinary users don’t know how to close.

In other words, as long as it is a group that meets the target, you will see this recommendation when you open it.

For example, users with green diamonds, users who often listen to music, users who have downloaded Penguin Music, users with money, and users who tend to follow stars, you cannot escape this promotional banner!

After Han Zhou learned that Li Shanghong had taken care of it, he quickly set off for Huixi City.

In the past few days, the first song has been recorded.

Now that things have started here, Han Zhou has to start his own plan.

…

After getting off the plane and getting in the car, Wang Xiya talked about the matter with Han Zhou.

"You told Li Shanghong the preliminary operation method, and you will lead Penguin Interactive Entertainment to do this all the way. Aren't you afraid that Penguin Interactive Entertainment will use his capital to catch up and suppress us in the end?"

Han Zhou is not afraid of this at all: "Don't worry, Penguin's entertainment sector is very strong in other aspects, but it will definitely not be able to get up in this matter."

Wang Xiya was a little curious as to why Han Zhou was so judgmental.
To be continued...