Chapter 142 It was clearly arranged (2)

Lin Hui asked: "What do you think about the IP shaping of the game "Hill Climb Racing"?"

Huang Jing chuckled and said, "Are you testing me?"

Lin Hui: "Why did you say that?"

Huang Jing: "You already understand what I just said is that I want you to shape the game IP.

Then I feel that with your mind, you should have already thought of how to specifically shape IP."

Lin Hui said modestly: "I do have some ideas.

However, one person is short-term and two is long-term, so I still want to listen to your suggestions."

Huang Jing: “What perspective do you need me to provide advice from?

How about giving advice from the perspective of an Apple employee?

Or should I make suggestions as a purely technical person?"

These words made Lin Hui notice something strange.

There is nothing strange about what Huang Jing said.

The key is that the tone of Huang Jing's words gave Lin Hui some hint.

This suggests it has nothing to do with hormones.

It's a bit similar to the feeling of being offered an olive branch in the workplace.

Most people may not be able to particularly understand that feeling.

Lin Hui was very familiar with this feeling.

In his previous life, Lin Hui tried to start a business when he was a sophomore in college.

Although that venture ended in failure, Lin Hui did not gain anything.

Through that entrepreneurial experience, Lin Hui gained a lot of rare experience.

These experiences have always been regarded by Lin Hui as his most valuable asset.

The days when he started his business were also regarded by Lin Hui as the best time.

Although that period was shrouded in the haze of entrepreneurial failure.

But it doesn't matter, failure itself is not terrible, what is terrible is that it never really started.

All in all, Lin Hui's entrepreneurial experience in his previous life allowed him to judge Huang Jing's good intentions.

Lin Hui was also very willing to accept Huang Jing's overture.

Since his rebirth, Lin Hui has collaborated with Huang Jing the most.

Based on the principle of using cooked food instead of raw food.

Huang Jing is undoubtedly an ideal future subordinate.

And Huang Jing’s resume is also very beautiful.

American bachelor's degree + master's degree in computer-related majors, plus working experience at Apple.

There will be no problem applying to any major domestic factory with this resume.

Even if she goes to a top Internet company, if Huang Jing is willing to put more thought into the interview, it will not be a big problem to get hired smoothly.

Speaking of the situation Lin Hui is facing now.

Although Lin Hui was still short of funds at this time.

However, compared to the initial difficulties, Lin Hui's financial problems have now been greatly alleviated.

On the contrary, it is the manpower issue that has always troubled Lin Hui.

Lin Hui now also has a lot of energy.

Want long-term development.

It is still inevitable to embark on the road of "recruiting troops and buying horses".

After all, a person's energy is limited after all.

And as the value of forest ash increases.

The job that Lin Hui is currently doing that he feels comfortable doing as a career will most likely mean a high opportunity cost for Lin Hui tomorrow.

Lin Hui is growing up. In the future, Lin Hui will no longer need to do some things himself. He can just give instructions and be done.

In short, talents like Huang Jing are now willing to come to Lin Hui in the early stages of entrepreneurship.

It is not an exaggeration to say that it is a timely help.

Despite this, Lin Hui did not appear too excited.

Because Lin Hui knows very well that being too proactive will lead to being passive.

After pondering for a while, Lin Hui responded: "Whether it is the advice you provide from the perspective of an Apple official or from the perspective of a pure technician, it is very valuable to me.

Any suggestions you make are valuable to me.

However, if possible, I still hope you can give me some suggestions from the perspective of a partner."

Although Huang Jing's role in the future will most likely be Lin Hui's future subordinate.

When describing it, Lin Hui also used the more etiquette term "partner".

Of course, Lin Hui's expression was not entirely polite.

Lin Hui very much hopes that all the partners he will work with in the future can continue to work together.

But this is indeed a bit of a luxury.

Many Internet companies have been in business for less than a few years.

Most of the upper-level staff have been replaced by seven or eight people.

But Huang Jing didn’t think too much about it.

Lin Hui's attitude seemed to be in line with Huang Jing's expectations.

Huang Jing became active: "It would be a great honor for me to be your partner.

Now that you said that, let me share my opinion.

The reason why I suggested you create game IP before is because game IP can easily generate some added value.

Shaping game IP can make it easier to connect games and game players, and increase the stickiness of games to players.

At the same time, if you shape the game IP, it will be easy to attract traffic and derive monetization.

Derivative realization is easy to understand.

As for the adsorption flow, I believe you also know it.

To a certain extent, traffic is basically equated with the topicality and popularity of games and game-derived content.

In short, I think shaping the game IP will be of great benefit to the game itself.

And after shaping the IP.

For the daily operation of a game, it is easy to get twice the result with half the effort.

Some IP-free games require difficult operations to achieve.

IP games can be easily realized by hyping up IP popularity..."

Lin Hui can understand this.

Isn’t this the strategy used by a well-known mobile game?

All kinds of porcelain are used to achieve the purpose of hyping up the IP and building momentum.

Huang Jing continued: "As for how to shape the IP of the game "Hill Climb Racing"?

I have never engaged in similar work before, but fortunately, from around the world, we have a lot of successful experience to learn from.

Take Blizzard's Warcraft IP as an example. This IP gave birth to "Warcraft" and "World of Warcraft".

The former pioneered the integration of real-time strategy games and role-playing games, and has been active in the world-class e-sports field for a long time.

The latter is the holder of many online game records and is the pinnacle of MMORPG games.

Not only that, it originated from the "Warcraft" IP and also produced "Hearthstone".

It is quite powerful for an IP to generate such great value.

The success of Warcraft IP is largely due to its full grasp of the three major elements of IP:

——"Emotional positioning", "unique visual symbols" and "profound story content"

It can be said that if we want to create a successful IP, we must also achieve these three elements.

Just look at the current game "Hill Climb Racing".
To be continued...