The concept of "information cocoon" comes from the book "Information Utopia" written by Sunstein (2006).

Sunstein believes that in information dissemination, people's own information needs are not comprehensive, and they only pay attention to selecting the information they want or that can make them happy.

Over time, the information people are exposed to becomes more and more limited and narrow.

This phenomenon is like the silk spun by silkworms, wrapping itself up finely and tightly, and eventually being trapped in an "information cocoon" like a baby silkworm, losing its ability to understand and contact with other different things.

At that time, his view was only an inference and prediction.

After all, when Sunstein first proposed the "information cocoon", although people had a certain understanding of algorithms, this understanding was very one-sided.

At least from today's perspective, the understanding of algorithms in information technology was still quite vague at that time.

Especially people at the time were simply unaware of the power brought by algorithms.

When algorithm technology gradually matures and becomes a common rule for content distribution.

People were surprised to find that the "information cocoon room" had quietly arrived.

In today's era, there is a massive explosion of all kinds of information.

The massive explosion of information makes the Internet extremely rich in information, which can be said to be all-encompassing and everything you need.

In such an information-rich Internet, people's freedom to receive information has increased unprecedentedly.

People have a dazzling array of information products that they can choose from at will.

Of course, when the user makes a choice, there are actually countless pairs of "eyes" watching your choice.

What controls these eyes are various recommendation algorithms.

Under the influence of these algorithms, you will find that the pertinence of your push information will be greatly enhanced.

What users have paid attention to and are interested in.

The network intelligence system will track calculations and continuously push relevant information to you.

Frankly speaking, the original purpose of this algorithm is not necessarily to block users.

The reason why there is such a push mechanism is just to make it easier for people to obtain information.

But on an objective level, this recommendation system also makes it easier for people to lose themselves.

Falling into the environment created by the "information cocoon".

People pay attention to the information that interests them, while network intelligence systems "monitor" them.

Constantly focus on unique and homogeneous information dissemination.

The result is that people become so focused on their own personal satisfaction that they become completely indifferent or inattentive to other information.

End users consciously or unconsciously close themselves in a small circle.

In such a small circle, the homogeneous interaction of information often strengthens their interests and opinions.

And lead to obsession and paranoia about certain things and ideas.

This in turn greatly reduces the possibility of communicating with others and limits the overall perception of the objective world.

Gradually, people unknowingly fell into the "information cocoon".

All of this may sound incredible.

The Internet is such an open space.

Instead, will it form a closed "information cocoon"?

Thinking about it carefully can even make you feel horrified.

But this is the fact, and the signs of the information cocoon may not be obvious yet.

But if it develops as it did in the previous life.

In the next few years, each software will carefully recommend content that users prefer under the careful outline of the algorithm.

It is common for users to live in their own little world.

The situation Lin Hui faced now was very similar to facing an information cocoon.

After all, Lin Hui's main method of obtaining information is through various websites.

After all, the information network you want to gain access to on various websites has limitations and is even misleading to a certain extent.

Maybe the information Lin Hui saw was just what the people behind it or various algorithms based on big data wanted Lin Hui to see?

Compared with the "information cocoon/room" built by various social networking sites based on algorithms.

For personal social interaction, "cocoon rooms" similar to those existing in the information space may also exist.

In previous lives, there was a special term for this kind of thing called "social stratosphere".

Behind the concept of "social stratosphere", which is similar to "information cocoon/room", there are no technical means such as algorithms and big data.

However, there are still specific reasons for its formation.

According to the summary of people in previous generations, the reasons for the formation of the "social stratosphere" are nothing more than two major factors:

The first reason is naturally one’s subjective preference for information;

The second biggest reason is the "social circle" around everyone.

Individuals’ subjective preferences for information are easy to understand.

After all, everyone has their own preferences for radish and green vegetables.

Some people use certain music every day, while others are almost insulators in the byte system.

And what does it mean when it comes to the “social circle” around an individual?

As the saying goes, birds of a feather flock together, and people flock together.
Chapter completed!